Media Kit
Our Vision and Mission • London Info delivers comprehensive advice and information about all events, activities, exhibitions, shows and much more to your doorstep. • The analysis of the UK publishing industry reveals a lucrative niche for the market of periodicals targeting the Russian speaking audience, and those interested in Russia and the other CIS countries. • There is a significant number of people, who do not speak Russian, but are eager to maintain ties with their historic homeland.
About
Language: Russian, English Format: Đ?3, full colour Volume: 24 pages, including 4 in English Frequency: every Thursday. Circulation: 15 000 copies per week
Content •
Things to Remember
•
London Life
•
Your Rights
•
Your Home
•
Travel
•
Sport
•
Highway
•
Announcement
•
Columns: Food Matters, The letter for YOU, etc
• Front page (Leading stories of the week) •Special Report •Topic of the Week •Person of the Week •WWW •Culture & Art •Fashion & Style •Weekly Diary •Rich & Famous
Our Target Audience
Distribution
WEB-Site
www.PrivetPoka.com PrivetPoka is the LondonInfo on-line affiliate. This helpful website allows readers to publish an advertisement or find particular goods and services. Our users include people looking for a job or accommodation, new acquaintances, cars or sofas, or opportunities to learn a foreign language.
Competitors Format
Tabloid
Tabloid
Tabloid
Tabloid
Number of Pages
24
40
48
12
Periodicity
Weekly
Language
Russian/English
Russian
Russian
Russian
Content
Reviews of various Political/ Economic/ Social/ Cultural/Fashion & Sport Events in the UK (mainly London), Russia and around the world
Reviews of various Political/ Economic/ Social/ Cultural & Sport Events in the UK and around the world
UK News & Events Review
Interviews with famous Russian people and UK Events Review
Distribution
15,000 units
20,000 units
12,000 units
2,000 units
Retail Price
50p
Free
Free
£1.20
Yes
Yes
Yes
NO
Website
www.privetpoka.com
www.angliya.com
www.pulse-uk.org.uk
www.russianuk.com
“+”
LondonInfo is the“opinion leader” magazine for immigrants from the CIS and Baltic countries. It is the first bilingual newspaper in London.
“Angliya” is a wellestablished and known magazine, which is the “opinion leader” magazine for immigrants from the CIS countries. The website/Facebook page are managed properly and updated regularly.
Nice graphic design. The website/Facebook page are managed properly and updated regularly
Original coverage of people, trends, ideas, exhibitions and other events.
“-”
No original LondonInfo website.
The website is only in Russian.
The website/ Facebook page are not managed properly
Weekly
Weekly
Twice per month
Competitive Advantages • Rapid changes in the Russian segment of the UK media market make London Info the “opinion leader” newspaper for immigrants from the CIS and Baltic countries. • Efficient distribution system covers all spots, where we can put our message into the hands of our target audience, such as hotels, restaurants, cafes, airports, etc. (i.e. >700 locations all over London). • Flexible pricing policy gives us an opportunity to offer our clients a tailor-made effective scheme of advertising to fit any budget.
Cooperation with us • Creates a rich brand image for YOUR company; • Increases brand awareness within YOUR target audience; • Establishes a direct communication channel with existing and potential clients; • Increases the number of clients and boosts sales; • Satisfies three simple criteria for the print advertising : clarity, consistency, and branding.
Our Partners
Russian Media Solutions
Russian Median Solutions is full service marketing, research, advertising, PR and strategic communications agency targeting the Russian-speaking market around the globe Our creative team of young professionals has extensive experience, deep knowledge and understands the needs of our Russian-speaking audience. Our company’s unique resources/assets as well as close ties with various Russian media allow us to conduct successful online and offline PR and marketing campaigns. We will help you not only to find the most effective way to the heart of your target audience, but also to stay there for a long time and be remembered.
RMS Products RussianMind – the magazine devoted to the contribution of our compatriots to the world intellectual heritage.
Literaturnaya Gazeta – socio-political magazine, which was created by Pushkin and later revived by Maksim Gorkij.
Language: English
Language: Russian
Periodicity: Every two weeks
Periodicity: Weekly
Russkaya Mysl- an irreplaceable guide through political, economic and cultural events in Russia, and the primary source of information for the Russian-speaking population in Europe for more than half a century. Language: Russian
VV – the glossy magazine and a guide through the world of luxury. Language: English and Russian Periodicity: Quarterly
Periodicity: Weekly
London Info –the newspaper about the cultural and business life in London (14 years on the London market).
La Pensée Russe – the magazine for people who are interested in political, economic and cultural events in Russia.
Language: English and Russian
Language: French
Periodicity: Weekly
Periodicity: Monthly
Thank You!