Problem Statement

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Project My project is a new magazine subscription service providing lifestyle content through multiple mediums to reach a new target market. This project will create a new service by combining print and technology to deliver entertainment for younger generations. This will be an integrated service with consistent branding across all mediums, and relevant content. Lifestyle content for the magazine and TV will be created through target market research.

Success Criteria I will measure the success of my project on final product evaluations, financial sheets, and timeliness of completion. I will send my product out to people to receive feedback and ask if this is something they would subscribe to. I also will judge the success of my project by comparing it to my budget sheets. If a new product/service is to succeed, it should abide by the budget and be feasible. Also, staying on schedule and having a completed product by the end of 10 weeks is a crucial aspect of measuring the success. Without having the project completed fully, it will not be a successful product.

Project Deliverables My project deliverables include: a print/digital version of the magazine with content, mock-ups for a Smart TV application, and a marketing plan, budget sheet, and branding guidelines.

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