Implementation

Project Implementation

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Over a ten week period, I created a magazine and Smart TV subscription delivering lifestyle content. Each week, I had tasks to complete to make progress and complete my project on time.

Project Planning and Background Research The first step was background research and project planning. The background research was crucial because it allowed me to learn more about my target market, develop relevant content, learn about designing for TV, and develop a marketing plan.

Brand Development The next step was brand development. The development of my brand helped me in designing the magazine. The brand development of my magazine guided me through the other tasks I had to complete, and gave me a clear picture of what my magazine was going to look like. In this stage, I created a social media kit and branding guide. I looked at other magazines for inspiration and first chose a color scheme of bold, bright colors. I decided on the name “Moop” for my magazine. I decided on a made up word for my brand so there people wouldn’t have associations or any connotations associated with it.

Magazine & TV App Content Creation In this stage, I began to develop content for my magazine and reach out to people in San Luis Obispo to see if they would be interested

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in being featured in my magazine. Since my magazine features artists and hobbyists, I reached out to a lot of people in SLO. I was able to feature artists, photographers, and locals, along with some projects that I have been working on.

Layout & Design The most fun part of the project was designing the magazine and Smart TV application. Here, I got to try a lot of different layouts while making every page cohesive. A challenge was translating the look and feel of the magazine into a platform for the TV. Based on my research, I had many specifications to follow, including easy to read type, dark backgrounds, and legibility from 10 feet away.

Marketing Plan For my marketing plan, I identified goals that I want to achieve with specific measurables to determine my success criteria. I created a marketing booklet identifying how I would utilize social media to advertise my brand. This part of the process involved more research into how new brands advertise themselves and what goals they should be aiming for. In addition to creating a marketing plan, I also created a social media kit to help with branding and set guidelines for posting on social media. I mainly focused on Instagram, because this is the platform that my target market predominantly uses.

Final Content Creation For this step, I finished gathering content for my magazine and smart tv application. Because I was behind on my other steps, I finished this part of the process in the final week of the quarter. This involved

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get final quotes from the people I featured in my magazine and other aspect I realized I needed as I was finishing my magazine.

Finalize Deliverables In this stage, I put the finishing touches on my magazine, tv application, marketing plan, and social media kit. A challenge I had was making the tv application and magazine cohesive in design. Designing for tv and print are different, but overall I kept the same branding and color scheme so it would feel cohesive.

Budget Sheet Omission In my project planning stages, I declared that I would create budget and financial sheets for my company. Working more on my project, I realized this deliverable was out of my scope and I would not be able to confidently create a financial outlook on my company without considerable research and speaking to a financial advisor. Instead, I added a social media kit to my project to support my marketing plan. By focusing more on my branding, design of the magazine and smart tv app, and marketing, I was able to achieve my initial goals of utilizing my design skills to develop a brand and company.

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