Abstract

This project’s purpose was to update the corporate brochure of NewGen Surgical into a piece that would better reflect the innovation of the company and support their continued success. The original brochure had an outdated look, didn’t convey NewGen Surgical’s story in a compelling way, and used medical and environmental language the average person may not understand. When the project began, I analyzed if creating another brochure was the best way to go, or if making it completely digital would be better. The end result was both a printed piece and an online version. The new collateral will be used to educate investors and potential clients about NewGen Surgical, what they do, and why their work is important. This was an exciting opportunity for me to lead a creative marketing project and put the skills I have learned from my GrC classes to use. The project touched on project management, design, marketing, communication, strategic writing, printing processes, and web.

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