Problem Statement

NewGen Surgical’s company brochure was outdated, both in its information and overall look. My project was to redesign, update, and make this brochure compatible to be online, but first research the question “Is the correct answer even a brochure?” I researched how other medical companies are marketing themselves in today’s day and age, plus considered NewGen Surgical’s company values and goals in order to strategically revamp their marketing collateral. By managing this project, I worked with the company’s graphic designer and marketing coordinator for the best outcome. The starting point of this project was the old company brochure, but the opportunity was really to update NewGen Surgical’s marketing collateral to reflect their high level of innovation and be more effective when selling to new clients or investors.

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