Rocky Mountain
Student Media Media Kit 2016-2017
Rocky Mountain Student Media Celebrating 125 years, the Rocky Mountain Collegian is the oldest and most published student newspaper in Colorado. As the student voice of Colorado State University and the city of Fort Collins, the Collegian has served Colorado State University with news and information since 1891.
Today, student media is more than just a newspaper. Rocky Mountain Student Media is a multi-faceted media company that’s equipped to help your business find success. Our six awardwinning media outlets provide solutions to help you effectively reach the CSU and Fort Collins communities. Our unique ability to combine print, broadcast, and web with social media and direct marketing, makes it easy for us to create an advertising plan tailored specifically to meet your needs in a way that engages your audience and makes the most sense for your business.
Our mission at Rocky Mountain Student Media is to provide educational opportunities for students and to serve the CSU community. As RMSMC continues to grow, we continue to expand our educational mission and offerings to students. In turn, this maximizes our ability to serve you, our customers, with more media and marketing opportunities than ever before. For more information and ad samples visit: advertising.collegian.com
CSU Life for Faculty & Staff
LISTEN ONLINE AT KCSUFM.COM
CSU Community More than 32,000 students make up the Colorado State University community. Of these, 27,566 are on campus each day. They have more discretionary income than ever before and will contribute more than $178 million annually to the local economy. Faculty and staff at CSU make up the largest employee group in Fort Collins. Together, these two markets are invaluable to local businesses. Are you reaching this crucial market with your advertising message?
39,221
Total Campus Population Fall 2015
6,000 32,236 6,985
New students
Students
Faculty/Staff
55%
30%
of CSU students read the print version of the Collegian regularly. Students read the Collegian more than any other news publication.
the increase in discretionary spending by college students over the past 5 years. Students buy local!
CSU Students contribute more than
$178 million annually to the local economy
Rocky Mountain Student Media Corporation
Rocky Mountain Collegian
The Rocky Mountain Collegian Collegian Print Rates per semester Full Half Third Quarter Sixth Business Card
Open
2-5
6-12
13+
$720.00 $360.00 $252.00 $180.00 $120.00 $57.00
$575.00 $290.00 $206.00 $150.00 $98.00 $48.00
$515.00 $260.00 $180.00 $130.00 $86.00 $41.00
$444.00 $225.00 $155.00 $111.00 $74.00 $36.00
CSU Dept
ASCSU Orgs.
$444.00 $225.00 $155.00 $111.00 $74.00 $30.00
$384.00 $192.00 $135.00 $96.00 $64.00 $25.00
& Non Profit
Open Rate..........................$12 per column per inch Full Color...........................$50 per ad OPINION
Our View:
The Rocky Mountain Collegian is an award-winning, student-run newspaper celebrating its 125th year in publication. Named one of the top 20 college newspapers in the country by the Princeton Review, the Collegian keeps the community up-to-date with campus and local news. Newspapers are distributed throughout the CSU campus and to over 150 locations off campus. The Collegian is published Monday through Thursday, with special sports editions on Fridays.
Ad Sizes
Width x Height
Full Page............................................... 9.5”x12.25” Half Page Horizontal................................... 9.5”x6” Half Page Vertical...................................... 5.6”x10” Third Page.................................................... 5.6”x7” Quarter Page............................................... 5.6”x5” Quarter Page Vertical............................... 3.7”x7.5” Sixth Page.................................................... 3.7”x5” Business Card............................................. 3.7”x2”
Empathy during tragedy PAGE 3 Volume 126, No. 6
Thursday, July 21, 2016 NEWS
Hughes:
CSU IN RIO
Affordable housing project considered PAGE 7
Colorado State Rugby player selected to compete in Rio Olympic games
THE
STRIP
By Colton Strickler
Who else should CSU send to the Olympics, and what would they compete in??
@coltonstrickler
U
SA Rugby announced the names of the 12 athletes Monday that will make up the sevens team competing in the 2016 Olympic games in Rio de Janeiro. Among the 12-man roster is Ben Pinkelman.
Ben Pinkelman will represent the USA and Colorado State University in the 2016 Olympic games. FILE PHOTO COLLEGIAN
Pinkelman, who plays for the Colorado State club rugby team, is a senior at CSU majoring in criminal justice. At 22 years old, Pinkelman is the youngest Eagle - amember of USA Rugby - on the Olympic roster. Pinkelman played high school rugby for the Cherry Creek Rugby Football Club in Denver before attending CSU in the fall of 2012. From that point on, Pinkelman competed regularly as a member of the Rams’ club rugby team in addition to playing for different United States national teams varying in age as well as the Denver Barbarians, a local men’s team that competes in the Pacific Rugby Premiership. “I tried out for the U-20 team my freshman year but I didn’t make it,” Pinkelman said. “But I went back my sophomore year and made that team.” After making the United States U-20 team, Pinkelman decided to take a semester off from CSU and travel with the team. The decision for Pinkelman to take a semester off from CSU would not have been possible without the
help of Amy Young and Dr. Tracy Brady, Pinkelman’s academic advisor and history professor, who acted as reassurance behind Pinkelman’s decision to leave school. “They were the most supportive staff members at CSU,” Pinkelman said. “I would have never been able to make the jump to join the team without their support and guidance.” Pinkelman, named a Collegiate All-American by USA Rugby earlier in July, last played for the United States Sevens squad under head coach Mike Friday in April, when he appeared in the Hong Kong Sevens, largely considered the biggest tournament in the World Rugby Sevens series. Pinkelman will enter the Olympics with eight tries to his name and 38 matches under his belt as a member of the Eagles. Pinkelman, who learned that he made the team Friday, is currently at the United States Olympic Training Center in Chula Vista, California, where he and the rest of Team USA are enjoying the news for a few days
Nominated Team USA Rugby Sevens Squad Members Perry Baker - Daytona Beach, FL Danny Barrett - Pacifica, CA Garrett Bender- Minneapolis, MN Andrew Durutalo - New York, NY Nate Ebner - Dublin, OH Madison Hughes - London, England Carlin Isles - Massillon, OH Folau Niua - East Palo Alto, CA Ben Pinkelman - Denver, CO Zach Test - Redwood City, CA Maka Unufe - Provo, UT Chris Wyles - Allentown, PA with their families before getting back to work. The team will head to Florida in
Campus squirrels: Synchronized swimming
Cam the Ram: Beauty Contest
Tony Frank’s beard:
Beard jousting
The Collegian Staff:
Coffee Drinking Competition
see OLYMPICS on page 10 >>
Front Page Ad
Classified Rates Per word, per day
1-3 Days.......................................$0.30 4+ Days.........................................$0.20 Bold Type.....................................$0.20
125 year in publication th
39,221 reached on campus
6,000 daily circulation
(additional per word, per day)
Business Logo/Art.......................$2.00 Place your classified online at collegian.com or call 970-491-1683
Deadlines Display Advertising:
3 p.m. two working days prior to publication
Classifieds:
3 p.m. one working day prior to publication
advertising@collegian.com | collegian.com | 970.491.7467 | 970.491.6834
Specials and Sponsorships
Friday Sports Extras Friday, November 13, 2015 Volume 124, No. 64• collegian.com
Special Placement Front Page Sticky Notes Thursday, February 11, 2016 Volume 125, No. 14 • collegian.com
Page 11: Colorado State’s seniors remember their favorite games at Hughes Stadium Unknown soldiers
Along with their well-known teammates, CSU’s walk-on seniors will be celebrated Saturday
End of the road
Kivon Cartwright gears up for last home game as a Ram after missing two seasons
Staff Picks
Collegian sports desk predicts the CSU vs. UNLV game
Fall Publication Dates Go Rams! August 26: Volleyball Preview BEAT the unlv rebels! September 2: Rocky Mountain Showdown September 9: Ag Day vs. UTSA September 16: Armed Forces Day vs. UNC September 30: Border War vs. Wyoming October 7: Homecoming vs. Utah State November 4: Senior Day vs. Fresno State November TBD: Preseason Basketball PAGE 13
PAGE 19
save
40%
PAGE 2
Place your ad in all eight editions and save 40% on each ad. Collegian rates apply.
A&C
Valentine’s Day Read coverage about the day people love to love, and love to hate PAGE 9 - 16
NEWS
Earthquake
Researchers study earthquakes in Colorado with shake table PAGE 3
Colorado State forward Tiel Daniels dunks the ball during the Rams’ 97-93 double overtime win over Boise State Wednesday at Moby Arena.
MADNESS AT MOBY PHOTO BY ABBIE PARR COLLEGIAN
Colorado State survives double overtime thriller to beat Boise State PAGE 18 SPORTS
Women’s hoops
Colorado State routs Boise State 83-51
THE
Senior Send-Off
PHOTO BY ABBIE PARR COLLEGIAN
Add impact to your advertising message with front page sticky notes. Placed on the left side of the front page, this full color sticker is guaranteed to grab the attention of readers.
STRIP
Focused on CSU athletics, special Friday editions feature sports highlights, athlete profiles and game day previews. Distribution takes place on Friday and by our street team before the game.
Special Senior Night Football Edition
PAGE 20
Best pick-up
I don’t have a Netflix account, but do you wanna Hulu and hang?
When you slipped on that ice, were you falling for me?
Valentine’s Day
Do you wanna share a seat with me in Clark? We could swing together. #Swingers
Check out this new sweater I got. Know what it’s made of? #GirlfriendMaterial
Cost per thousand..................................... $70 Frequency discounts apply
Printing cost per thousand....................... $25 10,000 minimum
Sticker size: 3”x3”
(Custom shapes and sizes available)
Front Page Advertising
Exclusive placement at the bottom of the Collegian front page, guarantees maximum visibility. Front page ads are reserved on a firstcome, first-serve basis and include full color. Banner: 9.5” wide x 2” tall.................. $300/day Frequency discounts available
Pre-Printed Inserts
Puzzle and Features Secure guaranteed placement of your ad beside one of the Collegian’s most popular features: Sudoku, Crossword, Horoscope or the Community Calendar. Commitments are for the same day of the week for a full semester (15 weeks).
Puzzle and Calendar Rates Sudoku: 3.7” x 2”............................... $55 per week Crossword: 3.7” x 5”.......................... $120 per week Calendar: 3.7” x 5”............................. $100 per week Horoscope: 3.7”x5”............................ $100 per week
Cost Per Thousand................................... $70 6,000 maximum per day | 4,000 minimum per day Frequency discounts available
Ship To: Prairie Mountain Publishing Attention: Chris Klein/Collegian 801 North 2nd Street Berthoud, CO 80513
Ads include full color
Rocky Mountain Student Media Corporation
College Avenue Rates
College Avenue Magazine Magazine Rates
COLLEGE AVENUE Colorado State University | Volume 11 Issue 7 | May 2016
Back Page....................................................... $600.00 Full Page......................................................... $500.00 Half Page........................................................ $320.00 Quarter Page.................................................. $200.00 Prices include full color
Colorful, bold, inquisitive, diverse. College Avenue is student media’s lifestyle publication covered from a student voice. Each edition, printed on glossy stock, features a lifestyle topic and includes monthly features on food, fashion and trends.
New Threads
Denver Fashion Weekend is Denver’s turn in the fashion spotlight
Ad Sizes
pg. 14
Quarter Page
Full Page 7.5” x 9.833” 8.5” x 11”
Fall Publication Dates - TBD
3.6” x 4.75”
with bleeds
Half Page 7.5” x 4.75”
5,000 editions distributed throughout CSU and Fort Collins
2016-2017 Special Magazine Editions
Volume 11: Issue 2 | November 2015
Best of CSU
Featuring CSU’s favorite places to eat, drink, and hang out.This edition is the BEST place to boast about your business. Distributed throughout the year.
Publishes: Friday, November 11 Deadline: Wednesday, October 19 Distribution: 6,500 Special rates and sizing apply.
Housing Guide
Help CSU students find the perfect place to live. The Housing Guide features housing options, tips for living on and off campus and specifics about laws affecting students.
Publishes: Monday, February 6 Deadline: Friday, January 27 Distribution: 6,500 Special rates and sizing apply.
Graduation Guides
Featuring congratulatory ads for CSU graduates, this edition is geared towards CSU graduates and their families.
Fall Publishes: Monday, December 12 Deadline: Friday, December 2 Spring Publishes: Monday, May 8 Deadline: Friday, April 28 Distribution: 6,500 Special rates and sizing apply.
CSU Life Rates
CSU Life Publication
CSU Life
Publication Rates
for Faculty & Staff
May 2016 CSU, UCHealth partner to improve health care for campus, community
Full Page.................................................. $680.00 Half Page................................................. $390.00 Quarter Page........................................... $240.00 Eighth Page............................................. $130.00 Business Profile...................................... $150.00
Colorado State University and UCHealth have announced a landmark partnership focused on academics and health care. The partnership includes:
(Photo with feature story about your business)
The campus community gathered on theh Oval April 25 to remember those members of the Ram Family who departed this life in the past year. See page 7 for a complete list of those memorialized. Photo by Kyle Deuschle
Prices include full color
$13 million gift supports scholarships, construction By Tony Phifer Colorado State alumnus Michael Smith has made a series of donations to the university that will fund new scholarships focused on business, natural resources and chemistry, complete funding for a new natural resources building in the Warner College of Natural Resources, and contribute to the funding of the new oncampus stadium. Smith is the chairman and chief executive of Freeport LNG, which is completing
CSU Life is a monthly news publication produced specifically for faculty and staff at Colorado State University. The publication is delivered directly to staff mailboxes on campus. CSU Life is a partnership between student media and CSU’s Division of External Relations. Our teams focus on stories for and about employees, staff accomplishments and information about the great community that’s CSU.
an
liquefied natural gas export facility in the port of Freeport, Texas. Prior to Freeport, he was the chairman and chief executive of Basin Exploration, a Colorado-based E&P company he founded in 1981 in Fort Collins and sold to Stone Energy in 2001. “I owe much of my success to the education I received at CSU and the combination of strong science and mathematics that enabled me to learn the oil and gas business,” Smith said. “My career has been built around the opportunity country’s energy business has this
BEST TEACHERS 2016
page 4
Half Page 9.5”x6.75”
In total, the $13 million gift will include: • A $5 million gift to create 50 full-tuition scholarships in the College of Business, in honor of the College’s 50th anniversary – 13 endowed Michael Smith Elite Business Scholars awards and Smith 50th Anniversary
• A $3.5 million gift to the new multipurpose on-campus stadium project; the Michael & Iris Smith Alumni Center within the stadium will be home to the University’s 205,000 living alumni.
37 Michael
Scholarship awards.
See Michael Smith on page 11
• UCHealth will continue to serve as the preferred innetwork health care provider, increasing the quality and value of health care for CSU and supporting employee wellness. Currently, the majority of CSU employees already use UCHealth
physicians and facilities. • The partnership will provide events for the Fort Collins community to promote health and wellness. • CSU and UCHealth are extending their longstanding relationship with Rams Athletics See Health Partners on page 8
How do you
commute? page 14
WATCH YOUR
ASH
page 20
CSU Life Publication Schedule
Ad Sizes Quarter Page 4.25”x6.75”
About the gift
• A $3.7 million gift to complete funding to build the Michael Smith Natural Resources Building in the Warner College of Natural Resources.
INSIDE:
Tuesday, Sept. 6 Monday, Oct. 3 Monday, Nov. 7 Monday, Dec. 12
Full Page 9.5”x13.75”
spawned, and I hope my gifts help CSU to continue providing a premier education to generations of geologists, chemists and business leaders.”
• UCHealth will work with the CSU Health Network to build and help staff the new CSU Health and Medical Center. UCHealth physicians will work in the new Center – as will CSU Health Network health care providers including CSU physicians – to continue providing the very best medical care while significantly increasing convenience for CSU employees, students and the community in one location.
6,700 copies mailed monthly
Eighth Page 4.625”x3.25”
Monday, Feb. 6 Monday, Mar. 6 Monday, Apr. 10 Monday, May 8
CSU Life for Faculty & Staff
Special CSU Publications
RamLife
PARENT & FAMILY RESOURCE GUIDE SUPPORTING TRANSITIONS
2016
2016 - 2017
2016-2017
VISITORS GUIDE Colorado State University & Fort Collins, Colorado
Parent Guide Created especially for parents and families of new CSU students, the Parent Guide is distributed at Ram Orientation and throughout the year at the Admissions office. Publishes: April 2017 Distribution: 9,000 Special rates and sizing apply.
Visitors Guide Highlighting the best of both Fort Collins and CSU, the Visitor’s Guide is the perfect goto publication for families and campus visitors. Publishes: May 2017 Distribution: 28,000 Special rates and sizing apply.
Orientation Guide A CSU guide to campus and college life for new students. The Orientation Guide is distributed throughout the summer at Ram Orientation. Publishes: June 2017 Distribution: 7,000 Special rates and sizing apply.
Collegian.com
Collegian.com
728x90 px
Rates Run of Site (300x250 px).......................$200.00/mo. Approx. $5 CPM
Premium Spot (728x90 px)...................$300.00/mo. Approx. $8 CPM
300x250 px
Collegian.com is the central site for all student media: the Collegian, CTV video and news, KCSU 90.5 and College Avenue magazine. The site features breaking news, blogs, videos and live-stream radio and TV. Collegian.com provides the best digital platform for local businesses to reach on and offcampus audiences. Collegian.com has been awarded the Columbia Scholastic Press Associations’ Gold Crown for overall excellence.
Blog Sponsorship
300x250 px
$300.00/month
Maximize your marketing efforts with content marketing blogs. Themed blogs will reach online readers with content specific to your business.
20.8 THOUSAND visitors per week
7.8
THOUSAND
ad impressions per day
LivingFoco.com: The simple way to find housing in Fort Collins. Property managers, real estate companies and private owners can post available housing units, listing amenities, floor plans, sharing photos and more. You have complete control over your listings, or if you don’t have the time, the Collegian can manage your listing for no additional charge.
See LIVINGFOCO.COM for rates and additional information. advertising@collegian.com | collegian.com | 970.491.7467 | 970.491.6834
90.5 KCSU
KCSU 90.5 FM Underwriting Rates 1–20 announcements................. $15/ announcement 21+ announcements................... $10/ announcement Additional discounts for larger packages
Top of the Hour Announcements: Feature your business at the top of the hour.
3 announcements per day for 30 days....................$200 KCSU is Colorado State’s student-run radio station serving the CSU campus and Northern Colorado since 1964. KCSU is music intensive, focusing on college and alternative musical genres. KCSU also provides newscasts, sports updates and live play-by-play of CSU Women’s Volleyball.
$2.22 per Top of the Hour Announcements
KCSU Coverage Map
KCSU broadcasts a 10,000-watt signal reaching an effective coverage area from Cheyenne, WY to Longmont, CO. KCSUfm.com streams live worldwide. Streaming also available on TuneIn and KCSUfm.com.
Fort Collins Windsor Loveland
Greeley
CSU Women’s Volleyball Sponsorship
Sponsor the exclusive broadcast of CSU Women’s Volleyball.......................... $500 Sponsorship includes: • Announcements throughout home game broadcasts and NCAA tournaments • Logo featured on print Collegian advertisements and on KCSUfm.com
CTV Television Programming on Comcast and campus channel 11 features news, sports and entertainment and streaming on Collegian.com. Live student-produced newscasts air at 7 p.m. Monday -Thursday.
Rates 1 Month............................. $5.00 per spot $80 Total
3 Months............................ $3.00 per spot
$144 Total
Rate includes one, 30 second spot per newscast.
Rocky Mountain Student Media Corporation
KCSUFM.COM
Marketing Services
Marketing Services
Student Video Productions
Social Media Consulting
Rack Posters
Design Services
Looking for a high quality video at an affordable price? Student Video Productions has the experience and talent to produce commercials and marketing, training, music and live event videos. Or, just need some help? We provide video editing, project management, motion graphics and more.
In today’s world if you aren’t plugged in, you’re not part of the conversation. Our social media team can help you establish a strong presence on social media and offer advice on what works for the college market. Take advantage of our team’s expertise and get connected.
Draw attention to your advertising message with poster advertising on distribution racks. Racks are located in campus buildings and outdoor areas where students spend their time. Posters are available on both indoor and outdoor racks. Specific locations based on availability.
Our Creative Services team can design content for print, online and social media, as well as, posters, brochures and logo design. We are a team dedicated to creating a look and feel that best promotes your products and services. Advertising design for RMSMC products is free. Fees apply to special projects.
Prices starting at
Prices starting at
Prices starting at
Prices starting at
$500
for a 4 minute video.
$150
for base package.
$200
$25
per month.
per hour.
BUNDLE! It’s a Ram Good Deal! Take advantage of Ram good discounts when you bundle print, online and broadcast. Our account experts can put together a package specific to your needs and time frame.
Sample Bundle:
• 4 Collegian Quarter Page Ads • 2 CSU Life Quarter Page Ads • 2 Months Online • 25 Radio Spots
$1100 $1850 Value Save $750
Call today to get started • 970-491-7467
s
s
advertising@collegian.com | collegian.com | 970.491.7467 | 970.491.6834
2016-2017 Calendar
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College Avenue
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CSU Life
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Rocky Mountain Student Media Corporation
CSU Lory Student Center, Box 13 Fort Collins, CO 80523 970-491-1683
Advertising and Promotions
970-491-7467 970-491-6834 advertising1@collegian.com advertising2@collegian.com
Business Office 970-491-2050
Newsroom
970-491-7513 news@collegian.com