Rocky Mountain Student Media Advertising and Marketing Services by The Rocky Mountain Collegian

GUIDE TO ADVERTISING, PRODUCTION, AND MARKETING SERVICES Colorado State University 2019-2020

The Rocky Mountain Collegian | CSU Life | 90.5 KCSU | College Avenue Magazine For more information about in theVideo Rocky Mountain Collegian call|970-491-7467 or email advertising@collegian.com. Collegian TV advertising | Student Productions Digital and Marketing ServicesRocky

Mountain Student Media provides advertising opportunities in print, broadcast and web, as well as a full menu of digital, video and marketing services. Ask about bundling discounts and new media opportunities.

WE ARE STUDENT MEDIA COLLEGE AVENUE KCSUFM.COM

Rocky Mountain Student Media is a multi-faceted media company thatâ&#x20AC;&#x2122;s equipped to help your business find success. Our award-winning media outlets provide solutions to help you ef fectively reach the Colorado State University, Fort Collins, and Nor thern Colorado communities. Our unique ability to combine print and broadcast, with digital, social media and marketing services, makes it easy for us to create an advertising plan tailored specifically to meet your needs â&#x20AC;&#x201D; a plan that engages your audience and makes the most sense for your business. Our mission at Rocky Mountain Student Media is to provide educational opportunities for students and to serve the CSU community. As RMSMC continues to grow, we continue to expand our educational mission and offerings to students. In turn, this maximizes our ability to serve you, our customers, with more media and marketing opportunities than ever before. For more information and ad samples visit: advertising.collegian.com

CONNECT WITH US:

CSUCollegian KCSUFM

CSUCollegian KCSUFM CTV11

CTVChannel11 KCSU FM

CONTACT US: Rocky Mountain Student Media Corporation Room 118, CSU Lory Student Center Fort Collins, CO 80523 970-491-1683 collegian.com Advertising Emma Faust, Student Ad Manager 970-491-6834 advertising@collegian.com Christa Reed, Senior Account Executive 970-491-2126 christa.reed@colostate.edu Kim Blumhardt, Ad Director 970-491-1146 kim.blumhardt@colostate.edu Front Desk and Business Office 970-491-1683 frontdesk@collegian.com billing@collegian.com Collegian Newsroom 970-491-7513 news@collegian.com

BUNDLE AND SAVE! Rocky Mountain Student Media provides advertising opportunities in print, broadcast and web, as well as a full menu of digital, video and marketing services. You save 10%-30% annually when you bundle your advertising and marketing buys.

BUNDLE $3,000-$5,000 SAVE 10% BUNDLE $5,000-$10,000 SAVE 20% BUNDLE$10,000+ SAVE 30%

THE CSU COMMUNITY More than 33,000 students make up the CSU community, and our faculty and staff make up the largest employee group in Fort Collins. Together, these two markets are invaluable to local businesses. We can reach this market with your adver tising message!

33,800 28,600 5,324 7,599

ENROLLED STUDENTS

LIVE OFF CAMPUS NEW FRESHMAN FACULTY AND STAFF

Source: CSU Budgets and Institutional Analysis, Fall 2018

20%

Of the cityâ&#x20AC;&#x2122;s sales tax collections was spending by CSU students and staff (Coloradoan 11/28/17)

30%

increase in discretionary spending by college students over the past 5 years. Students buy local!

Students are more likely to engage with student media than local or national media outlets.

MEDIA AND MARKETING OPPORTUNITIES: Print Collegian Daily editions Monday & Thursday Preseason Sports Editions Front page ad Front page sticky note Back page ad Puzzle and Crossword Sponsorship Classified Advertising College Avenue Magazine CSU Life for Faculty and Staff Ram Deals Coupon Book and Ram Deals app Housing Guide Best of CSU Graduation keepsake editions Parent and Family Resource Guide & Calender Visitors Guide to Fort Collins and CSU Ram Orientation Guide for New Students Native Advertising Custom Content Development Web Banner Ads (Collegian.com & KCSUfm.com) Content Sponsorship Native Advertising Broadcast - Radio and TV KCSU Pre-Recorded Announcements KCSU Live Read Show Sponsorships KCSU Concert Calendar Sponsorships CSU Volleyball & Baseball Broadcast Sponsorships CTV Ads on Comcast Channel 11 Podcast Sponsorships Video and Audio Production Long and short-form videos Event filming: lectures, concer ts, performances Video for web and social media Podcast production Video editing Posters 18x36 posters on indoor newspaper kiosks 26x50 posters on outdoor newspaper kiosks Poster printing & distribution on and off campus Marketing Services Social Media Planning, Production, Posting Event Planning Graphic Design Services DJ Services Event Sponsorships Plaza Tabling and Street Team Distribution

ONLINE Collegian.com is the central site for all student media: the Collegian, CTV video and news, KCSU 90.5 and College Avenue magazine. The site features breaking news, blogs, videos and live-stream radio and TV. Collegian. com provides the best digital platform for local businesses to reach on and off-campus audiences. Collegian.com has been awarded in 2018 “the Best College Website” by College Media Association.

SIZING AND PRICES 1 Month, (50,000 impressions guaranteed)...................................$400 3 Month, (150,000) impressions guaranteed)...............................$900 Pay per impression, under 100,000...........................................$8/thousand Pay per impression, over 100,000..............................................$6/thousand Daily Digest Email Ad (30 sends)................................................$150 (Your choice of rectangle or banner ad) Native Adver tising (300 words).................................................$300

48% of students visit collegian.com at least a few times a week. Source: Spring 2017 readership survey

728x90

Rectangle (300x250 pixels) Banner (728x90 pixels) Ads will resize for mobile devices.

300x250 300x250

More than 35,000 monthly visitors. Average monthly visits to the site in 2018-19

ONLINE SPONSORED CONTENT AND NATIVE ADVERTISING

NATIVE ADVERTISING Native advertising is content (text, video, or usually both) that you control and is placed in The Collegian newspaper and on Collegian.com and/or kcsufm.com.. The content is clearly labelled as “sponsored content” so as to not confuse the reader. The work product is owned by you, and you are free to use it any capacity you want in addition to posting on our media outlets. NATIVE ADVERTISING ARTICLE Approximately 300 words, written by RMSM staff Posted on Collegian.com or KCSUfm.com..............$300 (featured on home page for at least a week, and on chosen website in perpetuity) See page 12 for more native adver tising opportunities.

BUNDLE AND SAVE! SEE PAGE 3 FOR DETAILS.

For more information about advertising call 970-491-2126, email advertising@collegian.com or visit advertising.collegian.com. Rocky Mountain Student Media provides advertising opportunities in print, broadcast and web, as well as a full menu of digital, video and marketing services.

PRINT The Rocky Mountain Collegian is an award-winning, studentrun newspaper celebrating its 128th year in publication. Named one of the top 10 college newspapers in the country by the Princeton Review, the Collegian keeps the community up-todate with campus and local news. Newspapers are distributed throughout the CSU campus and to over 150 locations off campus. The Collegian is published on Mondays and Thursdays during the academic year.

SIZING AND PRICES Local/ National

CSU Dept

CSU Student Group

Full

$380

$340

$180

Two Thirds

$250

$218

$110

Half

$208

$187

$90

Quarter

$127

$110

$45

Sixth

$75

$68

$30

Business Card

$42

$38

$24

CLASSIFIED RATES Per word, per day 1-3 Days............................$0.30 4+ Days............................$0.20 Price includes up to five words in bold. To place a classified ad call 970-491-1146, go online at collegian.com/classifieds or email kim.blumhardt@colostate.edu.

Custom Sizes Open:

$6.80 per column inch

CSU Dept:

$5.95 per column inch

CSU Student Group

46% of students read the Collegian at least a few times per week.

$3 per column inch

Source: Spring 2017 readership survey

All ads include full color. Local not for profits qualify for CSU rate. DEADLINES Display and Classified Advertising: 3 p.m. Thursday for Monday publications. 3 p.m. Tuesday for Thursday publications. DISTRIBUTION 4,000 copies each Monday and Thursday. See the last page for a complete publication schedule. For a map of our distribution area, please visit: collegian.com/delivery FULL

9.5”x12.25”

TWO THIRDS

5.6”x12”

HALF

5.6”x10” vertical

QUARTER

5.6”x5”

QUARTER VERT.

3.7”x7.5”

SIXTH

3.7”x5”

BUSINESS CARD

3.7”x2”

9.5”x6” horizontal

BUNDLE AND SAVE! SEE PAGE 3 FOR DETAILS. For more information about advertising call 970-491-2126, email advertising@collegian.com or visit advertising.collegian.com. Rocky Mountain Student Media provides advertising opportunities in print, broadcast and web, as well as a full menu of digital, video and marketing services.

PREMIUM PLACEMENT FRONT PAGE STICKY NOTES Add impact to your advertising message with front page sticky notes. Placed on the left side of the front page, this full color sticker is guaranteed to grab the attention of readers. Cost per day...............$650 Includes printing Two or more daus.....$450 (Cost per publication) Includes printing Sticker size: 3”x3”

PUZZLE AND FEATURES Engage readers while they are actively involved with the Collegian and secure guaranteed weekly placement beside one of the Collegian’s most popular features: Sudoku, Crossword or Nope & Dope. 3.7”x5”......................... $95 per week 3”x3” Sticky Note

9.5”x2” Front Page Ad

3.7” x 2”.........................$52 per week Ads include full color

RAMPAGE Focused on outdoor and recreational activities, RAMPAGE publishes every Monday in the Collegian and on Collegian.com

FRONT PAGE ADVERTISING Exclusive placement at the bottom of the Collegian front page, guarantees maximum visibility. Front page ads include full color. Cost per day..................$350 Banner size: 9.5” x 2” BACK PAGE ADVERTISING Exclusive placement on the back page of the Collegian, guarantees maximum visibility. Back page ads include full color. Cost per day..................$450 Full Page Ad: 9.5” x 12.25”

SO (STYLE OVERVIEW) Focused on fashion trends, industry news and style tips, SO publishes every Thursday in the Collegian and on Collegian.com

PRE-PRINTED INSERTS Canvas the CSU and Fort Collins community with a flier or stand alone advertisement inserted inside the Collegian. Cost per publication (4,000 preprinted inserts) ...........................$240 Ship Preprinted Inserts To: Prairie Mountain Publishing Attention: Chris Klein/Collegian 801 North 2nd Street Berthoud, CO 80513

RamPage and SO presenting sponsor ................$5000/year Additional advertising space available each week. Regular print rates apply.

SPECIAL PUBLICATIONS Rocky Mountain Student Media produces specialty publications in partnership with Colorado State University departments featuring unique content for targeted audiences. Interested in your own publication? We can help. Our experienced staff can assist with content, production and printing of publications or brochures, any size.

RAM DEALS COUPON BOOK AND APP CSU’s coupon book distributed each semester in the CSU Bookstore, residence halls and Lory Student Center. Publishes: August 2019 & January 2020 Distribution: 19,000 annually Special rates and sizing apply. For more information on the app see page 11.

Download the RAM DEALS App | 1

OPINION

NEW HEALTH CENTER OPEN ON PROSPECT

WHAT NOT TO DO IN YOUR FIRST YEAR OF COLLEGE

PAGE 8

PAGE 12

A&C

BEST AND WORST BATHROOMS ON CAMPUS

Help CSU students find the perfect place to live. The Housing Guide features housing options, tips for living on and off campus and specifics about laws affecting students. Publishes: February 3 Deadline: January 24 Distribution: 5,000 Special rates and sizing apply.

Fort Collins Living 2019 CSU Housing Guide

STUDENT HOUSING GUIDE 2019 1

PAGE 29

PARENT GUIDE AND CALENDAR What to expect at the on-campus stadium By Stuart Smith @notstuartsmith

The re-park program will require residents to move their cars between 4 p.m. and 8 p.m. on the Friday evening before game day. Students living on campus will be able to move their cars back four hours after the game ends on Saturday, or midnight, whichever comes first. Residents of Westfall, Parmelee and Allison will not be required to move their cars, and any student living on campus will be able to park in those lots on game days. Students re-parking can move their vehicles to the South College Avenue parking garage, the University Square parking lot and Research Boulevard parking lot. There will be a shuttle to give students who park in the Research Boulevard lot transportation to and from campus. However, they must

When the new on-campus football stadium opens this fall, game days will be drastically different than they have been in the past. The Associated Students of Colorado State University, the University, and the City of Fort Collins are still working out some of the finer details, and will continue to throughout the season, but many decisions have already been made. Here is the information you need to know about parking and tailgating: PARKING: Re-park program Only three of the residence hall parking lots will be open for students to park in on game days, and every other residence hall lot will require residents to move their vehicles.

move their cars from these lots by 7 a.m. Monday morning. Getting to and from the game Visitors will have various ways to get to campus for games in anticipation for the 40,000 attendees. Based on game attendance at Hughes Stadium during the 2016 season, 55 percent of the attendees will arrive by vehicle, 25 percent by bicycle or walking and 13 percent by transit. The remaining attendees are expected to be on-campus residents. For every parking lot, there will be a designated way for attendees to leave campus. Those parking in lots northwest of the stadium will exit onto Shields Street. The parking lots on the far west side of campus will feed into College Avenue. The Lory Student Center, Morgan Library, Braiden Hall and Harts-

horn Health Center parking lots will lead to Laurel Street, and those parking in the Lake Street garage will leave campus via Prospect Road. Visitor Parking Every parking lot other than the exempted north side residence hall lots will only be available to vehicles with game day parking permits, which will cost $100 for the whole season. However, that $100 will only cover the parking lots farthest from the stadium, with the closer lots restricted to higher levels of donors. The closest parking spots to the campus were available for those who donated $10,000 or more to the stadium this season and those parking lots are sold out. As of now, the next highest level of parking lots available are for people or businesses who donated $2,500 to

the stadium this season. These parking passes will be reset every season. RV’s will be allowed to park in the Moby Arena parking lot. This lot requires a minimum $500 donation. The neighborhoods surrounding campus will require parking permits, and the fine for parking in them without a permit will be $100. Bicyclist Accommodations The University is also planning on accommodations for people who attend the game by bike. The improvements to the infrastructure for bicyclists in Fort Collins that the University has been making to keep its Platinum rating for the League of American Bicyclists will also serve to facilitate bicyclists ways see STADIUM on page 6 >>

OF CS EST

2018

A HELPFUL GUIDE FOR CSU PARENTS AND FAMILIES

VISITORS GUIDE Distributed year round, the Visitors Guide highlights the best of both Fort Collins and CSU, and is the perfect go-to publication for families and campus visitors. Publishes: May 2020 Distribution: 28,000 Special rates and sizing apply.

2019-2020

FORT COLLINS & C O LO R A D O S TAT E U N I V E R S I T Y

visitors guide 2019–2020

TOP 14 PLACES TO TRAVEL IN THE US IN 2019 -FORBES.COM

D I N E . E X P LO R E . P L AY.

SP R I N G

GRADUATION GUIDE | MAY 2019 | 1

N e w S t u d e n t Gu i d e 2 0 1 9

HOMECOMING

2 01 9

RAMLIFE OCTOBER 2ND-5TH

GRADUATION

RAM LIFE ORIENTATION GUIDE A CSU guide to campus and college life for new students. Ram Life is distributed throughout the summer at Ram Orientation. Publishes: May 2020 Distribution: 8,000 Special rates and sizing apply.

experience

Colorado State University

A midﬁeld view of the student section at the brand new on-campus stadium. PHOTO BY JAVON HARRIS COLLEGIAN

SUPPORTING TRANSITIONS

Created especially for parents and families of new CSU students, the Parent Guide is distributed at Ram Orientation and throughout the year through Parent and Family Programs. Publishes: May 2020 Distribution: 6,000 Special rates and sizing apply.

WINTER BREAK DEC 21-JAN 20

NEWS

MOVE-IN GUIDE FALL 2017

GRADUATION GUIDE With content, including congratulatory ads, targeting grads and their families, this keepsake is distributed on all stands and by hand at major graduation ceremonies Fall Publishes: December 16 Deadline: December 6 Spring Publishes: May 11 Deadline: May 1 Distribution: 5,000 Special rates and sizing apply.

BEST OF CSU Featuring CSU’s favorite places to eat, drink, and hang out. This edition is the BEST place to brag about your business. Distributed throughout the year. Publishes: November 6 Deadline: October 18 Distribution: 4,500 Special rates and sizing apply.

RAM DEALS $

MOVE-IN/WELCOME BACK Reaching new and returning students has never been easier. The Move-In/Welcome Back edition is placed in residence hall rooms for each student prior to move-in day, and distributed to key campus locations the week of August 19. The edition features information about Ram Welcome and other campus news. Publishes: August 19 Deadline: August 2 Distribution: 7,500 Special rates and sizing apply.

HOUSING GUIDE Fall 2019 CSU Coupon Book

PRINT CSU Life is a monthly news publication produced specifically for faculty and staff at Colorado State University. The publication is delivered directly to 7,500 staff mailboxes on campus and features stories for and about employees, staff accomplishments and campus.

CSU LIFE

FACULTY & STAFF

APRIL 2019

pg 4

pg 5

pg 8

pg 11

Earth Week

Alesworth deconsturction

Everyday heroes

APIDA heritage month

Joyce McConnell hired as next CSU president The Board of Governors of the Colorado State University System voted unanimously on March 29 to hire Joyce E. McConnell to lead the System’s flagship institution into its 150th year, building on a decade that has seen record levels of enrollment, donor and alumni support and research funding, along with the dramatic transformation of campus, physically and in terms of state and national reputation. McConnell will become the 15th President of Colorado State University, the state’s land grant university. Currently serving as provost and vice president for academic affairs at West Virginia University, McConnell, who will assume the top position at CSU on July 1, 2019, said she is honored to be selected to help lead what is an exceptional institution of higher education. “CSU is a national leader in higher education, and the achievements of its students, faculty and staff collectively have built a powerful momentum and an upward trajectory of success for generations of Rams to come. I look forward to being a part of that journey with you,” McConnell said. “My decision to leave West Virginia and West Virginia University after more than 20 years of service to both the university and the state was not an easy one, but Colorado State University’s mission, values and character presented an irresistible opportunity to lead one of the nation’s great land-grant universities into the future.” Rico Munn, chair of the CSU System Board of Governors, described McConnell as an experienced leader who has a deep passion for the work of higher education and the ability to bring together diverse groups in a common drive for excellence. “In getting to know Provost McConnell through the search process, the Board was immensely impressed with both her outstanding credentials and with the way her personality and determination fit so well with CSU’s mission and character,” Munn said. “CSU has a uniquely qualified and truly exceptional next president, and the Board couldn’t be more pleased with the outcome of this search.” PREVIOUS EXPERIENCE McConnell has served in her current roles as WVU’s provost and chief academic officer since July 2014. In those positions, her charge has had broad scope: overseeing university budgets; building partnerships with political, governmental, business and nonprofit leaders at the state, national, and international levels; and playing a lead role in fundraising. McConnell’s track record also includes tenure as dean of the College of Law at WVU, during which she spearheaded major fundraising and academic initiatives. “Through higher education we can transform lives and tackle the toughest world challenges through a can-do, innovative spirit,” said McConnell. “The CSU community in particular is independent but always ready to lend a hand, surviving and thriving on innovative problemsolving but proud of tradition and accustomed to quietly accomplishing great things without being arrogant.” McConnell led efforts at WVU to improve gender equity and Title IX education and compliance, engaged

SIZING AND PRICES FULL

HALF

QUARTER

EIGHTH

9.5”x13.75” $600

9.5”x6.75” $390

4.625”x6.75” $240

4.625”x3.25” $130

Joyce E. McConnell, provost and vice president for academic affairs at West Virginia University, will become the 15th President of Colorado State University on July 1, 2019.

in higher-education policy work with the university’s board and state leaders, focused on raising faculty salaries, promoted excellence in research and graduate education, and played a key role in promoting diversity and inclusion at all levels. She will succeed CSU’s current president, Tony Frank, who begins serving exclusively as chancellor of the CSU System July 1. Frank is in his 11th year as CSU president and will have served five years in the dual role of both president and chancellor. “Joyce McConnell is absolutely the right person to join and lead the CSU community as president and provide the inventive and inclusive leadership that will continue to bring out the best in this university. As chancellor, I welcome the opportunity to work with Joyce as she takes the reins in Fort Collins,” Frank said. McConnell said President Frank leaves a strong legacy as a leader bolstered by a reputation for always striving to find where the university can do better. “I know that everyone connected with this great institution is deeply grateful to President Frank not only for his extraordinary accomplishments on behalf of Colorado State but also for his graciousness and humor throughout the process of identifying his successor. He clearly loves this institution and this state, and I cannot thank him enough for entrusting me with the university’s future. I look forward to working with him in his Chancellor role.” The Board and McConnell have agreed to a five-year employment agreement, effective July 1, under which McConnell will earn a base annual salary of $550,000.

ABOUT THE PRESIDENTIAL SEARCH The Board announced Provost McConnell as the finalist for the presidency March 15, and the March 29 vote followed a statutorily required notice and waiting period before deciding to appoint McConnell as president. The Board’s selection followed a highly competitive five-month nationwide search guided by a 16-member Presidential Search Advisory Committee chaired by Nancy Tuor, vice chair of the Board of Governors. The advisory committee represented key stakeholder groups, including tenured and non-tenure-track faculty, students, alumni, administrative professional and state classified staff, the Board of Governors, community leaders, and more. “Joyce McConnell represents everything CSU is, and aspires to be, as the land grant university for the future,” said Diana Wall, a University Distinguished Professor, director of CSU’s School of Global Environmental Sustainability, and a faculty representative on the Presidential Search Advisory Committee (PSAC). “She has proven herself as an energetic, savvy champion of inclusion and academic research excellence, and of bringing disciplinary partners together to meet sustainability challenges on campus and globally.”

PUBLICATION DATES September..................Monday, September 9 Deadline......................Thursday, August 29

February......................Monday, February 3 Deadline......................Thursday, January 23

October........................Monday, October 7 Deadline......................Thursday, September 26

March............................Monday, March 2 Deadline......................Thursday, February 20

November...................Monday, November 4 Deadline......................Thursday, October 24

April................................Monday, April 6 Deadline......................Thursday, March 26

December...................Monday, December 9 Deadline......................Thursday, November 21

May................................Monday, May 4 Deadline......................Thursday, April 23

Distribution: 7,500 directly to faculty and staff mailboxes

BUNDLE AND SAVE! SEE PAGE 3 FOR DETAILS.

PRINT Colorful, bold, inquisitive, diverse. College Avenue is student media’s lifestyle publication covered from a student voice. Each edition, printed on glossy stock, features a lifestyle topic and includes monthly features on food, fashion and trends.

COLLEGE AVENUE Colorado State University / Volume 14 Issue 4 / Summer 2019 A Rocky Mountain Collegian Publication

SENIOR DESIGN'S EMBODY EMOTION See page 12

SEMESTER AT SEA: VISITING JAPAN See page 26

SIZING AND PRICES Back Page...................................................................... $400 Inside Front Cover......................................................... $360 Full Page........................................................................ $270 Half Page....................................................................... $180 Quarter Page................................................................. $115 Prices include full color

Axes &

FULL

HALF

QUARTER

The CSU logging team makes the cut

7.5”x10”

7.5”x4.875”

3.7”x4.875”

Chainsaws

8.625”x11.125” with bleeds

PUBLICATION DATES Fall..................................October 2 Deadline......................September 6

Spring............................March 4 Deadline......................February 7

Winter............................December 4 Deadline......................November 8

Summer........................April 22 Deadline......................March 27

Distribution: 3,500 Each issue is distributed for two months throughout campus and Fort Collins

BUNDLE AND SAVE! SEE PAGE 3 FOR DETAILS.

BROADCAST KCSU is music intensive and genre inclusive, broadcasting cutting edge alternative, electronic, hip hop and more. KCSU also provides 10 hours each week of local news, sports talk. and seasonal play-by-play coverage of CSU Women’s Volleyball and Men’s Baseball.

LISTEN ONLINE AT KCSUFM.COM

One of the largest college radio stations in the country, KCSU reaches more than 300,000 potential listeners in Fort Collins, Loveland, Greeley, and surronding communities. Listeners can connect worldwide on our website KCSUFM.com.

RATES PRE-RECORDED ANNOUNCEMENTS (approx. 30 seconds) 1–20 announcements....................... ......................$15/ announcement 21+ announcements........................... ......................$10/ announcement LIVE READ SHOW SPONSORSHIP (approx. 10 seconds) A live DJ incorporates your announcement into their show 8 mentions......................................................................$60 per 2 hr show CONCERT CALENDAR SPONSORSHIP Sponsorship includes your announcement in KCSU’s Fort Collins entertainment calender each weekday at 5, 7, and 9 pm; weekly sponsor of the KCSUfm.com calendar page; and a sixth page calendar ad in Monday and Thursday’s Collegian.......................................................................................$300/week

OTHER SERVICES

NEWSCAST SPONSORSHIP Seven, 3-minute newscasts per day about happenings in Fort Collins listening area, 10-second message..................$50/per day

PRODUCTION STUDIO RENTAL Rent our production studio to conduct interviews, record audio commercials, narration, podcasts or other audio. .................................................................... $100/hour includes studio attendant

CSU VOLLEYBALL OR BASEBALL SPONSORSHIP Includes 4-mentions per hour for an average of 20 games, plus print and online ads promoting the broadcast...................................................................................................$500

AUDIO EDITING AND PRODUCTION We will write (if needed) and produce commercials, podcasts, interviews, PSAs, narrations, or other creative Audio Services..................................... $50/hour

PUBLIC SERVICE ANNOUNCEMENTS If you are interested in running a PSA for your local not for profit, please contact our advertising department......................free

DJ SERVICES KCSU DJ’s will come to your event and play music .................................................................... $100/hour

For a full rate guide and samples visit kcsucfm.com/underwriting. BUNDLE AND SAVE! SEE PAGE 3 FOR DETAILS. For more information about advertising call 970-491-2126, email advertising@collegian.com or visit advertising.collegian.com. Rocky Mountain Student Media provides advertising opportunities in print, broadcast and web, as well as a full menu of digital, video and marketing services.

DIGITAL & VIDEO

DIGITAL SERVICES NATIVE ADVERTISING Native advertising is content (text, video, or usually both) that you control and is placed in The Collegian newspaper, on Collegian.com and/or kcsufm.com, and promoted via social media. The content is clearly labeled as “sponsored content” so as to not confuse the reader. The work product is owned by you, and you are free to use it any capacity you want in addition to posting on our media outlets. NATIVE ADVERTISING ARTICLE Approximately 300 words, written by RMSM staff Posted on Collegian.com or KCSUfm.com..............$300 (featured on home page for at least a week, and on chosen website in perpetuity)

Printed in Collegian, CSU Life, or College Ave Magazine (1/2 page, color)....................................................................$208 Included in Collegian Daily Email Blast....................$50 (must purchase post on Collegian.com)

SOCIAL MEDIA MARKETING Post on the Collegian and KCSUfm Facebook or Instagram Page..........................................................................................$125 (includes $25 spent on boosting charge)

Facebook Live Streaming...............................................$125/hour THE STUMP - DIGITAL EMAIL BLAST Your ad on the Stump reaches 5,000 opt-in email subscribers who want to receive an email newsletter on each of the 60 Collegian publication dates. Stump emails highlight leading headlines and breaking news ....................................$150/month SPONSORED ONLINE CONTENT Collegian.com hosts a series of topic specific sections. If you sponsor a section, your banner ads are the exclusive ads in the top banner and top rectangle spot. Listed below is our current offerings. If you would like us to create a new one, pitch us your idea! 1 Semester Sponsorship...................................................$500 Full Year (Spring, Fall, Summer Sessions)................$900 Available sponsorships: Ram Page (Outdoors) Fashion Marijuana

CREATIVE WORK FOR NATIVE ADVERTISING ARTICLES Original Photo.......................................................................$75 Custom Video (approx.. 30 seconds intended for Social Media)..................................................................$200 Custom Video (approx.. 3 to 5 mins. intended for placement on a website)..........................................$500

RAM DEALS APP Go mobile and advertise on CSU’s only local coupon app featuring digital coupons that are easy to use, redeem and track. Unlimited copy changes........$100 per month (minimum 3 months)

(includes a 30 sec version for social media)

App available on

DIGITAL & VIDEO

VIDEO SERVICES Student Video Productions has the experience and talent to produce commercials, marketing, training, music and live event videos. We also provide video editing, project management, motion graphics and more.

STARTER KIT...............................$400 Option A: Perfect solution for those who need collateral for social media platforms. Ideal for retail shops. • 30 minutes of filming time • One 30-45 second edited video clip (or clips) • One revision of clip • Ownership of edited video • Delivery of video clip within 7 working days of filming Option B: Our Pre-Roll Video Package is an outstanding way to generate more customers and revenue through bumper videos online. • 30 minutes of filming time • One 6-second edited bumper video • One 10-15 second edited bumper video • One revision of clip • Ownership of edited video • Delivery of video clip within 7 working days of filming

SERIES PACKAGE................... $2500 This package is ideal for product rollout or training videos. • 90 minutes of filming time for each video • Four 2-3 minute video • Two revisions of each video • Ownership of each edited video • Delivery of final revised video within 10 working days of filming for each video OTHER SERVICES Additional 30-45 second video clip,,,,,,,,,,,,,$100/clip Additional filming time.....................................$100/hour Additional revisions...........................................$50/hour

STANDARD PACKAGE ..............$750 For those who need to add video to their collateral. Typically for a website upgrade, presentations and conferences. • 90 minutes of filming time • One 2-3 minute video • Two revisions of video • Ownership of edited video • Delivery of final revised video within 10 working days of filming

Visit video.collegian.com for video samples and more information. BUNDLE AND SAVE! SEE PAGE 3 FOR DETAILS. For more information about advertising call 970-491-2126, email advertising@collegian.com or visit advertising.collegian.com. Rocky Mountain Student Media provides advertising opportunities in print, broadcast and web, as well as a full menu of digital, video and marketing services.

MARKETING

MARKETING & POSTERING DESIGN SERVICES Our Creative Services team can design content for print, online and social media, as well as, posters, brochures and logo design. We are a team dedicated to creating a look and feel that best promotes your products and services. Advertising design for RMSM products is free. Fees apply to special projects. Prices starting at...........$25/hour

RACK POSTERS Draw attention to your advertising message with poster advertising on distribution racks. Racks are located in campus buildings and outdoor areas where students spend their time. Posters are available on both indoor and outdoor racks. Specific locations based on availability. Indoor Kiosks........................................... $240/month 18” wide x 36” tall

DESIGNER CHECKLIST ARTWORK SIZES (ALL SIZES WIDTH X HEIGTH) COLLEGIAN NEWSPAPER Full Page..........................9.5” x 12.25” Two-Thirds Page..........5.6” x 12” Half Page.........................9.5” x 6” Half Page Vert...............5.6” x 10” Quarter Page.................5.6” x 5” Quater Page Vert.........3.7” x 7.5” Sixth Page.......................3.7” x 5” Business Card...............3.7” x 2” Front Page Ad...............9.5” x 2” Front Page Sticky Note .............................................3” x 3” COLUMN SIZES 1 = 1.75” 4 = 7.6” 2 = 3.7” 5 = 9.5” 3 = 5.6” Ads should be sent in PDF form with a minimum output of 200 DPI with CMYK color profile.

Outdoor Kiosks....................................... $400/month 26” wide x 50” tall

COLLEGIAN WEBSITE

KCSU DJ Booth Digital Board........... $150/month 15” wide x 28” tall

Sidebar Ad........... 300 x 250 pixels Banner Ad............ 728 x 90 pixels

POSTERING AND PLAZA DISTRIBUTION

Ads should be jpg, png, gif, or flash with RGB color settings.

Poster Distribution, 40 (campus only)............$100 Poster Distribution, 80 (campus+)...................$175 Poster Printing, 8.5”x11”, per 40 posters........$50 Street Team/Plaza tabling for distribution of promotional materials .......................................$150 (includes 3hrs plaza time)

CSU LIFE PUBLICATION Full Page..........................9.5” x 13.75” Half Page.........................9.5” x 6.75” Quarter Page.................4.625” x 6.75” Eighth Page....................4.625” x 3.25”

SPECIAL EVENT SPONSORSHIP

COLLEGE AVENUE MAGAZINE

NCAA Basketball Bracket Challenge - March 2020

Full Page..........................7.5” X 10” with bleeds..................8.625” x 11.125” Half Page.........................7.5” x 4.875” Quarter Page.................3.7” x 4.875”

Ram Slam CSU Volleyball Tournament - April 2020 Sponsorship prices starting at.......... $200

ROCKY MOUNTAIN STUDENT MEDIA PUBLICATION SCHEDULE FALL 2019 August 2019 S

SPECIAL PUBLICATIONS

October 2019

September 2019

Collegian Newspaper

College Avenue CSU Life

Back-to-School Edition Monday, Aug. 26, 2019

CSU Homecomiing Oct. 2 - 5

Residence Hall Move-In Day Thursday, August 22.

Homecoming Thursday, Oct. 3, 2019

KEY

December 2019

November 2019

Residence Hall Move-In Edition Monday, Aug. 19, 2019

Best of CSU, magazine Wednesday, Nov. 6, 2019 Fall Graduation Monday, Dec. 16, 2019 CSU Graduation December 20 & 21, 2019

Spring Back-to-School Tuesday, Jan. 21, 2020 First day of classes

SPRING 2020 January 2020 S

February 2020 S

March 2020 S

April 2020 S

May 2020

CSU Housing Fair tbd

Housing Guide, magazine Monday, Feb. 3, 2020

Parent Guide, magazine May 2020 Visitors Guide, magazine May 2020 Spring Graduation Monday, May 11, 2020

SPRING SPONSORSHIP OPPORTUNITIES NCAA Basketball Bracket Second Shot Contest March 23

CSU Graduation May 15 & 16, 2020

Ram Life/Orientation May 26, 2020 CSU Ram Orientation May - July 2020

Ram Slam Volleyball Tournament April Friday tbd

SUMMER 2020 June 2020 S

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August 2020

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For more information about advertising at Rocky Mountain Student Media call 970-491-2126 or email 9 10 11 12 13 14 15 12 13 14 15 16 17 18 15 16 17 18 19 20 advertising@collegian.com. For a digital 16 17 18 19 20 21 22 19 20 21 22 23 24 25 22 23 24 25 26 27 copy visit advertising.collegian.com For more information about advertising in the Rocky Mountain Collegian call 970-491-7467 or email advertising@collegian.com. Rocky 23 24 25 26 27 28 29 26 27 28 29 30 31 1

July 2020

Mountain Student Media provides advertising opportunities in print, 30 broadcast and web, as well as a full menu of digital, video and marketing 31 services. Ask about bundling discounts and new media opportunities.