Rocky Mountain
STUDENT MEDIA GUIDE TO ADVERTISING, PRODUCTION AND MARKETING SERVICES
2017 - 2018
Colorado State University
For more information about advertising in the Rocky Mountain Collegian call 970-491-7467 or email advertising@collegian.com. Rocky Mountain Student Media provides advertising opportunities in print, |broadcast andTV web, as wellTV as11 a full| menu of digital, and marketing services. Ask The Rocky Mountain Collegian Collegian | CSU Student Videovideo Productions about bundling discounts and new media opportunities.
Digital and Marketing Services | CSU Life | 90.5 KCSU | College Avenue Magazine
WE ARE STUDENT MEDIA COLLEGE AVENUE KCSUFM.COM
Rocky Mountain Student Media is a multi-faceted media company that’s equipped to help your business find success. Our award-winning media outlets provide solutions to help you effectively reach the Colorado State University and Fort Collins communities. Our unique ability to combine print, broadcast, and with social media and digital and marketing services, makes it easy for us to create an advertising plan tailored specifically to meet your needs in a way that engages your audience and makes the most sense for your business. Our mission at Rocky Mountain Student Media is to provide educational opportunities for students and to serve the CSU community. As RMSMC continues to grow, we continue to expand our educational mission and offerings to students. In turn, this maximizes our ability to serve you, our customers, with more media and marketing opportunities than ever before. For more information and ad samples visit: advertising.collegian.com
CONTACT US: Rocky Mountain Student Media Corporation Room 118, CSU Lory Student Center Fort Collins, CO 80523 970-491-1683 collegian.com Advertising 970-491-6834 jacob.johnson@colostate.edu or 970-491-7467 advertising@collegian.com Business Office 970-491-2050 Newsroom 970-491-7513 news@collegian.com CONNECT WITH US:
@CSUCollegian
MEDIA AND MARKETING OPPORTUNITIES: Print Collegian Daily editions Monday – Thursday Friday Sports Editions Front page ad Front page sticky note Back page ad Puzzle and Crossword sponsorship College Avenue magazine CSU Life for Faculty and Staff Ram Deals Coupon Book Housing Guide Best of CSU Graduation keepsake editions Parent and Family Resource Guide Visitors Guide to Fort Collins and CSU Ram Orientation Guide for New Students Native Advertising Custom Content Development
More than 33,000 students make up the CSU community, and our faculty and staff make up the largest employee group in Fort Collins. Together, these two markets are invaluable to local businesses. Reach this market with your advertising message!
33,198
ENROLLED STUDENTS
7,224
FACULTY AND STAFF Source: CSU Budgets and Institutional Analysis, Fall 2016
Web Banner (Collegian.com & KCSUfm.com) Blog Sponsorship Native Advertising Text Links Classifieds
$178 million contributed annually by CSU students to local economy
Broadcast - Radio and TV KCSU Underwriting KCSU Specialty-show sponsorships TV Ads on Comcast Channel 11
30%
Video and Audio Production Long-form videos Short-form videos Event filming: lectures, concerts, performances Video for web and social media Podcast Production
increase in discretionary spending by college students over the past 5 years. Students buy local!
Posters 18x36 posters on indoor newspaper kiosks 26x50 posters on outdoor newspaper kiosks Poster printing and distribution on and off campus
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IT’S A RAM GOOD DEAL! B U N D L E A N D S AV E
BUNDLE $3,000-$5,000 BUNDLE $5,000-$10,000 BUNDLE$10,000+
SAVE 10% SAVE 20% SAVE 30%
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Marketing Services Event Planning Graphic Design Social Media Planning and Production DJ Service
CSU COMMUNITY
Students are more likely to engage with student media than local or national media outlets.
The Rocky Mountain Collegian is an award-winning, studentrun newspaper celebrating its 126th year in publication. Named one of the top 20 college newspapers in the country by the Princeton Review, the Collegian keeps the community up-todate with campus and local news. Newspapers are distributed throughout the CSU campus and to over 150 locations off campus. The Collegian is published Monday through Thursday, with special sports editions on select Fridays.
SIZING AND PRICES FULL
HALF
HALF VERT.
QUARTER
9.5”x12.25”
9.5”x6”
5.6”x10”
5.6”x5”
QUARTER VERT.
3.7”x7.5”
SIXTH
3.7”x5”
CSU Dept
CSU Student Group
Full
$450
$400
$180
Half
$245
$220
$90
(additional per word, per day)
Quarter
$150
$130
$45
(additional per ad, per day)
Sixth
$90
$80
$30
Business Card
$50
$45
$24
Open:
$8 per column inch
CSU Dept:
$7 per column inch
CSU Student Group
$3 per column inch
All ads include full color. Local not for profits qualify for CSU rate.
DEADLINES Display Advertising: 3 p.m. two working days prior to publication Classifieds: 3 p.m. one working day prior to publication
3.7”x2”
CLASSIFIED RATES Per word, per day 1-3 Days ...........................$0.30 4+ Days ...........................$0.20 Bold Type .......................$0.20
Local/ National
Custom Sizes
BUSINESS CARD
Business Logo/Art .......$2.00 Place your classified online at collegian.com/classifieds or call 970-491-1683
46% of students read the Collegian at least a few times per week. Source: Spring 2017 readership survey
DISTRIBUTION 5,000 copies a day. See publication schedule on the last page.
For more information about advertising in the Rocky Mountain Collegian call 970-491-6834 or email advertising@collegian.com. For a digital copy visit advertising.collegian.com. Rocky Mountain Student Media provides advertising opportunities in print, broadcast and web, as well as a full menu of digital, video and marketing services. See page 3 for bulk and bundle discounts.
PREMIUM PLACEMENT FRONT PAGE STICKY NOTES Add impact to your advertising message with front page sticky notes. Placed on the left side of the front page, this full color sticker is guaranteed to grab the attention of readers.
PUZZLE AND FEATURES Secure guaranteed placement of your ad beside one of the Collegian’s most popular features: Sudoku, Crossword, Nope & Dope, Horoscope or the Community Calendar.
3”x3” Sticky Note
RESERVATION
Textbooks Reserve Fall 2017
Cost per day ..............$450 Includes printing (2-day minimum, 10,000) Sticker size: 3”x3” (Custom shapes and sizes available)
9.5”x2” Front Page Ad
FRONT PAGE ADVERTISING Exclusive placement at the bottom of the Collegian front page, guarantees maximum visibility. Front page ads include full color. Cost per day .................$300 Banner size: 9.5” x 2” BACK PAGE ADVERTISING Exclusive placement on the back page of the Collegian, guarantees maximum visibility. Back page ads include full color. Cost per day .................$500 Full Page Ad: 9.5” x 12.25”
PRE-PRINTED INSERTS If you have a flyer or stand alone advertisement that works for you, inserting into the Collegian is an inexpensive way to canvas the CSU and Fort Collins community.
3.7”x5” ........................ $120 per week ....................................... $80 per week/15 or more weeks 3.7 x 2”.........................$60 per week ....................................... $48 per week/15 or more weeks Ads include full color
FRIDAY SPORTS EXTRAS Focused on CSU athletics, special Friday editions feature sports highlights, athlete profiles and game day previews. Distribution takes place on Friday and by our street team before the game. Friday Publication Dates: August 25 - Football Home Opener September 1 - Rocky Mountain Showdown September 8 - Volleyball October 13 - Homecoming October 27 - Football November 10 - Football/Basketball Preview January 19 - Basketball February 2 - Basketball February 9 - Basketball Monday, March 5 - MWC Basketball Preview
Volume 127, No. 43 Friday, October 13, 2017
Inside The Lines
Volume 127, No. 22 Friday, September 8, 2017
Inside The Lines
Cost Per day..................$250 5,000 inserts (Insert provided by advertiser.) YOUR
Ship To: Prairie Mountain Publishing Attention: Chris Klein/Collegian 801 North 2nd Street Berthoud, CO 80513
TAILGATE HEADQUARTERS! 1107 CITY PARK AVE. | 970-484-1107
Orange Out Weekend YOUR TAILGATE HEADQUARTERS! 1107 CITY PARK AVE. | 970-484-1107
For more information about advertising in the Rocky Mountain Collegian call 970-491-6834 or email advertising@collegian.com. For a digital copy visit advertising.collegian.com. Rocky Mountain Student Media provides advertising opportunities in print, broadcast and web, as well as a full menu of digital, video and marketing services. See page 3 for bulk and bundle discounts.
SPECIAL PUBLICATIONS
Rocky Mountain Student Media produces specialty publications in partnership with Colorado State University departments featuring unique content for targeted audiences. If you would like to produce a magazine or newsletter and are looking for assistance, we can help. Our experienced staff can assist with content, production and printing of publications or brochures, any size or style.
MOVE-IN/WELCOME BACK Reaching new and returning students has never been easier. The Move-In/Welcome Back edition is placed in residence hall rooms for each student prior to move-in day, and distributed to key campus locations the week of August 14. The edition features information about Ram Welcome and other campus news. Publishes: August 14 Deadline: August 1 Distribution: 7,000 Special rates and sizing apply.
A&E
NEWS
Top 5 campus resources CSU Move-In Guide Fall 2016
Thursday, August 18, 2016
Over and Under 21
PAGE 12
PAGE 22
THE
according to students online
STRIP Moving into the dorms sucks. Here’s some things you can do to make it less suck-ey. Find your nap spot on campus while you can still call dibs. Check out the recreational lounges in each dorm. Each one is slightly different. Grab a bike and hop on a local trail. We have lots and lots.
Denise Apodaca often performs as part of her classes. PHOTO BY AMANDA GARCIA. COLLEGIAN
By Erin Douglas @ernmdouglas23
Websites have revolutionized the way students choose their courses and professors. Using Rate My Professor and Koofers, the Collegian compiled a list of six CSU professors with the highest scores. Some professors only have a handful of reviews, so in order to make the list more accurate, the following professors were chosen only if they had more than 40 reviews by students on one of the two websites, as well as a rating higher than 4.6 on Rate My Professors or four and a half stars on Koofers. Denise Apodaca: 4.9 / 4.5 stars Department: School of Music, Theatre and Dance
Underclassmen classes: MU100, PIANO100 Denise Apodaca was nominated for the Best Teacher Award in 2015. Though she didn’t take home the title, Apodaca remains the most rated professor with the highest score on both websites. Karla Gingerich: 4.7 / 4.5 stars Department: Psychology Underclassmen classes: Psy 100 Karla Gingerich has been at CSU for over 16 years and specializes in counseling, children and families and developmental disabilities. Gingerich has received the College of Natural Sciences Teaching and Innovation award and was named Best Teacher and Outstanding Adviser.
Lori Peek: 4.9 / 4.5 stars Department: Sociology Underclassmen classes: SOC 2015 Lori Peek is the second highest rated professor on Koofers. In her personal research, Peek studies vulnerable populations in disaster, with a special emphasis on the experiences of low-income families, racial and ethnic minorities, women, and children. Peek has received CSU’s Alumni Association Best Teacher Award and the College of Liberal Arts Excellence in Teaching Award. Mark Benn: 5.0 / 4.5 stars Department: Psychology Underclassmen classes: KEY 192 *must be in a key community to enroll Mark Benn has travels nationally as a diversity trainer
and keynote presenter. According to his website, he has spoken at over 100 different colleges and universities. Benn is a licensed psychologist and works in the area of mediation and workplace cultures. Whitney Cranshaw: 4.6 / 4.5 stars Department: Bioagricultural Sciences and Pest Management Underclassmen courses: BSPM 102 Whitney Cranshaw broadly focuses his research on Integrated Pest Management of all arthropods affecting horticultural commodities in Colorado. According to several anonymous students on Koofers, Cranshaw is funny and engaging, and the course can fulfill the AUCC science requirement. Greg Dickinson: 4.7 / 4.5 stars
Check out Old-Town. There’s always something to do. Department: Communication Studies Underclassmen courses: SPCM 201 Greg Dickinson teaches Rhetoric in Western Thought. Dickinson has received the College of Liberal Arts Excellence in Teaching Award and the CSU Alumni Best Teacher Award. According to a CSU profile, his work advances critical and theoretical understanding of memory, place, materiality and everyday life. Erin Douglas can be reached at news@collegian.com
GRADUATION GUIDE Featuring congratulatory ads for CSU graduates, this edition is geared towards CSU graduates and their families. Fall Publishes: December 11 Deadline: December 2 Spring Publishes: May 7 Deadline: April 28 Distribution: 5,000 Special rates and sizing apply.
Supporting Transitions
Created especially for parents and families of new CSU students, the Parent Guide is distributed at Ram Orientation and throughout the year through Parent and Family Programs. Publishes: April 2017 Distribution: 6,000 Special rates and sizing apply. VISITORS GUIDE Highlighting the best of both Fort Collins and CSU, the Visitor’s Guide is the perfect go-to publication for families and campus visitors. Publishes: May 2017 Distribution: 26,000 Special rates and sizing apply.
BEST OF CSU Featuring CSU’s favorite places to eat, drink, and hang out. This edition is the BEST place to brag about your business. Distributed throughout the year. Publishes: November 11 Deadline: October 19 Distribution: 5,500 Special rates and sizing apply.
PARENT GUIDE
2017-2018
Parent and Family Resource Guide 2017-18 | 1
Visit
FORT COLLINS & COLORADO STATE UNIVERSITY
2017 -2018
RAM LIFE ORIENTATION GUIDE A CSU guide to campus and college life for new students. Ram Life is distributed throughout the summer at Ram Orientation. Publishes: June 2017 Distribution: 7,000 Special rates and sizing apply.
G
HOUSING GUIDE Spring 2017
Help CSU students find the perfect place to live. The Housing Guide features housing options, tips for living on and off campus and specifics about laws affecting students. Publishes: February 6 Deadline: January 27 Distribution: 6,000 Special rates and sizing apply.
F OR T C O L L I N S L I VI N G Housing Guide 2017 Roommates Finding compatible people to live with, breaking down U + 2 rules, and roommate conflict resolution
Transportation Alternate transportation options, limiting commuting expenses, parking on and around campus
Safety Protecting your property, securing your deposit, and avoiding noise citations through party registration
For more information about advertising in special publications call 970-491-1146 or email advertising@collegian.com. For a digital copy visit advertising.collegian.com. Rocky Mountain Student Media provides advertising opportunities in print, broadcast and web, as well as a full menu of digital, video and marketing services. See page 3 for bulk and bundle discounts.
Collegian.com is the central site for all student media: the Collegian, CTV video and news, KCSU 90.5 and College Avenue magazine. The site features breaking news, blogs, videos and live-stream radio and TV. Collegian.com provides the best digital platform for local businesses to reach on and off-campus audiences. Collegian.com has been awarded in 2017 “Best Website Finalist” by the Society of Professional Journalists.
SIZING AND PRICES Rectangle (300x250 pixels)
1 Month, (50,000 impressions guaranteed) ..................................$400 3 Month, (150,000) impressions guaranteed) ...............................$900 Pay per impression, under 100,000 ..........................................$8/thousand Pay per impression, over 100,000 .............................................$6/thousand Email Blast Ads (30 Days) .............................................................$150
Banner (728x90 pixels)
48% of students visit collegian.com at least a few times a week.
728x90
Source: Spring 2017 readership survey
300x250
Ads will resize for mobile devices.
LIVING
FO O .com
Property managers, real estate companies and private owners can post available housing units, listing amenities, floor plans, videos, photos and more. You have complete control over your listings, or if you don’t have the time, the Collegian can manage your listing for no additional charge. See LIVINGFOCO.COM for additional information.
RATES Featured Property .......................... $100/month, per listing Includes home page feature, photos, floor plans and unlimited property information
Personal Listing................................ $25/month, per listing Includes photo and property description 45 Second Video of Unit......................$400 For more information about advertising on Collegian.com call 970-491-6834 or email advertising@collegian.com. For a digital copy visit advertising.collegian.com. Rocky Mountain Student Media provides advertising opportunities in print, broadcast and web, as well as a full menu of digital, video and marketing services. See page 3 for bulk and bundle discounts.
CSU Life is a monthly news publication produced specifically for faculty and staff at Colorado State University. The publication is delivered directly to 7,000 staff mailboxes on campus and features stories for and about employees, staff accomplishments and campus.
CSU LIFE
FACULTY & STAFF
CSU LIFE
MARCH 2017
pg 17
pg 10
pg 8
pg 5
Holocaust survivor speaks to Fort Collins’ community on campus.
Get landscaping help from senior designers.
Happy St. Patrick’s Day, Rams! 8 things you didn’t know about March 17.
Building Proctors and what they do.
CSU LIFE
FACULTY & STAFF
APRIL 2017
Journey to peace Nobel Laureate inspires CSU By Selena Rodriguez “Don’t wait for a Gandhi, don’t wait for a King, don’t wait for a Mandela. You are your own Mandela, you are your own Gandhi, you are your own King.” This is the message Leymah Gbowee, who shared the Nobel Peace Prize in 2011, has for the world. During the second Liberian Civil War, Gbowee played a key role in brokering peace within the nation. The atrocities of the war inspired her to become a trauma counselor to former child soldiers. But she wanted to do more to heal the world crumbling around her. Through grassroots efforts, she managed to gather women of varying faiths and differing backgrounds together in a movement for peace. Thousands of women staged pray-ins, nonviolent protests and sex boycotts. Their actions demanded highlevel peace talks which eventually turned the tides of the war. This paved the way for the election of the country’s first woman president, Ellen Johnson Sirleaf. Through their efforts, Gbowee, Sirleaf and Tawakei Karman became the second African women to win the prestigious Nobel Peace Prize. On March 6, Gbowee made a special appearance at Colorado State University in honor of International Women’s Day. She drove home the importance of finding our common humanity in the face of great adversity. She implored thecrowd that filled the Lory Student Center Ballroom not to lose faith in one another. Gbowee spoke on her firm belief that we can find justice and we can find oneness if only we put forth the effort. Gbowee didn’t sugar coat the journey to peace. She emphasized that the choice is in our hands. And she acknowledged that this choice isn’t always an easy one. It takes extreme empathy to look outside of your own scope of reality. But, as her story highlights, it pays off.
Volunteers and participants prepare to launch soft toys at the LSC balcony during the Little Shop of Physics Open House Feb. 25. Photos by Ryan Whitney
Little Shop of Physics: 26th year of education through experience Annual open house attracts more than 8,000 attendees for fun with science By Jessie Trudell The Little Shop of Physics is a science-focused group committed to education through experience, most notably through school outreach programs. Located in the Colorado State University College of Natural Sciences, the Little Shop of Physics seeks to find creative ways to share science and hands-on learning to people of all ages and from all different backgrounds, On Feb. 25, the Little Shop of Physics did just that and brought science into the lives of more than 8,000 people at its 26th Annual Open House. Heather Michalak, outreach coordinator, has worked with the Little Shop of Physics for 20 years and says exploration is a vital part of the education process. “Learning is more about experience,” Michalak said. “It’s about showing kids how to explore.” The Open House featured 312 projects, with 25 built this year by CSU undergraduates specifically for the event. Projects were displayed on the third floor of the LSC throughout the ballroom areas and spread into the west balcony for a special event called “Fog Rings,” where
a huge inflatable cannon released fog machine rings into the air toward the attendees waiting on the balcony above. Additional featured projects included “The Dark Room,” which focused on displays such as magnetic field televisions and laser drawing. Other demonstrations included rooms such as “Motion, Waves, & Sound,” and “Electricity, Magnetism, & Light.” “We have about 100 CSU student volunteers in addition to our dozen interns helping out,” Michalak said. “Without them, [the event] wouldn’t be possible.” Adam Pearlstein, assistant director of Little Shop of Physics, said the annual event is usually publicized through a variety of channels. “We reach out to the community, talk to schools and teachers and use social media,” Pearlstein said. “We really try to get the word out that way.” Publicizing the event heavily leads to enthusiastic attendees who often do not want to leave.
FACULTY & STAFF
Supervisor Development Program off to a great start By Marsha Benedetti
helpful to participants in their supervisor role.
Do supervisors make a difference in the workplace? According to a 2016 Gallup report “State of the American Manager,” supervisors account for almost 70 percent of the variance in employee engagement scores. The Supervisor Development Program at CSU was launched in January due to the important role supervisors have in retention of employees. Created in response to requests from AP Council, CP Council and Faculty Council, the Supervisor Development Program helps new and experienced supervisors expand their skills as effective leaders. Since the launch of the program, over 250 have participated in the foundational class “Mindset for Supervisors.” This class receives scores of 4.5 (out of 5) on being
Summer classes In addition to the Supervisor Development Program, the Office for Training and Organizational Development will be launching a new initiative this summer, The Emerging Leaders retreat, based on Jim Kouze and Barry Posner’s bestselling book The Leadership Challenge. Participants will explore the five principles for exemplary leadership to determine their future career path. This two-day retreat is scheduled for June 15 and 22 and July 13 and 20 from 8:30 a.m. to 4 p.m. at Tamasag. Registration is free and available online at training.colostate.edu.
FOR MORE INFORMATION The Office of Training and Organizational Development will offer classes for the Supervisor Development Program as well as a wide range of professional development classes throughout the summer. Consulting services are also available for customized trainings, retreats and strategic planning. For more information, visit the website or email CSUTraining@colostate.edu.
M E E T T H E
COLUMNIST
Marsha Benedetti is associate director of the Office for Training and Organizational Development.
MAY 2017
CSU takes ‘key step’ to expand HR capacity in efforts to bring change
9
By Pam Jackson The Division of University Operations is taking what it calls a “key step” to contribute to the collective efforts on campus to improve the work life of employees and bring about impactful change. The division is moving Diana Prieto into an expanded role as Associate Vice President for Human Capital, effective July 1, 2017, and the division will conduct a national search for a director of Human Resources. Prieto currently serves as executive director of Human Resources and director of the Office of Equal Opportunity, and she oversees the Office of Training and Organizational Development. In addition, in 2016-17 Prieto served as chair of the Salary Equity Committee, composed of internal and external experts, which was charged with analyzing potential equity issues among tenure and tenure-track faculty as part of CSU’s exploration of salary equity. Lynn Johnson, Vice President for University Operations, says Prieto has played a critical leadership role in HR, and the title change more accurately reflects Prieto’s responsibilities and expertise. “Diana has consistently shown great leadership and commitment, and her contributions have been substantial,” said Johnson. Johnson said the new role also is part of a broader objective and work by many individuals at CSU to improve the lives of employees through several campus-wide initiatives: salary equity, gender equity, employee diversity, the AP framework, supervisory training, campus climate, the status of non-tenure track faculty, living
Diana Prieto wage, shared governance, rising health care costs and affordable housing. “The administration believes creating the position of Associate Vice President for Human Capital, and having Diana lead it, will help us continue to shift our trajectory and make CSU a better place to live, work and learn,” she added. “Given the numerous fronts we are trying to advance on, this is another step in the right direction.” Prieto will continue to provide leadership for Human Resources, the Office of Equal Opportunity and the Office of Training and Organization Development, and says her priorities moving forward will retain a sustained focus on many of the university’s current initiatives. “In the long term, my work remains to create efficiencies and gain effectiveness in the operations of systems that impact employees, and to assist CSU in attracting and retaining talented faculty and staff,” said Prieto.
>> Gbowee continues on page 8
>>Little Shop of Physics continues on page 10
Photos by CSU Photography pg 3
pg 10
APC shares employee voices with President Frank
CSU Bookstore named National Collegiate Retailer of the Year
pg 5
pg 14
Meet this year’s Best Teacher Award winners
Temple Grandin named to National Women’s Hall of Fame
SIZING AND PRICES FULL
9.5”x13.75” $600
HALF
9.5”x6.75” $390
QUARTER
4.625”x6.75” $240
EIGHTH
4.625”x3.25” $130
Full Page........................................................................$600 Half Page.......................................................................$390 Quarter Page ...............................................................$240 Eighth Page ..................................................................$130
PUBLICATION DATES September .................Tuesday, September 5 October .......................Monday, October 2 November ..................Monday, November 6 December ..................Monday, December 4
February .....................Monday, February 5 March ...........................Monday, March 5 April ...............................Monday, April 9 May ...............................Monday, May 7
Distribution: 7,000 directly to faculty and staff mailboxes For more information about advertising in CSU Life call 970-491-1146 or email advertising@collegian.com. For a digital copy visit advertising. collegian.com. Rocky Mountain Student Media provides advertising opportunities in print, broadcast and web, as well as a full menu of digital, video and marketing services. See page 3 for bulk and bundle discounts.
Style Food A&E Travel FoCo
COLLEGE AVENUE Magazine
Colorful, bold, inquisitive, diverse. College Avenue is student media’s lifestyle publication covered from a student voice. Each edition, printed on glossy stock, features a lifestyle topic and includes monthly features on food, fashion and trends.
COLLEGE AVENUE
Colorado State University | Volume 12 Issue 4 | Summer 2017 A Collegian Publication
Beer Bar
The Mayor of Old Town is a hidden gem to check out on your next night out. Page 8
Parabrahma Tattoo
Getting a tattoo from artist Brockton Fowler will leave you with an unforgeable experience. Page 10
New Music
5 up in coming independent singer-songwriters that you need to check out. Page 18
Camping
Some tips for your summer camping trips in northern Colorado.. Page 22
D a t e
8 dates to go on instead of dinner and a movie. Page 30
Hemp Industrial
Uncovering the truth behind a misunderstood crop
SIZING AND PRICES FULL
HALF
QUARTER
7.5”x10” $300
7.5”x4.875” $200
3.7”x4.875” $125
8.625”x11.125” with bleeds
Back Page ..................................................................... $450.00 Inside Front Cover ........................................................ $400.00 Full Page ....................................................................... $300.00 Half Page ...................................................................... $200.00 Quarter Page ................................................................ $125.00 Prices include full color
Distribution: 4,000 Distributed for two months throughout campus and Fort Collins
PUBLICATION DATES Fall.................................September 29 Winter ...........................December 1
Spring ...........................February 23 Summer .......................April 27
For more information about advertising in College Avenue call 970-491-6834 or email advertising@collegian.com. For a digital copy visit advertising.collegian.com. Rocky Mountain Student Media provides advertising opportunities in print, broadcast and web, as well as a full menu of digital, video and marketing services. See page 3 for bulk and bundle discounts.
BROADCAST RADIO AND TV KCSU is Colorado State’s student-run radio station serving the CSU campus and Northern Colorado since 1964. KCSU is music intensive, focusing on college and alternative musical genres. KCSU also provides newscasts, sports updates and live play-by-play of CSU Women’s Volleyball.
LISTEN ONLINE AT KCSUFM.COM
KCSU broadcasts a 10,000-watt signal reaching an effective coverage area from Cheyenne, WY to Longmont, CO. KCSUfm.com streams live worldwide. Streaming also available on TuneIn and RadioFX.
RATES UNDERWRITING RATES 1–20 announcements ...................... $15/ announcement 21+ announcements .......................... $10/ announcement LIVE READ 30 second message......................... $15 per read CONCERT CALENDAR SPONSORSHIP Each weekday at 5 pm, announcement for a concert happening in Fort Collins, 5-second message...................$15/day NEWSCAST SPONSORSHIP Four, 3-minute newscasts per day about happenings in the Fort Collins listening area, 5-second mesage....................$15/newscast
OTHER SERVICES
CSU WOMEN’S VOLLEYBALL SPONSORSHIP Sponsor the exclusive broadcast of CSU Women’s Volleyball, home games. Includes mentions throughout the game and print ads promoting broadcasts............. $500
PRODUCTION STUDIO RENTAL Rent our production studio to conduct interviews, record audio commercials, narration, or other audio. .................................................................... $70/hour includes studio attendant
PUBLIC SERVICE ANNOUNCEMENT Writing, producing, and airing of a PSA that runs on an “as available” basis for a minimum of 3 months..........$25/psa
AUDIO PRODUCTION We will write (if needed) and produce commercials, podcasts, interviews, PSAs, narrations, or other creative Audio Services .................................... $50/hour DJ SERVICES KCSU DJ’s will come to your event and play music .................................................................... $100/hour
Programming on Comcast and campus on channel 11, CTV features news, sports and entertainment and streaming on Collegian. com. Live student-produced programs air at 7 p.m. Monday -Thursday. Channel 11 is available in 47,000 households in Fort Collins and University housing.
RATES 1 Month.................................................... $5 per spot 3 Months ................................................ $3 per spot Rate includes one, 30 second spot per program. Ads will also run for free on at least 3 rebroadcasts.
For more information about advertising on KCSU or CTV call 970-491-6834 or email advertising@collegian.com. For a digital copy visit advertising.collegian.com. Rocky Mountain Student Media provides advertising opportunities in print, broadcast and web, as well as a full menu of digital, video and marketing services. See page 3 for bulk and bundle discounts.
MARKETING & POSTERING DESIGN SERVICES Our Creative Services team can design content for print, online and social media, as well as, posters, brochures and logo design. We are a team dedicated to creating a look and feel that best promotes your products and services. Advertising design for RMSMC products is free. Fees apply to special projects. Prices starting at ..........$25/hour
RACK POSTERS Draw attention to your advertising message with poster advertising on distribution racks. Racks are located in campus buildings and outdoor areas where students spend their time. Posters are available on both indoor and outdoor racks. Specific locations based on availability. Indoor Kiosks .......................................... $240/month Outdoor Kiosks ...................................... $400/month KCSU DJ Booth Digital Board.......... $150/month
DESIGNER CHECKLIST PUBLICATION ARTWORK SIZES (ALL SIZES WIDTH X HEIGHTH) COLLEGIAN NEWSPAPER Full Page.........................9.5” x 12.25” Half Page........................9.5” x 6” Half Page Vert. .............5.6” x 10” Quarter Page ................5.6” x 5” Quater Page Vert. .......3.7” x 7.5” Sixth Page ......................3.7” x 5” Business Card ..............3.7” x 2” Front Page Ad ..............9.5” x 2” Front Page Sticky Note .............................................3” x 3” COLUMN SIZES 1 = 1.75” 4 = 7.6” 2 = 3.7” 5 = 9.5” 3 = 5.6” COLLEGIAN WEBSITE Sidebar Ad .......... 300 x 250 pixels Banner Ad ........... 728 x 90 pixels Ads should be jpg, png, gif, or flash with RGB color settings. CSU LIFE PUBLICATION
POSTERING AND STREET TEAM DISTRIBUTION Poster Distribution, 40 (campus only)............$100 Poster Distribution, 80 (campus+)...................$175 Poster Printing, 8.5”x11”, per 40 posters........$50 Street Team/Plaza tabling, includes distribution of promotional materials, per person, per hour....$50
SPECIAL EVENT SPONSORSHIP NCAA Basketball Bracket Challenge - March 2018 Ram Slam CSU Volleyball Tournament - April 2018 Sponsorship prices starting at ......... $500
Full Page.........................9.5” x 13.75” Half Page........................9.5” x 6.75” Quarter Page ................4.625” x 6.75” Eighth Page ...................4.625” x 3.25” COLLEGE AVENUE MAGAZINE Full Page.........................7.5” X 10” with bleeds............... ..8.625” x 11.125” Half Page........................7.5” x 4.875” Quarter Page ................3.7” x 4.875” POSTERS Indoor ...............................18” x 36” Outdoor ...........................26” x 50” KCSU Digital Board ....15” x 28”
For more information about marketing and digital services, call 970-491-6834 or email advertising@collegian.com. For a digital copy visit advertising.collegian.com. Rocky Mountain Student Media provides advertising opportunities in print, broadcast and web, as well as a full menu of digital, video and marketing services. See page 3 for bulk and bundle discounts.
DIGITAL & VIDEO SERVICES NATIVE ADVERTISING Native advertising is content (text, video, or usually both) that you control and is placed in The Collegian newspaper, on Collegian.com, and promoted via social media. The content is clearly labelled as “sponsored content� so as to not confuse the reader. The work product is owned by you, and you are free to use it any capacity you want in addition to posting on our media outlets.
NATIVE ADVERTISING ARTICLE Approximately 300 words, written by RMSMC staff Posted on Collegian.com or KCSUfm.com .............$300 (featured on Collegian home page for at least a week, on Collegian.com in perpetuity)
Printed in Collegian, CSU Life, or College Ave Magazine (1/2 page, color) ...................................................................$245 Included in Collegian Daily Email Blast...................$50 (must purchase post on Collegian.com)
SOCIAL MEDIA MARKETING Post on Collegian.com Facebook Page ..................$100 (includes $25 spent on boosting charge)
Facebook Live Streaming ..............................................$125/hour
SPONSORED CONTENT Collegian.com hosts a series of topic specific sections. If you sponsor a section, your banner ads are the exclusive ads in the top banner and top rectangle spot. Listed below is our current offerings. If you would like us to create a new one, pitch us your idea! 1 Semester Sponsorship ..................................................$500 Full Year (Spring, Fall, Summer Sessions) ...............$900 Available sponsorships: Outdoors Marijuana Active Lifestyles Alternative Lifestyle Nerdy News Books Beer Reviews
CREATIVE WORK FOR NATIVE ADVERTISING ARTICLES Original Photo......................................................................$75 Custom Video (approx.. 30 seconds intended for Social Media).................................................................$200 Custom Video (approx.. 3 to 5 mins. intended for placement on a website) .........................................$500 (includes a 30 sec version for social media)
Student Video Productions has the experience and talent to produce commercials, marketing, training, music and live event videos. We also provide video editing, project management, motion graphics and more.
PRICES STARTING AT $500. Call us to discuss the possibilities!
Visit video.collegian.com for samples and more information. Recent clients include: Fort Collins Police Department, The Summit at Windsor, CSU Vice President of Research
For more information about advertising at Rocky Mountain Student Media call 970-491-6834 or email advertising@collegian.com. For a digital copy visit advertising.collegian.com. Rocky Mountain Student Media provides advertising opportunities in print, broadcast and web, as well as a full menu of digital, video and marketing services. See page 3 for bulk and bundle discounts.
ROCKY MOUNTAIN STUDENT MEDIA PUBLICATION SCHEDULE FALL 2017
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CSU Homecomiing Oct. 13-15
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Residence Hall Move-In Edition Monday, Aug. 14, 2017
Fall Graduation Monday, Dec. 11, 2017 CSU Graduation December 15 & 16, 2017
Spring Back-to-School Tuesday, Jan. 16, 2018 First day of classes
Housing Guide, magazine Monday, Feb. 5, 2018
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CSU Housing Fair February 7
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SPRING SPONSORSHIP OPPORTUNITIES NCAA Basketball Bracket Contest March 5 Ram Slam Volleyball Tournament April Friday tbd
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Parent Guide, magazine May 2018 Spring Graduation Monday, May 7, 2018 CSU Graduation May 11 &12, 2017
Ram Life/Orientation May 2018 CSU Ram Orientation May - July 2018
Sports Extras Friday, August 25, Football Friday, September 1, Football Friday, September 8, Volleyball Friday, October 13, Homecoming Friday, October 27, Football Friday, November 10, Football and Basketball Preview Friday, January 19, Basketball Friday, February 2, Basketball Friday, February 9, Basketball Monday, March 5, MWC Basketball
Colorado State University
For more information about advertising at Rocky Mountain Student Media call 970-491-6834 or email advertising@collegian.com. For a digital copy visit advertising.collegian.com