CSU Student Media Rate Card 2015-16

2015 - 16 MEDIA KIT Rocky Mountain Student Media

Rocky Mountain Student Media

EVERYWHERE

As the student voice of Colorado State University and city of Fort Collins, Rocky Mountain Student Media serves the community with five award-winning, student-run media outlets: The Rocky Mountain Collegian, CSU’s daily newspaper; KCSU 90.5, a 10,000 watt fm radio station; CTV, cable channel 11; College Avenue, a monthly lifestyle magazine; and CSU Life, a monthly news publication for faculty and staff.

Our unique ability to combine print, broadcast, web, social media, and direct marketing, makes it possible for us to create an advertising plan tailored specifically to meet your advertising needs. We are everywhere our audience is and we can get you there too!

CONTACT US Rocky Mountain Student Media Corporation CSU Lory Student Center, Box 13 Fort Collins, CO 80523 970-491-1683 collegian.com

Advertising and Promotions The Collegian, Colorado State University’s student-run newspaper, provides readers with campus, local, sports and entertainment news, Monday through Thursday and on Fridays for key sports events.

Collegian.com is the online center for all student media. The site features breaking news, aggregated blogs, online programming, videos and livestream television and radio.

KCSUFM.COM

KCSU, Colorado State’s studentrun radio station prides itself on alternative music programming with specialty DJ programs and news updates. The 10,000 watt signal reaches devoted listeners along the Front Range from Cheyenne to Longmont.

CTV, on Comcast and CSU channel 11, features news, sports, talk and entertainment.

SVP, Student Television Productions provides professional video production.

College Avenue is a monthly lifestyle publication. Each edition features a different theme covered from a student perspective.

CSU Life CSU Life, a monthly news publication produced specifically for faculty and staff at Colorado State University, is delivered directly to staff mailboxes and features stories for and about campus employees.

total campus population Fall 2015

23,009

Undergraduates

4,557

Graduates & Professional

6,000

4,670

Non-resident Instruction

New students

6,985

Faculty & Staff

21% Freshman • 19% Sophomores • 19% Juniors • 24% Seniors • 17% Graduate & Professional 49% Male • 51% Female • 73% Instate • 27% Out-of-State

Rocky Mountain Student Media

Business Office 970-491-2050

Newsroom

970-491-7513 news@collegian.com

KCSU 90.5 fm Promotions promotions@kcsufm.com

Request Line • call or text 970-491-5278 Kcsufm.com

COLORADO STATE UNIVERSITY BY THE #’s

39,221

970-491-7467 970-491-6834 advertising1@collegian.com advertising2@collegian.com

advertising@collegian.com | collegian.com | 970.491.7467 | 970.491.6834

Student Video Productions

970-491-0536 svp@collegian.com video.collegian.com

CSULife

970-491-1146 csulife@colostate.edu

The Rocky Mountain QUICK FACTS

Collegian 92% Since 1891, The Collegian has been a mainstay on the Colorado State University campus and has become one the country’s preeminent student-run news publications. Currently ranked in the top 20 of college newspapers by the Princeton Review, the Collegian is distributed throughout campus and the Fort Collins community, Monday through Thursday with special Friday sports editions on key game weekends.

News is reported throughout the day with updates on collegian.com, KCSU and through Facebook and Twitter.

DISTRIBUTION

of CSU students have read the print version of the Collegian

55%

read the Collegian regularly Students are

more likely to read their

6,500 daily Monday through Thursday throughout campus and to more than 70 locations in Fort Collins.

college newspaper than a local or national newspaper.

50% 33% read the online version

read both

2014 Student Survey

SPENDING $$$ FRIDAY SPORTS EXTRAS Friday Sports Extras feature key game day information for CSU’s ma jor home match-ups. 5,500 editions will be distributed on Fridays throughout campus and Fort Collins, and 1,000 directly to fans on game day.

Special Ag Day Football Preview Edition Friday, September 4, 2015 Volume 124, No. 19 • collegian.com

November 6 November 13 February 19 March 4

Rocky Mountain Student Media

Rashard Higgins Collectible Poster INSIDE |PAGE 10| One Final Shot Kivon Cartwright returns for sixth and final season PAGE 13

#Hollywood

Rashard Higgins heads into 2015 as nation’s top wideout PAGE 14

High Hopes

CSU opens 2015 with high expectations after bowl berths

Publication Schedule August 28 September 4 September 18 October 9 October 16 October 30

Nationally college students have

30%

increased discretionary spending by

PAGE 7

Leading man

over the last

5 years.

CSU Students contribute more than

$168 million annually to the local economy

Redshirt sophomore Nick Stevens takes over Colorado State’s loaded offense in 2015 PAGE 8 COLLEGIAN FILE PHOTO

WELCOME BACK STUDENTS!

collegian.com

The Rocky Mountain Collegian DISPLAY RATES Per column inch

Local Open Rate:

DISPLAY DISCOUNTS $14.00

Annual Bulk Contract Rates 100 inches....................................$10.50 250 inches.....................................$9.00 500 inches.....................................$8.70 750 inches.....................................$8.40 1000 inches..................................$8.00

Colorado State University Rates CSU Departments.....................$7.40 Student Organization.............$6.40

Color Rates Full Color - $50 Deadline for booking all display advertising space is 4 pm two working days prior to publication.

1 column = 1.75 2 columns = 3.7 3 columns = 5.6 4 columns = 7.6 5 columns = 9.5

Take advantage of a FREE ad when five ads are scheduled within ten publishing days. You pay for four ads and the fifth ad is FREE.

Repeat Discount: 20% Off

Full Page: 5 col x 12”

Only one advertiser per day can place an ad at the bottom of the Collegian front page. Spots are reserved on a first-come, first-serve basis and include full color.

PRE-PRINTED INSERTS

5 col. x 2” $300/day

Half Page 5 col x 6”

6,500 maximum per day 4,000 minimum per day Frequency discounts available

Ship To:

FRONT PAGE STICKY NOTES Add impact to your advertising message with front page sticky notes. Placed on the left side of the front page, this full color sticker is guaranteed to grab the attention of readers.

SPORTS EXTRAS

Regular advertising rates apply.

40% off each ad for full season, approximately 6 issues.

Application Cost Per Thousand:

CLASSIFIED RATES Classified Word/Line Ads

Per word, per day 1-3 Days..............................................30¢ 4+ Days...............................................20¢ Bold Type...........................................20¢ (additional per word, per day)

Business Logo/Art.......................$2.00 (additional per ad, per day)

$70

Frequency discounts apply Printing Cost Per Thousand: $25 10,000 minimum Sticker Size: 3” x 3” (custom shapes and sizes available)

Deadline: 2 weeks prior to publication

SENDING AN AD?

Classified Deadlines Deadline for all classified line ads is 3 pm one working day prior to publication.

Rocky Mountain Student Media

$70

Prairie Mountain Publishing Attention: Chris Klein/Collegian 801 North 2nd Street Berthoud, CO 80513

Quarter Page 3 col x 5”

FRONT PAGE ADVERTISING

Consistency is key when it comes to effective advertising. Re-run the same ad with no copy changes, within five business days and earn 20% off all subsequent ads.

Cost Per Thousand

Deadlines

Ad Sizing

Discounts 5 FOR 4

SPECIAL PLACEMENT OPTIONS

Email a high-resolution PDF of your ad by 12 p.m. one business day prior to publication to advertising1@collegian.com or advertising2@collegian.com

advertising@collegian.com | collegian.com | 970.491.7467 | 970.491.6834

Frequency discounts available

PUZZLES/HOROSCOPE Sponsorships, including guaranteed placement by popular puzzles and features, are available to advertisers sponsoring the daily Crossword, Sudoku, or Horoscope section of the newspaper. Sponsorship is a full semester commitment.

Sudoku Sponsor Sponsoring the Sudoku puzzle is great exposure for your business.

2 col. x 2” ad $50/day in black & white $75/day full color.

Frequency discounts available.

Crossword Sponsor/Horoscope A great place to build brand recognition.

2 col. x 5” ad $120/day black & white $145/day in full color.

Frequency discounts available.

COLLEGE AVENUE Advertising Rates

Colorful, bold, inquisitive, diverse. College Avenue is Student Media’s lifestyle publication covered from a student voice. Each edition features a lifestyle topic and includes monthly features on food, fashion and trends. College Avenue provides readers unique ways to explore and enjoy our active Fort Collins community.

| Volume 10:

Issue 5 | Jan.

All prices include full color

COLLEGEavenue Colorado State | Volume

COLLEGEaven ue Colorado State

Back Page (8.25”x10.5”) ......................................$550 Full Page (7.5”x9.5”) ...........................................$500 Half Page (7.5”x4.6”) ...........................................$320 Quarter Page (3.6”x4.6”) .....................................$200

2015

10: Issue 7 | April 2015

2015-16 Publication Schedule Wednesday, Sept. 30 Wednesday, Nov. 11

Politics

FRIEND Zof the ONE

Wednesday, Dec. 9

pg. 23

Fifty Sha

BDSM

des of

pg.11

Friday, Feb. 26 So you want to

?

Friday, Mar. 25

Seduce

pg. 10

ado Exploring the Color

YING PA ado for College in Color pg 22

FRONT NGE RA pg 11

Q&A an with Congressm LIS PO pg 7

Friday, Apr. 29

6,500 copies printed

CSU LIFE CSU Life is a monthly news publication produced specifically for faculty and staff at Colorado State University. The publication is delivered directly to staff mailboxes on campus. CSU Life is a partnership between Student Media and CSU’s Division of External Relations. Together we are dedicated to featuring stories for and about employees, highlighting accomplishments and presenting information about the great community that’s CSU.

ife L U S C culty &

for Fa

Staff

15 APRIL 20

d gold en – an the Gre

mmutes Bike co tter be will get grants thanks to

CSU Life

Cruise campus in

for Faculty & Staff

october 2015 sustainable sty le with electri c cars

Fall Address an en Rullm

By Laur by launches ‘Rets awarded Two gran artment Envisioning rado Dep the Colo tation will be Colorado State Pitkin spor of Tran improve ’ nted to as well as impleme network

By Tony Phifer ing at s bicycle low-stres red bicycle park has a secu rado State ing adding Re-envision. rs. Colo Re-imagine. creat Re-invent. Then transit cente mitment to lty, com re-prioritize and ns for facu re-commit. long-term ation optio ents and transport stud Called “Re-Env loyees, isioning staff, emp Colorado State, ” the initiativ to campus. ips will bring rs e– visito inspired by CSU’ partnersh sands s impending “These help thou CSU 150th birthday that will in 2020 – seeks s at projects and employee to take “a thought l to the ful, collective to trave of students look at the legacy onal decision we wish to their pers make the leave” for future t the y without generations of universit are excited abou to CSU students g We . vehicle. ts will brin ” CSU Presiden these gran years to come, t Tony Frank impact for said he has charged of munity campus our com Fodge, manager CSU. governance groups n n at – said Aaro Transportatio Council, Classifie Faculty e Bicycle d Personnel Alternativ n Low Stress Council, Admini ection The Pitki Internet2 strative , one of the ing west conn Professional was curiouslists, passcompanies who helped an eastCounci to see how Sciences, Route is bring intereste for bicyc Associated Student l and Human d faculty r of thethe cars would be utilized the UEVs to CSU, is city h and March 14. Photo interested in ealth – in whichev s at CSU the centeto put together the proposa across the of Healt the “Internet er way that ollinss,, – to take the Collin l that eventual through College of lead moving for the downtown Fort ly earned our may be. It was thanks Things.” Specifically directly By Sarah Sparhaw the with a large to a meeting in campus electric lopment program k 5k pus. campus deve ins, in Denver that forward. Frank vehicles. Photo k’s Day tor of CSU cam of Fort Coll brought Scott like CSU, Internet2 Scott Baily, director hopes

by Kyle Dueschle tant direc n St. Patric the collective Baily and other , will .

What it lacks The City en, assis ‘O’ the Gree of ACNS, vision was one of the with CSUin seating campus - also Katie Braydthe Sharin ting future will begin for the team membe space, for free, accordin crossRich andncement, in it makes e a for rs collabora to take shape who helped bring creatup g to Baily. parents, in aalpunch drivers on campus within the next the cars here. of effort to ble add critic with his University Adva y, , collecting lead the sustaina “raced” five energy power.ugh ger, n of man e and “We are intereste Baily believes some useful data Brayden aign mana Among other years.

As le rout d in seeing if ss dedicatio this option route thro Ram Eli camp for the points featured city bicycyet another transpo having electric to the Future nda Meter, has potential and tirele rtation university and, during the Sept. vehicles available alternat for faculty and e a bike ovements of ive hard work le.”

16 and AmaBlumhardt course, to creat impr Fall be to as Address: to keep faculty and staff staff hesitant inability faculty CSU a sustaina • Record enrollm as well offered,

by Kim and to use alternat might change that pus, staff lds and many peop stands for Susta g System, and ble campus as can look ent cam ive their willingn forward at transportation, g reaffirms a ing at Shie well. diverse and among of the most ess to adopt crosselectrici STARS to a lnew whose concern RS ratin ing nt & Ratin ciation signa ovements the most various forms s he is aware of, “This STA leader in build onsible , Assessme ucted by the Asso in on imprty powered academically of alternative “But if I had to automo such as sectibile, Tracking qualified classes resp inter pick one or UEV, offered a national transportation,” inability ram cond barred from running being entally thing I like the Frank in CSU’s history.

CSU is by Baily said. the ege. ic Compu Academ it is a prog ncement of Susta d the most best, it would errands Coll le, environm Students come ident Tony ility is Though still in avola idere or picking up be Adva watching people’s and4 sustainab munity,” Pres page from every Colorad nting young children the Rae Ciar inability Networking Services for the . It is cons ry as one sustainab faces light up com sportatio(ACNS) o county, stages of the project, beginning

By Dell without their Education prestigious susta in when they get campus commitment to ’s academics, every state and a long histo ersities, .

See Tran car.

Baily hopes Higher Four behind the wheel little, multico 101 countries. at State State has that the cars will ensive and ment program lored “But,” he said, inable univ the said. “Th ugh Colorado of these little ations, • As the student Colorado be available UEVs were given compreh “if we could cars for the first ent, oper y in body has most susta measure thro s through n ce n’ ersit gem to Colorad address the wove time,” Baily said. enga grown, so has motor pool, where her State Univers those needs and o performan ation. of the natio is the first univ ility efforts go n by the student the faculty; CSU’ ity as part of a faculty and staff e than whet e concerns in some inab CSU lty inistratio research, s student-to-facul The UEVs, manufa would be able its susta higher educ looks at a lot mor e exhaustivresearch but now fashion then ents, facu , and adm project ty ratio remains to call to reserve ctured by ever have maybe we could planning of our stud ce in charge a project partner power. Th oach with Internet in partnership STARS 16-1. a car and drive world to help to further s efforts named Innova offi 2. After e appr and only y uses solar it for a certain . our progress consciou ere is no one it’s a and paid for by • CSU has invested the first period of time, in the adoptio by a team of faculty a proposal a universit a comprehensiv platinum State – s – the . Th a grant that they become all more than n of available at “no takes ity, and and staff was alternative transpo and staff ility at Colorado and Internet2 CSU has ve Platinum statu rating $1.3 billion in charge.” Worried process submitted to page 15 rtation.” e commun earned together inab infrastructure Internet STARS about paying o achie the entir of the vision, of susta , ainability Baily lists several are expected and academic to fuel it? campus t ible – under the one of four chosen 2, CSU was effort of that to be available See Sust use reasons improvements cars can be powered Well, the poss campuses for for why he believes collective progress beca program faculty and staff over the past highest the project. e ility up at one the UEVs will pendent 10 years. to check out of the chargin an inde we’ve mad prove successf e sustainab across sometim g ensiv station • system, Initiativ ul, like limiting e this semeste around es to improve r. s compreh 700 universities the number of the measure climate for women non-electric car more than and adjunct efforts at faculty on campus e. are taking the glob effect.

o’ Sharin’

bility sustaina ting for inum ra ver Plat -e st fir rns CSU ea

INSIDE:

AN NEW DE page 3 LEGE OF

FOR COL

SS BUSINE

FOR THE

LOVE OF

LAMB page 13

INSIDE:

SECRET LIFE:

The Fast Fore ster

page 14

How do you

commute? page 23

Advertising Rates Full Page (9.5”x13.75”)............................................$680 Half Page (9.5”x6.75”) .............................................$390 Quarter Page (4.625”x6.75”) ...................................$240 Eighth Page (4.625”x3.25”)......................................$130 Business Card (3”x2”) ...............................................$60 Business Profile ......................................................$150 (News story with photo about your business)

All prices include full color

2015-16 Publication Schedule In Mailboxes

Ad Deadline

Tuesday, Sept. 8

Thursday, Aug. 27

Monday, Oct. 5

Thursday, Sept. 24

Monday, Nov. 2

Thursday, Oct. 22

Monday, Dec. 14

Thursday, Dec. 3

Monday, Feb. 8

Thursday, Jan. 28

Monday, Mar. 7

Thursday, Feb. 25

Monday, Apr. 11

Thursday, Mar. 31

Monday, May 9

Thursday, Apr. 28

6,700 copies distributed monthly

Rocky Mountain Student Media

COLLEGIAN.COM

Collegian.com is the central site for all student media: the Collegian, CTV video and news, KCSU 90.5 and College Avenue magazine. The site features breaking news, blogs, aggregated passion topics, videos and live-stream radio and TV. Collegian.com provides the best digital platform for local businesses to reach on and off-campus audiences. Collegian.com has been awarded the Columbia Scholastic Press Associations’ Gold Crown for overall excellence.

970 x 90

300 x 250

#

Collegian.com 689,679 Sessions 520,040 Users

Advertising Rates Run of Site (300x250 px) ....................................$200/30days Run of Site (300x600px) ....................................$350/30days Premium spot (970x90).............................................$25/day

4,410,792 Ad Impressions

Ads will rotate with up to three other ads

Blog Sponsorship

2014-15 school year

FOLLOW US FOLLOW

A human-curated collection of the best news coverage of a selected topic relevant to students. Sponsorship is exclusive to one advertiser per topic.

CSUCollegian on Facebook

@CSUCollegian on Twitter

CSUCollegian on Instagram

Exclusive Sponsorship for 12 month commitment $300 per month Rocky Mountain Student Media

advertising@collegian.com | collegian.com | 970.491.7467 | 970.491.6834

CSUCollegian on Snapchat

’s

s

KCSUFM.COM KCSU is Colorado State’s student-run radio station serving the CSU campus and Northern Colorado since 1964. KCSU is music intensive, focusing on college and alternative musical genres. KCSU also provides newscasts, sports updates and live play-by-play of CSU Women’s Volleyball.

KCSU targets 18-34-year-olds including the more than 38,000 students, faculty and staff at CSU. Local residents have followed KCSU since it’s beginnings in 1964 and continue to listen and support KCSU programming. Because KCSU’s format crosses generational lines, there is also a clearly defined 35 and older audience.

UNDERWRITING Underwriting at 90.5 KCSU is a great, low-cost way to get the word out about your business or event while supporting KCSU.

Underwriting Announcements: Prime Time & Specialty Show: 1–20 announcements............................$15/ announcement 21+ announcements .............................$10/ announcement

Signal KCSU broadcasts a 10,000-watt signal reaching an effective coverage area from Cheyenne, WY to Longmont, CO. KCSUfm.com streams live worldwide. Streaming also available on TuneIn, iTunes, Collegian App and KCSUfm.com

Programming

CSU Women’s Volleyball Sponsorship

Prime Time: 7:00 am to 7:00 pm Rotation is a large compilation of local, national, and international music. Primetime DJs represent the voice of KCSU and provide the community with the newest music, sports, and news.

Specialty: 7:00pm and 1:00am Specialty shows feature a two-hour show focusing on one particular genre of music or topic.

Sponsor the exclusive broadcast of CSU Women’s Volleyball.....$500

CSU Volleyball

Additional discounts for larger packages

Top of the Hour Announcements: Feature your business as the top of the hour KCSU sponsor.

3 announcements per day for 30 days...........................$200

Sponsorship includes:

- announcements throughout 18 home games, 2 road games, and NCAA tournament - minimum of 4 announcements each week prior to the game - logo featured on print Collegian advertisements and on KCSUfm.com

KCSU provides exclusive play-by-pay coverage of CSU Volleyball, broadcasting live from Moby Arena during every home game, two road games, and the NCAA tournament.

CTV television programming on Comcast and campus channel 11 features news, sports and entertainment and streaming at Collegian.com. Ask about underwriting opportunities.

Student Video Productions offers affordable and professional video production. SVP has produced training and conference videos for national clients as well as online video for local businesses. See our work at video.collegian.com.

Look no further than SVP for your next video project.

For a quote and more information call 970-491-0536 or email svp@collegian.com.

Rocky Mountain Student Media

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Collegian Newspaper-

Sports Extra-

College Avenue-

CSU Life Publication Schedule Tuesday, Sept. 8 Monday, Oct. 5 Monday, Nov. 2 Monday, Dec. 14 Monday, Feb. 8 Monday, Mar. 7 Monday, Apr. 11 Monday, May 9

Publishes in February

Colorado State University

2

0

Housing Guide

5

1

DON’T PANIC! Take time before you sign WE’VE GOT YOU COVERED

Party Smart

pg. 4

With Party Registration

pg. 16

Back-to-School Edition Homecoming Best of CSU Holiday Gift Guide Graduation CSU Housing Guide College Ave College Ave College Ave Graduation

U+2

KNOW THE FACTS

pg. 9

A spring edition to help students find housing for the coming fall as well as tips for how to survive off campus living.

Monday, Aug. 24, 2015 Friday, Oct. 16, 2015 Wednesday, Nov. 4, 2015 Wednesday, Dec. 9, 2015 Tuesday, Dec. 15, 2015 Monday, Feb. 8, 2016 Friday, Feb. 26, 2016 Friday, March 25, 2016 Friday, April 29, 2016 Monday, May 9, 2016

Publishes in May

Parent Guide

Created especially for parents and families of new CSU students, the guide is distributed at Ram Orientation and through CSU Parent and Family Programs.

Publishes in May

Publishes in June

Publishes in August & January

Highlighting the best of both Fort Collins and CSU, the Visitor’s Guide is the perfect go-to publication for all visitors.

CSU’s guide to campus and college life for new students. The Orientation Guide is distributed throughout the summer at Ram Orientation.

CSU’s most value-filled, information-packed campus coupon book distributed throughout the CSU community at the beginning of each semester.

Visitors Guide

Rocky Mountain Student Media

Orientation Guide

advertising@collegian.com | collegian.com | 970.491.7467 | 970.491.6834

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