Geneva Financial: The top workplace

B Y Savannah Howe

#1

T H G I L T O P S S S E N I S U B E Z I S D I M

At its over 100 branch locations nationwide, Chandler-headquartered Geneva Financial strives to cultivate an infectious, one-of-akind culture.

Geneva, founded in 2007 by Aaron VanTrojen, is a direct mortgage lender and top-ranked place to work in Arizona this year. The company employs nearly 200 Arizonians at its 20 branches across the valley.

“Our mission at Geneva Financial is to approach every aspect of our business from the ‘inside-out,’” says Geneva Digital Brand Director Cierra Dootson. “With a culture-forward mindset, we focus on our mortgage loan originators and support staff first to ensure an unbeatable experience for our customers.”

Geneva has been honored as a Best Company for Women and a Best Company for Diversity by

workplace transparency and data transparency company Comparably, and was also dubbed the #1 Mortgage Lender by Ranking Arizona two years in a row.

The company’s leading workplace culture is a result of its efforts to “humanize both the employee and consumer experience,” Dootson explains, as the industry trended towards further automation of the mortgage acquisition process. She added that the model’s proof of success is that “even in a declining market, we continue to see exponential growth and success without sacrificing quality.”

“We understand that by supporting our employees, they are empowered to deliver the highest quality white glove service,” she says. “We recognize that by creating a positive, inclusive and exciting work environment for all our staff results in superior service to our consumers.” Geneva operates by a set of Core Values, or daily reminders to operate with its inside-out approach in mind. Its paramount value is to “Be Human,” which is the backbone of the company’s mission and brand vision. Geneva Financial’s services include conventional, FHA, VA and USDA loans, refinancing, reverse, jumbo and condo financing, down payment assistance programs, first time homebuyer programs, hero loans (first responders, firefighters, nurses, law enforcement and teachers) and physician loans.

American Auto Shield, a leader in the vehicle service contract industry and automotive claims administration, is proud to be a Top Workplace in Arizona. Providing the best workplace for our employees is key to providing an exceptional customer experience, which is more important than ever.