Trainual: Winner of the special award for New Ideas

Trainual: Where vibrant work culture drives innovative products

When a company sets out to provide ground-breaking digital business solutions, having an innovative workplace in house is a must. Arizona-based Trainual thrives with a dynamic culture supporting its mission to help other businesses succeed.

Trainual is an innovative digital platform that helps small businesses streamline onboarding and training. These repeatable and scalable systems support getting and keeping employees up to speed on key company information. The software is the answer to “who does what and why?” in any business. Every need-to-know bit of information is instantly accessible from anywhere in the world.

According to Jami Hartmann, Trainual’s Director of Marketing, the world of small business was missing these documentation and training options when Trainual founder Chris Ronzio recognized the need for the product.

Established in 2018, Trainual now helps more than 7,000 small businesses in 180 countries, helping entrepreneurs get “their businesses out of their brains.”

Since Trainual goes beyond being an average training manual, it stands to reason that the company’s culture and employees are also unique.

Headquartered in Scottsdale, Trainual has employees across the country. However, a vibrant, collaborative culture unites personnel, no matter where they work.

“Trainual is truly a special place. I have never worked anywhere like this,” said Hartmann, whose resume spans workplaces from entertainment to real estate investing.

She noted employees embrace the mission of providing value and resources to small businesses.

“Our hyper-creative and collaborative employees are united by the goal of making more businesses successful,” Hartmann added.

Transparency at Trainual supports the working culture. A standing meeting every other week that begins with engaging music and includes breakout sessions keeps co-workers connected. Key company metrics (including financials) are reviewed for the entire company to see. A culture of multidirectional feedback encourages openness.

“There is not an air of closed doors; everyone has buy-in and a feeling of ownership,” Hartmann said.

Trainual embraces a spirit of continual improvement. Some perks advancing that ideology are easily explained: flex hours; four weeks of PTO that employees are truly encouraged to use; or great health insurance.

Empowerment and personal touches, however, are what elevate Trainual as a truly special workplace. The entire workforce attends the company’s annual retreat, held in inviting locations such as Park City, Utah

Every year, employees receive $500 to try new experiences, from skydiving to dance lessons. When the company sponsored a half IRONMAN triathlon, employees and others connected to Trainual participated enthusiastically. Personal connections such as home-delivered gifts for mothers on Mother’s Day help remote employees stay engaged.

Connections and empowerment clearly translate at Trainual. It has grown from start-up status in 2018 to more than 75 employees in 2022.

“There is huge attention to making Trainual the best place to work,” noted Hartmann. “Culture like this doesn’t just happen. It’s fostered. it’s truly been a special experience to to see it evolve.”

A great place to work. A great place to do business.

Aaron Cooper

Vice President Commercial Real Estate Banker

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