RMIT Marketing Collaboration

At RMIT, we know our students are our greatest assets and advocates. Building on our initial collaboration in 2021, we continued working with the Creative and Production team within RMIT’s marketing department to give RMIT students some real-life work experience. They found an incredible opportunity to collaborate with the Diploma of Photography and Digital Imaging teachers and students to enhance RMIT’s asset library and give students real industry projects to help get them started in their photography careers.

The Creative and Production team sourced six client briefs from various areas around RMIT University, and shared these with the students as an option for their photobook assessment. The students who accepted these briefs were given the chance to work on industry projects and feature their work in real publications – for instance, one student had the opportunity to photograph the RMIT racing team.

The partnership between the RMIT Creative and Production team and the Diploma of Photography and Digital Imaging has been a tremendous success for us. The diploma students delivered on talent and brought a new lens to the creative outputs we use in our marketing. A few of the students have gone on to work with the RMIT marketing team as freelance photographers.

This is just the beginning, and we are excited to work together to continue to support our students and graduates.

‘I had the amazing opportunity to collaborate with the RMIT marketing department and the RMIT racing team for my photobook project. I was able to document the racing team as they developed and manufactured a car of their own design earlier this year. This has truly been an amazing experience.’

GEROME DIMLA DIPLOMA OF PHOTOGRAPHY + DIGITAL IMAGING STUDENT

‘We worked directly with teachers from the diploma to hire current students from the program to assist us with photographing marketing content to be used in RMIT’s general marketing and major projects such as the Open Day 2022. It was extremely rewarding working with RMIT student photographers. They were professional, confident, and took initiative. We look forward to continuing to work with them on future projects.’

SEIJA LAHTEENMAA PRODUCER – CREATIVE AND PRODUCTION EXPERIENCES