SUCCEESS STORY Rhino’s growth. A lean manufacturing approach in its own production activities with distributed profit centres and cohesive working form the core strength of Rhino’s manufacturing ability- gives company the facility to expand and contract to industry needs without burdening the organization on infrastructure.
“We are focusing on establishing Sand Regeneration Systems as a economically viable solution”
Initial challenges
From Project Consulting
Life, as it is not always the bed of roses, Shri. R C Kothari too had to face initial challenges. His initial years involved in establishing the project engineering consultation and guidance to set up projects to erstwhile foundries. Those years were really very tough for him. No trained staff and heavy turnover of staff disturbing production line had become a serious threat. No handling facilities and financial crisis led to the project delay. Unavailability
2 Manufacturing
31 years success journey of Rhino Machines
Rhino Machines- the brain wave of Shri. R C Kothari, an eminent engineer and a veteran in the foundry field has established the company in 1983 in Gujarat. His competence of understanding the customer’s requirements two folded with his immense technological experience has enabled the company to gain a strong footing. At present, this well established organization is being carried out by his son Manish Kothari. Though established in 1983 as a project consultancy firm under Shri. R C Kothari, the company Rhino Machines started fully fledged in 1991. Today, it is one of the leading companies in foundry equipment productions, marketing, consultancy as well as engineering. After collaboration with Fondarc, a French company, in 1994 their proficiency in bringing the latest technology to the market further escalated. Rhino Machines started manufacturing in late 1980s with dedicated vendors, and set up its own manufacturing facility in
28
www.martupdate.com
Vithal Udaynagar, Dist. Anand. Starting with a bare minimum facility of 900 sq ft covered and 1600 sq. ft open area in 1996, it now has its own fully owned facility of 18000 sq ft and 10,000 sq. ft of rented premises. Manufacturing facilities Rhino’s own manufacturing facilities were set up in 1996 under the leadership of Manish Kothari at V U Nagar, Anand, Gujarat. The engineering industry set up and ease of business enabled Rhino to set up a strong Vendor Centric infrastructure
Debashri Das
The initial years of establishing Rhino Machines were really very tough. No trained staff and heavy turnover of staff disturbing production line had become a serious threat. R C Kothari’s understanding of customers’ needs coupled with a vast experience in domestic and international technologies provide immense foresight to overcome the initial challenges.
Gajendra Prasad Project and Sales Head I am growing with company’s ideology and principle for last couple of years. Technically this is my first company after completion of B.E. I got complete support from
using the SSI backbone of V U Nagar. The loyalty, consistency and reliability of vendors
working with Rhino since inception, and those joining in are the pillars of strength in
November 2014
management and colleague from the first day of joining.
November November2014 2014
Manish Kothari Managing Director, Rhino Machines Tell us about your journey from Plant Engineer in L&T to MD of Rhino Machines. After graduation in April 1991, I was selected in L&T Hazira and worked as Plant Engineer for six months, before joining my father’s Foundry Project & Consultancy business. I went into field work for Foundry Projects Installation and Commissioning involving projects across India and in Africa for the initial 4-5 years. Rhino Machines was formed in 1991 with me as the Sole Proprietor. Trained under my father Mr. R C Kothari, I was exposed to the best of technology with visits to GIFA very early in 1994, and was involved in forming the most important relationship with Fondarc, France in 1994 for Green Sand Process Technology. Present condition of the company? The firm has evolved out from a humble engineering organization has become now
a well renowned and trusted name in the Technology Front. Today the firm headquartered in V V Nagar, Anand, Gujarat has pan India presence and has offices & partners in Jalandhar, Kolkata, Belgaum, Kolhapur and Coimbatore, and overseas partners for Middle East. What you see in the next five years in Rhino? The path and vision for Rhino has been well spelt out and Rhino had set its vision in 2009 for the 5 years, which is continuing. Moreover, we are trying to take the sale of FM from presently 10 machines per year to 30 installations per year. My team is also working on the process of increasing the presence of FM in larger casting productions. The company also has plans for introducing plants of 40-120 t/hr in RMC with the ECOFLEX design and technology partnering with our associates. We are also focusing on introducing and establishing Sand Regeneration Systems as a economically viable solution for
Top Corporate as well as SME/ SMB for Green Sand, Chemically Bonded Sand alike. Rhino is working on establishing Skill Development Centres in the company itself and around the country based, bridging the skill gap between Industry and Institute, and catering to the Foundry Industry. Introduction of FMS/ AMC Solutions, to bring specialized service support in the industry and to become a Home-Grown Brand Technology Provider yet within the reach of one and all are some of the highlighted projects on which Rhino is working presently with the optimism of achieve it all in the next five years. Who are your inspirations behind the success? My Father, RC Kothari was of course the first inspiration. His acceptance in the industry due to technical knowledge and hands on experience was most important learning. My Mother, Pramila Kothari also contributed financially from business done at home. Her calmness, patience, will power and high moral values were instilled in us from childhood. My Wife, Rashmi Kothari gave me the moral support and the cohesive thinking as inspired to reach to greater heights. She took over my mother’s baton seamlessly in supporting me throughout. I should also mention here the names of my brothers Rohit & Pantul who always provided the necessary fallback guarantee to grow any business, and allowed me to take the risks in business to grow and at present are involved in the vision for next 5 years one way or the other.
www.martupdate.com www.martupdate.com
2929