RMT WINS TUC COMMUNICATIONS AWARDS

RMTwon best media story and best use of social media categories at this year’s TUC communications awards.

Best story was awarded for utilising RMT general secretary Mick Lynch’s ‘exceptional’ communication skills and exploiting the arrogance of broadcasters.

“Public opinion was swayed by Lynch’s personable and quick-witted appearances on broadcast media were then amplified on Twitter and TikTok, making the general secretary a household name”.

The social media award was given for an “excellent understanding of tone and humour on Twitter used to communicate a serious message and influence public opinion.

“The judges loved how the RMT Twitter account made very effective use of quote tweets to engage their audience and to rebut arguments.

“The success is evident in the engagement numbers and shows what you can achieve with little money and a lot of imagination,” it said.

The judges also thought RMT News was packed with strike news and updates across the transport sectors with “many great photos of union activity”. They also liked the variation of content in the form of history, culture, environment and union survey results.

RMT’s leaflet ‘It’s Time for

Justice for Cleaners’ was also mentioned for having a “real authenticity to it.

“The judges thought the badge style campaign logo was excellent and identifiably RMT,” the TUC said.