February 2014 ÂŁ 2
Digital Marketing Insider
Hot to make your emails sell more stuff how to make your banner ads sell 9 things all successfull businesses have hot online niches for 2014 entrepreneur insights
A Note From The Editor First a warm welcome to February’s edition of the Digital Marketing Insider, produced by ROARlocal. com.
If this is the first time you’ve received this a hearty welcome to you! You’re receiving this because we want to show you what we’re all about and also give you some usable strategies to help your businesses grow. This month sees us start a new venture, we’ve been approached by a company to roll out their franchise model nationwide. Our role will be to do lead generation for new franchisees and then sell the qualified franchisees a new business.
I’ll have the house to myself (i normally work from home) and I’m looking forward to the peac and quiet :D I hope you’ll enjoy reading this months magazine it’s jam packed with our usual level of brilliant content and as always if we can help you in any way please get in touch
So far so good, this month we’ve made the franchisor $600,000 so he’s happy :D Everyone in the Asher house is back to school this month (finally!)! My little daughter Charlotte starts pre school full time, my eldest daughter Isabella starts her new school and my wife Tash starts her fine arts degree.
About Us
Contents
We create great looking online advertising campaigns that enhance your brand, we use scientifically proven online advertising methods to drive visitors to your website and adverts and then we optimise your site to make sure those visitors become paying customers that tell all their friends and come back for more.
01 / A Note From The Editor
Our team is different, we focus on making you MONEY we couldn’t care less for winning awards for being “creative” our reward is money in your bank. We’re successful online entrepreneurs, world class copywriters, website optimisation specialists, online advertising mavericks and the geekiest SEO people!
04 / 9 Things All Successful Businesses Have
02 / How To Make Your Emails Sell More Stuff (Lessons from Hollywood) 03 / How To Make Banner Ads Sell
05 / Hot Online Niches For 2014 07 / 3 Creative Ways To Get More Email Opt Ins 09 / SEO Predictions 5 Years From Now 10 / Entrepreneur Insights
01
How To Make Your Emails Sell More Stuff (Lessons from Hollywood)
Been to the movies lately? I have. Last week I took my daughter Isabella to see Despicable Me 2 in 3D (great movie!)
I don’t know about you, but one of my favourite things about the movies is the previews (or “trailers” as they are technically called). And I’m not the only one who likes movie trailers either. Did you know of some 10-billion videos watched online annually, movie trailers rank #3, after news and user-created video? Part of what makes GOOD trailers so entertaining is they give you just enough to make you want more. In fact, a good trailer is even able to sell a bad movie… But a BAD movie trailer, on the other hand, shows too much. If a trailer reveals all the plot twists… all the best gags… all the crazy action scenes… why would you pay money when you already saw the best parts?
by Neil Asher
They focus on one benefit of the film… action, romance, comedy… to reach out to specific prospects. Most of all, they get people to the theatre, ready to plunk down money to see the whole picture. And you know what? Once you get your prospect to the point of sale and ready to spend money, then you’ll know your email has done its job.
Your emails and autoresponders should be written like great movie trailers.
All of this got me thinking today about copywriting for emails and auto-responders. Your emails and autoresponders should be written like great movie trailers. Great movie trailers tantalise and tease… They show just enough to leave the viewer with a burning desire for more…
02
How To Make Your Banner Ads Sell
by Neil Asher
So get this: There’s two goldfish sitting in a tank, right? And one goldfish turns to the other and says, “Do you know how to drive this thing?!” Believe it or not, that joke was determined to be one of the best jokes EVER by a scientific study. But the funny thing here, is, what makes the joke work would make an online marketing strategy BOMB. And bomb BIG. That’s because what makes the joke work is discontinuity. One situation doesn’t naturally flow to the next. The surprise of a goldfish being in an armored tank rather than a domestic fish tank is funny. But it doesn’t make the sale… When you’re trying to sell an advertising message, you MUST connect each piece of the sales process from one step to the next. Because in any online offer the constant battle is to keep people from clicking away or clicking back. Is there any better way to BLOW IT than to confuse your prospect? Checking your banners —> landing pages for continuity will steam iron out any confusion and make for a clear, compelling offer. This often gets lost on product owners or marketers who aren’t thinking like their prospects. There’s an easy way to make sure you connect each piece of the sales piece together. In fact, there’s a famous rule that will do it for you. It goes like this… Dance With The One Who Brung Ya, meaning each portion of sales copy must match the “conversation” the preceding sales copy started. •
•
That means the headline must match the Google Ad, or banner ad, or display ad, etc. The promises on the landing page must match the headline.
•
The bulleted benefits must match the promises in the copy.
•
The call to action must match the bulleted benefits.
•
The order form copy must match the call to action.
•
And even further, the THANK YOU page copy must match the order form copy (but that’s another story).
Each piece in the sales process MUST match and fulfill the promises of the preceding part of the process. This might seem obvious, but it’s often forgotten in marketing. The Marketer’s Folly for example. Notice we said before the headline must match the Google ad. How many marketers remember that? Many marketers are happy to write an ad that gets clicks – but forget to maximise profits by pre-selling the headline with the Google ad (or display ad, or signature file, or what have you). (When I was an affiliate marketer, we’d LOVE it when an advertiser wanted the maximum amount of clicks and would pay for clicks… clicks are EASY to get! Getting sales make you work harder and smarter). But that’s absolutely essential to following Robert Collier’s golden rule. Robert Collier taught us when you sell, you want to join the conversation already taking place in the reader’s mind. So our first job as a marketing strategists is to identify WHO is the target audience. And that’s why we ask clients for detailed information about their traffic in my outsourced online marketing questionnaire. I want to know things like: •
What sites will you be buying display advertising on?
•
What do your banner ads say?
•
What do your PPC ads say?
•
What PPC keywords are you targeting?
•
And which are bringing the most traffic?
•
Or even better, which keywords are bringing the most BUYERS?
•
Which organic SEO keywords are bringing in traffic?
•
And which result in the most buyers?
exist yet – or the ads aren’t up to par – I’ll create the banner ads and PPC ads for the client. And you better believe they’ll match the headline. This is important because you can’t continue the conversation in their mind unless you know HOW they arrived at the landing page. When you analyse traffic like this, you’ll often notice that most of your visitors are NOT sharing the same mindset. Meaning your visitors are often interested in your product for different reasons, and the conversation taking place in their minds can be quite different. We tackle this by creating different landing pages for different segments of the marketplace. So after we take a look at the ads that will get them to the landing page, and decide that they are indeed using the right appeal to bring prospects in, THEN, and only then, can we start to create the landing pages and sales processes. From there it’s just a matter of making sure each part of the overall marketing process builds on the story. That’s how a great marketing campaign is put together, and it’s essential to providing a clear message that makes it EASY to say YES to your offer. Want us to put together your offers? Then get in touch here!
Your visitors are often interested in your product for different reasons, and the conversation taking place in their minds can be quite different.
Many times the client doesn’t know the answer and this is something we discover together during the project. Or if the ads don’t
03
9 Things All Successful Businesses Have
by Neil Asher
Image how different your business will look in nine months.
We get to work with a lot of successful businesses here at ROARlocal. Over time we’ve seen a consistent theme emerge of the key things a successful business does that unsuccessful ones don’t.
In fact the basis of these 9 success indicators lead to our outsourced marketing department being created for business owners who KNOW they need a strategic plan to find their perfect prospects online and then convert them into profit making customers. As a direct result of these 9 business builders we routinely triple the profits of the businesses we work on. So with my preamble over, Here they are: 1 / A Written Vision
8 / Tracking
for what the business will look like, act like, feel like and perform like when it’s treating customers how you want it to, every time.
Visibility into how you’re doing through a system for Tracking Your Marketing efforts, so you have actionable data to maximise your impact.
2 / A Clear Set of Values that come from your heart, and inspire a team of people who share your priorities and won’t fight you on the definition of great work. 3 / A Deep Understanding Of Your Ideal Customer, so you’re spending those precious marketing dollars speaking to their needs, and not wasting energy trying to reach everyone. 4 / Position Agreements for your employees – think of them as Job Descriptions 3.0 – that are focused on results and values, not tasks and policies. 5 / A Revenue Plan
9 / Simple KPIs A simple dashboard of Key Business Indicators to track your progress towards your vision, so you can course correct in real time. You don’t have to get all these elements perfect. And you can’t do it in a day – these are “roll up your sleeves” pieces of work that we’ve been implemented into our clients businesses with great success. But just imagine – what if you had one by the end of November? And another by the end of December? Image how different your business will look in nine months.
that is both realistic and stretches you – so you stay in control while you have something for you and your team to reach for. 6 / A Marketing Plan that isn’t scattershot, but rather is designed to meet your ideal customer where they are with what they need. 7 / A Repeat Sales Plan driven by powerful customer experiences.
04
Hot Online Niches For 2014 Gaps in the Market for 2014 As ROAR’s PPC specialist, I’ve spent much of the New Year digging around in Google’s 2013 search data. Call me a geek (you wouldn’t be the first) but I love nothing more than seeing what the Great British public have been looking for on the World Wide Web, and to use this wealth of rich & informative data to chart annual rises, falls and most importantly, to seek out any monetisable gaps in the market. Here are my findings….
Just for Fun •
The most searched for Celebrity in 2013 was….Ms Miley Cyrus. Of course. ROAR’s CEO, Neil Asher, wrote a fantastic blog about the twerker’s amazing ability to generate publicity last year. The Kardashians took second place, with our very own Kate Middy landing in third.
•
So far in 2014, the top ‘rising’ celebrity is a young man named ‘Dominic Celaire’ whose video involving a staircase, a young lady and errrr, some rather rude oral activity, set the Social Media sphere on fire a few days ago. Searches for June Brown, lovely old Dot Cotton from Eastenders, have risen by 1200% so far this year, thanks to an appearance on Piers Morgan’s Life Stories.
•
•
The most searched for ‘Business’ brand in 2013 was….Barclays. Followed by Asda, Facebook, TFL and Sainsburys. A popular year for banking, supermarket shopping, social media and transportation. The top ‘rising’ brand so far in 2014 is ‘First Choice’ which is probably due to seasonality – January is a hugely popular month for travel (more so than for any other sector) as people receive their new allocation of holiday days from work & start to plan their year ahead. It’s interesting that First Choice (which also includes Thomson Holidays) is the average searcher’s preferred holiday company this year. It’s probably because I used to work there.
Sectors to Avoid
Monetisable Gaps in the Market
•
Autos & Vehicles saw a serious year-onyear dip in impressions. In these austere times, it seems a new car is the bottom of the public’s ‘must-have’ list. I wish that applied to me – we bought a nippy little runaround the week before we found out we were expecting twins and are now having to part-exchange it for a huge minibus. Sigh.
•
•
Very interestingly, at the tail end of last year, searches for ‘online community’ type terms really dropped off, particularly compared to the same time period in 2012. Searches for Facebook, Twitter, Tumblr, LinkedIn, Plenty of Fish and the rest aren’t rising as they were. If you were thinking of setting up your own online community this year, I’d encourage you to think long and hard.
The Beauty & Fitness sector continues to grow, with searches increasing every year, particularly in the winter months. The breakout verticals are ‘nail art’, ‘tattoos’ and specific types of workout, particularly ‘crossfit’ and ‘insanity workout’. If I were in the position to start a new business, I’d seriously consider looking in to these areas as there are huge opportunities to be had. Searches for ‘crossfit’ for example have grown by 60% already in 2014 and there’s next to no paid search advertising against relevant terms. A friend of mine opened up a Crossfit box recently and is raking it in.
•
People love a good quote. The ‘Wisdom Quotes’ page on Facebook, which features regular status updates like “Do it now. Sometimes later becomes never” has got over 2 million likes. The breakout genre of quote from last year according to Google’s data were ‘Swag Quotes’ which is a wildly popular tag on Tumblr and are basically sayings from the young, hipster youth of today’s Miley generation. Things like ‘My back is not a voice mail. Say it to my face bitch’ and ‘P.E.M.D.A.S. Please Excuse My Dope Ass Swag’. I have no idea either. There’s a gap here though – millions of annual quote-related searches, and almost no-one bidding on the terms. Set up a quote site, drive loads of traffic to it and monetise with advertising? Word up.
Searches for Facebook, Twitter, Tumblr, LinkedIn, Plenty of Fish and the rest aren’t rising as they were
05
by Libby Thomas
The Beauty & Fitness sector continues to grow, with searches increasing every year, particularly in the winter months.
•
•
Searches in the Food and Drinks industry are also on the up, with 2013’s numbers for ‘Cooking & Recipes’ type terms surpassing 2012’s. With shows like The Great British Bake Off generating better viewing figures than the X Factor, cooking up a storm is definitely in the nation’s psyche. ‘Cake’ was the most popular term last year. I suspect my own search activity contributed heavily to that. The rising star of 2014 is ‘pulled pork recipe’. Any pig farmers reading this could be in for a porker of a year. Boom. Over the past few years, due to the economic climate, people have commonly decided to stay where they are and make home improvements, rather than move. 2013’s search trends compound this, with far more people looking for ‘home and garden’ terms than in 2012. Good old Ikea remains the most searched for brand of the year. It seems people can never have enough plastic ice cube trays. ‘Candles’ are the breakout product of the year with ‘Yankee Candles’ receiving a huge volume of impressions. This little one retails at a whopping £19.49.
It could be there’s room in this market for a cheaper, prettier alternative? Compared to 2012, when everyone was reported to be staying at home and contributing to the baby boom, 2013 was a year for getting out and about. Terms like ‘pubs’, ‘bars’, ‘bowling’ and ‘carvery’ are really popular and the trend for ‘local’ results continues to rise as searches for ‘pubs near me’ has increased by 180% so far this year. I’d say that’s the real area for opportunity – capitalising on the SoLoMo (Social, Local, Mobile) revolution for searchers looking to get out and have a good time.
I’d say that’s the real area for opportunity – capitalising on the SoLoMo (Social, Local, Mobile) revolution for searchers looking to get out and have a good time.
Cheers to that! Here’s our list of services, should you want any help filling in those gaps!
06
3 Creative Ways To Get More Email Opt Ins Get More Email Opt Ins And Build Your List!
Says every internet guru ever, and they’re right. Building a list of engaged prospects and customers will definitely grow your business and revenues. It’s no secret that most visitors to your website will need 7 “touches” before they buy, and only 2% (at best) will buy straight away. So getting people to opt in and give you their e-mail address means you can keep in touch with them until they’re ready to buy and then, post purchase, take care of them and ensure they’re getting the best from your products and services. So with that in mind, here’s 3 very creative ways I’ve seen recently to build your email opt in list.
It’s no secret that most visitors to your website will need 7 “touches” before they buy.
Gamification Sephora is currently presenting visitors with a Plinko-style game where entering an email address releases an animated ball that drops down into one of 5 slots and reveals a discount, free shipping or free gift with a purchase offer code. Once you’ve watched the ball drop you’re presented with your prize :) The offer is emailed to the player, and while this may be a separate marketing list to its Beauty Insider program, it enables Sephora to build a unique list that can be targeted with different offers and content than its BI list (the fine print mentions personal information will be stored in Sephora’s database as per its Privacy Policy).
...it enables Sephora to build a unique list that can be targeted with different offers and content than its BI list.
07
by Neil Asher
Social Psychology Content site Upworthy is currently the fastest growing site of its kind on the interwebs. Upworthy takes a very creative approach to attracting opt-ins. This approach taps into the shared values of its readers, simply asking for agreement with the statement “It’s nice to be reminded of the good in the world.” Step 1 Ask A Provocative Question
If you click Agree, you’re presented with an email opt-in call.
This approach taps into the shared values of its readers, simply asking for agreement with the statement
Have you spotted (or are you using) creative ways to build your email list? We want to hear about it! Want us to build your email opt in list for you? Then check out our outsourced marketing service here
People have a general desire to appear consistent in their behavior. People generally also value consistency in others. Compliance professionals can exploit the desire to be consistent by having someone make an initial, often small, commitment. Requests can then be made that are in keeping with this initial commitment. People also have a strong desire to stand by commitments made by providing further justification and reasons for supporting them. I like this opt in idea a lot. In fact I’ve just commissioned our coding ninjas to write a similar code for one of our clients who will be able to use this brilliantly in his business. Tapping Into Human Behaviour With Conditional Coupons
Now you have commitment and consistency you give your email :) This question and then answer, of course, ties in with Social Psychology and the commitment and consistency principle.
Presenting a coupon box in checkout is a trigger for customers to hit Google, sniping affiliate offers. Office max prevents this behavior while building its email list by telling customers they can get offers by signing up for them by email. Even though Office Max may offer affiliate codes, this presentation suggests the email list is the only way, and saves commissions to affiliates that had nothing to do with the sale.
08
SEO Predictions 5 Years From Now
by Neil Asher
Is Search (SEO) Changing? I believe it is, and so here are my SEO predictions for 5 years from now.
Over Christmas and the new year I used the internet to learn a lot of new things. I read all about Bitcoin and the move towards a virtual currency. This lead me to find a great way to invest in Bitcoin for myself. I read all about the war in Syria, and I learnt a lot about the war from Syria’s side as well as America’s side. I kept up to date with my mates all around the world and indeed found some great advice about where to take my wife for our anniversary dinner and which restaurants we should visit when we go to San Sebastián in the Basque region of Spain later this year. How did I find all this brilliant info? NOT on Google. How can that be ? It’s because Google is late on everything. The latency on Google information relative to searches on Twitter (or hosts to the Twitter Firehose), Instagram, Tumbler, Pinterest, Facebook (although declining because they changed the search of public pages to hashtags), is long and important. Just a few short pre Twitter, pre app years ago, we could depend on the fact that if the information was important to even a small segment of the population someone would put it on a website and it would be indexed by Google and made available quickly if not in near real-time. That is no longer the case. When was the last time any of us updated a real website with current information ?
We say what we want to say on our social networks or on Twitter. I know the amount of posts I make on this blog has dropped considerably because it’s far easier to present my thoughts elsewhere. If Google isn’t indexing what is said on Twitter/ Facebook/Pinterest/Tumbler/Instagram/ SnapChat /all the topic & affinity apps (your favourite team/band/etc) and elsewhere, aren’t they missing most of the information that is being communicated in the world? If I want to know if anything noteworthy happened in the world, the last place I would search is Google. I would search Twitter first. If I want to know if anything interesting happened at an event, the last place I would search is Google. I would search Instagram. The list goes on. That’s not to say I don’t use Google. I use Google to keep up with with my interest in what is happening with online shopping. If I want information about a company and their products, I will use Google. If I want to look up product information , I will use Google, and other sources as well, to get the most relevant information. Google is still an important part of our lives.
ability to trust Google or other search engine results? Or will we just learn where to use Google and where not to use it? My SEO prediction is that Google will need to acquire a news related service very quickly if it is to survive and thrive in years to come. As more and more people move online they will start to get their news and updates from a varied source of services, and in doing so, will spawn new and exciting ways to monetise those platforms. The game is changing. Just like Google, you can change too or lose market share.
Google does a very poor job of indexing and presenting real-time, near-time or even recent information.
Listen, I’m not saying that Google is going anywhere soon. It is and will be dominant for at least the next few years. What I am saying is that I place a significant value on recency for many of my business and personal related searches. Google does a very poor job of indexing and presenting real-time, near-time or even recent information. Which in turn begs the question of whether this lack of recency will impact our
09
Entrepreneur Insights How did you do at school and what did you most love or hate about school?
Mike Clark and his team have launched the World’s 1st Certified LinkedIn training company into the UK and they have worked with over 450 corporate clients showing them how to use LinkedIn as a commercial tool to find new staff members, suppliers, partners and even clients. What one thing about your childhood, personality or upbringing do you think had the biggest influence on your becoming an entrepreneur? I always have this desire to do things differently. When I was growing up I remember just watching and observing people and they’d do it because other people were doing it or they would feel the peer pressure and feel like they had to do it because other people would think they were weird or funny if they didn’t do it. For me, I just that bugged me, so I used to always just do things differently, even to the point now, today, where I have to be careful that I just don’t do things the opposite of what other people do because sometimes, going with the masses, is actually the way to do it. So I catch myself out every now and then “Why are you doing that?” Because I’m trying to do things differently. I think that’s one thing, I always had this desire to be different from the crowd and then when I was in my late teens I read the quote that 90% of the world wealth is controlled by 5% of the population. So if you are doing something different you’re on the right path, so I’ve always sort of lived by that sort of philosophy. And the second thing is definitely that I have this belief … I had so much love and support from my family, just belief in what I could put my mind to and I have achieved certain goals throughout my young school career and sports and academics. I just developed this mindset of belief that I could do it, and I wanted to take on board challenges that were perceivably tough, so I just believed and proved to myself, and proved to others. It’s also such a strong belief that I had in myself that I wanted to do it. So that, and doing something different, was a good combination or not. Depends if you want to play it safe!
I really enjoyed school actually! I had a really fun time. I’m a peoples’ type of entrepreneur so I like getting along with people, and I used to have a lot of parties and used to get along with everyone in the school from the nerds through the cool guys, everyone. I just really used to enjoy the mixture of people and appreciate people for who they were. I think there’s one sort of thing that I developed throughout this, is really how to get along with a wide range of people, but I also developed a bit of a mindset around work hard, play hard. In my final year of school there was, like, over 20 parties throughout the year and I went to 25 parties in that year and 22 were at my house. My Saturday nights was all about having a party at my place with my parents often away, but before that I used the parties as a way to motivate myself to actually get my studies done. I would play sport on a Saturday afternoon and then I’d spent all day Saturday, at least 3/4 hrs of the Saturday, studying and getting on top of all my studying, so I got really good grades. I worked for those grades, they didn’t come naturally to me. I had to work hard to generate those and so I would reward myself on the Saturday night - “Let’s have some fun!” I started to go to parties and people would often say “How do you get such good grades when you like to have so much fun?” The work hard, play hard attitude was what really came out. What would you say was the ONE THING that made the difference in your professional success? I would say that one of the things that it comes down to is some of the philosophies that I have mentioned previously, but I would definitely say that earlier in my career, I spent a lot of time with personal development. So I have studied a lot of books on success and mindset and unconscious believe. I have a coach now for seven years, who’s worked on my unconscious mindset and association to the things that happen, because, particularly in business, you’ve got to get used to failure, you’ve got to get used to tough times, because yes, you have some great times, but there’s also some times that are quite tough, and it’s how you associate to that and the meaning you associate to that. So I’m very grateful that I spent a good 4/5 years where I literally was quite intensely developing my mindset, and I continue to do so today. But there was a period where I really just engrossed it. I use to sell personal development workshops and I used to do sales for sometimes 16hrs a day selling these workshops, so not only was I learning the methodologies, I was applying them and showing others how to apply them. I’m very
grateful for that period that I went through and I would say that’s transpired into many years of my life, in my partnership, and my friends. I always appreciate people who’ve got a refined mind. What ONE THING would you do differently, knowing what you know now? I really struggle on this one actually. I don’t know what I would do differently! Maybe I would get into the online game, but I wasn’t an online guy. I think what I’ve boiled it down to that I probably would have started earlier. Perhaps I would have chosen the markets right when I came over to the UK, when it was just about to kick off into massive recession or depression. Being more observant of the markets and knowing which markets to go into, etc. I don’t really know how to answer this question, besides just saying I would have liked to start earlier. Although I had good fun partying through University! I was going to mention about building quality networks, but I’ve done that consistently. What really gets you buzzed NOW about being in business? What fulfils you most? I would say three things. One is serving my clients, seeing them get results. That really inspires me. The second thing is working with my team and achieving goals. We just put our mind on a goal and objective and get everyone working together. That’s always very empowering I find. And the third thing that I really wanted to highlight is partnerships. I love finding ways in business of collaborating with other associations, and organisations, and companies and individuals. Just finding winwin scenarios. So the partnership is something which I focus on a lot in business. and I always try to find ways to bring others involved into what we’re doing, so that the more people you have trying to aim for your success … There’s a great quote along the lines of the more people you have everyday waking up thinking about how your company can become more successful, greater the levels of success you will have. I really believe that partnerships are a key component of that, because if you can get some people on board that have got the trusted relationships with your ideal prospects, and you can do stuff together, it will reflect well on you, but you can also get access to a new market of people who are potential clients of yours. mike@reallyconnect.com LinkedIn: uk.linkedin.com/in/mikeclark3/ Twitter: @mikeclark03 Download your free international best seller ‘How To REALLY Use LinkedIn’ here: www.reallyconnect.com Access some of the UK’s top business mentors - for free here:
10
Get In Touch Contact
ROARlocal UK
☎
www.roarlocal.com/contact
01273 74 17 45
Monday - Friday 0900 - 1800
Fill in the form to contact us at any time.
Admin Office
We need your name, the domain name of your existing site (if you have one), your preferred method of contact (phone number or email address) and we will get back to you as soon as possible.
The Sussex Innovation Centre University of Sussex Science Park Square, Falmer Brighton BN1 9SB CEO / Neil Asher COO / Nicola Cairncross
www.ROARlocal.com/twitter www.ROARlocal.com/facebook www.ROARlocal.com/linkedin www.ROARlocal/google.com ROARlocal on RSS www.itunes.apple.com
ROAR Australia
☎
1300 66 43 07
www.ROARlocal.com.au Sydney Office: ROARlocal Sydney, 69 Reservoir Street, Surry Hills, New South Wales, 2010 Melbourne Office: ROARlocal Melbourne, St Kilda Rd Towers, 1 Queens Road, Melbourne, Victoria, 3004
www.ROARDigitaloz.com/twitter www.ROARDigitaloz.com/facebook
Photography Cover
- Chickarama / Flickr
Page 2 - Aepg / Flickr
Page 9
- Antanacoin / Flickr
Page 10 - Jason A Howie / Flickr
Page 3 - Helgabj / Flickr
Back
Page 4 - RoarLocal
With thanks to
Page 5 - RoarLocal Page 7 - Mattwi1s0n / Flickr Page 8 - Michael Holden / Flickr
- Humbert 15 / Flickr
Matt Cox - Graphic Design mattcoxmail@yahoo.co.uk
www.ROARlocal.com/linkedin www.ROARDigitaloz/google.com www.itunes.apple.com