March 2014 ÂŁ 2
Digital Marketing Insider want to make money from your Seo? then do this first The dirty secret social media gurus won’t tell you how to pick up women online part 2 why employees usually fail as entrepreneurs entrepreneur insights Cindy Battye
A Note From The Editor First a warm welcome to March’s edition of the Digital Marketing Insider, produced by ROARlocal.com.
About Us We create great looking online advertising campaigns that enhance your brand, we use scientifically proven online advertising methods to drive visitors to your website and adverts and then we optimise your site to make sure those visitors become paying customers that tell all their friends and come back for more. Our team is different, we focus on making you MONEY we couldn’t care less for winning awards for being “creative” our reward is money in your bank. We’re successful online entrepreneurs, world class copywriters, website optimisation specialists, online advertising mavericks and the geekiest SEO people!
Contents If this is the first time you’ve received this a hearty welcome to you!
02 / Want To Make Money From Your SEO? Then Do This First
You’re receiving this because we want to show you what we’re all about and also give you some usable strategies to help your businesses grow.
03 / The Dirty Secret Social Media Gurus Won’t Tell You
This month has been VERY hectic at ROARlocal! Libby our head of paid search is due to have her babies (twins) Matt Scott has been promoted to head of SEO and we have 3 new people on the team in Australia! Great people make great teams and I’m proud to say we have the very best people on our team here at ROARlocal.
04 / How To Pick Up Women Online Part 2 05 / How Good Do You Need To Be To Make Money Online Now? 07 / Why Employees Usually Fail As Entrepreneurs 09 / Entrepreneur Insights
My wife has started her fine art degree and my eldest daughter Isabella has started a new school, so busy at home too :D But, i love it like that, don’t you? Best to be busy than bored i say! I hope you’ll enjoy reading this months magazine it’s jam packed with our usual level of brilliant content and as always if we can help you in any way please get in touch
01
Want To Make Money From Your SEO? Then Do This First.
by Neil Asher
We turn down 65% of the SEO prospects we get here at ROARlocal. Considering our SEO services start at £1000 a month it begs the question, why?
Here’s something most SEO agencies won’t tell you. If your website sucks then sending SEO traffic to it won’t solve your problems. All it will do is cost you a tonne of money paying an SEO agency’s fees and you’ll get diddly squat in return. As an entrepreneur, I hate that. YET… Day in day out we see hard working entrepreneurs paying for SEO that will simply never give them a good ROI. We won’t take their money, however, most SEO agencies will. So, if you’re going to get some SEO done, then before you do, I urge you to do this and you’ll save yourself a tonne of cash: You Should Always Run A Google AdWords Campaign BEFORE You Do Any SEO Listen, people are delighted to get their site ranked at the top of Google. But the real objective of SEO is not just to get a top ranking on Google. The real purpose is to get more traffic, which then converts into more sales.
If your website sucks then sending SEO traffic to it won’t solve your problems.
I believe there is great long term value in doing SEO – as long as you are optimising for the right keywords - i.e. the keywords that are actually going to generate more income for your business. That’s why EVERY SEO campaign, in any market that is competitive, should be first tested with Google AdWords. By using Adwords, you can test a wide range of keywords and phrases… and find the ones that actually convert into sales. Then you can focus your SEO efforts on those highconverting keywords. Otherwise, you’re just guessing which keywords are going to convert best. And if you guess wrong… well, you’ve just sunk a lot of money for nothing. Sending SEO Traffic To A Website That Does Not Convert That Traffic Into Sales Is Just Plain Dumbt Once you’ve got everything in order, and people are flocking to your website in droves… what do you do with all that traffic? …If your products aren’t in place, if your content isn’t informative and engaging, if your Unique Selling Point isn’t apparent… you’ll have brought all of these people to your site for nothing. In other words, you can invite all of the people you want… but you better have something for them when they arrive! To take this one step further… If you really want to ensure your online success, you will make a point to have strong SEO… but you won’t stop there. As I said above, SEO can change… whether it’s some new Google algorithm (as we’ve
seen before), or some new method of web design we haven’t even though of yet… it’s constantly changing… And for that reason, you simply can’t put all of your eggs in one basket. The best SEO in the world doesn’t negate the need for other methods of getting your message out to your prospects and customers – from direct mail to newsletters, billboards to social media presence, pay per click to media buys…
The best strategies are the ones that can weather storms and keep up with peoples’ changing preferences. The more diverse the strategies you have in place, the more resilient your business will be to unforeseen changes in consumer behaviour (or in the technical elements we rely on for marketing – like SEO). Our unique outsourced marketing service creates strong and sustainable lead gen strategies for your business – each adding a spoke to The Money Wheel – the more spokes you have, the stronger the wheel. SEO is just one spoke – but if it breaks (and it’s one of the only spokes you have), you’re in for a bumpy ride. So, make sure your SEO is tip-top, but don’t let it cloud your mind as the end-all be-all of marketing success – there’s plenty else to work on too!
02
The Dirty Secret Social Media Gurus Won’t Tell You
by Neil Asher
Some of the best advice I ever got was from my dad. He said to me, “Neil, look at what people DO, not what they SAY they do”.
This came in very handy when I was learning about online marketing. I’d see lots of internet gurus talking about the latest online fad such as, Facebook marketing, LinkedIn, Twitter, MySpace or Pinterest. They talk about it… and then they’d sell a course on it :D
OK, so the current Facebook guru is Mari Smith This should be great because it’s as easy as pie to put a Facebook button on your site :-)
Paul Mahony is the Twitter king :-) This is it folks! Look for the HUGE Twitter icon on his home page…
Let’s take a look.
BUT How do the social media gurus market their services? What do they use to get new clients for their business? Let’s take a look shall we: Let’s start with LinkedIn. Well, the latest LinkedIn guru is a guy called Lewis Howes His course Linked Influence has sold a tonne of copies on Clickbank. So you’d think that Lewis would be all over LinkedIn for marketing right? Wrong.
Bugger! Still no link! Just boring old email. Hmmm… this is getting irritating. Surely one of the social media gurus MUST use their own platform as their preferred method of getting new clients! Lets try Pinterest! That’s pretty bloody sexy right now. That will do it, I’m sure. Amy Porterfield is the Pinterest queen, so let’s see what she does.
OK, I hope I’ve made my point here… My point is not to say social media gurus don’t follow their own advice; my point is to ignore fads and trends and focus on what works instead. We use social media – but – it is NOT our No 1 strategy for getting new clients. Our No 1 strategy is networking. That’s an offline thing. So although we’re an online digital marketing agency, and we’re bloody good at lead gen, our most successful strategy is getting out there and meeting people. As I said, watch what people do not what they say they do. Our online lead gen works! It forms 70% of our revenue across the board, i.e. utilising Google AdWords, Facebook marketing, social media, LinkedIn etc. etc. Email marketing is ‘old skool’ but it works! Networking is ‘old skool’ but it works!
Ok that’s a bad start… not a single LinkedIn button. Hmmm… I know, let’s go check out the Facebook gurus!
By having a variety of lead gen techniques you’ll grow your business much faster and save yourself a fortune in Guru fees too ;-)
That’s bound to be different right?
Inga our social media expert here at ROARlocal takes an integrated approach to social media. She uses social media to increase trust and awareness for clients so that our other marketing activities are more successful, and judging by the money we make for our clients, she’s bloody good at it!
Well, this is embarrassing! OK last chance, Twitter.
03
How to Pick Up Women Online Part 2
by Neil Asher
Pinterest has debuted advertising in the form of “Promoted Pins,” which we believe will be extremely effective for a range of e-commerce companies, retailers and brands.
Pinterest brand pages in general are also more effective than other social media in driving sales volume and value. Why? Because Pinterest is unique among social networks in being a product and image-driven environment, where brands are embraced. Pinterest also offers an extremely attractive demographic: Women are 84% of Pinterest users, and most of them are on tablets. Women control the purse strings in most homes. Pinterest users already love sharing images of products, and unlike Facebook — where photo-sharing revolves around family, friends, or funny pics — pinners already tend to share brand images and shopping ideas. They’ll gladly share your posts onward. Retailers and brands are already a well-known and accepted part of the Pinterest landscape, and many host popular pinboards. “Related Pins,” a new feature launched in late October, will help audiences find your stuff. Most importantly, Pinterest is a proven sales driver: it’s already is a top referrer to e-commerce sites and drives highvalue orders. This Christmas period will be the first major test for Pinterest and Instagram ads, and brands are revving up for the challenge. Here’s an overview of what to consider when deciding whether to be on Pinterest: Pinterest has a few clear advantages: It is undoubtedly the best social media platform for showcasing products and driving commerce, because of its focus on “things,” rather than relationships and messaging.
“use,” “look,” “want,” and “need,” highlighting its potential as a shopping tool. It can be particularly effective for brands that target women.
Here’s what a Promoted Pin, currently only shown on search result or category pages, looks like:
Pinterest users are five times more likely to be women than men. They also tend to be well-educated and have high income. But reach and gender tilt are issues: Pinterest has a relatively small audience of 48.7 million users globally (although admittedly, it is continuing to expand at a rapid rate). How To Advertise On Pinterest Its clear gender tilt is an advantage from one angle, since women tend to control household spending decisions, but plenty of genderbalanced and male-focused brands will need to focus on platforms where men aren’t significantly outnumbered.
So should you advertise on pinterest? YES, but with a caveat, you must sell “things’ and it will help a lot if your market is female.
As is a lack of flexibility: There’s also some lack of flexibility on Pinterest. The image-centered pin format is a bit more rigid than Facebook posts, or tweets. There are fewer features available to pinners. So, is Pinterest right for your brand? Designforward and women-focused large brands, as well as major apparel brands and retailers, should have a Pinterest presence. For smaller brands in these same niches, Pinterest might also be a good place to focus their efforts. But smaller brands and brands focused on services should not prioritise Pinterest.
Inga our social media siren here at ROARlocal, has likened Pinterest to a multi-platform digital catalogue. A Georgia Tech study of June 2012 activity on Pinterest found that the most common verbs on the social network were
04
How Good Do You Need To Be To Make Money Online Now?
I’m a BIG believer in the lean start up style of building online businesses. Good enough is good enough has been my mantra for many many years and it’s worked very very well. There was a time when you didn’t have to be great, when you could simply throw up a crappy squeeze page and drive some traffic to it and that would be enough to make money… But that was before every man and his dog paid £2,000 to be told, “You don’t need talent to succeed.”
That was before the market became flooded with people who well and truly believed that showing up was the same thing as “good enough.” Now I’ve changed my mind. Nowadays, you probably do need to be great. Or at least very, very, very good. But how good do you need to be? The answer to this question begins with when you enter the market. Imagine a town with no electricians. (Ridiculous, but just imagine it. Pretend it’s back in the days before being an electrician was mainstream.) Now imagine you are the Very First sparky. You are going to be rolling in the proverbial clover. People are saying, “Oh my God! Finally, an electrician!” They didn’t care as much how good your work looked. If it wasn’t perfect, at least it was a wire, and now it was theirs. That was what 2008 was like for most online businesses.
Now you walk into town, and this is your competition. And they’ve all been around longer than you have. You can’t just throw up your shingle and say “I took this certified electricians training! So, hire me already!” and expect it to work “just because”. You also can’t charge premium rates (because your Platinum Mastermind Electricians Mentor said “you were worth it” and “you have to respect what you bring to this world”) and expect it to work “just because.” Yet this is what a lot of the online gurus train you to believe. And in 2008, they may have been right. But they’re not right anymore. Here are the things your potential clients think about when they are sizing you up. Imagine your ideal client – or at least a perfectly good client – looking around to figure out who they are going to hand their money over to today.
Now, imagine that same sleepy town 50 years later. There are quite a few electricians in town. Some are great. Some are terrible. Some look great, but they’re terrible.
05
by Neil Asher
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They are thinking about whether you show any signs of longevity – basically, have you been around long enough to prove that you have been doing this for a living?
If you don’t have a reputation at all yet, but you deliver so much content via your website and list that your potential clients can see you as amazingly talented, you can still book clients handily.
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They are thinking about whether your website, content, and newsletters communicate a level of expertise that makes them confident you can solve their problems.
In other words, if you can shine in one or two areas well enough, you can get clients even if the other things they’re looking for aren’t necessarily present in any real way.
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They are thinking about whether they can see evidence of clients you have helped who are similar enough to them to inspire confidence in your services.
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They are thinking about your reputation, and whether they’ve heard enough people talking positively about the paid work you did for them. (Case studies can count here.)
The important word here, of course, is “if.” And, I guess, “shine.” Your guru may say you’re worth £500 an hour or you should sell your stuff at double the price of other shops. That’s not your guru’s call to make. Your guru doesn’t have a clue in hell what you are worth, but they will probably tell you it’s a really high number.
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They are thinking about the level of hustle you put into your business – are you visibly showing up, or is your website or list a ghost town?
But it’s not their mortgage on the line if you can’t get clients or customers, but you can’t back your rate down without committing branding suicide.
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They are thinking about how you communicate your deliverables – in other words, what they get for their money – in terms of the concrete things they care about paying for.
It’s yours.
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They are thinking about whether your rate is even worth it in the first place.
It’s yours.
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And, most importantly, they are thinking about whether you can make their problem go away.
(Note: “Can you make their problem go away?” is not synonymous with “Can you support them through their time of transition?” Only the very rich and very self-aware will pay for the latter. Pretty much everybody will pay for the former.) However! It is very important to know this:
You don’t have to be the best in the world to do very well online, but you do need to be very good. You need to invest in not only looking good but also in communicating your worth to your customers.
It’s not their reputation on the line if you don’t have the key pieces of the puzzle in place to support your rates, or fill your books.
You can’t get a client to happily pay you for your services “just because” you feel like you’re worth the money. It doesn’t work that way. ”Worth the money” is determined by the customer, not by you. You don’t have to be the best in the world to do very well online, but you do need to be very good. You need to invest in not only looking good but also in communicating your worth to your customers.
This is not an “all or nothing” list of things that you need. You can mitigate weaknesses in one area with strengths in another.
go-get-em-tigerI know that’s not the best news in the world… but take heart!
If your reputation is strong enough, you can be the most intermittent blogger in the world, and you don’t need a regular email schedule.
They’re lazy and want to do the minimum amount possible. Those that make an extra effort (you) will win online.
If your deliverables are attractive enough and you have the case studies and testimonials to back up your abilities, you don’t even need a blog.
Now go get ‘em tiger!
Your competition sucks!
06
Why Employees Usually Fail As Entrepreneurs Over the years, i’ve been fortunate to run a ton of courses that teach people how to start and build their own business.
I’ve noticed a very interesting trait of those who go on to make entrepreneurs and those that don’t.
Entrepreneurs need to focus on building something from nothing, not protecting against losing everything.
Y’see, while thousands of employees make the leap every year, it’s been my observation that very few succeed.
They hire employees to do that.
Not because they’re not smart, hard-working, insanely capable problem-solvers and good people with great intentions. But because the way you are taught to think, see the world and operate as an employee shuts down nearly every entrepreneurial instinct. Cover Your Ass! As an employee, a big part of your job is to forecast every conceivable thing that can go wrong, then protect against it. To remove ambiguity and uncertainty. With whatever time you’ve got left, you focus on putting the structure in place to maximize the upside. But that’s nearly always second to protecting against the downside and covering your ass. In part, because it’s often more easily quantified. In part, because that’s what you’re hired to do. And, also because if you miss a major risk and things go south, you’re going to share in the blame for the hit. This “fire-walling failure” mindset is a key to your job as an employee. But it’s total disaster for the role of entrepreneur. Entrepreneurs need to understand risk. They need to understand need, desire and possibility. But they also need to be pathologically optimistic. They need to believe the impossible can be done on an almost irrational level. To them, uncomfortable as it often is, uncertainty, ambiguity, the unknown serve as rides in a necessary playground of possibility.
So, when employees bring a “cover your ass” mentality into the world of entrepreneurship, disaster often ensues. Because everything they’ve been taught and everything they’ve practiced has indoctrinated an approach to risk, action, uncertainty and possibility that wars violently with the mindset needed to succeed in the world of necessary blank canvases and undefinable outcomes. BUT Want to quit your job and start your own business? If you’re an employee with a desire to enter the world of entrepreneurship, what do you do about it? You’re gonna hate this but there is no easy answer here, but there are some important things to think about, beyond all the standard “should you really be working for yourself” checklists: 1 / Admit you have a problem. It’s not a personal judgment. It’s simply the way you’ve been trained plus, for some, an innate bias toward negativity and away from risk and ambiguity tolerance. You’ve spent thousands of hours finding fail points, imaging ones that don’t and likely never will exist and protecting against them. That’s your job, but in order to succeed as an entrepreneur, you’ve got to shift from being a failure cop to professor of possibility.
07
by Neil Asher
...focus on building something from nothing, not protecting against losing everything.
2 / Examine your tolerance for risk and ambiguity. Ask yourself if you’re really capable of living in a place of mass ambiguity, unprotectable exposure to risk of loss, judgment and uncertainty for extended periods of time, potentially years. If you are, great (though I can pretty much guarantee your first internal “hell yes” will have been more ego than brains, so give yourself time to consider the question). If you aren’t… 3 / Train in the alchemy of fear. Learn and cultivate the daily practices and shifts in outlook needed to help you lean into that place with far greater balance. Some will tell you, by the way, this is not possible, you are who you are, don’t believe that, it’s utter bullshit. A certain amount of mindset likely defaults to a genetically determined set-point. But, a huge chunk is also trainable. While a thin slice of entrepreneurs are natural born fear alchemists and entrepreneurs, most are not. Instead, they’re people possessed with the drive to create who train in the ability to lean into the abyss, even though they may not realize that’s what they’re doing. In the end, here’s what I’ve come to believe. The few employees who make the leap and hit the ground running were really entrepreneurs in employees’ clothing. A far smaller selection realize they’ve got a problem and do the work needed to shift their approach and, indeed, the very way they see the world. The vast majority, though, never do the work. In part because they don’t know there’s a problem. And, then, because they don’t know how to fix it. So, they end up crashing and
burning or grinding out the illusion of success through sheer force of will, but it ain’t fun. It’s brutally hard, and most end up wishing they’d never left their jobs.
...in order to succeed as an entrepreneur, you’ve got to shift from being a failure cop to professor of possibility.
Now, before anyone starts listing out the employees who’ve become great entrepreneurs, I get it. It’s not impossible. I’ve said as much above. In fact, I know a number myself. My point is, those are the outliers. The people who’ve been able to make the shift not just operationally, but psychologically. So, what do you think? Are you an employee who yearns to launch or who has left your job to build your own venture? If so, how have you dealt with this? Are you even aware of it? How’s it been?
I’m sure that, in writing this, I’ve pissed a few people off…
Are you employed right now, thinking about doing your own thing?
That’s not my intent.
If you want to quit your job and start your own business then stay tuned for a great way to do that.
My goal here is twofold: To bring this conversation out into the open and have a real dialogue about a phenomenon that nobody seems to be talking about. To identify key questions and and points of inflection for those employees who feel pulled toward entrepreneurship beyond the desire to climb the corporate ladder. I’d also love to see the deeper, realworld psychology and mindset side of entrepreneurship taught in law school (and B-school, for that matter). Right now, it’s a gaping void in the curriculum of both. This would better inform the many employees who feel pulled to leave their jobs to enter the world of entrepreneurship. It would also help employees better understand the psychology of their entrepreneurial clients, serve them on a more connected level and create better aligned relationships and solutions.
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Entrepreneur Insights Cindy Battye has been marketing online since 2007, dramatically changing her life from that of a financially struggling university student, to now running a company alongside Soren Jordansen and John Merrick that turns over 7 figures annually, using mostly automated systems.
She now travels the world, sometimes accompanied by her husband and two young children, training others about how they can earn a comfortable living using a powerful combination of membership based websites, affiliate marketing and lead generation/monetization.
What one thing about your childhood, personality or upbringing do you think had the biggest influence on your becoming an entrepreneur? I didn’t even realise that something this huge was an option until later in life, after dealing with breast cancer at the age of 29. I had always found the idea of running your own business something that the ‘big boys’ did – something entirely out of reach. My father had been a bit of an entrepreneur himself, but we were always struggling for cash – so it wasn’t something that overly excited me. At 27 I had gotten married and we had two kids. My husband was a pastor, studying towards his theology degree, so funds were low, but we were happy. I decided it would be good to have some extra income and started towards getting a teaching degree, so that I could earn some cash once the kids were both in school. Half way through my degree, I was diagnosed with breast cancer – and it was during my chemotherapy treatment, that I decided to try my hand at creating a website, mostly as a distraction – and challenge I wanted to set myself – during a time when it really felt like a lot of things were just beyond my control. So something that started out as a hobby and distraction, fast became a hugely passionate desire to learn more, be better in my area and eventually partner with a couple guys who were equally passionate in their fields. Partnering with John Merrick and Soren Jordansen has helped me to see and experience the successful entrepreneur lifestyle in ways I would never thought possible. The exciting thing is that the overflow has helped the staff and their families that we have been able to employ, as well as helping the thousands of affiilates who partner with us.
How did you do at school and what did you most love or hate about school? School was ok… I guess. I get frustrated with anything foundational. I understand that it is important and will push through, but with anything, I usually just want to skip the tutorial and dive into the gutsy stuff. In hindsight, I think it was a great atmosphere for creating curiosity and a good place to test out ideas. In university I think my mind was more concious of wanting to learn more… and faced with so many different people so passionate about their own views, it opens you up to realising just how little we really know. University, although I wasn’t there for that long, helped me discover that there is something new to challenge your mind in everything we face day to day. I make it a regular habit now to put myself in ‘uncomfortable’ situations to keep the curiosity alive. It’s still scary for me, not sure if learning the really tough things ever gets easier, but the benefits outweigh the lack of comfort. What would you say was the ONE THING that made the difference in your professional success? Finding someone who could challenge me to think bigger and then working through the tears and discomfort until the bigger reality began to feel a bit more comfortable. Having come from an upbringing that was quote poor, never having travelled, or even had aspirations to do so meant that my headspace just wasn’t in any way ready for any kind of success. I had to really focus on surrounding myself with people who weren’t just talking about amazing things, but living the life. Meeting Soren and John in an online marketing forum helped with that enormously too and a lesson in humility.
09
It’s good to be able to know a little about everything, but I don’t have to be able to DO everything myself – which allows our business to grow exponentially
I was just starting out online, had created a membership site and had a customer who had signed up on a monthly subscription (at $10 a month…) so I thought I knew everything… I was making money online and thought if I could just create a hundred of these sites, I would be loaded. The boys told me that it wasn’t a good plan and instead, to focus on making the original site I had as great as I could. I ended up being stubborn and storming out of the forum, calling names in super classy style. Six months later though, after wasting a ton of money and being entirely frustrated and wandering in circles, I went back… apologised and started to actually learn. It turns out, the three of us have really complimentary skills and once I was able to stop trying to be everything that they already were and develop the parts that I enjoyed and had flare for, the faster our business began to explode. So, I think I snuck in two things, but basically… finding people who could help me sort out my poverty/negative mindset and then finding the right people that allowed me to let go of the need to have to be great at everything. It’s good to be able to know a little about everything, but I don’t have to be able to DO everything myself – which allows our business to grow exponentially (and is a lot more fun to be a part of). What ONE THING would you do differently, knowing what you know now? I wouldn’t sweat the small stuff as much as I did. Business has it’s ups and downs, crap is gonna happen – but the outcome of it is determined by your perception of it. Over the years I have gotten better at turning something that could have been disaster into either a bit
of a hiccup or a big success. If I had learned that skill earlier it would have saved me a lot of stress and heartache. It’s a bit hard to explain, but a lot of the time the outcome of a situation all depends on how you spin it. So, a product release doesn’t ‘fail’ as such, it just doesn’t hit the targets we were hoping to, so we break down the reasons why that might have happened and then either relaunch with those bits fixed/altered or use what we learned in our next release.
working on in 12 months from now, because the Internet Marketing space keeps evolving – but right now, we are loving working with the team at JVZoo, creating wordpress themes and plugins that people love to use and that really fit the marketplace. I also love connecting people with other like minded people, so I run a few skype rooms that help the affiliates of our products and other people in the industry to keep growing their businesses.
When I started out online, if someone had told me, straight up – that a lot of the things you do WILL fail, get used to it… it is ok… you just learn something from each bit, dust yourself off, and get up there and have another go… this time more prepared and more learned – things would have moved forward faster.
One thing I adore about the affiliate marketing industry is that it isn’t backstabbing and doesn’t thrive on negativity – we can all help each other to succeed and when one person does well, it is great for everyone because we all make money promoting it and growing together.
Usually it’s one of a few issues:
So I do what I can to help people, at whatever level they are – to meet and network with other people in the space, to help the industry as a whole grow. I have seen, firsthand, the difference that surrounding yourself with brilliant, likeminded people can make in your life, so I try and do that wherever possible and of course, occassionally helping people to get the word out about our products doesn’t hurt either… ☺ Life has a way of balancing things out!
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the product/service/information isn’t something that people want or need
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you haven’t understood clearly what it is that people want/need
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the price isn’t something they are prepared to pay for that
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the hook/marketing angle you took doesn’t appeal to their inner need
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or in our case, the affiliate marketers weren’t as excited about it as we would like them to be
So just analysing mistakes and going over what worked/what didn’t doesn’t admit failure/ defeat, but is a stepping stone for bigger success on the next release.
What really gets you buzzed NOW about being in business? What fulfills you most?
Get in touch: Skype: cindy.battye LinkedIn: http://www.linkedin.com/pub/cindybattye-8-500/16/85/a5 Website: http://imwealthbuilders.com IM Community Website: http://imlaunchr.com
I really enjoy keeping things moving, I don’t know where we will be or what we will be
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