Interactive
paris Tourism Paris Tourism was in need of a touchscreen application for its visitors that would be placed in high traffic tourist areas. It had to be easy to understand and navigate. The menu gives users the opportunity to view the best of the city right from the street. It gives its users information on restaurants, hotels, shopping, and attractions.
veer photography Create a small standalone website to promote three completely different collections of photos while still keeping the look that is unique to Veer.
sour belts Create a marketing campaign for a candy brand by creating new packaging, point of sale, advertisements, and website.
gq magazine This project by far was the most fun I’ve done. All the articles were from other sources but the images and headlines and layout were original.
Tony Fernandez Foundation The challenge was to create a poster that was different from other charity posters. The organizers however had no photos to provide so images of the camp and children we not an option and stock photos could not be used due to budgeting.
COLOURS
Keep all eyes on you
vespa scooters For Vespa’s ad campaign our main goal was to get people to switch from four wheels to two wheels. I first pointed out the positive side of buying a Vespa which is it’s fuel economy and the second was to sell them on it’s shortfalls which is that it only has enough room for two people.
CURE MIDLIFE
THE ONLY TIME A DRIVER WILL GET GROPED FOR “PERSONAL SAFETY”
CURE MIDLIFE
This is Jeff, a seventeen year old student from Windsor. Jeff also knows about his human rights, and the changes affecting the system.
Be a part of the solution for more information visit www.ohrc.on.ca/change
ontario human rights tribunal Since our target demographic were low income newcomers to Ontario, our main focus would be an ad campaign that takes place in the public transit system ie. subway, cabs, busses, LRT, and bus shelters. In order to identify with our target we created puzzle pieces that represented each member of our target demographic. Homeless, Blue Collar, Student, Disabled. We chose puzzle pieces to represent the idea that everyone is part of the solution and that we can all create a peaceful environment once we work together.
This is Jeff, a seventeen year old student from Windsor. Jeff also knows about his human rights, and the changes affecting the system.
This is Maysa, is a newcomer from Saudi Arabia. Maysa came to Ontario to pursue her interest in art. Maysa also knows about her human rights, and the changes affecting the system.
Be a part of the solution for more information visit www.ohrc.on.ca/change
Be a part of the solution
Toronto Transit Commission
MONTHLY
Adult Pass
March 2008
for more information visit www.ohrc.on.ca/change This is Terry, Terry is a road worker from Sudbury, he works long hours daily to support his two children. Terry also knows about his human rights and the changes affecting the system.
Be a part of the solution
ONTARIO HUMAN RIGHTS COMMISSION (416) 555-1234
TRANSFERABLE PASS Share your pass when you are not travelling with it
ONTARIO HUMAN RIGHTS COMMISSION
for more information visit www.ohrc.on.ca/change
20938470
This is Maysa, is a newcomer from Saudi Arabia.
(416) 555-1234 WWW.OHRC.ON.CA TELL US YOUR STORY
Identity Systems
HANLANS POINT
T
TO N O R
O L A ND S I
BEACHES LOCKERS BIKE RENTALS PICNIC TABLES PUBLIC PHONES
toronto islands The Toronto Islands have for the longest time been the summer destination for Torontonians, and their signage and wayfinding was in for a long awaited overhaul. The redesign is comprised of bright colours that reflect the summer feeling on the island, as well the signage is unique on each of the three islands to easily identify which of the islands you are currently on.
WARDS ISLAND CENTRE ISLAND HANLANS POINT
locker rentals
locker rentals # & & 13
make your mark designs Make Your Mark is a design firm that focuses on branding and identity so it was only suitable that the term “branding” is applied in the design.
Check one, two Check One, Two is a record company with a no-nonsense attitude when it comes to the music industry. The creative brief called for a logo that reflected their commitment to making better music and giving their artists the respect that they deserve.
seneca food services Seneca food services was in need of a new logo to use through a variety of mediums. From the cooks uniforms, to its students meal plan cards. The client wanted something completely different from its previous logo in that they did not want the standard fork knife and plate, but simple and clean.
S
Robert Luciani Rob_Luciani@mac.com
personal
We’re looking for staff to match our restaurant’s look… JOIN A CUTTING
Fresh, New & Exciting
EDGE TEAM AT COZA! Are you passionate about great food with a unique twist? Do you enjoy working in a team environment? COZA! is looking for you! We are currently looking for: E Support Staff E Line Cooks E Prep Cooks Forward your resume to: RNENKA@CARA.COM
Cara foods
We will also be accepting applications daily between 2 – 4pm at: 20065 Langley By–Pass, Langley BC, V3A 8R6
Now that the dust has settled, our newly renovated Robson Street location is hiring dedicated staff for all positions
Call or Forward your resume to: 1145 Robson St. Vancouver, BC V6E 1B5 GM – James MacFarlane | CHEF – Jeremy Kilt Tel: 604 682 4477 | Fax: 604 682 4786 msrobson@cara.com
Create job recruitment ads to run in various newspapers for nationwide restaurant brands.
WE’RE LOOKING FOR STAFF TO
MATCH OUR RESTAURANT’S LOOK…
FRESH, NEW & EXCITING Our newly renovated Robson Street location is hiring dedicated staff for all positions. s 3ERVERS s (OSTS s 3ENIOR ,INE #OOKS s $ISHWASHERS If you have the drive and passion to join a leading restaurant team, THEN -ILESTONES IS LOOKING FOR YOU
Escape to a better job at the cookhouse Our newly opened Langley location is hiring dedicated staff for all positions. s Servers s Hosts s Senior Line Cooks s Dishwashers If you have the drive and passion to join a leading restaurant team, then Montana’s Cookhouse is looking for you.
Forward your resume to: JMacFarlane@cara.com
Forward your resume to: xxxxxxx@cara.com
We will be accepting applications at our Yaletown location on the following dates: June 3–4, 10–11
We will be accepting applications from June 4th – June 15th at: 20090 - 91A Avenue, Langley, British Columbia Canada V1M 3Y9
Milestones grand reopening The Milestones Robson location had to promote the grand reopening and its need for more staff without using its usual newspaper ads due to budget restrictions. The final result reached double people for almost half the price. Painting brushes were placed around the downtown core, transit system and universities with interchangable tags to convey a message more suitable for its surrounding.