Client: Bic Classic Razors Project: Print Campaign Brief: Bic’s disposable razors are the
iconic razor. They’re nothing fancy and they’re usually used for quick touch ups. The iconic razor for the iconic moustache
AD: Robert Luciani CW: Robert Luciani INST: Alice Shin
Client: Ziploc Food Bags Project: Print Campaign Brief: Ziploc is the brand everyone
trusts when it comes to keeping food fresh. Simply stated food can’t protect itself, that ’s why there’s Ziploc
AD: Robert Luciani CW: Tim Swire INST: Don Tortoriello
Client: Zippo Lighters Project: Print Campaign Brief: There are hundreds of Zippo
es styles and designs which mak it hard to find the one that suits y your personality. One would sa e. that it’s like finding your true lov
ciani AD: Robert Luciani CW: Robert Lu INST: Juan Munoz
Client: Movember paign Project: Online Awareness Cam to Brief: This was a personal project raise awareness and donations for Movember. Visitors can vote for what moustache they would e like me not grow for not only th e month of November but for th whole year via YouTube.
ciani AD: Robert Luciani CW: Robert Lu INST: Rony Tako
Client: MTV Project: Television Widget t to bridge Brief: This was a personal projec
d the gap between television an annel internet. Users can browse ch movie lineup, listen to music, watch are, trailers, order movie tickets, sh t having tweet, and discover all withou nel to leave their television or chan
ciani AD: Robert Luciani CW: Robert Lu INST: Jan Rexhausen
Browse the schedule of the channel and even keep a ticker on bottom to minimise the use of screen real estate.
Stay up to date on local movie times and order right from your television, or just post the time of Facebook and invite others.
Movie trailers were never easier to find. Browse by genre or release date then watch minimized or full screen.
Interact with live tv by voting on live polls. Text in your questions, or participate in the discussion with other viewers
Client: New York Times Project: “Join The Conversation” Brief: Help raise readership and
it overall subscriptions by making d easier and quicker to downloa es in a publications to portable devic ner. simple and cost effective man
others AD: Robert Luciani CW: Krystal Sm INST: Jan Rexhausenv
Pop up cafes around city to capture people in morning and afternoon routine
Create a conversation and invite others to join at one of many pop up cafes
A digital newstand for quicker access to updated news. Easy downloading for smartphones. No internet required
Client: Sony Ericsson er Community Project: Digital Platform for Skat ity is large Brief: The skateboarding commun to munity and in need of an online com Through share their tricks and videos. able augmented reality skaters are eos, to tag locations and upload vid skaters. pictures and challenge other eir videos Once online users can edit th that and set it to music from artists contribute to the community. Stefanini AD: Robert Luciani CW: Melissa INST: Trevor Eld
Client: 2010 Vancouver Olympics Project: Viral Game raise Brief: This game was created to
n winter awareness of the lesser know will hear olympic sport Curling. Visitors and they a sound clip or see a picture rnstar or must guess whether it is a po than you a curler. The similarity is more think. Plus it’s crazy fun.
ciani AD: Robert Luciani CW: Robert Lu INST: Jon Burkhart
Client: Starbucks Project: Memory Game for future baristas Brief: I was approached by Starb ucks
human resourses to think of an idea to help identify the better half of the thousands of applicants they get a day. I developed a game to test th e memory of baristas. The higher the scor e the further up your resume will be to the top of the applicants pile.
AD: Robert Luciani CW: Ro bert Luciani
Mailer Project: Self Promotional Holiday 08 the Just before the holidays of 20 aking surviving economy took a nosedive. M lution was Christmas very difficult. My so how to a funny yet resourceful book on l budget. survive the holidays on a smal ciani AD: Robert Luciani CW: Robert Lu
Project: Celebrity Bashing Blog
h so that I love to hate celebrities. So muc obsession. I created a blog to support my s, but lets Needless to say I’m a bit of an as t asking for it. face it, sometimes celebs are jus
Personal Photography
er leave my I love taking pictures. I hardly ev er it be my house without a camera. Wheth n take pictures Canon or my cellphone. If it ca chances are it’s in my bag.