INDUSTRIAL DESIGN
PORTFOLIO ROBBE DE CLERCK 2017
HI,
I’m Robbe De Clerck a graduate industrial design and post graduate innovative entrepreneurship at UGent. I’m driven by my profession; especially on how synergy can be created between business and design. Currently i’m looking for a fulltime Industrial designer (Engineer) occupation. In my spare time I’m a leader of Scouts SAVIO at Brugges and one of the members that organize Indian Camp Festival. This portfolio shows some of my projects. If you have any questions or would like to know more feel free to contact me.
1. KUBA works (design consultancy start-up) 2. GH2OATs (Business model + Product) 3. Customisation Roadmap (Master Thesis) 4. CookieAid (Design-for-One) 5. Kiplekker (System Design - Eco design) 6. EGG Hardshell backpack (Material innovation) 7. Arachno Vision (Surface modeling)
1. KUBA works (design consultancy start-up)
ABSTRACT:
KUBA works, a joined venture of 4 graduated industrial designers at UGent who took the challenge of the Postgraduate Innovative Entrepreneurship. Taking 1 Year to research the consultancy market to understand how we could develop an USP. Experimenting with revenue streams and types of projects. Refining how we work as a small consultancy firm in the market.
TEAM:
Arnout Debyser / Robbe De Clerck / Dries De Kersgieter / Jeremi Vanderstichele
PERIOD:
2016-2017
MY ROLE
As project manager of KUBA i provide structure to the fussy processes that create the creative sparks in our company. I’m always up-to-date on all the projects and try to bring the team together on the right moments. Due to the function of project planner and the overview it provides it seemed logic for me to keep track of the financial situation of our joined venture. Beside project manager i’m also a designer with focus on prototyping. I try to turn/adapt the ideas of my fellow designers to be able to prototype then. When we arrive at the final design phase i tend to focus on the production techniques and adapt the design accordingly
FINISHED PROJECTS:
Ashkan Joshghani (BE): Student Entrepreneur: -confidentialPresentation renders to be able to convince a private company to invest in his idea. Result: The company is interested and Ashkan got funded for 100 000 euro by Ugent for research. Being the first Student Entrepreneur to get funding for research. Verue consulting (BE): Original Cupkeeper Re-design of the original cupkeeper with focus on adding functionality and user testing. Communication and designing for injection molding in China. Result: The design has been approved by Verrue consulting which has been able to sell the product to Tomorowland.
Remko Kemper (NL): Quokka Bags Product development. Designing a cupholder for wheelchairs that will never spill you drink. Concept generation, Prototyping, user tests and Design for production. Result: an innovative solutions for wheelchair add-ons sold by Quokka Bags. Hugo Verriest (BE): Biomarkable bvba - Bike rack Product develoment. Designing a urban bike rack that protects the saddle and is easy in use. SMC/BMC design challenge: Material driven design To be continued
2. GH2OATs (Business model + Product)
Taking the weight of their shoulders. ABSTRACT:
A lot of children in Sub-Saharan Africa are tasked with the heavy duty of collecting water every day. They then walk up to 3 hours a day to the nearest water source. This leaves them no time or energy to go to school. Many african families own large herds of goats which they use for milk and meat. In mountain areas goats are being used as loyal packanimals. We put the two and two together and that’s how the Gh2oat backpack was born.
TEAM:
Robbe De Clerck / Senne Van den Broeck / Jeremi Vanderstichele
PERIOD:
2016-2017
THE IDEA:
A backpack for goats to enable them to carry water. Instead of sending five people to the local water source each day, one person can go there twice a week accompanied by the herd of goats. We created a social purpose business, manufacturing these bags and a range of lifestyle producs in local workshops. For every lifestyle product that is bought on the western market, the customer funds a GH2OAT backbag to help the children in Africa.
MULTI-VALUE SYSTEM:
A multi looped system provides the framework to create value in Europe as in our local markets (Burkina Faso).
EUROPEAN MARKET(Non-profit):
Messenger bags are sold to the European market providing a sustainable product that contributes to the local markets in Africa and providing the money nesesairy to keep the NGO running.
LOCAL MARKET(economy stimulating):
The production of messenger bags and subsitised,the production of Gh2oat backpacks provides job opportunities in a fair trade setting. By selling the gh2oat backpacks at a reasonable price and not give them away for free we prevent destroying the local market.
Movie:
https://vimeo.com/148852905
USP:
By buying a messenger bag you provide enough money to make a Gh2oat backpack enabling children to use their time for school and entertainment
2. GH2OATs (Business model + Product)
AWARDS:
Battle Of Talents: Second Place VLAJO Business plan competition: Finalist
3. Customisation Roadmap (Master Thesis) ABSTRACT:
The main problem addressed in my thesis is the knowledge transfer of information on customisation. This information is mainly acquired academically by researching business cases. On the other hand, does that information not reach the companies that so desperately need it. Understanding all the assets, positive and negative on the different types of customisation could provide a framework for companies to decide what type of customisation would provide an added value to their value chain. The customisation roadmap provides an simplified framework on customisation based on academic research and validated by business cases. Thus, proving a tool for businesses to make their first step in customisation.
PROMOTORS:
UGent: Ellen De Vos CREAX: Thomas Valcke
PERIOD:
2015-2016
TREND:
Big companies like Nike, Mini, IKEA and the failed initiative of LEGO (DesignByMe) shows that’s customization is a hot topic. Customisation makes it possible for companies to provide highly personal products for the consumer and there for increases the value of the product and the brand.
PROBLEM STATEMENT:
The Information on customisation in literature is not accessible for the small KMO’s. Which makes it hard for smaller companies to innovate towards customisation.
CLASSIFICATION:
Based on 4 leading academic papers, 7 Company interviews and 20+ business cases. These classes contain the biggest advantages and disadvantages of the specific types of customisation (each validated by the company interviews). The flowchart provides you with a possible type of customisation for your current and/or future business structure. Providing practical information for your first steps in customisation.
D4ONE
Tailor made
Modularity
ACADEMIC SOURCES: Gilmore and pine (1997) - The four faces of mass customisation Lampel and Mintzberg (1996) - Customising customisation Spira (1996) Mass Customisation through training at lutron Electronics Piller (2009) - Cracking the code of mass customisation
Adjustable Product
COMPANY INTERVIEWS: -Aqtor! (Prosthetics) -Joli (Design Furniture) -ErgodĂ´me (Office solutions) -Greensleep (Latex mattresses)
Mass production + Service
-Inside shadow (Digital Textiles) -Het Salon (Custom made bikes) -Extremis (Design Furniture)
The customisation GPS tries to distribute the knowledge on customisation from case studies and literature to KMO’s
4. CookieAid (Design-for-One) PROBLEM STAEMENT:
Olivier would like to be as independent as possible. Currently if Olivier wants a cookie someone will need to hand him one. There by he relies on other people just to eat a cookie. This is because he suffers from spasticity and is not able to use his hands due to this illness.
SOLUTION:
A cookie dispenser specially made for Olivier. Another person only needs to fill the container. When the container is full Olivier can start enjoying his snack all on his own. The mechanism can be triggered just by using his head.
REACTION:
Client and parents were very happy about the result. Also the movements required to operate the machine are good for his muscles.
CLIENT:
Ugent - Industrial design Design-for-Everyone platform
TEAM:
Occupational therapist: Ermien C. Industrial Designers: Robbe D. C., Niel L. and Giulia L. G.
PERIOD: 2015
PROCESS:
With the techniques of quick and dirty prototypes we could explore the possibilities and design constrains in a lean way. This project was unique due to the lack of design sketching, the only way we developed solutions where based on physical prototypes and the “aha erlebnis�.
INSTRUCTABLE(4.7K views and got featured):
http://www.instructables.com/id/D4E1-Cookie-Aid/
BLOG with process:
http://koekjeshulp2015.blogspot.be/
Movie:
https://vimeo.com/129490068
The product is fully produceable with a lasercutter and standard components.
CookieAid:
Design for One, custom made solution for unique situations starting from opportunities instead of limitations!
5. Kiplekker (System Design - Eco Design)
ABSTRACT:
“Kiplekker� improves urban areas by reclaiming lost space. By populating lost space with chickens a modern sustainable system is created that consumes food waste and produces fertile ground (for urban farming) and eggs for the locals. Also, the social ecosystem is improved by the shared concern about the chickens, they become the bond between neighbors that otherwise would never talk to each other.
TEAM:
Jente Ameye, Simon Boury & Robbe de Clerck
PERIOD:
2015-2016
PROBLEM STATEMENT:
Each city has lost green space, they are only used in case of nice weather. This needs to be more efficient especially in cities where there isn’t a lot of green space.
SYSTEM THINKING:
By adding chickens to the lost green space, we tried to improve the soil so it could be used for urban gardening. But these chickens need to be fed which is a win-win situation for the neighbors. Food leftovers are ideal feeding for chickens who will gladly provide eggs for their new owners. When the chickens have manured the area of their coop it can be moved to create new fertile ground.
OUTCOME:
What we did not expect; the coming of the chickens created social cohesion in the neighbourhood. All the neighbours cared about the animals. They even protected the chicken coup from vandals by calling the police when vandals where near the chicken coup. In the end our project was kept running for 6 months. Before it was terminated by the city.
INPUTS WATER >
necessary for egg production
> 25cl / chicken / day > 75cl / coop /day
TOOLS
COOP
OUTPUTS
> stress - healthy > avoid overgrazing > 2 - 5 m²/ chicken > 6 - 15 m² / coop
EGGS
> 1 egg / chicken / day > 3 eggs / coop / day > use within 3 weeks
FOOD
> mixed food - proteins (worms - soil / food rests) - vegetables (plants - soil / food rests) - carbohydrates (grain - additional) > shells & pebbles for digestion > 50 - 100 g / chicken / day > 150 - 300 g /coop /day
MANURE HENHOUSE
> sleep on stick - 30 cm’s above ground - 4 chickens / m > lay eggs - nest box w/ soft ground (hay > dry ground (take up moisture)
> contains N, P, K > excellent fertilizer > used for gardening
6. EGG Hardshell backpack (Material innovation) PROBLEM STAEMENT:
TREX:LAB a new auxetic rubber material was developed by Mads Jeppe Hansen. Our objective was to use this new material and create a product that would be better with auxetic materials and so create an added value.
SOLUTION:
The Egg Hard-shell backpack is a thermoformed backpack. This provides a hard shell that will protect the valuables in the bag. This product created for young professionals that go by bike. The TREX:LAB does not only provide protection to the materials it also allow the backpack to be opened and be stretched to make storing objects more convenient.
CLIENT:
Ugent - Industrial design
TEAM:
Robbe De Clerck / Niel Liesmons
PERIOD: 2015
Stretched open for convenience & Anti - theft
6. EGG Hardshell backpack (Material innovation)
Protection of gear
Stands up - right
PROTOTYPING We were unable to Thermoform those big parts at the workshop so we decided to create a prototype that would be as close as possible to the real product.
1. A PU-foam model of the inside was made. 2. The foam model was used with glass fiber and epoxy to create the hard shell of the backpack. 3. The glass fiber + epoxy where finished with spray putty and sanding to create class 1 Surfaces. 4. Multiple sheets of TREX:LAB where sewed on each other to create a bigger sheet. 5. A highlight was added by using a rope to connect the TREX:LAB to the hard-shell. 6. Straps where added.
7. Arachno vision (Surface modeling)
7. Arachno Vision (Surface modeling)
ABSTRACT
Arachno vision is a concept design based on emotional design and the characteristics of a spider. The focus of this project was being able to develop a 3d model in clay (kolb clay) while in parralle starting to create a surface model. When the clay model was finished reverse engenieering was used to adapt the digital 3d model accordingly. This 3d model is than used for presentation renderings.
If you enjoyed my work, feel free to contact me!
0487/48.30.01 Work@robbedeclerck.com