These guidelines replace all previous editions Issued April 2022
Brand guidance
fundraising training ltd
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Our logo
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The logo represents a stylised grid of pits for the strategy games of mancala or bao. The namestyle is typeset in Montserrat Alternates Bold/Light in all lower case. Note: in all other uses of the company name, upper and lower case convention should be followed.
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Page edge
fundraising training ltd
Colours The logo should always appear in full colour on a white background wherever possible. To match other graphic elements or typography to the logo’s colours:
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Microsoft Office and on-screen: use the RGB values.
Exclusion zone
commercial print: use the CMYK values. spot colour: (e.g. silk screen printing) you will need special artwork not included in this guide. Use the Pantone colours. The extended palette is only to be used for graphics and non-logo related typography.
Primary palette
Exclusion zone The logo needs space to breathe. The area surrounding the logo (X) should be free of other graphical elements, type or logos and distanced at least 2X from the edge of the page. Minimum width A4 – 30mm, pro rata. Position The logo should always be prominent. The preferred position is top right corner with bottom right corner as an alternative.
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Aqua RGB: R0/G157/B188 CMYK: 80C/20M/20Y/0K Pantone 7703C
Aqua dark RGB: R0/G40/B54 CMYK: 80C/26M/20Y/85K Pantone 546C
Sand RGB: R227/G180/B134 CMYK: 10C/30M/50Y/0K Pantone 720C
Coral RGB: R242/G108/B102 CMYK: 0C/72M/55Y/0K Pantone 805C
Extended palette
Typography Montserrat This sans serif typeface was designed by Julieta Ulanovsky and is freely available in a wide variety of weights and distributed at fonts.google.com and elsewhere. Arial If Montserrat is not available or practicable, Arial may be used.
Montserrat Light
Montserrat Light Italic
Montserrat Medium
Montserrat Medium Italic
Montserrat Bold
Montserrat Bold Italic
Arial Regular
Example icons
Imagery Icons As short-hand signposts, icons are simple, resonant and recognisable to your audience. Photography Illustrative images should be: • • • •
Graphically strong Documentary in style Black and white Reflective of your audience and subject matter
Decorative images should reflect the logo’s composition of circular forms. Note: Photos must be licenced commercially, through an appropriate Creative Commons licence or with specific permission granted by the photographer.
Example photographs
Arial Italic
Arial Bold