FTL ID and guidance

These guidelines replace all previous editions Issued April 2022

Brand guidance

fundraising training ltd

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Our logo

X

The logo represents a stylised grid of pits for the strategy games of mancala or bao. The namestyle is typeset in Montserrat Alternates Bold/Light in all lower case. Note: in all other uses of the company name, upper and lower case convention should be followed.

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Page edge

fundraising training ltd

Colours The logo should always appear in full colour on a white background wherever possible.

To match other graphic elements or typography to the logo’s colours:

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Microsoft Office and on-screen: use the RGB values.

Exclusion zone

commercial print: use the CMYK values. spot colour: (e.g. silk screen printing) you will need special artwork not included in this guide.

Use the Pantone colours.

The extended palette is only to be used for graphics and non-logo related typography.

Primary palette

Exclusion zone The logo needs space to breathe. The area surrounding the logo (X) should be free of other graphical elements, type or logos and distanced at least 2X from the edge of the page.

Minimum width A4 – 30mm, pro rata.

Position The logo should always be prominent. The preferred position is top right corner with bottom right corner as an alternative.

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Aqua RGB: R0/G157/B188 CMYK: 80C/20M/20Y/0K Pantone 7703C

Aqua dark RGB: R0/G40/B54 CMYK: 80C/26M/20Y/85K Pantone 546C

Sand RGB: R227/G180/B134 CMYK: 10C/30M/50Y/0K Pantone 720C

Coral RGB: R242/G108/B102 CMYK: 0C/72M/55Y/0K Pantone 805C

Extended palette

Typography Montserrat This sans serif typeface was designed by Julieta Ulanovsky and is freely available in a wide variety of weights and distributed at fonts.google.com and elsewhere.

Arial If Montserrat is not available or practicable, Arial may be used.

Montserrat Light

Montserrat Light Italic

Montserrat Medium

Montserrat Medium Italic

Montserrat Bold

Montserrat Bold Italic

Arial Regular

Example icons

Imagery Icons As short-hand signposts, icons are simple, resonant and recognisable to your audience.

Photography Illustrative images should be: • • • •

Graphically strong Documentary in style Black and white Reflective of your audience and subject matter

Decorative images should reflect the logo’s composition of circular forms.

Note: Photos must be licenced commercially, through an appropriate Creative Commons licence or with specific permission granted by the photographer.

Example photographs

Arial Italic

Arial Bold