Live brief 1

Client : The George and Dragon Public House The Brief: To create a new range of spring, summer menu’s which would be used in the restaurant and the bar.

Accompanied by gift vouchers, which would be used as prizes in newspaper competitions or as a gift.

Considerations: To keep the menu’s and voucher’s design consistent, and as legible and readable as possible for the costumer.

To give it establishment a more modern feel to accompany the new menu.

That the budget is relatively low and will have to manage it in accordance.

Bobby Jones

OUDG503

1

Client : The George and Dragon Public House Typeface: Header

Typeface: Body copy

Colour choice:

Futura - medium

Futura - condensed medium

C:0

C:56

M:37

M:7

Y:74

Y:0

K:0

K:0

C:64

C:12

M:0

M:100

Y:75

Y:74

K:0

K:2

ABCDEFGHIJKL MNOPQRSTVXY Z abcdefghijklm nopqrstvxyz 0123456789

Bobby Jones

OUDG503

ABCDEFGHIJKLMNOPQ RSTVXYZ abcdefghijklmnopqrst vxyz 0123456789

2

Client : The George and Dragon Public House The Menu’s; All four of the menu’s are different so I wanted to coordinate them through colour in a attempt help the waiting staff who will be primarily using the menus at first contact. The colour scheme was chosen by the seasonal colours.

The four menu’s are a simple and easy to read, due to the grid system. Although the system changes for the Kids and OAP Specials menu, as well as the point size and tracking.

Bobby Jones

OUDG503

3

Client : The George and Dragon Public House The Voucher’s: In an attempt to keep with the range of menu’s I have used to same colour palette and font.

These are printed onto A4 and simply cut out when needed. This is to avoid over spending for the public house in the future.

Bobby Jones

OUDG503

4