Live brief 4

Competition: The Whole Package RSA The Brief: To create product packaging which minimises waste and environmental impact.

Considerations: to produce packaging which promotes sustainability and minimalists waste, while still functioning as durable packaging.

The packaging also aims to raise awareness, promoting interest in the environment and increase customer loyalty to the company.

Bobby Jones

OUDG503

1

Competition: The Whole Package RSA Context: Context, that it is sustainable and is moving away from plastics. Commercially it will receive recognition as it has clear branding and is a exclusive product to Waitrose which is potentially desirable.

Bobby Jones

OUDG503

2

Competition: The Whole Package RSA Packaging: The packaging would use NaturePlus film which can be composted at home and not industrially as well as recycled corrugated cardboard to minimise waste from its source and its life cycle as packaging.

The cardboard would be have a laminated finish to fight moisture. Finally a use of a sticker to bind the film together at the top.

Waitrose

well being maintained

Waitros e well being maintained

The well being maintained wrap allows you to eat well and l ook a fter the planet we live on at t he same time.

What we save, saves us..

This packaging i s made f rom NaturePlus compostable film, recylced paper and corrugated cardbord. All of whi ch are reuseable and recycleable.

A better y ou A better e nv ironment

Bobby Jones

OUDG503

Wild Rocket

Waitros e well being maintained

Up to 60% of the rubbish that ends up in the dustbin could be recycled. As much as 50% of waste in the average dustbin could be composted.

Where as the materials used in the packaging are: The NaturePlus Film is completely home compostable.

It is also made by approximately 40% renewable content.

The corrugated cardboard are completely recyclable in nature that makes them eco-friendly.

The cardboard is made from 70% recylced content.

The ink used to print is all vegetable oil based which is much better for our environment.

3

Competition: The Whole Package RSA Development: 1. A structural packaging which would allow For smaller items to be placed but not the most attractive shape. It has to appeal to the consumer or the messages will be wasted.

2. Retractable packaging which would allow for ‘Top ups’ after purchasing the soft fruit. For the ‘on the go’ professionals. Decided against it as it would look like a child’s drink. Would not stop items rattling and damaging.

3. A two part packing system. The cardboard shell would help in the delivery of the product and could be sent back to the distributor. The durability of the product would be an issue in transit. The second part would be film and contain the fruit which could be compost able at home. Creating a dual responsibility.

Bobby Jones

OUDG503

W

4

Competition: The Whole Package RSA Product:

Potential Colours:

The product itself can lend itself,to a range of soft fruits as well as hard fruits, salads andvegetables.

200g - small

300g - medium

Possible Colour schemes:

Blueberries

450g - family Wild Rocket

Raspberries

Bobby Jones

OUDG503

5