Competition: Boost YCN Brief: A digital and printed campaign that makes Boost’s new line of 6 Water/Vitamin drinks. Considerations: The fact that all of their packaging is 100% recyclable, showing ethical and sustainable interests and knowledge. Our packaging will also have to be.
Bobby Jones
OUDG503
1
Competition: Boost YCN Packaging: The pattern design is influenced from the H20 formula. With each flavour dictating the colour change for the packaging. With the Blippar icon to promote itself and make the packaging interactive with the consumer, who has a smart phone, with the app. The packaging also holds benefits of the drink. Again each flavour has different benefits due to the different vitamins in the drink.
Bobby Jones
OUDG503
2
Competition: Boost YCN Range: The six flavoured waters, coconut, mint, orange, strawberry, raspberry and raspberry leaves, accai berries.
Bobby Jones
OUDG503
3
Competition: Boost YCN Context: Printing for the campaign, would include bus stops, billboards, poster pillars. These would in generally in inner city areas, as to be seen by our target audience, students.
Bobby Jones
OUDG503
4
Competition: Boost YCN Digital campaign: The campaigns objective is to promote the new range by Boost,a vitamin water drink which can be used at any time of the day. To maximise impact of the sampling, we propose to launch an accompanying Blippar campaign. The app uses its packaging and contact with the product to engage with it. Bippar offers a range of different avenues such as games and promotional services. With big brands already using it, it will help the Boost range by competing with them and still remain an independent retailers choice as it is the consumer who uses the app, after purchase.
Bobby Jones
OUDG503
5
Competition: Boost YCN Blippar site map: How after selection on screen, where the app will potentially take the user. To competitions to more information on the product.
Bobby Jones
OUDG503
6