ETHICAL PACKAGING SUMMER BRIEF
WHY? Ethical and environmental packaging and business ethics have a more powerful influence on the existence of a business or product than most people think. They can create a positive image of a business that boosts the growth and sales by increasing consumer trust. Over time, the good actions may come back to them in the form of increased customer loyalty, and better public relations.
360 PAPER BOTTLE
As the bottles can be produced on a single line and bundled for shipping, extra packaging can be eliminated, making this bottle a very cool environmental solution to reducing the number of plastic bottles in the world.
THE 'BUILDING CAP'
Designed with poorer children in mind, the ‘Building Cap’ is a bottle top which can be used as a LEGO like block.
The concept also extends the lifecycle of the caps and reduces the waste in our lives.
ECO COKE Design concept was introduced by Andrew Kim, student of Industrial Design, with his inspirational packaging design for Coca Cola bottles.
Most noticeable about the concept is that its shaped in a collapsible and more cubical form. This helps in conserving material, carrying space and shelf space. The flat-cap design enables easy stacking of bottles and the unique positioning of the cap facilitates easy drinking.
NIKE AIR PACKAGING CONCEPT
FUSEPROJECT & PUMA
In partnering with FuseProject and PUMA, looked to create a game changing packaging system that would greatly reduce their footprint and build on their initiatives toward cleaner, greener, and safer practices contributing to a better world around us.
WHY IS IT SO CLEVER? By providing structure to a cardboard sheet, the bag uses 65% less cardboard than the standard shoe box, has no laminated printing, no tissue paper, takes up less space and weighs less in shipping, and replaces the plastic retail bag.
ANY QUESTIONS?