MANAGEMENT_BROCHURE_2010 by Robert Gordon University

UNDERGRADUATE COURSE GUIDE 2011 ABERDEEN BUSINESS SCHOOL•ROBERT GORDON UNIVERSITY•ABERDEEN

MANAGEMENT PREPARE TO SUCCEED – Management – Management with Economics – Management with Finance – Management with Human Resource Management – Management with Marketing – International Business Management

Management What and when: course overview …and course detail

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Management with Economics What and when: course overview …and course detail

10 12 14

Management with Finance What and when: course overview …and course detail

16 18 20

Management with Human Resource Management What and when: course overview …and course detail

22 24 26

Management with Marketing What and when: course overview …and course detail

28 30 32

International Business Management What and when: course overview …and course detail

34 36 38

Placements Scholarships

40 44

How will I be taught? How can I apply? What next?

46 47 48

Choosing a course isn’t straightforward. There’s loads of detail you need to know: where will I study? what topics get covered? how do I get assessed? Plus you also want to gain a ‘feel’ for things – ideally, directly and honestly from some current or recent students. In this brochure we’ve combined both of these: hard facts with real views. And we’ve tried to keep things short and clear, so you don’t get put off by more information than you need. Our aim is to give you a quick, genuine and useful insight into our courses. If there’s anything more you’d like to know, please don’t hesitate to get in touch.

Fiona Jarvie BA (Hons) Management

“The modules are not only really interesting and useful; I can also see their relevance to daily life – which is very motivating!”

… had tried another university before coming to RGU. “Here the staff are approachable and helpful. This makes a huge difference to the learning experience. Even on my first day I felt I could ask for help or information – quite a contrast to the stuffy ‘us and them’ attitude of many other universities! The campus is wonderful and modern with excellent facilities, and I’ve already got so much out of a short space of time here.”

MANAGEMENT: PREPARE TO SUCCEED…

This course has a clear purpose. You’ll graduate ready and able to succeed in global business. It gives you a thorough knowledge and understanding of the nature and context of business, the principal management functions and the skills required for effective management in organisations. Flexible later years enable you to tailor study to your own interests and career aspirations, choosing from a comprehensive range of subjects. Career options This is a broad-based course. It equips you for a managerial career in industry or the public sector. In addition the option modules you chose can widen opportunities for more specialist managerial positions.

Potential roles > Management Consultants are professional advisors, often contracted to assess how effective a company’s management team is, and suggest improvements > Marketing Executives/ Managers are responsible for activities that aim to boost sales/increase awareness, such as direct marketing, PR, branding and advertising > Human Resources Managers are responsible for an organisation’s ‘people’ policies and practices, such as recruitment, training, discipline and benefits

PLACEMENTS: BROADEN yOUR EXPERiENCE…

Glenn Buchan BA (Hons) MAnAgeMent

“The opportunities really set ABS apart from its competitors. They’ve helped improve my CV and developed me professionally. It’s easy to see why ABS has some of the best graduate employment rates in UK.”

… has just completed his third year placement – “a really positive and exciting experience.” He sees opportunities throughout the course. “During my first two years I was a student representative, reached the IBM Business Challenge semi finals, worked as an Intern for the Scottish Institute for Enterprise and secured summer placements thanks to continuing University support. I even started my own marketing company: the modules gave me the knowledge and inspiration, and staff helped turn it into a profitable business. I don’t think I could have achieved the same elsewhere, and I thoroughly recommend RGU to anyone.”

management BA (Hons) UCAS N201

Placements Nothing beats real experience. It makes your studies seem real; tests your understanding of topics, and helps you get an idea of what you might like to do after graduating. (Plus it’s a great thing to have on your CV.) That’s why all our management courses give you the chance to undertake a 48-week, paid placement during your third year. We’ll help you ﬁnd and arrange that placement. We’ll support and advise you throughout it – as well as assessing how you get on.

Typical placement opportunities > Procurement Assistant > Business Analyst > Financial Analyst > Financial Centre Assistant > Credit Operations Analyst > Assistant Economist > HR Administrator > Personnel Logistics Coordinator > Account Executive > Marketing Assistant

management BA (Hons) UCAS N201

what & when: COURSE overview… year 1 Every student on the Management Programme studies the same modules in year 1. This ensures you have the necessary foundation before more advanced study. It also gives you a chance to move courses within the Management Programme, if you decide you want to. You will be introduced to the key business functions of: >> Marketing >> Finance >> Accounting >> Human Resource Management You also learn about International Management, Management Concepts, Business Strategy, Economics, and Business Ethics. As well as these areas, you develop the intellectual and practical skills you’ll need throughout your degree – and future career. This comes via the Management Development Programme, that runs throughout year 1.

year 2 You continue to develop essential skills throughout each module, and within further professional development activities in years 2 and 3. In semester 1 of year 2, you choose whether to: >> continue your studies here >> spend a semester on an approved course at one of our Partner Universities in Europe, USA or Canada

If you choose to study abroad, you’ll be taught and assessed in English, but will also have the opportunity to learn the local language. If you stay at ABS, you: >> Learn about planning, organising and controlling the activities that produce the goods or services of an organisation in our Operations Management module >> Discover more about the challenges of international business and organisations in our Globalisation module >> Learn about the factors that inﬂuence the behaviour and motivation of people in the workplace in our Organisational Behaviour module >> Our Personal and Business Finance module includes an introduction to the Stock Exchange

yEAR 3 All students return to ABS for semester 2 of year 2, to study subjects including:

For many students, the industrial placement in year 3 is a highlight of their course.

> Business Law, where you learn about the legislation and precedent governing business activities

The placement is an exciting and challenging time. Itâ&#x20AC;&#x2122;s an opportunity to consolidate and apply the learning you gained in years 1 and 2, and to acquire real-world business experience that further develops essential professional skills and business acumen.

> Enterprise Development, where you learn about business start-ups > Consumer Behaviour, where you study the decision-making process of consumers and consumer trends to learn how to develop effective marketing strategies > Finance for Business Decisions, where you learn how to apply and evaluate the theories, concepts and techniques of business finance to practical decisions oR > Business Economics, where you delve deeper into the field of economics as you develop the skills required to understand and analyse key business economic issues in this module If you plan to take up a placement in year 3, then during this semester our dedicated Placement Office supports you in securing a suitable placement.

> A distance-learning module in Research Methods, delivered via our online â&#x20AC;&#x2DC;Campusâ&#x20AC;&#x2122; > Completing placementrelated academic reports As an alternative to the placement, you can choose either to: > stay at ABS for a third year of academic study, OR > study abroad for a year at one of our Partner Universities in Europe, USA or Canada on an approved course

management BA (Hons) UCAS N201

…& COURSE detail Year 1

Year 2

Semester One

>> Management Development Programme >> Business Ethics >> Marketing >> Management Concepts >> The Financial Environment Semester Two >> Management Development Programme >> Introduction to Management Accounting >> Introductory Economics >> People Management >> International Management If you left now, you’d have… Certiﬁcate of Higher Education Management

>> Personal and Business Finance >> Globalisation >> Organisational Behaviour >> Operations Management OR study abroad at an overseas university Semester Two >> Business Law >> Consumer Behaviour >> Finance for Business Decisions OR Business Economics >> Enterprise Development If you left now, you’d have… Diploma of Higher Education Management

Year 3

Year 4

Placement Route

Degree Link

Semester One

>> Placement >> Management in Practice >> Research Methods Semester Two >> Placement >> Management in Practice >> Research Methods No exit award at this stage Taught Route (continuing students) Semester One >> Research Methods >> Personal Selling & Sales Management >> Option >> Option Semester Two >> New Business Project >> Option >> Option

>> Research Methods >> Personal Selling & Sales Management >> Option >> Option Semester Two >> New Business Project >> Option >> Option If you left now, you’d have…

Semester One >> Thesis >> Business Strategy >> Option >> Option Semester Two >> Thesis >> Option >> Option >> Option If you left now, you’d have… BA (Hons) Management

BA Management Study Abroad Semester One >> Study in Europe, USA or Canada Semester Two >> Study in Europe, USA or Canada No exit award at this stage

If you left now, you’d have… BA Management

MAnAgeMent wItH eConoMICs BA (Hons) UCAS N2L1

Mark Benbow BA (Hons) MAnAgeMent wItH eConoMICs

… after his placement, Mark returned to complete his fourth year, and graduated with a First Class degree. He now works as a financial analyst for Morgan Stanley. “If it wasn’t for the teaching standards and course structure on offer, this would never have been possible. To anyone thinking of applying to RGU, I definitely encourage you to do so. The opportunities on offer, coupled with the teaching standards and facilities, enable you to embark on the career of your choice.”

“I quickly found my placement role at ConocoPhillips plc wasn’t that of a student, but of an employee. No two days were the same, from analysing market intelligence to giving presentations to management to attending conferences.”

PROSPECTS: CREATE A wiNNiNG COMBiNATiON Career options

this course combines study in two vital business areas: management and economics. Economics equips you with the skills and knowledge to explain the workings of both business and the economy as a whole. Economics explores the decision making behaviour of companies and consumers and how this relates to supply and demand in markets, and further analyses such issues as economic growth, inflation, unemployment, budget deficits or trade. This course enables students to understand the practical business application of economic theory and how economics can influence such areas as business strategy.

As a result, youâ&#x20AC;&#x2122;ll understand the economic environment companies and governments operate in. Thatâ&#x20AC;&#x2122;s a gateway to a range of careers, in both the private and public sectors. You could become a professional economist in business or government, or pursue a career in trading, retail or corporate banking, insurance or consultancy. Potential roles > Investment Analysts research investments across global markets, providing ideas and information to fund managers > Quantitative Analysts work in the banking industry, developing models to manage stocks and bonds so problems and issues with market prices can be avoided

management with economics BA (Hons) UCAS N2L1

what & when: COURSE overview… Year 1 Every student on the Management Programme studies the same modules in year 1. This ensures you have the necessary foundation before more advanced study. It also gives you a chance to move courses within the Management Programme, if you decide you want to. You will be introduced to the key business functions of: >> Marketing >> Finance >> Accounting >> Human Resource Management You also learn about International Management, Management Concepts, Business Strategy, Economics, and Business Ethics. As well as these areas, you develop the intellectual and practical skills you’ll need throughout your degree – and future career. This comes via the Management Development Programme, that runs throughout year 1.

If you choose to study abroad, you’ll be taught and assessed in English, but will also have the opportunity to learn the local language. If you stay at Aberdeen Business School, you study 4 of 5 core modules (choose between Operations Management and Quantitative Business Techniques): >> Personal and Business Finance which includes an introduction to the Stock Exchange >> Organisational Behaviour, where you learn about the factors that inﬂuence the behaviour and motivation of people in the workplace >> The Economic Environment, where you develop the skills required to analyse the key macro-economic and international economic issues

year 3 >> Operations Management, where you learn about planning, organising and controlling the activities that produce the goods or services of an organisation OR

Quantitative Business Techniques, where you learn how to apply statistical and operational techniques

All students return to ABS for semester 2 of year 2, during which you: >> Delve deeper into the field of economics, as you develop the skills required to understand and analyse key business economic issues in the Business Economics module >> Learn the concepts and techniques of business ﬁnance within the context of the ﬁnancial decision-making process in the Finance for Business Decisions module >> Learn about the legislation and precedent governing business activities in Business Law >> Learn about business start-ups in the Enterprise Development module

For many students, the industrial placement in year 3 is a highlight of their course. The placement is an exciting and challenging time. It’s an opportunity to consolidate and apply the learning you gained in years 1 and 2, and to acquire real-world business experience that further develops essential professional skills and business acumen. During your placement you can expect to work in a real job, either in the UK or abroad, and report to a manager who will assess your performance on a regular basis. You also continue with academic study via: >> A distance-learning module in Research Methods, delivered via our online ‘Campus’

year 4 Year 4 is the pinnacle of your course. You study a core module in Business Strategy, and undertake a signiﬁcant piece of independent research in the form of a thesis. For this, you receive guidance and support from a dedicated thesis supervisor. As a Management with Economics student, your thesis will research an issue relevant to economics of your choosing. You will also study key areas central to economics including: >> Industrial Economics >> European Economy >> Labour Market Economics >> The Economics of International Business >> Data Analysis

>> Completing placementrelated academic reports As an alternative to the placement, you can choose either to: >> stay at ABS for a third year of academic study, or >> study abroad for a year at one of our Partner Universities in Europe, USA or Canada on an approved course

If you plan to take up a placement in year 3, then during this semester our dedicated Placement Ofﬁce supports you in securing a suitable placement.

management with economics BA (Hons) UCAS N2L1

…& COURSE detail Year 1

Year 2

Semester One

>> Management Development Programme >> Business Ethics >> Marketing >> Introductory Economics >> The Financial Environment Semester Two >> Management Development Programme >> Introduction to Management Accounting >> Management Concepts >> People Management >> International Management If you left now, you’d have… Certiﬁcate of Higher Education Management

>> Operations Management OR Quantitative Business Techniques >> Personal & Business Finance >> Organisational Behaviour >> The Economic Environment OR study abroad at an overseas university Semester Two >> Business Law >> Finance for Business Decisions >> Business Economics >> Enterprise Development If you left now, you’d have… Diploma of Higher Education Management

Year 3

Year 4

Placement Route

Degree Link

Semester One

>> Placement >> Management in Practice >> Research Methods Semester Two >> Placement >> Management in Practice >> Research Methods No exit award at this stage Taught Route (continuing students) Semester One >> Research Methods >> Accounting, Finance & Economics Literature Project >> Option >> Option Semester Two >> New Business Project >> Money & Financial Markets >> Option

>> Research Methods >> Accounting, Finance & Economics Literature Project >> The Economic Environment >> Option Semester Two >> New Business Project >> Business Economics >> Money & Financial Markets If you left now, you’d have… BA Management with Economics

Semester One >> Thesis >> Business Strategy >> Industrial Economics >> European Economy Semester Two >> Thesis >> Labour Market Economics >> The Economics of International Business >> Data Analysis If you left now, you’d have… BA (Hons) Management with Economics

Study Abroad Semester One >> Study in Europe, USA or Canada Semester Two >> Study in Europe, USA or Canada No exit award at this stage

If you left now, you’d have… BA Management with Economics

PROSPECTS: GET THE BEST OF BOTH WORLDs

Rachael Douglas

“My experience as a Student Director with The Stewart Milne Group during my honours year has allowed me to talk conﬁdently at interviews, as I was able to combine practical experience with theoretical knowledge to provide a more credible answer.”

who graduated July 2009 in BA (Hons) Management and is now a graduate trainee within the financial sector … also spent four months as an exchange student in Italy. “The best experience of my life! Living, studying and partying with students from 25 countries taught me so much about myself and other cultures. It highlighted the importance of being able to communicate and work at a global level, and gave me a strong desire to work for an international company. The experience is also very beneﬁcial to discuss at interviews, as it‘s viewed very positively by employers.”

management with finance BA (Hons) UCAS N2N3

Career options This course equips you for a ﬁnancial management or managerial career in industry or the public sector.

The emphasis of this course is connecting finance theory to practical management, providing an overall appraisal of finance for financial and nonfinancial managers. This course has fewer accounting modules than BA (Hons) Accounting and Finance – ideal if you have a strong interest in finance, but don’t necessarily want to be an accountant, and would rather work in business management.

Possible areas include investment management, ﬁnancial management, retail banking, and corporate, commercial or investment banking. Potential roles > Investment Banker, providing investment and advisory services to client companies, institutions and governments > Graduate Finance Trainee, working on key projects in all the important areas, including systems, budget preparation and monitoring and internal audits

MAnAgeMent wItH fInAnCe BA (Hons) UCAS N2N3

whAT & whEN: COURSE OvERviEw… yEAR 1 Every student on the Management Programme studies the same modules in year 1. This ensures you have the necessary foundation before more advanced study. It also gives you a chance to move courses within the Management Programme, if you decide you want to. You will be introduced to the key business functions of: > > > >

Marketing Finance Accounting Human Resource Management

You also learn about International Management, Management Concepts, Business Strategy, Economics, and Business Ethics. As well as these areas, you develop the intellectual and practical skills you’ll need throughout your degree – and future career. This comes via the Management Development Programme, that runs throughout year 1.

yEAR 2 You continue to develop essential skills throughout each module, and within further professional development activities in years 2 and 3. In semester 1 of year 2, you choose whether to: > continue your studies here > spend a semester on an approved course at one of our Partner Universities in Europe, USA or Canada

If you choose to study abroad, you’ll be taught and assessed in English, but will also have the opportunity to learn the local language. If you stay at ABS, you study 4 of 5 core modules (choose between Operations Management and Quantitative Business Techniques): > Personal and Business Finance, which includes an introduction to the Stock Exchange > Organisational Behaviour, where you learn about the factors that inﬂuence the behaviour and motivation of people in the workplace > The Economic Environment, where you develop the skills required to analyse key macro-economic and international economic issues

yEAR 3 > Operations Management, where you learn about planning, organising and controlling the activities that produce the goods or services of an organisation OR Quantitative Business Techniques, where you learn how to apply statistical and operational techniques All students return to ABS for semester 2 of year 2, during which you: > Delve deeper into the field of economics, as you develop the skills required to understand and analyse key business economic issues in the Business Economics module > Learn the concepts and techniques of business finance within the context of the financial decision-making process in the Finance for Business Decisions module > Learn about the legislation and precedent governing business activities in Business Law > Learn about business start-ups in the Enterprise Development module If you plan to take up a placement in year 3, then during this semester our dedicated Placement Office supports you in securing a suitable placement.

For many students, the industrial placement in year 3 is a highlight of their course. The placement is an exciting and challenging time. Itâ&#x20AC;&#x2122;s an opportunity to consolidate and apply the learning you gained in years 1 and 2, and to acquire real-world business experience that further develops essential professional skills and business acumen. During your placement you can expect to work in a real job, either in the UK or abroad, and report to a manager who will assess your performance on a regular basis. You also continue with academic study via: > A distance-learning module in Research Methods, delivered via our online â&#x20AC;&#x2DC;Campusâ&#x20AC;&#x2122; > Completing placementrelated academic reports As an alternative to the placement, you can choose either to:

yEAR 4 Year 4 is the pinnacle of your course. You study a core module in Business Strategy, and undertake a significant piece of independent research in the form of a thesis. For this, you receive guidance and support from a dedicated thesis supervisor. As a Management with Finance student, your thesis will research an issue relevant to finance of your choosing. You will also study key areas central to finance including: > Corporate Financial Management > International Finance > Treasury Management You also get to choose from a range of optional modules. These can either extend your knowledge from earlier years, or cover a new and specialised area of business and management such as E-Business, Knowledge Management, Labour Market Economics, Entrepreneurial Studies, Quality Management, or Logistics.

> stay at ABS for a third year of academic study, OR > study abroad for a year at one of our Partner Universities in Europe, USA or Canada on an approved course

management with finance BA (Hons) UCAS N2N3

…& COURSE detail Year 1

Year 2

Semester One

>> Operations Management OR Quantitative Business Techniques >> Personal and Business Finance >> Organisational Behaviour >> The Economic Environment OR study abroad at an overseas university Semester Two >> Business Law >> Finance for Business Decisions >> Business Economics >> Enterprise Development If you left now, you’d have… Diploma of Higher Education Management

Year 3

Year 4

Placement Route

Degree Link

Semester One

>> Placement >> Management in Practice >> Research Methods Semester Two >> Placement >> Management in Practice >> Research Methods No exit award at this stage Taught Route (continuing students) Semester One >> Research Methods >> Accounting, Finance & Economics Literature Project >> Option >> Option Semester Two >> New Business Project >> Money & Financial Markets >> Option

>> Research Methods >> Accounting, Finance & Economics Literature Project >> Option >> Option Semester Two >> New Business Project >> Business Finance >> Money & Financial Markets If you left now, you’d have… BA Management with Finance

Semester One >> Thesis >> Business Strategy >> Corporate Financial Management >> International Finance Semester Two >> Thesis >> Treasury Management >> Data Analysis >> Option If you left now, you’d have… BA (Hons) Management with Finance

Study Abroad Semester One >> Study in Europe, USA or Canada Semester Two >> Study in Europe, USA or Canada No exit award at this stage

If you left now, you’d have… BA Management with Finance

management with human resource management BA (Hons) UCAS N2N6

Allison Foreman BA (Hons) Management with Human Resource Management

“As a mature student, returning to education after many years, the thought of University can be very daunting. But RGU’s lecturers and tutors do their best to guide you through the academic minefield.”

… graduated in July 2010. She highlights the year-long placement as vital. “The skills you learn here will be invaluable in your future career, and it will enable you to create a network of friends and colleagues that will help you in many ways – for thesis research, a future reference or perhaps as work colleagues upon graduation. It’s never too late to learn, and ABS definitely welcomes students of all ages.”

PROSPECTS: GIVE YOURSELF A REAL HEADSTART…

Potential roles

This course explores the theoretical and practical aspects of human resource management. The emphasis is ﬁrmly on the vital contribution to business success made by the people in an organisation. Career options This course equips you for a human resource management or managerial career in industry or the public sector. You can prepare to be either a Generalist, gaining exposure to a range of HR issues and areas, or a Specialist in a particular area such as recruitment or training.

> HR Business Partner, developing, advising on, and implementing policies for the effective deployment of an organisation’s human resources > Recruitment Consultant, working to recruit and select the right workforce for a range of organisations > Training & Development Ofﬁcer, working to identify the training needs of staff within an organisation and subsequently devising strategies and training methods to meet these > HR Consultant, working on a project basis to provide HR solutions to a wide range of organisations

management with human resource management BA (Hons) UCAS N2N6

year 3 All students return to ABS for semester 2 of year 2, during which you:

For many students, the industrial placement in year 3 is a highlight of their course.

>> Delve deeper into the ﬁeld of HRM, exploring current and topical issues in our Contemporary HRM module

The placement is an exciting and challenging time. It’s an opportunity to consolidate and apply the learning you gained in years 1 and 2, and to acquire real-world business experience that further develops essential professional skills and business acumen.

>> Develop the skills and knowledge necessary to implement and manage change in organisations in our Management of Change module >> Cover aspects of Employment Law such as contracts of employment in Business Law >> Learn about business start-ups in our Enterprise Development module If you plan to take up a placement in year 3, then during this semester our dedicated Placement Ofﬁce supports you in securing a suitable placement.

During your placement you can expect to work in a real job, either in the UK or abroad, and report to a manager who will assess your performance on a regular basis. You also continue with academic study via: >> A distance-learning module in Research Methods, delivered via our online ‘Campus’ >> Completing placementrelated academic reports As an alternative to the placement, you can choose either to: >> stay at ABS for a third year of academic study, or >> study abroad for a year at one of our Partner Universities in Europe, USA or Canada on an approved course

year 4 Year 4 is the pinnacle of your course. You will undertake a signiﬁcant piece of independent research in the form of a thesis. For this, you receive guidance and support from a dedicated thesis supervisor. As a Management with HRM student, your thesis will research an HRM aspect of your choosing. You’ll also study key areas central to HRM including: >> Employee Resourcing >> Employee Reward >> Employee Development >> Employee Relations >> International HRM Additionally you‘ll develop extensive knowledge of Employment Law. This is an area that graduate employers consistently identify as crucial for a successful career in HRM. You also get to choose from a range of optional modules. These can either extend your knowledge from earlier years, or cover a new and specialised area of business and management such as Corporate Ethics, Labour Market Economics, Quality Management, or Leadership.

MAnAgeMent wItH HuMAn ResouRCe MAnAgeMent BA (Hons) UCAS N2N6

…& COURSE detail yEAR 1

yEAR 2

Semester One

> Management Development Programme > Business Ethics > Marketing > Management Concepts > The Financial Environment Semester Two > Management Development Programme > Introduction to Management Accounting > Introductory Economics > People Management > International Management If you left now, you’d have… Certiﬁcate of Higher Education Management

> > > >

Personal and Business Finance Globalisation Organisational Behaviour Operations Management

OR study abroad at an overseas university Semester Two > Business Law > Contemporary Human Resource Management > Management of Change > Enterprise Development If you left now, you’d have… Diploma of Higher Education Management

yEAR 3

yEAR 4

Placement Route

Degree Link

Semester One

> Placement > Management in Practice > Research Methods Semester Two > Placement > Management in Practice > Research Methods No exit award at this stage Taught Route (continuing students) Semester One > Research Methods > PR Strategy and Specialisms > Fundamentals of Employment Law > Option Semester Two > New Business Project > Option > Option If you left now, you’d have…

> Research Methods > PR Strategy and Specialisms > Fundamentals of Employment Law > Option Semester Two > New Business Project > Contemporary Human Resource Management > Management of Change If you left now, you’d have… BA Management with Human Resource Management

Semester One > Thesis > International HRM > Employee Resourcing and Development > Employment Law for Managers Semester Two > > > >

Thesis Employee Relations and Reward Collective Employment Law Option If you left now, you’d have…

BA (Hons) Management with Human Resource Management

Study Abroad Semester One > Study in Europe, USA or Canada Semester Two > Study in Europe, USA or Canada No exit award at this stage

BA Management with Human Resource Management

PROSPECTS: GAiN vALUABLE EXPERiENCE…

Alex hood BA (Hons) MAnAgeMent wItH MARketIng

… is currently in his second year. “After a successful first year, I took advantage of the course’s ﬂexibility, and transferred from Management to Management with Marketing.” Alex also feels his four months studying at Boston University through an exchange programme were incredible, and recommends it to anyone – “not least because it provides a somewhat unique selling point on my CV. Even though I’m only halfway through my time here, I believe I’ve had twice as many chances to develop into a confident individual with a mind for business as those on similar courses at other universities.”

“I chose RGU after an open day. The modern facilities and peaceful location made an impression, but it was speaking to the student guides about the CV boosting opportunities that decided things for me.”

management with marketing BA (Hons) UCAS N2N5

Marketing is an exciting and dynamic aspect of business. This stimulating course explores both the theoretical and practical aspects of marketing products and services. Throughout, we focus ﬁrmly on the ultimate consumer – and in so doing, reﬂect the way marketing operates in real life. Career options This course equips you for a marketing or managerial career in industry or the public sector. There are also specialist careers in direct marketing and market research, plus advertising, promotion and PR.

Potential roles > Marketing Executive, developing product brands using marketing and promotional campaigns > Advertising Account Executive, working for an advertising agency, acting as a link between the agency and its clients, and co-ordinating campaigns > PR Co-ordinator, working to establish and maintain a high public proﬁle for an organisation via media coverage

management with marketing BA (Hons) UCAS N2N5

If you choose to study abroad, you’ll be taught and assessed in English, but will also have the opportunity to learn the local language. If you stay at ABS, you: >> Discover more about the challenges of international business and organisations in our Globalisation module >> Learn about the factors that inﬂuence the behaviour and motivation of people in the workplace in our Organisational Behaviour module >> Study the role, function and structure of the advertising industry in our Advertising Communication module >> Our Personal and Business Finance module includes an introduction to the Stock Exchange

yEAR 3 All students return to ABS for semester 2 of year 2, during which you:

For many students, the industrial placement in year 3 is a highlight of their course.

> Delve into the field of corporate and public relations, learning the related concepts, principles, processes and techniques in our Public Relations module

> Study the decision-making process of consumers and consumer trends to learn how to develop effective marketing strategies in our Consumer Behaviour module > Learn of the legislation and precedent governing business activities in our Business Law module > Learn about business start-ups in our Enterprise Development module If you plan to take up a placement in year 3, then during this semester our dedicated Placement Office supports you in securing a suitable placement.

yEAR 4 Year 4 is the pinnacle of your course. You will undertake a significant piece of independent research in the form of a thesis. For this, you receive guidance and support from a dedicated thesis supervisor. As a Management with Marketing student, your thesis will research a marketing aspect of your choosing. You will also get to study a range of core modules such as Consumer Psychology, Market Research, International Marketing, Strategic Marketing Management and E-Business. You will also have the opportunity to select an Option module from a large selection including Business Creativity, Marketing Communications, Business Strategy and International Organisations.

As an alternative to the placement, you can choose either to: > stay at ABS for a third year of academic study, OR > study abroad for a year at one of our Partner Universities in Europe, USA or Canada on an approved course

MAnAgeMent wItH MARketIng BA (Hons) UCAS N2N5

…& COURSE detail yEAR 1

yEAR 2

Semester One

> Management Development Programme > Business Ethics > Marketing > Management Concepts > The Financial Environment

> > > >

OR study abroad at an overseas university

Semester Two > Management Development Programme > Introduction to Management Accounting > Introductory Economics > People Management > International Management If you left now, you’d have… Certiﬁcate of Higher Education Management

Personal and Business Finance Globalisation Organisational Behaviour Advertising Communication

Semester Two > > > >

Business Law Consumer Behaviour Enterprise Development Public Relations If you left now, you’d have…

Diploma of Higher Education Management

yEAR 3

yEAR 4

Placement Route

Degree Link

Semester One

> Placement > Management in Practice > Research Methods Semester Two > Placement > Management in Practice > Research Methods No exit award at this stage Taught Route (continuing students) Semester One > Research Methods > Organisational Marketing > Personal Selling & Sales Management > Option Semester Two > New Business Project > Option > Option

> Research Methods > Organisational Marketing > Personal Selling & Sales Management > Option Semester Two > New Business Project > Option > Option If you left now, you’d have… BA Management with Marketing

Semester One > > > >

Thesis Option Applied Consumer Psychology Appraisal of Current Market Research Semester Two

> > > >

Thesis e-Business International Marketing Strategic Marketing Management If you left now, you’d have…

BA (Hons) Management with Marketing

Study Abroad Semester One > Study in Europe, USA or Canada Semester Two > Study in Europe, USA or Canada No exit award at this stage

If you left now, you’d have… BA Management with Marketing

INTERNATIONAL BUSINESS management BA (Hons) UCAS N120

“Uncertain about travelling abroad for a long period of time? Go for it! You get to experience another country, earn credits towards your studies, make new friends, receive a grant – and it will look great on your CV! What more can you ask for?”

Kimberley Young … spent the ﬁrst semester of her second year in Italy. “I was amazed at how quickly I settled in. We were all in the same position, so got on well. A group of Italian students organised social events, so we mixed together from week one. The classes are small – so if you’re stuck on anything it’s easy to ask; and in English – so you can arrive with no knowledge of the language.”

PROSPECTS: WIDEN YOUR HORIZONs The business world is increasingly just that â&#x20AC;&#x201C; a world. Internationally aware and well rounded managers have never been more vital, or more sought after by employers. This course can put you at the forefront of the international business world. It contains a unique blend of modules: all of which will contribute to your understanding of the global business environment and equip you with the skills required to succeed within it. And it also contains a superb opportunity to study abroad as part of your degree.

Potential roles > Business Analysts examine an organisation (particularly its interfaces with IT and external service providers), identifying problems and suggesting solutions > Investment Bankers specialise in corporate finance mergers and acquisitions; trading of securities and commodities; and analysing stock movements > Supply Chain Managers organise everything a business needs to do in order to efficiently identify, acquire and distribute goods and information

Career options This course equips you for a managerial career, either abroad, or in a company that operates internationally.

INTERNATIONAL BUSINESS management BA (Hons) UCAS N120

On this course, students must study abroad at one point in their studies – either now (in semester 1 of year 2), or semesters 1 and 2 of year 3. When you study abroad, you’ll be taught and assessed in English, but also have the opportunity to learn the local language. If you stay at ABS, you: >> Discover more about the challenges of international business and organisations in our Globalisation module >> Learn about the factors that inﬂuence the behaviour and motivation of people in the workplace in our Organisational Behaviour module >> Study Personal and Business Finance, which includes an introduction to the Stock Exchange > In the International Business module you develop your understanding of the context and environment of international business, plus its strategies and operations

yEAR 3 All students return to ABS for semester 2 of year 2, during which you:

For many students, the industrial placement in year 3 is a highlight of their course.

Choose between two modules:

> Delve deeper into the field of economics, as you develop the skills required to understand and analyse key business economic issues in our Business Economics module OR Learn the concepts and techniques of business finance within the context of the financial decisionmaking process in our Finance for Business Decisions module Then you will study three core modules: > Study the decision-making process of consumers and consumer trends to learn how to develop effective marketing strategies in our Consumer Behaviour module

> Learn of the legislation and precedent governing business activities in our Business Law module

As an alternative to the placement, you can choose either to:

> Learn about business start-ups in our Enterprise Development module

> study abroad for a year at one of our Partner Universities in Europe, USA or Canada on an approved course

If you plan to take up a placement in year 3, then during this semester our dedicated Placement Office supports you in securing a suitable placement.

> stay at ABS for a third year of academic study, OR

yEAR 4 Year 4 is the pinnacle of your course. You study a core module in Business Strategy, and undertake a significant piece of independent research in the form of a thesis. For this, you receive guidance and support from a dedicated thesis supervisor. As an International Business Management student your thesis will research an international business aspect of your choosing. You’ll also study key areas central to International Business Management including: > Business Strategy > International HRM OR International Finance > International Organisations > Cultural Aspects of International Management > International Marketing OR Logistics Management OR International Retailing > International Trade Law OR The Economics of International Business

INTERNATIONAL BUSINESS management BA (Hons) UCAS N120

…& COURSE detail Year 1

Year 2

Semester One

>> Management Development Programme >> Business Ethics >> Marketing >> Management Concepts >> The Financial Environment Semester Two >> Management Development Programme >> International Management >> Introductory Economics >> People Management >> Introduction to Management Accounting If you left now, you’d have… Certiﬁcate of Higher Education Management

>> Organisational Behaviour >> Personal and Business Finance >> Globalisation >> International Business Or study abroad at an overseas university Semester Two >> Business Law >> Business Economics or Business Finance >> Consumer Behaviour >> Enterprise Development If you left now, you’d have… Diploma of Higher Education Management

yEAR 3

yEAR 4

Placement Route

Degree Link

Semester One

> Placement > Management in Practice > Research Methods

> > > >

Research Methods International Trading Option Option

Semester One > Placement > Management in Practice > Research Methods No exit award at this stage Taught Route (continuing students) Semester One > > > >

Research Methods International Trading Option Option Semester Two

> > > >

Business Creativity Management of Change Managing Projects Management of Innovation

Semester Two > > > >

Business Creativity Management of Change Managing Projects Management of Innovation If you left now, you’d have…

BA International Business Management

Semester One > Thesis > Business Strategy > International HRM OR International Finance > International Organisations Semester Two > Thesis > Cultural Aspects of International Management > International Marketing OR Logistics Management OR International Retailing > International Trade Law OR The Economics of International Business If you left now, you’d have…

Study Abroad Semester One

BA (Hons) International Business Management

> Study in Europe, USA or Canada Semester Two > Study in Europe, USA or Canada No exit award at this stage

If you left now, you’d have… BA International Business Management

PLACEMENTS: iT’S LEARNiNG iN ThE REAL wORLD

Dick Leitch oPeRAtIons CoACH, sHeLL uk eXPLoRAtIon AnD PRoDuCtIon

… always aims to give students responsibilities and projects throughout their year. “Through these, ABS students have shown motivation and dedication, delivering results on par with a full-time, experienced employee. The students tell us they thoroughly enjoy the challenge. And there are many other opportunities they benefit from, including networking throughout the company to help open doors. All the students have gone onto full-time employment in the oil and gas industry in something related to their placement.”

“For six years, we’ve had an RGU placement student. Every year, the team has been refreshed and impressed, with each intake bringing new ideas and enthusiasm.”

PLACEMENTS

Nothing beats real experience. It makes your studies seem real. Tests your understanding of topics. And helps you get an idea of what you might like to do after graduating. (Plus it’s a great thing to have on your CV.) If you enter any of our Management courses in year 1 or 2, you can undertake a 48-week, paid placement during your third year.

How do I find my placement? Our Placement Office arranges opportunities with a wide range of employers, who then advertise the position using the University’s internal IT system. You choose which to apply for, and employers decide who to interview and subsequently employ. Our placements are very popular, and the competitive nature of securing one mirrors the real world – with the key difference that our Placement Office will support, coach and advise you every step of the way. How will I know how I’m doing on placement? The employer will assess you, and you’ll be supported by an academic member of staff. They make several visits to monitor your progress during the year. Can it help beyond my degree? Absolutely. Also, at the end of their placement, some students are offered the option to return to the firm after graduation.

typical placement opportunities BA (Hons) Management >> Junior Contracts Analyst >> Administration Assistant >> Business Development Administrator >> Procurement Assistant >> Business Analyst >> Commercial Assistant >> Operations Assistant BA (Hons) Management with Economics >> Junior Petroleum Economist >> Credit Operations Analyst >> Research Analyst >> Assistant Economist

BA (Hons) Management with Finance

BA (Hons) Management with Marketing

>> Financial Analyst >> Corporate Relations Banking Assistant >> Financial Centre Assistant >> Production Strategy and Support Analyst >> Cost and Planning Assistant

>> PR Assistant >> Account Executive >> Events Assistant >> Marketing Assistant >> Marketing Coordinator >> Marketing and Communication Assistant >> Database Marketer

BA (Hons) Management with Human Resources Management >> HR Administrator >> Training Coordinator >> Trainee Recruitment Consultant >> Personnel Logistics Coordinator >> Assistant HR Advisor >> HR Assistant

IBM >> International Trade Specialist >> International Economist >> Import Compliance Specialist

SCHOLARSHIPS

Fiona Fuller Scholarship

The Petrofac Scholarship

The Talisman Management Scholarship

Sponsored by Pöyry, a global consulting and engineering ﬁrm founded in 1958 and employing 8,000 people in 47 countries. The Aberdeen office is part of their Energy Business Group; a major provider of front end and consultancy services to the oil and gas industry. This scholarship is in memory of Fiona Fuller, a former RGU student and Pöyry employee.

Sponsored by Petrofac, an international provider of facilities solutions to the oil & gas production and processing industries with a diverse client portfolio including many of the world’s leading integrated, independent and national oil & gas companies.

Sponsored by Talisman Energy (UK) Ltd, part of Talisman Energy Inc; a large, independent oil and gas company, based in Calgary, Canada. In the UK, Talisman is the North Sea’s second-largest oil and fourthlargest gas operator, with extensive expertise in reservoir engineering and drilling technology.

www.poyry.com Which courses are eligible? The Scholarship is open to certain third year students on the following degree programmes: >> Management >> Management with Economics >> Management with Finance >> Management with HRM >> Management with Marketing >> International Business Management What’s available? >> The Fiona Fuller Business Scholarship offers one student an award of £1,000 in their 3rd year and £2,000 in their 4th year

www.petrofac.com Which courses are eligible?

www.talisman-energy.com

The Petrofac scholarship is open to any student on the following full-time Honours degree programmes:

Which courses are eligible?

>> Management >> Management with Economics >> Management with Finance >> Management with HRM >> Management with Marketing >> International Business Management What’s available? >> Paid placement with Petrofac in Aberdeen or elsewhere >> Up to £3,000 scholarship throughout your studies

This Scholarship is open to ﬁrst year students who’ve accepted the offer of a place on any of our six Management Programme degrees. What’s available? >> Up to £11,000 throughout your studies >> The chance to apply for a paid industrial placement at Talisman during your studies

How to apply

A number of scholarships are available. Some of these include a placement, plus funding during part or all of your course.

All our sponsoring organisations look for someone who can demonstrate they’re ambitious, have the drive to succeed and have an interest in gaining experience in a leading organisation.

Our scholarships aren’t income related, and exist to encourage academic excellence and support career aspirations.

Receiving a scholarship is a sign of achievement, that helps mark you out from the crowd in the eyes of potential employers.

The Ingen Scholarship

The KCA Deutag Business Scholarship

The Stewart Milne Scholarship

Sponsored by Ingen Ideas Ltd, an Aberdeen-based engineering consultancy specialising in oil and gas ﬁeld development solutions and optimisation. The company’s success is based on delivering innovative and original solutions to the offshore oil and gas market through its people.

Sponsored by KCA Deutag Drilling Ltd, the largest platform drilling contractor in the North Sea UK sector, and internationally one of the largest outside the Americas. A world leader in drilling engineering, drilling facilities engineering, rig design, construction and operation.

Sponsored by Stewart Milne Group, one of the UK’s leading privately owned house builders. Since starting in 1975 in the North East of Scotland the company has grown and now has offices in Aberdeen, Glasgow, Manchester and Witney.

www.kcadeutag.com

Which courses are eligible?

www.ingen-ideas.com Which courses are eligible? Which courses are eligible? The Ingen Scholarship is open to third year students on any of our six BA (Hons) Management Programme degrees.

This Scholarship is open to third year students on any of our six Management Programme degrees. What’s available?

What’s available? >> One year placement with hands-on experience, mentoring and the chance of real responsibility in a dynamic organisation >> A Mentoring Programme throughout the ﬁnal honours year >> A cash prize of £500 in your ﬁnal honours year

>> Year 3: a paid one year placement in Aberdeen >> Year 4: £2,500 plus an excellent year-long mentoring programme >> You’ll also be considered for a place on the company’s Graduate Trainee Scheme

To be considered for these scholarships, you need to apply via The Development Ofﬁce, and demonstrate your academic and personal abilities. Full details: www.rgu.ac.uk/scholarships

The Scholarship is open to fourth year students registered on the following honours degree programmes: >> Management >> Management with Economics >> Management with Finance >> Management with HRM >> Management with Marketing >> Accounting & Finance >> International Business Management What’s available? >> An opportunity to develop business acumen through extensive mentoring support and individually tailored learning opportunities within the company >> The successful applicants will be appointed as Student Directors at Aberdeen Business School >> Scholarship award of £1,000

How will I be taught?

Teaching styles

How will I be assessed?

Induction week

Each module has weekly lectures and tutorials. Some also involve computer labs, or student-led seminars.

We use several methods, including:

The week before your course begins, you get a Course Induction Session.

>> Lectures: You’ll be in a lecture theatre, listening and note-taking. While there are many students at lectures, they’re often interactive sessions, with an opportunity to contribute and ask questions >> Tutorials: Usually around 16–18 students, who discuss and analyse prepared work. A great chance to ask questions and check you understand difﬁcult areas, as well as take part in lively debate and challenging interactive activities >> Computer Labs: Usually run by a lecturer or tutor, labs may include a business simulation, or working through an IT package that supports learning in that module >> Seminars: Similar to tutorials in number and content, but different in that they’re often student-led. May include a presentation by students, and discussions run by students with a tutor’s support

>> coursework >> continuous assessments >> examinations >> case study work >> analysis of empirical research >> presentations >> taking part in business simulations >> group-work How much work is there? As a full-time student, expect to devote 35 hours a week to study. Of this, around 12–14 hours are in the classroom: lectures, tutorial groups or computer lab sessions. The remaining hours are for private or group study. You’ll be expected to read textbook chapters before and after lectures, write-up lecture notes, prepare work for tutorials, revise for continuous assessments, conduct independent research and be involved in meetings for group assessments.

This gives you information essential to your course, and is a chance to meet members of staff and mix with students from your course. You’ll also hear presentations from past and current students about their experiences, and have an opportunity to chat with them. During the first week of your course, you attend introductory lectures for each module in your first semester. This provides you with an overview of the subject area, and explains the structure, content, delivery and assessment of the module. You also receive further course information during this week. Tutorials begin in week 2.

How can I apply?

Entry Requirements

Alternative qualiﬁcations

Study options

SQA Higher: BBBC GCE A level: BCC ILC Higher: BBC1C1 International Baccalaureate: 27 points (subject conditions may apply).

Equivalent overseas qualiﬁcations and some access programmes will be considered.

Full-time: 3 year ordinary degree Full-time: 4 year honours degree

You can enter year 2 or 3 with a relevant HNC or HND qualiﬁcation.

Placement

We welcome applications with alternative qualiﬁcations, and relevant work experience.

You can undertake an optional 12 month paid work placement in year 3. International placements are available in all Management courses.

Degree link programme

Study Abroad

Entry to year 2 of speciﬁed courses within the BA (Hons) Management Programme may be possible if you’ve completed an appropriate HNC at one of our partner FE Colleges. Similarly, entry to year 3 of speciﬁed courses within the BA (Hons) Management Programme may be possible if you’ve completed an appropriate HND at one of our partner FE Colleges.

In year 2 or 3, you can take the chance to study with partner institutions in Europe, USA or Canada as part of the Erasmus Programme. You’ll be taught and assessed in English, and will also receive foreign language tuition. Study abroad is a compulsory part of BA (Hons) International Business Management.

WHAT NEXT?

The next thing to do is talk to us. We can answer any questions you may have. Simply call us on 01224 262728 or email admissions@rgu.ac.uk We also provide a range of opportunities for you to visit us â&#x20AC;&#x201C; so you can see what we can offer you ďŹ rst hand.

This course guide is intended as a guide for applicants for courses delivered by Robert Gordon University. In compiling it the University has taken every care to be as accurate as possible, and the information in this course guide is correct at the time of going to print, but the course guide must be read as subject to change at any time and without notice. The University undertakes to make every reasonable effort to provide the teaching and academic facilities necessary for applicantsâ&#x20AC;&#x2122; programmes of study. However the University reserves the right, if such action is considered to be necessary, to make variations to fees and/or to vary the content or delivery method of any course at any time. In addition, the University may, at its sole discretion, discontinue or amalgamate any course(s). In these rare cases the University will notify applicants as soon as possible and reasonable steps will be taken to provide a suitable alternative to a discontinued course.

Open Day

Applicants’ Day

We organise two annual open days in October and November each year. It’s a perfect opportunity to visit us, meet the academic staff, experience the first-class facilities and talk to current students.

When you apply for any course at ABS, you’ll be invited to one of our course-speciﬁc Applicants’ Days – scheduled for February and March 2011.

For full details of dates and times, and to see a full programme please see www.rgu.ac.uk/openday or request a brochure on 01224 262044.

We realise there’s a lot involved in making your final choice, so we hope to give you all the insight and information you need. Visit Afternoons We hold monthly Visit Afternoons, held on a Wednesday between 1:00–3:00pm at either our Schoolhill or Garthdee Campus. For upcoming dates, follow the link on www.rgu.ac.uk/visitafternoons The visit includes a talk by a Schools’ Liaison Officer, a tour of the facilities and a chance to speak to a lecturer on the course you’re interested in.

Aberdeen Business School Robert Gordon University Garthdee Road Aberdeen AB10 7QE

Talk to us. We can answer any questions or queries you may have. Simply call us on 01224 262728, email admissions@rgu.ac.uk or visit us at rgu.ac.uk