Portfolio

Roberto Sideris

Service & Experience BA Product Design Central Saint Martins 2020 Graduate

Roberto Sideris

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About

An Experience & Service Designer and creative multidisciplinary, linking experience design to all brand aspects (digital, advertising, product placement) and keenly aware of the interdependence of each on the other.

Examples in my portfolio show complete projects.

Analytical research, insight creation, inspiration and customer journey mapping additionally to any final UX/ UI and physical design.

Central Saint Martins grad

Currently working at The Conran Shop (Michelin Building).

Born in Athens.

With varied experience from marketing to project management at Wallpaper* mag, I approach design with multiple, left of field skills uncommon to most designers.

Roberto Sideris

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CV

Work History

July 2021 - Current

Details London N7 07462861992 robertosideris@outlook.com

Working both internally on the agency whitepaper as well as on client facing projects. Due to the small size of the agency I am the second service designer in-house and therefore have taken on far more responsibility than the average intern, leading client meetings and maturing much more into the full-time role; fully realising that this industry is my calling.

Education Central Saint Martins 2016 - 2020 BA Industrial & Product Design

service design intern

graphic designer A film camera novice on weekends and holidays.

spotless

the conran shop

June 2020 - July 2021 Refining brand copy as well as illustrations. In addition to this resolving the circulation of three company logos in physical stores. This has led to a personal brand concept that has resulted in my involvement in internal projects for new services.

interiors assistant

wallpaper* mag

January - August 2019 Managing the operations of multiple shoots at a time. This would begin with trend forecasting and selecting products and then organising transport for items from multiple global brands. Alongside this role I have also written articles for wallpaper.com that the editors remarked carried the brand voice well and did not require editing.

Roberto Sideris

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Skills Research - Qualitative Concept Development Presentation - Confident speaker UX/UI Design - Wireframe & mockups Copy Writing - Brand Voice Tools Indesign Adobe XD - Screen prototyping Illustrator - Icon design Fusion 360 Photoshop Office Suite Affinity Designer Learning After Effects Figma - Gesture Input Modelling

Table of Contents

pillow talk

mobicare

agalma

Healthcare, UX/UI, Product & Service Design

Transport, UX/UI, Service Design

Speculative, UX/UI, Product & Service Design

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Roberto Sideris

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Pillow Talk

Pillow Talk Client Project Final Year (Lockdown Project)

Brief

‘Question the prevalence of smart technology in the home and propose a new product and experience that critically considers smartness and the value it provides.’ Recipe Studio (formely Precipice)

An at-home mental health service and sexual health application.

Project set by Recipe (formely Precipice) Design Studio.

Roberto Sideris

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Pillow Talk

Initial Response - Relationship Diagram External Network - Stakeholders Infuences

Smart home devices are generally ‘dumb’, serving simple questions with simple responses, controlling lights and telling us the weather. At best they remove the need to look at a screen. At worst they give a sense of big brother listening in.

Personal Network

Social Network

Community

Connected Home

Supplier Retailer

User

Social Media

Hardware Manufacturer

Voice - Text - Behaviour

Device Home Assistant Device Voice Assistant User Interface Service Provider

I began by creating a Relationship Diagram to understand where smart tech was most underutalised while also perhaps a catalyst for change.

Therefore I began to look at the healthcare industry. IoT seemed like a great opportunity to solve the issue around a high demand and low supply often found in health.

Third-Party Service Provider

Web Mapping Service

Collect

Smart TV Game Device

Game & Service Provider TV Platform Provider

Smart Lock Smart Smart Door Bell Security Smart Smoke Smart Internet Alarm Security Device

Smart Camera Smart Frame

Third Party Soft/Hard-ware Healthcare - NHS

Roberto Sideris

Transport Network Car Rental Platforms

Smart Bulbs Smart Switch Smart Thermostat Smart Plugs

Smart Watch Social Network

Smart Car

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Smart Meters Energy Providers

Pillow Talk

For Who?

Gay men, aged 18-25 I decided to focus further on sexual health.

Specifically gay men between the age of 18-25, being the only demographic in the UK with a rising rate of HIV. To give this project urgency as well as a personal flavour I wanted to look at an area I had experience in as well as knowing others who’d gone through the same crisis; to critically answer an issue within my community via technology.

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Pillow Talk

Primary Research

“Young gay men are the one area as a clinic we are seeking to approach. A mixture of stress upon entering a clinic as well as the lack of proper education compared to heterosexual intercourse information found in secondary school classes on the subject.”

57% of respondents agreed that if they had been informed of sexual health information earlier they would have avoided unneeded stress.

I held interviews with medical professionals at Dean Street Sexual Health and people living with HIV additionally to secondary research through reports and basic questionnaires, gathering more quantitative feedback about my chosen subject and smart technology in general.

Dr Alan McOwan Head of PR at Dean Street Sexual Health

“When I was first informed by a partner that they might have given me HIV I went into a storm of emotions, I now sit here, 5 years later, healthy and fine. If I had known the treatment available, I wouldn’t have racked my brain so fiercely, friendships may still exist and other life decisions may have been different.”

Daniel - HIV+ patient

“We have a lot of people feel relieved after a psychiatric appointment. Patient’s internalise stress, thinking they must solve their problems on their own. We just need many more appointments for the amount of patients.”

Francesca - Nurse at Dean Street Sexual Health 62% of respondents had to deal with a sexual health issue during college/ university life.

“As a young man I never felt at ease as to find information as a gay man. Sex is already a risque subject, gay sex seems even more indecent. Therefore sexual health is just an unknown until something wrong happens.”

Additional data from quantitative questionnaire I created.

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Jourdan - HIV+ patient

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Pillow Talk

Insights

I A lack of inginuity and ‘smartness’ in dialogue leads many users to utilise their smart devices in very mundane manners, either streaming music to them from their phone or simply asking the weather report.

With any clinic seeming like a place to go to in response to a health issue, rather than proactively to gain knowledge, most young gay men find information from more mature gay men that they meet who they can confide their stress in and relate to through shared lived experience.

Due to the taboo nature of the subject, sexual health isn’t often a topic of discussion, therefore many don’t gain appropriate information until something has gone wrong and it’s time to ‘wise up’ on the subject.

The state of healthcare, from the aspects of low funding and the poor utilising of technology has led to a low availability of appointments that frustrate users with waiting times and make staff feel like they aren’t responding effectively to patient’s needs.

Roberto Sideris

The initial step to visit a clinic takes courage, it can be an anxious, claustrophobic and pressurising experience. Providing services from the safety of a person’s home can both alleviate this patient issue and relieve the clinic of visitors.

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Pillow Talk

Inspiration & Initial Ideas

Feeld

Elvie

Providing a space for freer-er sexual exploration compared to other social media applications.

The app is a safe space for people to understand themselves.

A brand based around improving womens sexual health. Offering currently a breast pump as well as a Kegel trainer for a stronger pelvic floor.

The capacity for a doctor to keep track of a patient with day to day information as to their wellbeing is something that still hasn’t been brought to market.

Home Test Machine

Physical & Mental Health Calendar

AI Driven At-Home Therapy

An at-home HIV testing device, reducing the need for patients to go into a clinic and provide fast and reliable results.

Creating a calendar that allows patients to keep track of their sexual health, perhaps creating an automated system of receiving a testing kit.

Providing more easily accessible mental therapy in relation to sexual health through utalizing smart technology and AI.

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Pillow Talk

Prototyping An app would be key whatever the physical touchpoint was. I started mocking up the main screens right away.

Expanding the availability of therapy was the key issue that needed to be explored. An at home test machine wouldn’t address the anxiety of the issue, on the other hand the calendar concept could be intergrated into an application as part of the service.

Thoughts: An at home test machine would simply be overused and not alleviate any stress.

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Pillow Talk

User Journey Mapping

Through the interviews and the creation of a product/service offering I created a User Journey blueprint, understanding the moments when a user might feel most at risk and in need. With the idea of voice analysis, I looked to how this could be fully intergrated in such a way that it could be most advantageous for both patient and medical professional.

Reframing the project scope: Carrying out user research and mapping this out moved the scope consider at risk users more carefully.

Creating a safety net.

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Pillow Talk

Threshold System for at risk patients

I created a threshold system to recognise at-risk patients, so they are seen faster by real health experts. This is due to the recognition that however capable an AI assistant could be in providing some sort of at-home therapy those developing dangerous depressive

Audio Data

patterns should be passed on to a

Counsellor and medical expert

qualified professional. This system is inspired by Deloitte’s Beat/TrueVoice

Recording tagged

by AI system and checked by Counsellor

Test Model

Data for Testing

system for predicting the outcome of a business meeting via the emotions

Data for training and testing

detected in a person’s voice.

Result: Accuracy Emotional Map Counselling suggestions

Final Decision

Audio Data

Support when it truly matters, giving a human touch to a digital first service when critically needed.

Roberto Sideris

Previous Test Model

Counsellor and Health expert panel decision.

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Pillow Talk

Application Design - Development

The application would allow users to log meetups (leading to automated delivery of testing kits), find information provided by Dean Street as well as look back at therapy feedback from both AI driven analysis and health experts. Here can be seen the process of refinement, deciding to reduce the use of colours to create a more cohesive experience.

Low fidelity mock-ups Sign-Up & key screens

Information Architecture Home

Calendar

Counselling action button

Add meet up

Past meet ups

See previous moods

Track dates

Past sessions Latest posts

Insights

Counselling Sessions

Health Info

Input mood

Dr feedback

Enable voice analysis

FAQ

Order sexual health kit

Contact

Roberto Sideris

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Pillow Talk

Application Design - Final Concept

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Pillow Talk

Product Design - Development

A physical product had to prove subtle, it’s highly specific use case remaining obscure so as to retain anonimity for a user within their home setting.

Therefore inspiration came from calm forms and shapes, a current trend but also the exact semiotic feeling a user needed to feel reassured while using the device to complete therapy sessions

Inspired by the partition screens within confessional booths, the device seeks to bring the feeling of privacy and confiding in another.

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Pillow Talk

Product Design - Final Concept

The device was designed around the idea of having minimal technology within it. Apart from the high-quality microphones most processes are carried out on a user’s phone to avoid issues with the device aging. A wireless charger is placed into the base to add a second function when also activating the device to be used for therapy. In addition, a LED strip below the acrylic creates a warm light; resulting in a multifunctional bedside device that hides its true function.

A service that eschews red tape around healthcare and tech by simply keeping a patient on a baseline rather than intruding in their life.

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Pillow Talk

Project Value Network Map

A final value map allowed me to clearly define the relationship between the different elements of the service and what different transactions take place, including information (i), service (S), information technology (IT), expertise(E),and monetary exchange (£).

IT

NHS

IT i Dean Street

i

E i Kit Supplier

S

i

£

Pillow Talk

i

i

i

£i

Patient

S

£

S Fulfillment Provider

S

Employer

S Delivery Comp.

IT Backend

Roberto Sideris

Local GP

E

S

SHL

Pillow Talk allows multiple health orgs to access up-to-date patient data, currently these separate entities do not exchange information, lacking a detailed patient profile.

IT

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Mobicare

Brief

Mobicare Transport Project Second Year

Find a user group using public transport and create a response that helps make their commute easier and smoother.

An application based service providing a sense of confidence to disabled commuters.

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Mobicare

Once digging into data and reports of disabled usage of public transport. It became evident that an overlooked area was those suffering from unseen disabilities. Physical alteration of the transport network usually aids those with physical disabilities; while leaving behind those that may suffer from psychological disabilities.

Chosen Pathway The two groups with the highest rate of public transport avoidance.

12%

10%

8%

6%

4%

2%

Reframing the project scope: This first hand research reframed the project, moving the scope of it from disabled use being about wheelchair accesibility to something much less physical.

0%

Mobility

Lifting objects

Manual dexterity

Memory

Balance

Personal care difficulties

Other

No disability

Type of disability Felt unsafe on public transport

Avoided public transport

Been insulted on public transport

Source of data:Dep. of Transport, Disabled people’s travel behaviour 2017 report

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Mobicare

Research

Visiting multiple large scale stations such as Euston, Kings Cross and Waterloo and holding interviews with disabled users provided interesting insights due to the multiple modes of transport at these network hubs and how they would have to navigate such ‘laberynthian’ systems.

‘The London transport system can be confusing for old folk like us, alongside people that don’t have a minute to help there’s a lack of staff between entrance and platform’

‘It’s easy to lose track of tickets as well as transfering between different modes of transport.’

Antony 21 - living with dyspraxia

Julie - 68 - Manchester, visiting London

55% of disabled transport users in London do not possess pass/card for free/ reduced travel.

‘Booking a carer is so difficult, everyone can book a cab from their phones but disabled people still have to dial a number like its the early 2000s.’

Antony 21 - living with dyspraxia

Positive

Getting a seat on the tube train can relieve a lot of the stress built up during the commute to the platform.

Arriving finally at work/home, a disabled commuter may finally feel at ease, but they certainly don’t feel as good as when they started.

Emotion

Even while sat, the experience of the ride can vary, depending on the disability, being surrounded by strangers can be unnerving

Navigating an underground station feels instantly claustrophobic and stressful.

Negative

Upon approaching a busy station a commuter can start to feel anxious, signalling how the rest of the journey will go.

A commute

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Transfering to a bus can be an irritating journey coming from a tube platform, made worse by varying queues and weather.

Mobicare

Insights & Inspiration

Navigation still falls back to the use of signage that doesn’t adapt to repair work and comutter flow, causing stress for those with psychological disabilities. Creating a more engaging and dynamic method of wayfinding could help those in need.

Roberto Sideris

Disabled users can sometimes feel stressed in big crowds additionally to feeling unwanted due to the feeling of confusion. A designed space that allows them to travel in comfort could make sure they go from A to B with minimal disruption and stress.

Using public transport puts disabled users in a ‘fight or flight’ mode. A response that evokes a sense of calm is required to give confidence to disabled users.

Uber

Sight Line

Revolutionising taxi travel, Uber created an ease of use unparalleled to public transport. Many disabled interviewees expressed their love of the app and the humanising aspect it gave with disabled options and driver details.

Created by Ross Atkin Associates, Sight Line seeks to adapt roadwork signage and guarding equipment to make roadworks easier to navigate for those with sight loss.

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Mobicare

Initial Ideas

A space dedicated to provide stress relief within a station, giving a momentary reprieve to disabled users.

A navigation application that also handles the booking of travel assistance along a user’s commute alongside providing granular directions.

A projection system would allow the transport network to update wayfinding information based on construction work and various other issues. Reducing the anxiety experienced by disabled users.

A train cabin that provides ample space for disabled users. With conversation around womens only carriages, I believe this should also be extended to disabled commuters.

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Mobicare

Prototyping

User insights from disabled commuters indicated that an unmet need was assistance throughout the whole travel journey rather than at the beginning or the end, I decided to move ahead with the navigation application that would be at the side of a user at all times.

Low fidelity mock-ups Key pages & User Flow Emergency Call is available from every screen to provide the user with reassurance.

Emergency Call

Log in via NHS number

Share Trip

Tickets

Favourite Journey’s

Log in

Care

Wallet

Journey

Log in via personal

Book Carer

Travel Card

From Journey Plan

Share Trip

Railcard

To Journey Plan

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Mobicare

User Journey Mapping

By mapping out the user journey I was able to understand the key points where the user would need help and care, either provided via the application or a physical touchpoint perhaps.

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Mobicare

Key App Offering

Care

Wallet

Journey

Care is a space for the user to understand the carer who they are about to meet and feel confident they will be looked after.

Wallet combines all forms of travel payment within the app, relieving the user from changing apps midcommute and stressing.

Journey gives the commuter a detailed breakdown of their journey to provide exceptionally granular navigation.

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Mobicare

Ecosystem

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Agalma

Brief

Agalma Personal Project Final Year

Set by myself, I wanted to explore a bigger idea than before. Focusing in on nostalgia and its interplay with consumer behaviour, branding and products as well as how we associate ourselves emotionally with physical objects due to nostalgia.

Creating a sense of self in a hyper-consumerist society.

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Agalma

Chosen Pathway

While at first being interested in perhaps the pervaying sense of conservatism that nostalgia gave to modern society, and comparing consumer habits with that of a political trend towards populists promising ‘a return to the good ol’ days’. I realised this was too big a subject to look into for a three and a half month project.

A consumer has an immediate positive response after a purchase.

The product develops a slight issue or software becomes slow.

Feeling

Positive

The consumer purchases a new version of the previous item, restarting the cycle of use.

The ‘newness of a product rubs off and the user settles into a normal relationship with the item as it becomes part of daily life.

An update or ‘temporary fix’ by the user to the item allows it to last a while longer.

The product finally breaks or the user grows bored of it and the user has to throw it away.

Negative

Product Lifecycle - Variable

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Agalma

Interviews

“Nostalgia and its self-actualising effect is ever present in our culture. Through experience of turmoil; both personal and cultural, we seek for comfort through the use of items that are either of the past or evoke the past. Giving us this level of feeling from innate objects is unique.”

“My car has a personality beyond any vehicle; the attention to detail and the manner in which the whole aesthetic is cohisive allows the car to stand out among all others on the road. It has become a person in its own right, developing a character that I adore.”

Kevin Faull - social worker & psychologist

Jack - Owner of a Fiat 500

“Film cameras and vinyl records have a sense of physicality when I use them, the clicks and noises of a camera as you hit the shutter, or the interference of sound experienced on a vinyl record player.”

Jacqui - Avid film camera and vinyl user

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Agalma

Insights & Inspiration

With consumers sometimes not aware of the amount they are purchasing due to their preconceived notions of self; a response must galvanise people to look at the level of consumption that they participate in.

Roberto Sideris

Nostalgia is intergral in a consumer’s personhood. It drives subconsciously their buying habits. A response could help people realise this and start to unpack this subject.

Vintage items involve a user more in a process, compare a film camera to a smartphone or modern, digital camera. The additional steps in the process to taking a shot result in a cathartic feeling of achievement, knowing it’s more man than machine.

Nesper III

Holy

Nesper III was designed by Neri Oxman and her team at MIT Research Lab. A user’s last breath is encapsulated in a 3D printed form, with its bacteria reacting to the mask material and creating a unique form.

Panter & Tourron sought to explore the link between ancient religious symbols and modern technology, in the process creating five spiritual objects. Crafted from modern materials each represents a different phase of spirituality.

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Mobicare

Initial Ideas

Low fidelity mock-ups Initial model making

A sacrificial ritual, futuring this project and making it extremely speculative. Raising the question ‘with material scarcity, should we revere everyday objects in the future?’

Taking the much loved tactile features of nostalgic designs and applying them to modern devices that lack such physical connection. Creating a stronger bond with modern devices and reducing the rate people through items away.

Looking at the experience of nostalgia via scent, a focus came around the everyday nature of eating and how to heighten it.

How could such a mundane part of life be re-contextualised?

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Agalma

Product Development

Looking into the ancient ritual of laying to rest ancestors alongside their belonging, there was an irony in the fact we now do not carry on this ritual; even though we live in an era of ultra-consumerism.

I began moodboarding inspiration then moving on to creating a form for the urn and the rest of the service. Being aware that the touchpoint between product and user was crucial, I decided to elaborate on the making and delivery of the product.

Being highly aware that simply delivering an urn within a cardboard box would not be sufficient.

Personal sketch

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Agalma

User Journey Mapping

By user mapping this unique service I was able to get to grips with the key pain points, realising the need to create an application experience that showed as much respect for the user’s submitted objects as they’d receive from a final delivery and the creation process of the urn.

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Agalma

Application Development

With data outlined in the user journey above, I began to flesh out the application and physical aspects of the service.

Figuring out UX/UI elements as well as creation process and the appearance of the service via its staff. Aiming via development and design to highlight the moments of user reflection along their journey to understanding themselves and their relationship to objects.

Furthemore, below, can be seen the app overview.

Roberto Sideris

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Agalma

Final Concept

Here can be seen some photos of the creation process of the urn. With uniformed people to create the final piece through a method that shows respect to individual items. In addition the application reflects this sombre mood through a simple colour palette and a serif type face.

The serif type face is akin to fonts found on tomb stones, reflecting the idea of respect and deference.

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Additional Projects

Rebranding Concept

Roberto Sideris

Project Summary (publishing soon)

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