Roberto Scozzari, RGD - Portfolio of Graphic Design '24

Page 1


Roberto Scozzari, RGD

PORTFOLIO of GRAPHIC DESIGN

I’m Roberto Scozzari, RGD, and welcome to a curated collection of my most impactful work in graphic design, branding, and web design.

Each project reflects my passion for creativity, strategic thinking, and delivering results that resonate.

Dive in and explore (and be inspired)…

Index

Portfolio

City of Summerside, PE

Burlington Hydro Tradeability.ca

Benefits 4 Business

Dooher’s Bakery

Burlington Economic Development

Applestone Pizzeria

Dodd & Souter Flooring

Richland Academy

Schuit Bros. Contracting

Oolab Orthotics

SkilledTrades.ca

Aspect Landscape Management

Dale Bryant Realtor

The Butter Tart Empire Bakery

Cold Springs Brewery

Assorted Logos

Skilled Trades Alliance

The Grand Olympia Banquet Centre

Grand Hall

EBS Mortgages

MobilBid

O’Keefe Accounting

Project: Business Cards

Roles: Art direction, Graphic Design, Pre-press

Project: Advertising

Roles: Art Direction, Graphic Design, Copy Writing

Burlington Hydro

Burlington Hydro needed an effective way to keep employees informed and engaged. I designed Watt’s Current, an internal newsletter designed to communicate key updates, celebrate achievements, and announce events. Each issue was crafted to be visually appealing and easy to read, making it a reliable goto for important information.

Beyond just sharing news, Watt’s Current became a morale booster, recognizing team efforts and fostering a stronger sense of connection within the organization. This project underscored the power of clear, engaging communication in building a positive workplace culture.

I am byimpressed the continued ofgenerosity our

Message from the President

Tradeability.ca

Project: Print Collateral

Roles: Art Direction, Graphic Design

Tradeability.ca promotes the Skilled Trades as a career path for students in Durham Region by connecting them with potential employers. They needed a brand that balanced professionalism with approachability, appealing to both students and employers alike. My goal was to create a visual identity that felt modern and adaptable, fitting seamlessly across diverse formats—from print materials to advertising—while maintaining a tone that was neither too juvenile nor overly formal.

Project: Movie Theatre Ad Posters

Roles: Art Direction, Graphic Design

Project: Print Advertising

Roles: Art Direction, Graphic Design

Benefits 4 Business

Benefits 4 Business needed a cohesive brand presence to promote their insurance and benefits solutions. Starting with a modern, bold logo, I established a brand identity that conveys trust and professionalism. This identity extended to a custom-built website, designed to be user-friendly and visually engaging, making it easy for clients to explore services and get in touch. Social media graphics were also developed to maintain a consistent look across platforms, helping Benefits 4 Business reach a broader audience with a unified, professional image.

Project: Logo Identity

Roles: Creative Direction, Graphic Design

Project: Website

Roles: Creative Direction, Web Design & Development

Project: Social Media Graphics

Roles: Creative Direction, Graphic Design

Dooher’s Bakery

Project: Logo Design

Roles: Art Direction, Graphic Design

Dooher’s Bakery, a beloved family-owned bakery established in 1949, needed a refreshed brand and online presence to honour its rich heritage while appealing to today’s customers. I designed a logo that blends nostalgia with a modern touch, capturing the essence of their longstanding tradition of “Fresh Baked Goodness.” The website was developed to be warm and inviting, showcasing their famous baked goods with mouthwatering visuals and an easy-to-navigate layout. This project brought Dooher’s classic charm into the digital age, connecting them with a new generation of customers while staying true to their roots.

Project: Website

Roles: Creative Direction, Web Design & Development

Burlington Economic Development

Project: Logo Identity

Roles: Creative Direction, Graphic Design

Without a physical financial district, Burlington Economic Development faced a unique challenge: how to promote its financial resources to businesses. Our solution was to create the Burlington Financial District as a branded concept— a unified identity representing various financial organizations within Burlington. This brand allowed Burlington to market the advantages of its financial community without a designated area, positioning the city as a robust financial hub.

Supporting materials, including a guidebook and event promotions, further strengthened this concept, presenting Burlington’s financial partners in a cohesive, easily recognizable way.

Project: Guidebook

Roles: Creative Direction, Graphic Design

Roles: Creative Direction, Graphic Design

Applestone Pizzeria

Project: Logo Identity

Roles: Creative Direction, Graphic Design

Project: Menu

Roles: Art Direction, Graphic Design

Dodd & Souter Flooring

Project: Website

Roles: Creative Direction, Web Design & Development

Richland Academy

For Richland Academy, a private school in Richmond Hill, Ontario, I designed a logo that captures the essence of growth and learning. Inspired by the city’s motto, “En la rose, je fleuris” (Like the rose, I flourish), the logo symbolizes a nurturing environment where students can thrive. The brand identity extended to various materials, including transit ads, stationery, and postcards, each reflecting the school’s commitment to fostering creativity and curiosity.

Project: Transit Advertising Roles: Art Direction, Graphic Design

Project: Logo Identity

Roles: Art Direction, Graphic Design

Project: Stationery

Roles: Art Direction, Graphic Design

Project: Postcards

Roles: Art Direction, Graphic Design

Schuit Bros. Contracting

Project: Logo Identity

Roles: Art Direction, Graphic Design

Project: Stationery

Roles: Art Direction, Graphic Design

Schuit Bros. Contracting required a professional brand identity to establish their presence in the construction industry. I developed a modern logo and comprehensive branding system that reflects the company’s reliability and craftsmanship. The identity includes a distinctive mark and a clean, structured design that conveys trustworthiness and attention to detail. The branding manual and stationery package ensure consistency across all touch points, providing Schuit Bros. with a cohesive, recognizable look in their market.

Project: Branding Manual

Roles: Art Direction, Graphic Design

Project: Print Advertisement

Roles: Art Direction, Graphic Design

Project: Catalogue of Products

Roles: Art Direction, Photography, Graphic Design

Project: Logo, Brochure, Business Cards

Roles: Creative Direction, Graphic Design

Aspect Landscape Management

Aspect Landscape Management needed a logo that embodied their commitment to quality and professionalism in landscape services. The design features a stylized letter “A” with a tree icon, symbolizing growth and stability. The logo combines elegance with strength, establishing Aspect as a trusted partner in landscaping. Business cards and other collateral further reinforced the brand’s refined, natural aesthetic.

Project: Logo, Business Card

Roles: Creative Direction, Graphic Design

Dale Bryant Realtor

Project: Website

Roles: Creative Direction, Web Design & Development

Dale Bryant, a real estate agent specializing in residential and luxury properties, required a sophisticated website to match his market. I developed a visually inviting site that highlights his expertise and personal touch. The design is user-friendly and optimized for showcasing properties, ensuring clients find exactly what they need with ease. The website’s style aligns with Dale’s brand, offering a polished online experience that resonates with potential buyers.

The Butter Tart Empire Bakery

Project: Website

Roles: Creative direction, Web design & development, copywriting

The Butter Tart Empire Bakery needed a website that would showcase their handcrafted butter tarts and baked goods with a touch of personality. I created a site that emphasizes their commitment to quality and captures the mouth-watering appeal of their products. From product descriptions to customer testimonials, the content is crafted to connect with butter tart lovers everywhere. The design provides a seamless ordering experience, making it easy for customers to explore varieties and place orders online.

Cold Spring Brewery

Project: Logo Design

Roles: Creative Direction, Graphic Design

Cold Spring Brewery needed a brand identity that would stand out on shelves and embody the spirit of their small-batch, locally brewed beers. I designed a vintage-inspired logo that captures the brewery’s rustic roots and local heritage. The packaging design for their cans brings each brew’s personality to life, making the brand both eye-catching and memorable. I also developed a website that conveys the brand’s authenticity, complete with compelling copy and visuals that celebrate the brewing process and the brewery’s connection to the land.

Project: Website

Roles: Creative Direction, Web Design & Development, Copywriting

Project: Packaging

Roles: Creative Direction, Graphic Design

Assorted

Assorted

Skilled Trades Alliance

The Skilled Trades Alliance wanted to support employers with resources addressing common concerns and promoting workplace motivation. I developed a series of guidebooks and posters to provide practical information and encouragement for employees and employers alike. Using distinct colours and bold illustrations, each piece stands out while maintaining a cohesive visual identity. This approach helped keep production costs low without sacrificing impact. The materials were well-received, empowering employers with valuable insights and inspiring employees across the board.

Project: Logo Identity

Roles: Art Direction, Graphic Design

Project: Guidebooks, Inspirational Posters

Roles: Creative Direction, Photography, Copy Writing, Graphic Design

The Grand Olympia Banquet Centre

The Grand Olympia sought a compelling way to connect with newly engaged couples. Collaborating with the team, I developed the “Wishes Granted” concept, focusing on the venue’s unique ability to bring couples’ dreams to life. This branding extended into a premium presentation folder and booklet, designed to showcase the exclusive benefits of choosing The Grand Olympia. The elegant design and engaging content positioned The Grand Olympia as the premier banquet centre in the Hamilton area, setting it apart from competitors.

Project: Logo Identity

Roles: Art Direction, Graphic Design

Project: Wishes Granted Sales Materials

Roles: Art Direction, Graphic Design

Project: Wishes Granted Sales Booklet

Roles: Art Direction, Graphic Design, Production

Grand Hall

Project: Logo Identity

Roles: Creative Direction, Graphic Design

Grand Hall needed a brand identity and online presence to promote their unique co-working spaces, blending historic charm with modern amenities.

I developed a sleek, professional logo that captures the venue’s timeless appeal. The website was crafted to showcase Grand Hall’s spaces, amenities, and flexible options, providing potential clients with a clear, visually engaging overview of what sets Grand Hall apart. The site’s intuitive design and polished aesthetic appeal directly to professionals looking for a distinctive workspace in a prime location.

Project: Website

Roles: Creative Direction, Web Design, Copy Writing

Project: Stationery

Roles: Creative Direction, Graphic Design

EBS Mortgages

EBS Mortgages needed a website that conveyed trust, expertise, and accessibility for potential homebuyers and those seeking financial guidance. I developed a clean, professional site that simplifies the mortgage process, featuring intuitive navigation and informative content tailored to client needs. The design emphasizes clarity and user-friendliness, allowing visitors to explore mortgage options, access resources, and get in touch with EBS advisors easily. This project positioned EBS Mortgages as a reliable, approachable partner in the financial journey toward homeownership.

Project: Website

Roles: Creative Direction, Web Design & Development, Copy Writing, AI Image Generation

MobilBid needed a brand and website that would clearly convey their innovative approach to charity auctions. I created a logo and web design that emphasize MobilBid’s userfriendly, tech-driven platform, aimed at helping organizations manage silent auctions with ease. The website showcases features, benefits, and success stories, all while guiding users to explore how MobilBid simplifies the fundraising process. The design maintains a clean, professional look that appeals to non-profits and fundraisers looking for an accessible, cost-effective solution.

Project: Website

Roles: Art Direction, Web Design

Project: Logo Identity
Roles: Art Direction, Graphic Design

O’Keefe Accounting

O’Keefe Accounting Group sought a website and brand presence that communicated professionalism, trust, and approachability. I developed a clean, modern logo alongside a website that highlights their accounting expertise and client-centric approach. The site features clear service offerings, engaging copy, and user-friendly navigation. The branding and website together establish O’Keefe as a reliable, forward-thinking choice for personal and corporate accounting services.

Project: Website

Project: Logo Identity

Roles: Creative Direction, Graphic Design

Roles: Creative Direction, Web Design & Development

Roles: Creative Direction, Graphic Design

Robert’s best feature is his ability to explain his thought process behind a campaign. He has the perfect balance of both “creative” and “technical” skills, and is a pleasure to work alongside.

You will truly be hard-pressed to find a more upstanding individual, on both a personal and professional level. Couple that with his creativity, years of experience and unwavering commitment to understanding and satisfying the needs of his clients, Robert would be an asset on any project.

Robert is “calm under pressure,” always striving for excellence and presenting a wealth of experience to each project. His natural creative insights to ensure that every project, from concept through to delivery, exceeds the client’s expectations.

Judy Boswell :: Account Manager & Partner at Muse Marketing Group.

Robert is great to work with. I have worked with him for many years. He is accommodating and patient when I have silly questions or odd requests. He is very knowledgeable.

John Russell :: Executive Director at Campbellford Memorial Hospital Foundation

:: Senior Front End Developer at Mosaic Sales Solutions
Marlatt :: Fundraising & Special Events at Carpenter Hospice

A little about me

Hello, I’m Roberto Scozzari, RGD—a creative director, art director, and graphic designer with years of industry experience. I bring a blend of strategic thinking and artistic skill to every project, from branding and digital design to campaign direction. My career has taken me through roles as a Senior Designer, Art Director, and Creative Director at agencies and companies across Toronto, Hamilton, and beyond, where I’ve led teams, shaped brand stories, and driven creative impact.

Beyond the office, I’m a lifelong visual artist, outdoor enthusiast, and improv class participant—activities that fuel my creativity and adaptability. Raised by two selfemployed tailors, I learned early on the value of craft, precision, and dedication, which continue to inspire my approach to creative leadership today.

I’m currently based in Hamilton, Ontario, where I partner with clients and colleagues to create meaningful work. If you’re looking for a creative leader who combines hands-on expertise with big-picture vision, I’d love to connect.

Warm regards,

Thank You.

Roberto Scozzari, RGD

PORTFOLIO of GRAPHIC DESIGN

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.