Resume 381 E 500 N Provo, Ut. robertwboland@gmail 503.840.9932
Bobby Boland education Brigham Young University
Graduated 2012
Major: Communications, Emphasis: Advertising; Minor: Spanish
professional experience Ideas Collide Marketing Communications
Project Management Intern
May 2012 – Present
•Administrate over and assist in the management of several comprehensive social media campaigns and the creation of a powerful mobile site •Manage the creation of elaborate and day-to-day creative executions; controlling the budget, timeline and strength of creative pieces •Collaborate with a team in rebranding, pitching new business, establishment of project direction and other tasks relating to the creative process and strategic brand development •Author and co-editor of press releases, editorials, ad text, website copy, etc.
The Quarry Indoor Climbing Center
Wall Manager/Head Route Setter
October 2008 – Present
•Manage a team of workers in the regular design and construction of over 300 climbing routes throughout the gym •Work with owner in the advertising of large-scale events and design of creative •Utilize 15+ years of climbing experience in the design of fun, challenging climbing routes
BYU Ad Lab
May 2010 – Present
•Involved in every aspect of the creation of campaigns for diverse brands such as The LA Clippers, L’Oreal Body Shop, Children’s Miracle Network Hospitals •Primary and secondary research, including polls, interviews and focus group collection and analysis •Product line extension proposals •Development and implementation of branding strategy •Creation of full-bodied creative campaigns, including traditional and non-traditional media •Specialty in the development and extended use of social media and digital platforms •Creation of a rich media plan including budgets and timelines •Strong ability to present work and interact with the client, resolving questions and concerns
special skills •Fluent in Spanish •Microsoft Office Suite •Experienced leader and manager •Talented creative and technical writer