taking downtown upmarket ICTC conference 2012 Presentation by Stephen Goode, CEO, Town of Claremont Liz Ledger, Manager Executive Support, Town of Claremont
Evolution “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.� Charles Darwin
The Place - Claremont • •
Upmarket western suburb of Perth, WA The ‘heart’ = Claremont Town Centre • Recognised high street – Bay View Terrace (est. early 1900’s) • Claremont Quarter
Overview
Change Factors
Council’s response To reinstate the town centre as a interesting, pleasurable place, using place making principles. How? •Create and foster partnerships •Re-design for functionality •Create a sense of place •Clear regulatory hurdles •Keep being responsive
Focus 1. 2. 3. 4. 5.
Business Association Street & Laneway Activation Plan Regulation changes Funding Redevelopment of Bay View Terrace (BVT)
Business Association
Working with the local business representatives as a unified group with direction. Achieved through: •Listening •Sharing information •Sharing skills
Claremont Now VISION Claremont will be a premier place to shop, dine and be entertained, with thriving local businesses.
Street & Laneway Activation Research and the creation of thoughtful marketing strategies that activate spaces and encourage visitation: Annual
baseline data Research Festivals & Events Public Art
Street & Laneway Activation
Street & Laneway Activation
Street & Laneway Activation Introduce a Public Art Policy and Plan
Regulation Changes • Changes to Local Laws (Alfresco Dining / Trading in Public Places) • Delegations • New policies to support local economic development (Business Improvement District Policy)
Funding
Funding Supported by: The introduction of a Specified Area Rate in the 2012 / 13 financial year to businesses in the Claremont town centre. Equates to approximately $60,000. Considerable human resource support through officer time
BAY VIEW TERRACE UPGRADE
Bay View Terrace – The Concept Shared Space Concept The project originated as a concept for the creation of a ‘high quality shared pedestrian / vehicle space’ in Bay View Terrace, Claremont. Key Objective To create a high quality, pedestrian orientated, public realm which accommodates the conflicting needs of pedestrians, retail outlets & vehicles to create a and flexible public realm.’
Bay View Terrace - Key Principles • •
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Pedestrians have first priority 3.0m min preferred pedestrian refuge each side Maintain on street parking numbers The proposal physically has to fit within the existing parameters Significantly improve amenity and quality of space
31 PARKING (ANGLE) BAYS ON BAY VIEW TCE
BAY VIEW TCE AND ST QUENTIN AVE
STIRLING HWY AND BAY VIEW TCE
Bay View Terrace Shared Space
Promotes TO traffic, not THROUGH traffic
Pedestrian friendly
Unique space – national context
Vibrant and highly activated setting
Shaded comfortable, welcoming
High quality retail environment
Flexible canvas for a variety of activities
Possible right turn off Stirling Highway
Simplifies heavy vehicle movements in the Terrace reducing danger to pedestrians and infrastructure
Bay View Terrace ‘before’
Car had priority Curbing Shops dissected by road
Bay View Terrace 
During construction
Bay View Terrace 
During construction
Bay View Terrace Complete
Bay View Terrace Opening
Bay View Terrace Summary
Council approved the concept on 16 August 2011 Council allocated $4m over 2 financial years for the BVT upgrade project. Had to be implemented within a working retail strip. Started June – finished September (two weeks late) Issues –
Speeding vehicles Some people already suggesting no cars Or at least no parking Getting the empty shops full Maintaining a high standard
taking downtown upmarket QUESTIONS?