Goode, Stephen & Ledger, Liz (8D)

taking downtown upmarket ICTC conference 2012 Presentation by Stephen Goode, CEO, Town of Claremont Liz Ledger, Manager Executive Support, Town of Claremont

Evolution “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.�

Charles Darwin

The Place - Claremont • •

Upmarket western suburb of Perth, WA The ‘heart’ = Claremont Town Centre • Recognised high street – Bay View Terrace (est. early 1900’s) • Claremont Quarter

Overview

Change Factors

Council’s response To reinstate the town centre as a interesting, pleasurable place, using place making principles.

How? •Create and foster partnerships •Re-design for functionality •Create a sense of place •Clear regulatory hurdles •Keep being responsive

Focus 1.

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Business Association Street & Laneway Activation Plan Regulation changes Funding Redevelopment of Bay View Terrace (BVT)

Business Association

Working with the local business representatives as a unified group with direction. Achieved through: •Listening •Sharing information •Sharing skills

Claremont Now VISION Claremont will be a premier place to shop, dine and be entertained, with thriving local businesses.

Street & Laneway Activation Research and the creation of thoughtful marketing strategies that activate spaces and encourage visitation:  Annual

baseline data Research  Festivals & Events  Public Art

Street & Laneway Activation

Street & Laneway Activation

Street & Laneway Activation Introduce a Public Art Policy and Plan

Regulation Changes • Changes to Local Laws (Alfresco Dining / Trading in Public Places) • Delegations • New policies to support local economic development (Business Improvement District Policy)

Funding

Funding Supported by: The introduction of a Specified Area Rate in the 2012 / 13 financial year to businesses in the Claremont town centre.

Equates to approximately $60,000.

Considerable human resource support through officer time

BAY VIEW TERRACE UPGRADE

Bay View Terrace – The Concept Shared Space Concept The project originated as a concept for the creation of a ‘high quality shared pedestrian / vehicle space’ in Bay View Terrace, Claremont.

Key Objective To create a high quality, pedestrian orientated, public realm which accommodates the conflicting needs of pedestrians, retail outlets & vehicles to create a and flexible public realm.’

Bay View Terrace - Key Principles • •

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Pedestrians have first priority 3.0m min preferred pedestrian refuge each side Maintain on street parking numbers The proposal physically has to fit within the existing parameters Significantly improve amenity and quality of space

31 PARKING (ANGLE) BAYS ON BAY VIEW TCE

BAY VIEW TCE AND ST QUENTIN AVE

STIRLING HWY AND BAY VIEW TCE

Bay View Terrace Shared Space 

Promotes TO traffic, not THROUGH traffic

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Pedestrian friendly

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Unique space – national context

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Vibrant and highly activated setting

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Shaded comfortable, welcoming

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High quality retail environment

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Flexible canvas for a variety of activities

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Possible right turn off Stirling Highway

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Simplifies heavy vehicle movements in the Terrace reducing danger to pedestrians and infrastructure

Bay View Terrace ‘before’   

Car had priority Curbing Shops dissected by road

Bay View Terrace 

During construction

Bay View Terrace 

During construction

Bay View Terrace Complete

Bay View Terrace Opening

Bay View Terrace Summary  

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Council approved the concept on 16 August 2011 Council allocated $4m over 2 financial years for the BVT upgrade project.

Had to be implemented within a working retail strip.

Started June – finished September (two weeks late) Issues –     

Speeding vehicles Some people already suggesting no cars Or at least no parking Getting the empty shops full Maintaining a high standard

taking downtown upmarket QUESTIONS?