SOCIAL BEHAVIOUR CHANGE KEVIN LUTEN ICTC CONFERENCE 2012
Can you successfully can design for human behaviour?
Too often behaviour design is overlooked.
50% of energy use in green homes
Just as often, behaviour change efforts rely on approaches that continually fail. FAIL STATES‌ Give them information Change their attitudes Scare them Give them incentives
SIMPLE. SOCIAL. FUN. SIMPLE
Tiny Steps Make It Easy to Do
SOCIAL
Behaviours Spread Change with Friends
FUN
Positive Reinforcement
Very Small Steps to Get Everyone Started So small you might laugh at it Specific and actionable Taking small steps (behaviour)… Changes how you feel Changes the environment around you Success builds confidence / self-efficacy Builds momentum – excitement for more
The ActiveSmart Design
Successful Design‌ Real Results
Successful Design‌ Real Results
SIMPLE. SOCIAL. FUN.
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