R T O R
G N
Go for a walk and get yourself in the flow again. Keep staring at the monitor and feel yourself running down the panic mode spiral. Grab a pen and let your inner thoughts and feelings drop on paper - to get empty filled up again with ideas.
DESIGN PROPOSAL
Rotring worldwide Technical drawing tools
ROBIN CALDERS
PRODUCT
ROTRING I wanna stimulate people’s creativity on as many areas as possible. Each craftmen should trust his tools and with the rotring x, i made it my mission to accomplish just that. I ‘ve looked for the perfect balance between function, form, use, material and production
Minimal Functional Timeless Ergonomic
PRODUCT
Rotring supplies technical drawing tools for the creative people among us. They are not the only ones on the market, apart from the many producers of pencils, pens, markers. Staedler and Pentel are one of their biggest competitors. Delivering a high quality product is a requirement where the weight, material, ergonomic shape and experience of the product is important. Since a few years the ecological footprint has also become an important factor!
Competence for perfection. When a creative idea is born, Rotring is never far away: in offices of architects, universities, schools and artist’s studios. The writing and drawing instruments with the red ring have technical precision and functionality. These products are designed in the best possible shape for the task in hand, without compromises. The feeling of putting an idea on paper with a rOtring you inspire yourself to do your best.
SHAPE
HERITAGE
IDENTITY
A minimalistic colors and
style with bright powerful elegance.
Legacy is truly important. Where do we come from and what’s our future? New technologies, novelty materials, streamlined efficient shapes all dictate a futuristic signature. Style and function must join and adhere traditional motives.
Architecten Ontwerper kunsteinaars Creatievelingen Bouwvakkers
FUNCTION
STYLUS
145
grip
GRIP
tip
CONNECTION
9
DOE NOG MEER , NOG GEMAKKELIJKER Creative on subject, paper and digital The Rotring X holds a clever tylus point which sits under the pushbutton and is easily too grab. Its entire case is made of metal including a non-slip area which enhances a perfect grip as well as an exact match between balance and weight enabling longterm use. The cushion lead mechanism 0.5 and 2mm sliding sleeve offer a feel of elevated writing and drawing comfort.
BLACK WHITE ALUMINIUM
FUCTION
USER think and create whenever inspiration takes them. Our creative tools are engineered with German precision ensuring premium performance. Technically advanced, precise and perfectly crafted professional products inspiring you to “create reality�. They design tools to enable people to think and create whenever inspiration takes them.
“I really believe we have to take inspirations from small things in life. Things around us. Simple things.�
PRODUCTION
HOW? Due to its three curved planes, we will need a rotation cutter. To connect, I opt not to use a screw thread but a smooth close fit joint. The inner mechanism easily fits the two universal thicknesses and can equally be used on other models. Having used a production process in line with Rotring’s own, it needs little adjustment to get implemented.
PRODUCTION
TOP SECTION
CONNECTION
BOTTOM SECTION
Robin Calders Product designer Vormgeving concept 2018 - 2019 www.behance.net/robincaldec795