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BA (Hons.) GRAPHIC DESIGN Module Code

OUGD30

Module Title

LEVEL

06

Semester Doc. Code

OUGD30

Brief/Session/Document Title Brief Back to the Future 30th Anniversary. You have been asked to produce and promote the package design for the upcoming release Back to the Future 30th Anniversary release. The packaging we require in this series will be aimed as a limited run, high end resolution. With this in mind, you are open to a wide budget to which we aim to see creative resolutions. Promotional material is essential to reinforce the communication and spread the message of this anticipated release. This should be achieving to promotional material relevant to your audience.

Background / Considerations Special edition packaging and the promotional material that will be required to inform your audience. Who is the market and what is the brands history? What is the overall goal of the new design project? What are you trying to communicate and why? Are you trying to sell more products or get awareness of your product / service? Do you want to completely reinvent yourself or are you simply updating your promotional material? What are your target market’s demographics & psychographics? I.e. the age, gender, income, tastes, views, attitudes, employment, geography, and lifestyle of those you want to reach. What copy needs to be included in the design? Who is providing the copy? What pictures / photographs / diagrams etc. need to be used? Who is providing these? What size is the design going to be? Where is it going to be printed / used? The web, business cards, stationery, on your car? What other information should you know in regards to specifications?

Mandatory Requirements

Deliverables Outer Package Special edition products Blu-ray Package Promotional Material

Studio Deadline

Module Deadline


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