06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Outcomes
Module Title
FINAL MAJOR PROJECT
1
FINAL MAJOR PROJECT STATEMENT OF INTENT Name: Richard Robinson Blog Address: http://r‐robinson0912fmp.blogspot.com/ Rationale
An exploration into branding and promotion for print with a focus on image driven solutions
Rationale: Mostly print however if applicable could be applied to screen and motion. I also want to touch on subjects such as high end print and crafting with specialist processes, embossing and foiling. I am interested in highly detailed work that seduces the eye with a strong use of vibrant colour with dark undertones. Like to explore various formats of stock to test and explore how format affects image. Aiming to really push my illustrative skills for my FMP and explore mixed media however the vast majority of my work will favour a digital painter style. Subjects / Themes
How branding relates to retail. Where can these products be found ‐ why are they there – audience. Where design sits within retail and it’s positioning within consumer desires. Design for various clients – small to large scale briefs Music and film industry and its audience (Past and present)
Themes Looking at highly detailed illustrative work that seduces the eye. Aiming to produce resolves that users would want to keep as a desirable piece of work. Cultural Styles past and present. How previous generations became seduced by products and how that can be applied and replicated today. Comic art and the various styles within graphic novels Who is my audience? The user, where they work, where they go to eat, where do they