201 3 Official Marketing Guide
Property of Lawson Media and Publishing. Copyright 201 3. All Rights Reserved. Intellectual property of Robert Lawson.
Magazines
Lawson Media and Publishing distributes thousands of magazines per month in Southern Minnesota and the Twin Cities. Our publications include Slanted Magazine Southern MInnesota Arts and Culture, The Paper of Southeastern Minnesota and Mill City Grind: Twin Cities Hip Hop. Request a media kit today! 61 2-460-5851 .
Print Media Dead? Hardly. The proof is in the pudding. Lawson Media and Publishing has grown its print media products and services in marketing and community journalism from the ground up in a grassroots fashion by staying committed to great design, interesting content and engagement with the communities we serve. Our core business model and philosophy is about engaging, connecting, organizing, developing and maintaining communites. Print media is a vital tool for precise marketing of goods and services in a tangible manner. It also engages a wide variety of your target audience, spreads to more readers per single copy and gets word-of-mouth started. Don't replace print with digital or vice versa. Simply strategize your media campaign. Or let us help you.
Sample from Slanted Mag: Rates Match Mill City Grind: Twin Cities Hip Hop and The Paper of Southeastern Minnesota
Rates also apply to Mill City Grind: Twin Cities Hip Hop Culture and The Paper of Southeastern Minnesota. 201 3 Display Advertising
The Paper of Southeastern Minnesota is a community magazine that covers interesting people, places and things happening in communities in Southeastern Minnesota along the Hwy. 1 4 and I-90 Corridors: Waseca, Owatonna, Rochester, Albert Lea and Austin, where the magazine is distributed.
Mill City Grind: Twin Cities Hip Hop Culture
Twin Cities Metro Area Est. Population: 3.8 m
Website, Mobile Site, Mobile App and Print Magazine Under Construction and in Development. Check back for more details! Twin Cities Hip Hop Culture: Lifestyle, Cadence, Style, Swagger, Music, Dancing, Art, Poetry, Local and Statewide!
The twin cities are a mecca for creative talent. Outside New York, the twin cities have more theaters than any metro in the U.S. Also home to Rhymesayers Entertainment and The Artist Formerly Known As Prince.
We Cover: Community Events College Athletics Amateur Athletics Art/Culture News Food/Drink Environment Business/Economy Submitted Content
Banner Ad Printing and Advertising & Marketing Plans with Vinyl Banners
2'x8'
Let us design your banner or submit your own artwork. We can come up with marketing packages to help you utilize your fresh new vinyl banner sign. Call us at 61 2-460-5851 .
Marketing Packages: Simple Sign Package
Vinyl Banner Sign - $60 each Design Charges - $30 per hour
Sign plus print
Vinyl Banner Sign - $60 each Banner Ad in Slanted Mag - $1 200/year
Sign plus print and digital
Vinyl Banner Sign - $60 each Banner Ad in Slanted Mag - $1 200/year Text, Square or Banner Ad in 3 online newspapers and Slanted Mag website (mobile versions included) - $1 ,080-2,520 per year.
Deluxe Banner Package with Event Exposure Vinyl Banner Sign - $50 each, free design Banner Ad in Slanted Mag - $1 ,000/year Square Text, Square or Banner Ad in 3 online newspapers and Slanted Mag website (mobile included) - $1 ,080-2,520 per year. Vinyl Banner hung at Mankato Event Center exposing brand and awareness to thousands - $1 ,000/year Marketing Booth Rental at next ten events - $250 NEED A CUSTOM SIZE OR PROJECT? Call 61 2-460-5851
Lawson Media and Publishing 322 S. Minnesota Ave St. Peter, MN 56082 (61 2) 460-5851 PO Box 721 Mankato, MN 56002-721 lawsonmediapub@gmail.com lawsonmediapub.com facebook.com/LawsonMediaPub youtube.com/lawsonmediapub Skype - lmprob
Our Publications: PRINT -Slanted Magazine Southern Minnesota Arts and Culture -The Paper of Southeastern Minnesota -Mill City Grind: MN Hip Hop Culture WEB -Slanted Mag Online/E-Edition -The Paper Online/E-Edition -Independent Forum Review -Mankato Gazette -Owatonna Chronicle -Downtown Rochester News -My Music Local
Lawson Media and The World Wide Web
Conception | Design | Hosting | Content Management | Graphics
Websites by Lawson Media and Publishing
Slanted Mag Online *Digital Magazine and Website *Southern MN Arts & Culture *Mobile Format *Facebook Page The Paper of Southeastern MN Digital *Digital Magazine & Website *Community Events, People, Places *Mobile Format *Facebook Page Mill City Grind Online *Digital Magazine and Website *Southern MN Arts & Culture *Mobile Format *Facebook Page Independent Forum Review (IFR) *News, Information and Entertainment Website with National/World/Local Focus My Music Local *Digital Music Store The Drug War Times *Journalism & Research on Drugs Worldwide My Food-Local *Food & Drink-Related Website
Lawson Media is at the forefront of website development, design and deployment. LMP can create web projects from start to finish, with available services for all angles of production: usability testing, design, conception, troubleshooting, hosting, content management, graphics/multimedia, marketing, editing (style, grammar, punctuation, spelling, etc.) and more! LMP is also a leader in local and national digital journalism and media. If you're trying to attract more people with digital strategy, we can help! Marketing/Advertising Prices and Strategies
Slanted Mag Online *Text Ads $1 0/month (limited to 50 words) *Small display ads -Square: $1 5/month (.50/day) -Rectangle $20/month (.66/day) *Large Dispay Ads w/ Link -Square $30/month -Banner/Skyscraper $60/month *Social Media Promos $3/month *E-Commerce Widgets - Call for detail The Paper of Southeastern MN Digital *Print Ads Appear in Digital Edition Mill City Grind Online *Call for details Independent Forum Review (IFR) *Call for details My Music Local *Display Ads *Sell Music, Videos, Merchandise *Blogs, Internet Radio, Etc. *Call for details The Drug War Times *Call for details My Food-Local *Call for details
Custom Website Design Lawson Media and Publishing can create your website with your brand and standards in mind. We also value the user, or your customers, audience, etc. Usability standards are important for any website. From themes to Cascading Style Sheets (CSS), or the new developments in HTML 5 and the mobile web, LMP can get results to fit your needs. LMP uses several of the best web tools available to create custom solutions for our customers and clients. If you're in business, then you know there is a need now more than ever to go digital and pull customers from every possible direction to compete in today's competitive marketplace. This is particularly true for small businesses and startups. The good news is LMP is well connected to developer communities online and off to come up with stunning solutions. If you have an idea, we can come with plans for creating it. Content Management Solutions
LMP can give you the tools and permissions as an administrator to handle the functions of your website yourself or we can manage the content for you. It will depend on your budget, your timeframe and your level of web development skills. It also will depend upon the complexity of the site and the tools used to build it. Website development for custom packages typically start at $40 per hour. We also have package rates for basic and advanced sites. A basic site runs between $300 and $500 dollars and is generally 1 to 3 pages. Advanced sites with 5-1 0 pages run approximately $600 to $2,000. Sites with greater complexity or specialized code, programming or scripting are billed hourly. Hosting
Website hosting is neccesary for getting your site online using a computer server. We work with large server networks. Hosting is relatively inexpensive. $20 plus $1 0 per month (approximately) in hosting fees and a domain name is all that is required. This can be paid annually. Content Production, Creation, Conception, Correction
LMP is a media and publishing company. This means we will be able to help you with developing content on every level, from conception to completion. We can write content, edit for copy, grammar, punctuation, spelling, style, format, etc. We can supply photos, artwork and logos. Call for details. Usability Standards and Testing
Usability is one of the most important aspects of websites, especially because users generally exercise other options if they can't find what they are looking for almost instantly. Call for details. Search Engine Optimization and Marketing
We will help you get noticed on search engines and other web crawling services and directories. Social Media and Marketing
Go social and get noticed. Become part of a community. Email Setup
Setup email with your domain name and create employee email addresses. Plugins, Themes, Custom Tools, Widgets, Etc.
Call for details.
E足Commerce Ebay Store Management
Amazon/Buy.com
Lawson Media has the knowledge, expertise and comittment to help you succeed at e-commerce locally, nationally and even globally through our eBay store and widgets. We can help with inventory management, selling and promotion of products on the eBay platform.
Amazon and Buy.com are two examples of sites that help businesses succeed in the online space. LMP can help you get your products listed on sites like this and become power sellers of your products and/or services. We will help you manage your inventory, sell and promote your products.
Mankato Gazette
Owatonna Chronicle
LMP Digital Stores
LMP runs several digital stores including the following:
- IFR Classies - My Music Local - Community Stores - eBay/other widgets on our websites.
Online Newspapers and Tourism Guides Downtown Rochester News
Obituaries: $25 Order print photos: $2/photo Online Ads: - Text Ad $2/day - Square Ad $3/day - Banner Ad $6/day
Obituaries: $25 Order print photos: $2/photo Online Ads: - Text Ad $2/day - Square Ad $3/day - Banner Ad $6/day
Obituaries: $25 Order print photos: $2/photo Online Ads: - Text Ad $2/day - Square Ad $3/day - Banner Ad $6/day
Create and upload your own ad right on our site: www.mankatogazette.com
Create and upload your own ad right on our site: www.owatonnachronicle.tk
Create and upload your own ad right on our site: www.dtrochesternews.tk
Social Media Promotion of Products Selling on Our Sites/Digital Stores
Facebook Pages
Every one of our media properties is accompanied by a Facebook page and usually a YouTube page as well. Promote your ecommerce products/services on social media. We can help you manage these campaigns. Get your products posted on our social pages and gain local awareness, or even national awareness for your business!
Search Results
Getting noticed in search results can be tricky with all of the competition on the Internet, but LMP has the right strategies and keyword tactics to help optimize your sites, products, etc. for online shopping results and other sites that will help you get noticed and sell more products and services to potential customers and buyers. Get in touch today!
Mobile Media and Publishing Solutions
Other Mobile Sites/Apps Mill City Grind Mobile - Coming Soon Digital Paper - Coupons, Multimedia, Food/Drink My Music Local - Digital Music Store Online Newspapers - Mobile Formatted Online Tourism Guides - Mobile Formatted IFR Mobile Drug War Times Mobile
Custom App Development
LMP will work with select businesses on developing apps and mobile sites that fit their needs. Mobile computing on devices like smart phones, PDAs, tablets, e-readers and other devices is quickly becoming one of the largest emerging markets in the tech industry as well as in marketing and media. Let us help you develop an app or site that makes best use of these devices that your customers use daily.
Events & Guerilla Marketing Event Promotion & Booking
Lawson Media and Publishing will help you plan your next event, concert or party. LMP manages the Mankato Event Center. LMP also books a wide array of talent from artists across the spectrum to turn your event into a night to remember! Artists that work with LMP can expect to receive unprecendented support with booking and with promotion across all of our media products. Let us handle your shows for you. We book. We promote. We market and advertise. You play. You practice. You create. Call LMP to book your special event today!
Guerilla Marketing
Guerilla marketing is a modern form of marketing and advertising that involves doing the unexpected to get people to remember your business and what products/services your business has to offer. LMP will help you plan your effort to get everyone talking about that special moment that was planned by so-and-so.... Let that so-and-so be you! We will help you plan your campaign and come up with ideas that are tailored to fit your particular business, customer base and community. Most importantly, we will make it fun!
Audio, Video and Multimedia Lawson Media Video production Distribtion Packaging Sharing Editing Audio Production Graphic Design
Custom YouTube Channels for all of our brands including magazines, websites and mobile content. Advertising Available for Sponsors. 61 2-460-5851 lawsonmediapub.com lawsonmediapub@gmail.com Our filmed events appear on public access television, social media and other outlets!
Multifunctional Cross足Platform
Produce | Package | Share | Market | Distribute | Create | Enjoy From Start to Finish, Lawson Media can create, share, promote, edit, plan and execute a well thought out video, audio or multimedia package. Whether you are looking to advertise, create your own production or find channels to get your multimedia content found, we can help. From streaming to dreaming, we got you covered. Need a photographer? No problem! Need an audio engineer or producer? No problem! Need to distribute your music, video, commercial or other production? We can help.