BUTTER
BUTTER
BUTTER
BUTTER
Cream Cream Cream Cream New York City
BUTTER
BUTTER
Cream Cream New York City
New York City
BUTTER
BUTTER
Cream Cream New York City
New York City
BUTTER
BUTTER
Cream Cream BUTTER New York City
New York City
Cream ream New York City
Buttercream Cupcakes Create the branding for a novaly cupcake shop based in New York City. The aim to create an engaging and novalty form of packaging and distribution for the busniess sector of New York as well as for the general public. Created a Brand Logo that can be transfered onto the varying amount of products, wanted it to be engaging, fun and colourful.
Robyn Russell BA Graphic Design Product/Range/Distribution
Vanilla
Strawberry
Vanilla
Strawberry
Vanilla
Strawberry
Vanil Or
la Mixed Ber ry
reo
Vanilla
Strawberry
Vanilla
Raspberry
Oreo Vanilla
Raspberry
Vanilla
Strawberry
Vanilla
Mixed Berry Vanilla
Blueberry
Raspberr
Raspberry Dark Chocolate
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Cream ream New York City
Coffee
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Cream ream New York City
Hot Chococalte
Dark Choc
y
olate
Vanilla
Blueberry
BUTTER
BUTTER
Cream ream
Cream ream
Cappuccino
Tea
New York City
BUTTER
Cream ream New York City
New York City
Hot Chococalte
Buttercream Cupcakes As well as creating a logo, needed to create a range of flavored logos to represent that variety of choice given to the consumer. Created a drink Sachet that would form part of the product, with a range of different flavors to appeal to a wider market.
Robyn Russell BA Graphic Design Product/Range/Distribution
2
Vanilla
Raspberry
Vanilla
Strawberry
Raspberry Dark Chocolate
C
Buttercream Cupcakes Product & Distribution - Carrying Cup, range of different labels to represent different flavors. Products breaks down into 4 parts; Cupcake, Cup, Coffee Sachet and Napkin. Each has arange to match the packaging and flavor.
Robyn Russell BA Graphic Design Product/Range/Distribution
3
Buttercream Cupcakes Product - Packaging for carry cup. Contains the cup, and small takeaway menu. As well as information about how to use the cup in an appropriate way. Range of different scales and colours for the packaging to make is avaliable for larger orders.
Robyn Russell BA Graphic Design Product/Range/Distribution
4
Ne
Yo rk Cit y
wY ork
B
C re U T T E R a m
C B r e UTT a mER Ne w
Cit y
C
New
York Ci
ty
CrBeUTTER am
New
York
City
CrBeUTTER am
C
Buttercream Cupcakes Range of distribution for carrying cases for cupcakes. Ranges from 1 to 6. Each avaliable for delivery. Also comes in a range of colours.
Robyn Russell BA Graphic Design Product/Range/Distribution
5
Flavours
Price
Flavours
Price
1.
Vanilla
$14.00
10.
Vanilla & Blueberry
$17.00
16.
Cookies & Cream
$18.00
2.
Milk Chocolate
$14.00
11.
17.
Oreo
$18.00
Dark Chocolate
Dark Chocolate & Raspberry
$17.00
$14.00
18.
Malteser
$18.00
White Chocolate
$14.00
12.
White Chocolate & Milk Chocolate
Banoffee
$18.00
$14.00
19. 20.
Honey Comb
$18.00
Vanilla & Milk Chocolate
$14.00
Vanilla, Milk Chocolate & Raspberry
$17.00
Vanilla, Milk chocolate & Raspberry
$17.00
Vanilla & Raspberry
$17.00
8.
Vanilla & Strawberry
$17.00
9.
Vanilla & Bananna
$17.00
Btwo UY
14.
Fra nkli
na rd
ST
Wh
ite
T
Fra nkli
Wh
ite
T
ST
Fra nkli
nS
T
Leo
na rd
FREE
22.
Brownie & Raspberry
$19.00
23.
Ginger
$20.00
Buttercream
ST
nS
Leo na rd
get one
$19.00
get one
FREE
Add a hot drink sachet for an extra $3 choose from; Coffee, Cappuccino, Hot Chocolate and Tea.
nS
Leo
Peanut Butter & Milk Chocolate 21.
Bone UY
ST
78 Franklin Street, New York, NY, 10013-3449 (212) 647-9960
www.buttercreamnyc.com
ST
We are an inventive bakery taking your everyday cupake to the next level. We offer a variety of cupcake toppings from your normal buttercream & vanilla to the outrageous peanut butter and chocolate experience. All our cupcakes are made in store, so we guarentee freshness and a smiling face!
New York City
7.
y
13.
Bro ad wa
6.
$17.00
et
5.
Vanilla & Mixed Berry
hS tre
4.
Ch urc
3.
Cream ream
Price
BUTTER
Flavours
Buttercream Cupcakes Product - Small take away menu that goes with the packaging, outlines products as well as offering a promotional deal for consumers to entice old customers back and new customers in. Addintional information about Website to point out devlivery.
Robyn Russell BA Graphic Design Product/Range/Distribution
6
Buttercream Cupcakes Product - Screen based media,Website online to advertise the brand as well as functioning for the main point of delivery. Delivery to busniesses is quite important, needed to outline how it can happen via the website.
Robyn Russell BA Graphic Design Product/Range/Distribution
7
Buttercream Cupcakes Products - Range of proposed products, a loyalty card avaliable in a range of different colours. Corporate Stationary for the business side. The proposed graphic look for the shop window.
Robyn Russell BA Graphic Design Product/Range/Distribution
8