Crabtree - Property Lawyers Branding and Logo Design
The brief was to create a logo and brand identity for Crabtree - Property Lawyers. The general idea was to create something that was ‘young, classy and modern’. Taking this on board, the designs are focused on creating quite a simplistic logo that can be transfered easily across all products, and using appropriate type that would signify young but classy,
Crabtree - Property Lawyers Branding and Logo Design
Firstly, I created two sepearte logo’s that work in different
This design is focused on the classy and modern element, creating a
Paired with the sans serif font, the contrast works to create a
ways.
striking logo that would work well across all medium. The main aim was
visual balance with the detailed logo and simplistic type.
I started by creating a logo that was inspired by the name
to have a simple shape with delicate detail inside, creating a logo with
itself, crabtree.
some semblance of texture to it.
The logo has potential to be used on it’s own and used to create a pattern.
Crabtree - Property Lawyers Branding and Logo Design
Secondly, I took a different take on the theme of being a
The whole design has taken on the modern and young element,
Again, the type is paired with the sans serif font, using it this
‘young, classy and modern’ company. Focusing on using a
making it fun, With the structured pattern creating a level of class and
time to create visual definition and bring the brand together.
classy and modern font, helvetica neue, to create a patterned
‘edginess’ that would resonate throughout a young company.
The pattern used within the type can be used across the
logo that would be striking and have potential for multi-media
promotional material, creating a range of varied visuals that
uses.
will resonate the brand.
Crabtree - Property Lawyers Branding and Logo Design
S tat i o n a ry
Taking the first logo design i have transfered this onto a mocked
Taking the logo I have created a pattern with it and used it as a visual
up version of the business card and letterhead.
backdrop for the letterhead, this is to show the potential with which the logo could be used across a range of stationary.
Crabtree - Property Lawyers Branding and Logo Design
S tat i o n a ry
Again, taking the second logo I have transfered it onto the
By taking the pattern within the logo, it can quite easily be transfered
appropriate stationary. This time utalising the pattern used
across a range of media within the brand so that their is a level of
within the logo to create a brand image.
consistency across all the promotional material. As it’s a versatile pattern the opportunities to use it are varied.