When starting up a new company, there are three essentials that the business needs for visibility: a trademarked logo, a website, and a domain name that matches the brand.
Business Logo
The logo is the picture customers and clients use to remember the brand and what it represents. This needs to be unique to the business and should be trademarked to protect others from using it as their own.
The logo is what introduces people to the company and should create a positive impression in their minds. It represents the company’s values and purpose, so the design and colors should reflect those things.
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