ALUMNI MARK - LOOK & FEEL: • VIBRANT, ENERGETIC, FUN, ENGAGING • THEME: RETRO, COLLEGIAL • BALANCE BETWEEN YOUNG AND OLD • AUDIENCE: YOUNG PROFESSIONALS - 20-40 YRS • CLASSY BUT FUN
ALUMNI MARK - GOALS: • TO RE-USE EACH YEAR (TIMELESS) • INVITE ALUMNI TO EVENT - CREATE EXCITEMENT • ONE COLOUR LOGO / TYPE BASED - POSSIBLY 3-4 COLOUR OPTIONS USED FOR DIFFERENT MEDIA • MEDIA USES: ON WEBSITE, EMAILS, INVITES, BANNERS, T-SHIRTS, POSTERS, MAG ADS, ETC.
PURPOSE OF EVENT: • TO BUILD COMMUNITY • OPPORTUNITY TO IDENTIFY THEMSELVES AS TWU ALUMNI • MEANINGFUL INTERACTION & CONNECTION
CONTENTS: • MOOD BOARDS • COLOUR PALETTES • INSPIRATION • LOGO OPTIONS
MOOD BOARDS
COLLEGIAL WHERE BOW-TIES, TWEED AND DUSTY BOOKS COLLIDE .................................................
RETRO VINTAGE BRINGING BACK THE STYLE ..................................................
BRIGHTS & NEONS IT'S PARTY TIME! .........................................................
COLOUR PALETTES
collegial - Colour Palette 1
Retro - Colour Palette 2
bright - colour palette 3
twu colours
INSPIRATION
LOGO OPTIONS
twu
alumni weekend 2013
OPTION 1
twu
twu
alumni
alumni
2 013
201 3
weekend
twu
weekend
twu
alumni
alumni
2 013
201 3
weekend
weekend
bright - colour palette 3
trinity western
ALUMNI WEEKEND -2013-
OPTION 2
trinity western
trinity western
ALUMNI
ALUMNI
WEEKEND
WEEKEND
-2013-
-2013-
trinity western
trinity western
ALUMNI
ALUMNI
WEEKEND
WEEKEND
-2013-
-2013-
collegial - Colour Palette 1
TWU
A L U MN I
weekend -2013-
OPTION 3
TWU
TWU
ALUM N I
ALUM NI
-2013-
-2013-
weekend
TWU
ALUM N I
weekend -2013-
weekend
TWU
ALUM NI
weekend -2013-
Retro - Colour Palette 2
twu
i n m alu d n e k e w e 3 1 0 2
OPTION 4
twu
a
i n m lu
d n e k w e e 13
20
twu
i n m u al n d e k e e w 2013
twu
i n m u al n d e k e e w 2013
twu
i n m alu d e n k e e w 2013
bright - colour palette 3
twu
i n m u l a d n e k w e e 13 20
OPTION 5
twu
i n m u al e n d
twu
i n m u al d n e k w e e 13
w e e k1 3 20
20
twu
i n m u al e n d w e e k1 3 20
collegial - Colour Palette 1
trinity western
twu
TWU
ALUMNI
alumni weekend
ALUMNI
weekend
WEEKEND
2013
-2013-
-2013-
1.
2.
3.
twu
i n m u al e n d
twu
i n m u al n d
w e e k1 3 20
e k e e w 2013
4.
5.