2024 MEMBER ADVERTISING OPTIONS
Leverage your Greater Rochester Chamber membership to connect to other businesses and customers in Greater Rochester, NY
Introduction & Audience Overview ............................................................ 2 Dedicated Email ....................................................................................................... 3 Highlighted Members Email ............................................................................ 4 Monthly Voice of Business Sponsorship .................................................. 5 Weekly Voice of Business Sponsorship .................................................... 6 Sponsored Social ...................................................................................................... 7 Website Homepage Banner ............................................................................ 9 Website Directory Banner ................................................................................. 10 Voice of Business Blog Post ............................................................................. 11 Member Showcase ................................................................................................. 12 Ad Bundle: Kickstarter .......................................................................................... 14 Ad Bundle: The Essentials .................................................................................. 15 Ad Bundle: The Kitchen Sink ............................................................................ 16 Ad Bundle: Webmaster ........................................................................................ 17
Table of Contents
AUDIENCE OVERVIEW & DEMOGRAPHICS
Greater Rochester Chamber's member advertising services offer you the opportunity to connect with top business leaders and decision-makers in the Greater Rochester region. Our products connect you with CEOs, decision makers, HR professionals, and other top business contacts.
30,000+ COMBINED SOCIAL FOLLOWERS
13,800+
(users who are opted in to receive messages and offers from Greater Rochester Chamber members)
18,500+ VOICE OF BUSINESS NEWSLETTER SUBSCRIBERS
30,000+ WEBSITE VISITORS DURING Q2 2023
Get in contact with the customers and partners you need to move the needle for your business.
MEMBER MARKETING SUBSCRIBERS INDUSTRY BREAKDOWN Professional, Scientific, and Technical Services 21% Manufacturing 14% Construction & Real Estate 11% Finance and Insurance 8% Educational Services & Information 7% Retail, Accommodations, and Food Services 7% Healthcare 6% Transportation, Warehousing, and Wholesale Trade 6% Religious, Grantmaking, Civic, and Professional Organizations 6% Business Support Services and Public Administration 5% Other (Personal Services, Agriculture, Utilities) 4%
DEDICATED EMAIL
Have complete control and customize your message.
From subject line to finish, our Dedicated Emails are all about sharing whatever message you would like to convey to our nearly 20,000 business contacts. Please note that demand for dedicated emails is extremely high and dates typically book several months in advance.
DETAILS
Sent: Each Thursday
Reach: 13,800+ contacts
SPECS & METRICS
HTML with images globally hosted, or combination of text & images.
25% open rate, on average in mid-2023
NEW FOR 2024:
ADD ON A HIGHLIGHTED MEMBERS EMAIL FOR A REDUCED COST
When booking a dedicated email, get $50 off your purchase of a Highlighted Members email!
Keep your brand top of mind for our members by spreading your messaging between products.
Pricing by Member Tier Basic $650 Business Builder $625 Corporate $600 Partner $550
EXAMPLE
** limit one email per month per member 3
HIGHLIGHTED MEMBERS EMAIL
Join up to 4 other members in our monthly member spotlight, sent out the first Monday of each month. This is an affordable way to get noticed.
Placement by book date.
DETAILS
Sent: First Monday of each month
Reach: 13,400+ contacts
650x650 pixels image and link.
More examples available upon request.
Pricing by Member Tier Basic $400 Business Builder $375 Corporate $350 Partner $300
SPECS
EXAMPLE
4
MONTHLY VOICE OF BUSINESS SPONSOR
Headline our most popular weekly email.
Place a banner ad at the top of our highest-performing email, the Voice of Business Weekly. Whether you want to run the same ad all calendar month or switch it up every week, it’s up to you how to use this exclusive spot.
DETAILS
Sent: Each Tuesday
Reach: 18,500+ contacts
EXAMPLE
More examples available upon request.
SPECS
650 x 250 pixel high-res image & link.
Pricing by Member Tier Basic $800 Business Builder $775 Corporate $750 Partner $700
5
WEEKLY VOICE OF BUSINESS BANNER
Appear in our most popular weekly email.
A more affordable and flexible option to showcase your business in our most popular weekly email, with more freedom for limited runs but the same great reach to Greater Rochester Chamber members and nonmembers alike.
SPECS
650 x 250 pixel high-res image & link.
DETAILS
Sent: Each Tuesday Reach: 18,500+ contacts
We take our marketing efforts seriously to connect with the local audience for our Leadership Breakfast. We are delighted by the results of the Greater Rochester Chamber campaigns and that's why we are repeat customers. The team is collaborative on the creative and the advertising has captured their members’ attention, which resulted in engagement and registrations for the Roberts Wesleyan University Leadership Breakfast events.
Donna McLaren Assoc. VP, Brand & Marketing Communications, CMO Roberts Wesleyan University
Pricing by Member Tier Basic $350 Business Builder $325 Corporate $300 Partner $250 6
“Finding effective ways to advertise to local businesses in Rochester is a struggle with many options that are not viable. The Greater Rochester Chamber of Commerce member advertising program allows us to implement an effective B2B campaign in a truly cost effective way. From Single Message Emails to Email Banner Ads to Social Media posts, we are able to ensure we are reaching the audience that we want, and in all the places they are viewing. For any businesses who struggle with B2B options in Rochester, this is a great solution that has yielded great results and ROI for us personally and we are truly happy with the results.”
Samantha Knataitis Field Marketing Specialist Spectrum Reach
SPONSORED SOCIAL POSTS
Get your message out on our X (Twitter), LinkedIn, Facebook, and Instagram accounts. Get retweeted, liked, and shared from the power of our influential social platforms.
SPECS
1080x1080px and 1600x900px images/videos preferred and copy for caption including links (must be limited to 280 characters for X (Twitter)). Can add Instagram accounts as co-author if requested.
EXAMPLES
DETAILS
Sent: Each Wednesday, or on any other day as requested
Reach: 30,000+ combined followers
Pricing by Tier Basic $400 Business Builder $300 Corporate $250 Partner $200
8
WEBSITE HOMEPAGE BANNER
Front and center, make your mark on our website.
Place a banner ad right in the middle of the homepage of our newly redesigned website.
DETAILS
Duration: Quarterly (two quarters max annually, nonconsecutively)
1200 x 300 px high-res image and link.
EXAMPLE
8,000+ unique visitors per quarter
SPECS
9
Pricing by Member Tier Basic $1,500 Business Builder $1,375 Corporate $1,250 Partner $1.000
WEBSITE DIRECTORY BANNER
Showcase yourself to members looking for connections.
Place a banner ad at the top of our member directory to get seen by members who are already looking for other member companies, or anybody else looking for Greater Rochester Chamber members.
DETAILS
Duration: Quarterly (two quarters max annually, nonconsecutively)
SPECS
1200 x 175 px high-res image and link.
EXAMPLE
Basic $1,250 Business
Corporate
Partner
10
Pricing by Member Tier
Builder $1,125
$1,000
$750
VOICE OF BUSINESS BLOG POST
Reach our audience and share long-form content to get your message across and build thought leadership for your industry.
DETAILS
SPECS
Title: Maximum 15 words
Body: Minimum 300 words, maximum 1,000 words. Include up to 5 pictures or video embeds.
EXAMPLES
Examples can be found online on our blog archive at GreaterRochesterChamber.com /about-us/news/blog
Pricing by Member Tier Basic $500 Business Builder $400 Corporate 4 free then $300 each Partner 6 free then $300 each 11
MEMBER SHOWCASE
Interested in marketing your products and services via a pre-recorded promo video to Greater Rochester Chamber 1,300+ member organizations?
Greater Rochester Chamber gives you the opportunity to position your company in front of leading business executives. It’s an ideal environment to help our members showcase their products and services, especially in this digital age.
Take advantage of this members-only perk to showcase your products and services to 1,300+ Greater Rochester Chamber member organizations with close to 150,000 individuals within that membership.
SPECS
Provide us with a prerecorded video up to 10 minutes long, mp4 format
DETAILS
Duration: Your pre-recorded promo video will be available to Greater Rochester Chamber members for 30 days on the website with social media promos prompting members to tune in and watch.
12
Pricing by Member Tier Basic $650 Business Builder $625 Corporate $575 Partner $525
EXAMPLE
ADVERTISING BUNDLES
Our ad bundles provide you the biggest bang for your buck. We put together our most popular ad products to help you leverage your resources to connect to success, and offered them at a 20% discount for bulk purchasing.
Each ad bundle was designed with complimentary products that will build upon each other to create a cohesive campaign. The products in each bundle can be used to create a slow-burn campaign spaced out over time to keep customers thinking about you or used in close proximity to each other to make a big promotional splash. You have the flexibility to decide when and how to distribute your ads and control exactly what the message you're sending is – we just make sure people hear it.
Our team designed the bundles to complement each other and provide value to members of all sizes, with pricing options for any budget.
AD BUNDLE: KICKSTARTER
This ad bundle gives you just what you need at a low, discounted price. Reach our 30,000 social media followers with sponsored social posts and then reach nearly 20,000 additional users with an inclusion in our most popular email, the Voice of Business Weekly, sent out every Tuesday to Greater Rochester business leaders from every industry.
AFTER 20% DISCOUNT Basic $600 Business Builder $500 Corporate $440 Partner $360
+
14
Sponsored Social Weekly Voice of Business Sponsorship PRICING BY MEMBER TIER
INCLUDED
AD BUNDLE: THE ESSENTIALS
Access every type of messaging we offer at a discounted rate, with placement on social media to our combined 30,000 followers, inclusion in our most popular Voice of Business Newsletter business leaders weekly, and a Dedicated Email (all to yourself) sent to member and non-member business contacts on a Thursday of your choice. With this, you get every opportunity to catch the eye of your next customer.
AFTER 20% DISCOUNT Basic $1,120 Business Builder $1,000 Corporate $920 Partner $800
INCLUDED Sponsored Social Dedicated Email Weekly Voice of Business Sponsorship
BY
PRICING
MEMBER TIER
AD BUNDLE: THE KITCHEN SINK
You get everything but the kitchen sink in this bundle – one of all our classic member marketing products. Take the Essentials Bundle and make it that much better with the addition of our monthly Highlighted Members email and an entire month in our Voice of Business Newsletter at a discounted rate. The Essentials Plus bundle gives you the chance to make your point and reinforce the message with a schedule of your choosing.
AFTER 20% DISCOUNT Basic $1,760 Business Builder $1,620 Corporate $1,520 Partner $1,360
INCLUDED Highlighted Members Dedicated Email Sponsored Social Monthly Voice of Business Sponsorship PRICING BY MEMBER TIER
AD BUNDLE: WEBMASTER
Take your business to new places with this bundle that includes a directory banner on GreaterRochesterChamber.com, one of our newest ad products that allows you to position your business in front of 10,000 monthly visitors in Greater Rochester and surrounding areas. With this bundle, you can reap the benefits of our email marketing campaigns as well in all the right ways.
AFTER 18% DISCOUNT Basic $2,440 Business Builder $2,280 Corporate $2,120 Partner $1,800
INCLUDED Dedicated Email Monthly Voice of Business Sponsorship Highlighted Members Directory Banner PRICING BY MEMBER TIER
We request that all cancellation or rescheduling requests be made at least one month prior to the send date of this ad. Otherwise, full payment will be due regardless of distribution.
Greater Rochester Chamber will ensure that all sponsored content is properly disclosed and reserves the right to refuse to distribute content at the discretion of its leadership team.
If you are not receiving Greater Rochester Chamber email communications, please email Kevin.Donahue@GreaterRochesterChamber.com.
Advertising@GreaterRochesterChamber.com Please contact for availability and to book your spots today!
date.
CONNECT
Payment is required before ad run
TO SUCCESS
GreaterRochesterChamber.com
