February 2014 by Rochester Woman Magazine

february 2014

resolve: pt 4 What Every Mother Needs to Know

a heart of gold

go red

circle of red chair Sandy parker

Live a Healthier Life

Heart & Soul

The Holland Sisters Share Life and Laughter

f o r a l l t h e t h i n g s t h at yo u a r e . . . r o c h e s t e r w o m a n

rochesterWomanMag.com :: february 2014

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PLATTER CHATTER: Beehive Brew Pub

FASHION FORWARD: Wardrobe Rut?

IN HER OWN WORDS

FOR A GOOD CAUSE

LOCAL BUSINESS MATTERS: Balsam Bagels

RESOLVE PART IV: Teen Dating Violence

57 50

HEART HEALTHY 24 COVER STORY: Heart & Soul

FABULOUS FINDS: Artistix 30 LEADING WOMAN: A Heart of Gold

MENOPAUSE MINUTE 34 WISDOM IN A TRAFFIC JAM

QUEEN OF ARTS 38

FITNESS: Exercise Boosts Brain Power

RW INSPIRES 43

CALENDAR OF EVENTS 46

SPECIAL FEATURE: Dr. Leila Kirdani

TIPS FOR WOMEN: Hate That Muffin Top?

OUR TEAM...

LETTER FROM THE PUBLISHERS of the many faces. Read more about the campaign on page [24] and be sure to wear red all this month and join the thousands of women who have united to help bring the message home to women everywhere.

A sister is a gift to the heart, a friend to the spirit, a golden thread to the meaning of life. ~Isadora James Those of us lucky enough to have sisters understand the special bond shared between two siblings of the same sex. No matter what we do, where we go, or how we act, they will always be our biggest supporter and our worst critic. Sisters are the ones we share our triumphs, sorrows and deepest secrets with. They are the first person we call, whether we’re delivering good news, bad news or we need bail money. They are the one person in our life with whom we can just be ourselves. Our cover women are the complete definition of sisterhood. Just spend a few moments with 13 WHAM’s Norma Holland and her sister Andrea and you can feel the love and support, well and the teasing nature that they have for one another. That love and respect was nurtured by their parents, Lucy and John, from the time they were little girls. Read their story on page [26]. Heart disease is the #1 killer of women. So we have once again teamed up with the American Heart Association to celebrate American Heart Month and the Go Red for Women campaign with our GO RED February edition. The pages of this issue are filled with stories of survivors, women who are members of the Circle of Red, and healthy tips for all women. The Circle of Red is a group of women who are committed to spreading the message of the dangers of heart disease in women, and we are sure you will recognize some

Along with American Heart Month, most people don’t realize that this is also Teen Dating Violence awareness month. Although this doesn’t get much media attention, as a parent of a teenager, is a very important issue. As a parent, could you recognize the signs of dating violence in your child? In a study conducted of more than 15,000 parents, four out of five felt confident that they could but when presented with examples, they consistently failed. This is a pretty scary thought! In part IV of our recurring series, Resolve writer Alli O’Malley explains how easy it is to miss the signs and what you, as a parent, should look for. It’s an important issue for all of us to be aware of and you can read it on page [22]. As we brave the cold weather during the month of February, we are encouraged by the fact that spring is right around the corner. Ok, well we are here in Rochester, so maybe that is a slight exaggeration, but we hope you will enjoy this issue of RWM. Wear red with pride all this month to help raise awareness of heart disease in women. While you’re at it, take a picture of yourself and your friends sporting your hot red outfits, holding the February issue of RWM then post it on our Facebook page with the tag #RWMWearRed.The best photo will receive dinner for two at a local restaurant. We can’t wait to see your photos! Sincerely

Kelly & Barb ON OUR COVER... The Holland sisters, Norma and Andrea were photographed by Tammy Swales Photography in the Cornhill area.

Publishers Kelly Breuer Barbara McSpadden Editor-in-Chief

Barbara McSpadden

associate editor Ashley Cooper

Creative DIRECTOR Kelly Breuer

Graphic Design Megan LeMay

Photography Todd Elliott John Schlia Brandon Vick

Contributing Writers Bob Bovee Ashley Cooper Amber Houston Joan E. Lincoln Angella Luyk Madge Madigan Alli O’Malley Caurie Putnam Nicole Shein Brandy Whitbourne James Woods, MD Taylor Wroblewski

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Unlike any other publication in the Rochester area, our feature articles address major topics that interest local women. Each issue includes articles on health, fashion, fitness, finance, home matters, dining, lifestyle and personal perspectives, as well as a spotlight on local Rochester women. The print magazines are distributed locally in over 350 locations and will be in your inbox electronically by the first week of every month. The publication is available free of charge.

Contact our home office 585.287.5362 1115 E. Main St, Box 60 I Rochester, NY 14609 info@rochesterwomanmag.com Download our media kit at www.rochesterwomanmag.com The magazine is published 11 times a year by InnovateHER Media Group, llc. 1115 E. Main Street, Box 60, Rochester NY 14609. Copyright © 2013 InnovateHER Media Group, llc. No part of this magazine may be reproduced or republished without the consent of the publishers. Rochester Woman Magazine is not responsible for unsolicited submissions, manuscripts, photos or artwork. All such submissions become the property of InnovateHER Media Group, llc. and will not be returned.

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MOVIES

Monuments Men Feb. 7 Based on the true story of the greatest treasure hunt in history, The Monuments Men is an action-thriller focusing on an unlikely World War II platoon, tasked by FDR with an impossible mission: Rescue artistic masterpieces and return them to their rightful owners. How can these guys - seven museum directors, curators, and art historians, all more familiar with Michelangelo than the M-1 - possibly hope to succeed?

Winter’s Tale– Feb.14 Winter’s Tale is a story of miracles, crossed destinies, and the age-old battle between good and evil. Set in 1916 and present-day Manhattan, follow the story of Peter Lake, a thief who falls in love with Beverly Penn a dying girl who occupies one of the houses he breaks into. Lake is saved from the insane gangster Pearly Soames and his gang of thugs by Athansor, a mysterious white horse who becomes his guardian angel.

Pompeii– Feb. 21 Set in 79 A.D., Pompeii tells the epic story of Milo, a slave turned invincible gladiator who finds himself in a race against time to save his true love Cassia. As Mount Vesuvius erupts in a torrent of blazing lava, Milo must fight his way out of the arena in order to save his beloved as the once magnificent Pompeii crumbles around him.

Non-Stop – Feb. 28 Liam Neeson stars in Non-Stop, a suspense thriller played out at 40,000 feet in the air. During a transatlantic flight from New York City to London, U.S. Air Marshal Bill Marks (Neeson) receives a series of cryptic text messages demanding that he instruct the airline to transfer $150 million into an off-shore account. Until he secures the money, a passenger on his flight will be killed every 20 minutes.

OUT & ABOUT Seven Honorees from Region Selected for Center for Dispute Settlement Annual Awards The Center for Dispute Settlement has announced seven recipients of its long‐established annual awards, which celebrate advocates of peaceful conflict resolution methods. Honorees will be recognized during the Center’s themed luncheon, Rebuilding a Fractured Community on February 26, 2014 at the Rochester Plaza Hotel. The luncheon will focus on the importance of strengthening police community relations while also paying tribute to Western New York leaders for their commitment to nonviolence and helping their communities. Individuals and groups from Cayuga, Livingston, Monroe, Ontario, Seneca, Steuben, Wayne and Yates Counties were eligible for selection. Sanford, Fla. Chief of Police Cecil Smith will deliver the keynote address and lead a pre‐ luncheon workshop on peaceful conflict resolution. Chief Smith’s emphasis on strong police‐community relations was essential following his appointment during the George Zimmerman – Trayvon Martin case, which thrust the Florida community into the national spotlight. The Center for Dispute Settlement 2014 Awards honorees are: • Warren Cole; Community Service for Peace Award. • Bernadette Poole-‐Tracy, EdD; Community Service for Peace Award. • Kiara Williams; George A. Vito Peer Mediator Award. • Brighton Police Chief Mark Henderson; Honored Law Enforcement Award. • William Daniels, Ph.D.; Janus Award. • Honorable Stephen Miller; Distinguished Jurist Award. • Rochester City Court Clerks; Special Recognition Award. Tickets are now available for the Annual Awards Luncheon, which will be held on Wednesday, February 26, 2014 from 11:45 a.m. – 1:29 p.m. at the Rochester Plaza Hotel. Admittance to the event is open to the general public. Tickets cost $50 per person for the luncheon and $49 per person to attend Police Chief Smith’s educational workshop. A combined ticket option for $89 is available that includes admittance to the luncheon and workshop. All tickets can be purchased by calling The Center at 585-546-5110.

Registration Is Open For The 24th Annual Heart Walk

Dozens of team leaders gathered last month to kick off the season leading up to the 24th annual Heart Walk in Rochester slated to take place on Saturday, April 12th at the Blue Cross Arena. Registration is open at www.rochesterheartwalk.org for corporate and individual teams. Traditionally, more than 6,000 participants walk the non-competitive three miles with well over 100 area businesses participating. Teams are being formed now and incentives are available for top individual fundraising walkers. The Heart Walk is the premier fundraiser for the American Heart Association in Rochester. Money raised help fight cardiovascular diseases and stroke through research, training, education and advocacy program. In fact, the American Heart Association currently funds $5.4 million in research grants right here in Rochester. Lisa Fawcett, Vice President of Global Strategy for CooperVision reminded guests this morning to nominate an individual who has made healthy changes for the annual Lifestyle Change Award. Visit www.rochesterheartwalk.org for nomination forms and to register for the 24th annual Rochester Heart Walk.

chatter ::platter

Beehivepub

The

Casual Am-Bee-Ance

By Nicole Shein | Photos by Brandon Vick

::SHIFT+CONTROL

With so many great brewpubs and American restaurants -- think something-foreveryone establishments that feature fare like burgers, wraps, salads, and pizza -- in the greater Rochester area, why would anyone make the drive to Canandaigua’s Beehive Brew Pub? I recently did, and have compiled the Top Five Reasons to check out this charming new spot.

1. Unusual Appetizers

Everyone loves starters and small plates to share, but most places offer the same ol’, same ol’: nachos, potato skins, spinach-artichoke dip, chicken tenders, quesadillas. The Beehive has some classics on the menu, but their most popular appetizer? Irish egg rolls. Bar food meets fusion cuisine here, with reuben filling -- sauerkraut, corned beef and melted swiss cheese -- tucked inside egg roll wrappers, deep fried, and served with 1000 Island dressing for dipping. Other unusual offerings include the Bee Greek Platter, consisting of hummus, tzatziki, tapenade and toasted pita; and a goat cheese truffle. This is a sophisticated take on the cheese ball, featuring walnuts, craisins and caramel sauce.

2. Wacky Wings

Naturally, it’s not a brewpub without chicken wings, and the Beehive satisfies traditionalists with mild, medium and hot Buffalo sauces, as well as the ever-popular garlic parmesan flavor. However, their signature wings feature a Thai-style rub. Rather than being fried, these wings are baked and grilled; accompanying them, a yogurt-based dipping sauce augmented with lemon and cilantro. Or try citrus chipotle or cajun honey BBQ wings, for a flavor that’s still different but slightly closer to home.

3. Daily Macaroni and Cheese (and Other) Specials

That quintessential comfort food, macaroni and cheese, is done a little differently at the Beehive. Each day there’s a new variety -- seafood, buffalo chicken, sausage, threecheese, bacon mushroom...need I go on? Daily soup, sandwich and entree specials keep the menu ever-interesting. On Sundays, brunch specials like a buffalo fried egg sandwich and crab-cake eggs benedict are available to nosh on while enjoying the Beehive’s MYO bloody Mary bar. Old favorites, available every day, include salads, pizzas, certified Angus beef burgers, fried seafood baskets, sandwiches, and specialty wraps.

4. The Beehive Plate

Think you’ve tried every variety of garbage plate upstate has to offer? Or don’t care to try any of them at all? The Beehive’s version might just change your mind. Forget the hot dogs and mac salad; here, it’s all about Polish comfort food. Kielbasa and pierogi are smothered with caramelized onions and drizzled with a creamy mustard sauce. This dish practically cries out for a beer to accompany it, and true to its brew pub appellation, the Beehive has 32 rotating taps with seasonal ales and classic beers. Located adjacent to the Beehive is a brand-new brewery, the Twisted Rail, and the two establishments are teaming up to release at least five signature beers. Custom Brewcrafters has already paired with the Beehive to produce Bee Hoppy IPA, which is already available.

5. Am-bee-ance

Sorry...I just couldn’t resist one bee-related pun. At any rate, the Beehive’s ambiance is exactly what you want when heading out for a few brews and a burger: friendly, welcoming, with a small-town vibe. Its interior is warm and rich, featuring reclaimed wood and a casual-but-elegant pub decor. The menu is accommodatingly varied, with vegetarian and gluten-free options (including gluten-free pizza). There are regulars who gather here for a pint or two, families treating themselves to dinner on a Friday night, couples stopping by for a casual date. Come summer, it’s bound to get busy with the tourist trade, so you might want to check it out beforehand, or come early some evening when you’re headed to CMAC for a concert. Beehive Brew Pub I 20 Pleasant St. I Canandaigua, NY 14424 585-919-2471 I Mon-Sun 11am-midnight

rochesterWomanMag.com :: february 2014

forward ::Fashion

WARDROBE RUT?

“Right Size” Your CLOSET By Joan E. Lincoln

Maybe it’s a girl thing, or maybe it is just a “me” thing, but when my closet is organized, my life just feels a little less chaotic. Despite my best efforts, there are simply times where life gets hectic and it is easier to close the door than to keep it tidy. What size do you maintain in your closet? Right size it!!! What are your Fashion Resolutions? Do you wanting to reinvent your look? Do you wanting to simplify your closet? Do you hold on to too small and too large clothing hoping or “just in case”...why not purge to minimize the “window” of sizes and the fall back plan...just maintain! I am aware that there are lots of factors but the average size of an American woman has drastically changed over the years...presently the average size is14! More than half of them are plus-size, often classified as 14 to 34, and retailers are catching on and targeting them with new fabrics and form-fitting styles to attract the younger generation of women. I entertain clients every day at Panache Vintage & Finer Consignment who want me to assist them with reinventing their “look.” There are many reasons why we go through this process of rediscovering our personal style. Our life path may be at a point where lifestyle and career have taken us in a new style and trend direction, so I say have some fun with a new approach to dressing. There are basic essentials that one must have in our wardrobe, but to dress for your personality is all yours’, the opinion of others should be taken lightly. I enjoy the pleasure of having a number of clients that have reached a “certain-age” and experiencing the freedom, for whatever reason, of a new lifestyle. They are ready to explore options and discover that fashion is fun! Make your wardrobe work for you! IT’S YOURS: OWN IT ~ WEAR IT, and CELEBRATE A NEW YOU!!! Research says that only 8% off us will stay committed to our New Year resolutions... So I didn’t really set any…did you? Joan Lincoln owns Panache Vintage and Finer Consignment in Brighton Commons. Her Fashion Forward segment can also be heard every Thursday morning during Wake Up With Tony on WARM 101.3 exploring all of the latest fashion trends and styles. 10

february 2014 :: rochesterWomanMag.com

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words ::in her own

Living a Life W By Jeanne Magauro | Photo by John Schlia My story started when I was 12 years old. Growing up in the Boston area, I was a very busy little girl who loved gymnastics. It was during a routine physical before entering the seventh grade that my pediatrician noticed what he suspected was a heart murmur. As it turned out, I was one of the 32,000 children born with a congenital heart defect each year. Mine, until that point, had just gone unnoticed, but I had what is known as a “coarctation of the aorta.” This condition is defined as a narrowing or pinching in the aorta. It can occur alone or it can show up in combination of other heart defects. Luckily, I did not have any other issues. As a matter of fact, I had no symptoms consistent of someone with this type of heart defect. The only noticeable indicator I had was that my legs would sometimes ache at night when I was trying to fall asleep. My parents chalked it up to muscle soreness associated with the strain of gymnastics. If a coarctation is left untreated, the results can be serious. Therefore, once I was diagnosed, surgery followed very quickly. Open chest surgery was performed on me by accessing my heart from under my left arm. My ribcage was separated instead of the more invasive opening of the thoracic cavity. I am grateful for that every day because my incision is along my left back shoulder versus my front; sometimes I forget it’s there. When my children were younger and asked about my scar, I told them that it was a reminder that I was tougher than what tried to hurt me. Since my recovery, I have lived a life without limits. Today, I am a wife, a mother of three beautiful kids, a marathoner and a triathlete. In 2010, I completed the Lake Placid Ironman. Hearing the words, “Jeanne Mogauro, you are an Ironman!” announced as I crossed the finish line was a dream come true. This April, I will run the Boston Marathon as a member of Team Hoyt--a non-profit organization that raises funds for America’s disabled youths. Since Boston is my hometown, I am thrilled to help raise money for The Hoyt Foundation and to be a part of rebuilding the spirit of the Boston marathon after the tragedies that fell upon the city last spring. Exercise is essential when it comes to a healthy heart. You don’t have to be a marathoner or a triathlete, but you do need to exercise and eat right. That is why I also proudly work with the American Heart Association to educate women on the prevention of heart disease. I feel strongly that I owe it not only to myself and to my family, but also to the team of physicians who made it possible to live this life without limits. The Hoyt Foundation, established in 1989, is dedicated to the cause of building “individual character, self-confidence and self-esteem” of the nation’s disabled youth.Their mission is carried out through spokespersons Dick and Rick Hoyt, who every year stand before professional community groups, spreading their message as well as through participants such as Jeanne Mogauro, who show their support by completing races, triathalons and other athletic events. For more information, please visit: http://www.teamhoyt.com/hoyt-foundation/.

february 2014 :: rochesterWomanMag.com

::in her own

words

Without Limits

â&#x20AC;&#x153;

Today, I am a wife, a mother of three beautiful kids, a marathoner and a triathlete.

rochesterWomanMag.com :: february 2014

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cause ::for A GOOD

EagerlyAwaiting a Forever Home

By Ashley Cooper The staff at RWM is well aware that we’re not alone in our affinity for all creatures great and small. There is no shortage of fellow animal lovers in the Flower City; a testament to the area’s attention to our furrier cohorts stands in the high volume of humane organizations dedicated to providing for man’s best friends. In the midst of the blustery winter season, the local Humane Society Law Enforcement officers have been hard at work ensuring that no animal is bereft of adequate shelter. Unfortunately, there are more animals in dire need than individuals willing to care for them. Perhaps you’ll consider adopting a pet--a four-legged friend awaiting a good home could be the perfect addition to your family. According to the People for Ethical Treatment of Animals (PETA), “Every year in the U.S., an estimated 6 to 8 million lost, abandoned or unwanted dogs and cats enter animal shelters…Approximately 3 to 4 million cats and dogs—many of them healthy, young, and adoptable— must be euthanized.” The popular advocacy group goes on to say that typically, the only alternative to euthanasia is to send unwanted animals to “no-kill” warehouses that are oftentimes not large enough to confine the occupants, leaving them underfed, neglected and lonely. Rochester is home to several humane organizations and no-kill shelters that board animals eagerly awaiting a good home. Check out the following resources to determine where you might find your next canine (or feline, of course) companion.

Another Chance Pet Rescue

A partner of the “No More Homeless Pets” network, Another Chance Pet Rescue is unique in that it is a volunteer run, no-kill rescue group that takes in abandoned animals who would otherwise face euthanasia. The organization will see to it that a pet is given proper medical attention, including vaccinations and spay/neuter procedure, before going to a new home. To date, Another Chance Pet Rescue has helped over 3000 cats and dogs find permanent homes. Cat adoption events are held on Wednesdays and Saturdays at the Irondequoit Petco. For more information, visit: www.anotherchancepetrescue.org.

Pet Pride of New York

With a branch conveniently located in Victor, on a 15 acre wooded lot, Pet Pride of New York is another viable option for prospective adopting pet-parents, especially for cat-lovers. Since opening in 2000, Pet Pride of New York has provided a safe, loving environment to cats exclusively. Part of the policy includes accepting returned cats so that the animal “never again finds himself without a home.” Go meet and greet the kitties from Tuesdays-Saturdays, 11am-5pm. For directions, call (585) 742-1630.

Lollypop Farm, the Humane Society of Greater Rochester

Many locals are familiar with the good-doings of New York’s second largest animal welfare organization, Lollypop Farm. Since 1873, the open-admissions shelter situated atop 134 acres of Perinton soil donated by its former owner, Hiram Marks. Lollypop Farm takes in a variety of animals on its main campus—everything from cats and dogs to horses, sheep, pigs, rabbits, hens and even snakes and rats! The organization, fueled by 90 staff members and 800 volunteers, cares for 11,000 homeless animals every year. Lollypop Farm has also initiated several community programs promoting animal welfare in further attempts to prevent animal abandonment and overpopulation. Visit www.lollypopfarm.org for more details; be sure to subscribe to the newsletter in order to receive updates on future events!

Paws and Purrs Rescue Organization

Yet another local rescue group boasting of many “success tails,” Paws and Purrs Rescue Organization is run 100% by the support of volunteers. In lieu of a single shelter, Paws and Purrs houses the incoming homeless dogs, cats and other small animals though foster care. Animals are given adequate medical attention and will not euthanize except where New York State Law prevails. Paws and Purrs will travel within 100 miles outside of Rochester to properly ensure the animals are adopted by caring families. If you’re interested in fostering a “fur baby,” download the application here: http://www.pawsandpurrsrescue.org/foster-application/.

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matters ::local business

Moral of the story: Nothing beats impeccable customer service and attention to detail.

Building a Better

Bagel

By Taylor Wroblewski | Photo by Brandon Vick Picture this: It’s a busy Monday morning and you’re running late for work. In the midst of throwing on your coat and fumbling for your car keys, you forget your breakfast at home. As your stomach incessantly grumbles, you decide that it’s worth the extra five minutes to brave the drive-thru for a bagel with cream cheese. When you pull up to the drive-thru, the car line extends past the parking lot, and your frustration starts to steadily increase. Finally, you’re able to order your long awaited breakfast, but alas, they can barely understand your voice through the microphone. Your order isn’t correct, all hope is lost, and you’re still late for work. Now, picture this: you’re late for work and mistakenly left your breakfast on the counter. In a hurry, you make a quick stop at Balsam Bagels on Winton Road. As you walk in, you’re greeted with a smile, patience, and a clear understanding of your breakfast order (a cinnamon raisin bagel, with plain cream cheese). You return to your car extremely happy, satisfied, and ready to take on whatever life throws at you. Moral of the story: nothing beats impeccable customer service and attention to detail. Balsam Bagels is owned and operated by husband and wife duo, Ron and Rebecca Malek. It opened in 2004, and has been thriving ever since. Initially, the business started as Malek’s Bakery and was owned by Ron’s family. Once his mother retired, Ron was able to pursue his culinary dream and use Maleks Bakery as a foundation for Balsam Bagels. I was able to sit down with Rebecca Malek to learn a little bit more about the family business, and her journey to become a successful business woman in the Rochester area. “Opening Balsam Bagels was actually a dream of my husband’s and originally I was not going to be heavily involved … as it turned out, I took on the cooking and the front end training and hiring and have been at it ever since. I am glad it worked out the way it did as I really enjoy the creativity involved with all of the cooking, baking, and getting to know our customers.” Rebecca’s enthusiasm for her business is very evident, especially considering her culinary background. She started her career early on at the Sweet Stuff Pastry Shop, where she learned lessons about cooking, prep work, and creating deliciously healthy food. Her love of cooking started in Rochester, and it is only fitting that she chose to further pursue her passion within this area. Rebecca’s professional background reaches outside the culinary field as well, as she has a degree in Women’s Studies from the University of Michigan and has worked for a few early childhood education agencies. A lot of women may assume that a business degree – or background for that matter – is important in developing a successful business. However, Rebecca credits a lot of her success to the partnership

she has with her husband, Ron. His background in marketing and experience with running the family business led to a firm starting point for their co-ownership of Balsam Bagels. She states, “I think that being a small independent operation makes a big difference in that our customers know that they will almost always find my husband or myself on site.” It is clear that teamwork is the secret to the Maleks’ success, and that their partnership has only encouraged Rebecca to further pursue her passions. Other than fantastic ownership, what makes Balsam Bagels stand out from competitors? Rebecca believes that “Balsam Bagels provides a superior product as well as a great customer experience to people. The care and attention that we put in to our business shows in the quality of the products that we create as well as the overall atmosphere. We try very hard to train our employees well and to have as little turnover as possible so that there is consistency for our customers.” Their menu encompasses a variety of bagels, cream cheeses, and it even includes sandwiches or wraps. There’s so much to choose from … what should you try first? Rebecca highly recommends their fresh mozzarella Panini with pesto, tomatoes, red onions and roasted red peppers. She says, “As far as bagels go… my personal favorite at the moment is our newest bagel which is olive rosemary. It is absolutely delicious with our roasted red pepper and basil cream cheese!” Rebecca’s enthusiasm about her business is positively refreshing, and demonstrates that she is a dynamic business woman. Competitve bagel chains come and go but locally-owned Balsam Bagels is the only place to receive quality ingredients combined with fantastic customer service, and the healthiest toppings for your bagel cravings.

part 4 ::resolve:

Resolve Article IV: Teen Dating Violence: What every Mother needs to know

By: Alli O’Malley

My son is in fifth grade and I adore him. Truth be told though, he’s often a mystery to me. I can’t figure out what’s going on in his head much of the time. For example, why does he prefer “la-la land” to the here and now? Why can’t he anticipate that playing sword games or wrestling inevitably leads to someone getting hurt? How can he be so oblivious to his surroundings particularly in public? He’s still a hugger, but recently he’s said to me a few times, “Enjoy this now Mom, because soon I won’t be able to hug you anymore.” When he says it, my heart stops momentarily and I’m forced to the face the truth. He’s growing up. This week we received the puberty education letter from his school. That one page letter describing the classes my son will attend to learn about his changing body made me realize that my huggable boy is almost gone; that puberty and all that comes with it is just around the corner. Pretty soon, girls will stop having cooties, his voice will start cracking, and I’ll be able to smell him before he enters the room. Not long after that he’ll have his first crush and then, like it or not, we’ll enter the world of teen dating. My son dating! The prospect makes my head spin. February is teen dating violence awareness month. It doesn’t get much fanfare. Most schools and youth organizations don’t do anything to acknowledge it and it’s typically not on many parents radar either. In a national study of more than 15,000 parents, four-of-five felt confident they could recognize dating violence signs if their child was in trouble, yet when presented with examples they consistently failed. What does every mother need to know? First and most importantly, your child is not immune! It doesn’t matter if your teen is a girl or a boy, if they are a good student, socially adept and reasonably compliant or socially challenged and rebellious. It doesn’t matter if you live in Pittsford or Irondequoit or the City of Rochester. Teen dating violence, different from violent

adult relationships, is perpetrated almost equally by boys and girls. Yes, both girls and boys can be victims and perpetrators. The stats are alarming. In the United States, teens between the ages of 12-19 are at the highest risk to experience sexual assault in dating relationships. One-in-ten high school students report being punched, slapped, or physically hurt by a dating partner on purpose; and approximately one-in-three adolescent girls is a victim of physical, emotional or verbal abuse from a dating partner. These figures far exceed victimization rates for other types of violence affecting youth and most parents still think “not my kid.” Teen dating is a rite of passage; an important developmental milestone. Exciting and terrifying (for both you and your teen), it is at once an expression of independence, an act of separation from family, coupled with the yearning to be connected. During these important early dating relationships, teens experience emotional, spiritual and physical connection. They begin to see themselves through the eyes of someone other than their parents and they form new layers of identity. Romantic ideas about love prevail, fueled by raging hormones. In friendships and dating relationships alike, drama is the norm as teens learn who they are, how to stand on their own and how to be in relationship with others. It is easy for parents to miss signs of abuse in their moody and increasingly private teens whose lives are filled with on-again, off-again relationships in every realm. So what does teen dating violence look like? A few years ago a courageous teen shared her story with me. “My first dating experience began in middle school. I attended a private Christian school and met my boyfriend in band. We started dating in the spring and things seemed normal. We parted for the summer but resumed our relationship the next school year. Things changed that fall. He began putting me down and making frequent

negative comments. In October, he hit me for the first time. He was remorseful and I thought his apologies were sincere. By Thanksgiving, however, hitting turned to rape. For the rest of December, he forcibly raped me every week after school while I waited for my parents to pick me up; and in January it got worse. He gave his friend permission to rape me. This continued until my abuser was kicked out of school the following year for fighting. My teachers and others observed changes in my behavior; my obvious sadness and the way I withdrew, though everyone assumed it was typical middle school girl drama. I was afraid to tell anyone because I did not want to see him get in trouble and I was ashamed that I had let this happen. In my isolation and depression, I resorted to cutting myself and using alcohol. During my sophomore year, I attempted suicide, was hospitalized and admitted for psychiatric care. It was only then that someone asked me if I had been abused, which was the catalyst for my disclosure and the beginning of my healing process.” This heartbreaking story highlights not only how devastating teen dating violence can be but some of the ways a teen victim will respond. You might think that there’s no way this could happen to your daughter or that your son would never treat a woman this way. Sadly, stories like these are all too common. What strikes me in her account of the abuse is the way that her behavior changes were discounted as “girl drama”. That the reason she didn’t tell anyone was because “she didn’t want to get him in trouble” and because “she was ashamed”. She adopted destructive coping strategies, like becoming a loner, drinking alcohol and cutting to numb her pain; and when she just couldn’t bear it anymore, she attempted suicide. Thankfully

in the end, she got help, has now graduated from college, and grown into a lovely, capable young woman.

Warning signs and red flags When it comes to dating, most of us think the worst experience our kids will face is rejection and a broken heart. To keep our teens safe, we must be aware that more sinister problems are common and watch carefully. Make it a point to get to know your teen’s dating partner and his/ her family. Teen dating violence occurs when one partner believes they have the right to exert power and control over the other. Some of the most obvious signs that your teen may be in dangerous dating relationship include: possessive and jealous behavior; withdrawing from activities to spend more time with their partner; acting nervous or afraid after text messages and phone calls; changes in weight or sleeping patterns; increased moodiness and depression; absence of former close friends; changes in academic performance or personal goals; and bruising or scratches on arms and face. To learn more about Teen Dating Violence and how to protect your teen or to invite RESOLVE to speak with your class, your women’s group or youth group, go to: www.resolve-roc.org today.

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healthy

Go Red: Live a Healthier Life February is American Heart Month and heart disease remains the No. 1 killer of women – killing more women than all forms of cancer combined. Most women don’t notice the symptoms of heart disease until it’s too late, which is why heart disease has been called the silent killer. But we won’t be silent.

campaign in Rochester for 2014. She has assembled a remarkable group of women that will certainly make an impact. Media sponsors such as Entercom Rochester, 13WHAM-TV and Rochester Woman Magazine continue to help spread this lifesaving message.

more lives can be saved.

Go Red Fact 2: Heart disease kills more women than all forms of cancer combined, but is often undiagnosed. 1 in 30 women die from breast cancer each year. 1 in 3 dies of cardiovascular disease.

Get involved and share our messages. Visit GoRedForWomen.org and This month and throughout the year, follow us @HeartROC. After all, the American Heart Association’s Go heart disease is no match for the Red For Women movement is power of women’s voices. asking all women to Go Red by wearing red, living a healthy lifestyle WHY GO RED FOR WOMEN? and speaking red by spreading the Go Red Fact 1: Heart disease is the No. message that heart disease is killing 1 killer of women. Cardiovascular our mothers, daughters, sisters diseases cause one in three and friends. women’s deaths each year, killing approximately one woman every For more than a decade, millions minute. An estimated 43 million of women have united to raise their women in the U.S. are affected voices about this silent killer. While by cardiovascular disease. 90% we’ve made remarkable progress, of women have one or more risk nearly 1,100 women are still dying each day. But, with your help, many factors for developing heart disease. We are proud to have Sandy Parker, President and CEO of the Rochester Business Alliance, as the 2014 chairwoman for Go Red, leading the

Only 1 in 5 American women Of African-American women ages 20 believe that heart disease is their and older, 48.9% have cardiovascular disease. Yet, only 20% believe they greatest health threat. are at risk. Women comprise only 24% of participants in all heart-related Hispanic women are likely to develop studies. Women are less likely to heart disease 10 years earlier than call 9-1-1 for themselves when Caucasian women. experiencing symptoms of a heart attack than they are for someone Only 3 in 10 Hispanic women say they have been informed that they else having a heart attack. are at a higher risk. Go Red Fact 3: Cardiovascular disease Go Red Fact 5: Women who are involved kills more women than men. with the Go Red movement live Since 1984, more women than men healthier lives. have died each year from heart disease & stroke and the gap between men Women who Go Red are more likely and women’s survival continues to to make healthy choices: widen. The symptoms of heart disease - More than one-third has lost weight. can be different in women vs. men, - More than 50% have increased and are often misunderstood – even their exercise. - 6 out of 10 have changed their diets. by some physicians. - More than 40% have checked Go Red Fact 4: Heart disease affects women of their cholesterol levels. all ethnicities. Cardiovascular disease is the leading cause of death for African-American Go Red Fact 6: When you join Go Red women, killing nearly 50,000 annually. and share your story today, more Only 43% of African American women lives will be saved tomorrow. More and 44% of Hispanic women know that than 627,000 women have been heart disease is their greatest health risk, saved from heart disease. 330 fewer compared with 60% of Caucasian women. women are dying per day.

HEART DISEASE KILLS MORE WOMEN THAN ALL FORMS OF CANCER COMBINED

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art & Soul

Sisters Norma and Andrea Holland Share Life and Laughter By Caurie Putnam | Photos by Tammy Swales Recently the Holland family sat down to watch a video. It wasn’t of eldest daughter Norma, a broadcast journalist, anchoring the news. Nor was it of youngest daughter Andrea, a communications consultant, voice actress, and on-camera talent, in a commercial. No, it wasn’t anything the greater Rochester viewing public had ever seen, but it brought the Holland family just as much, if not more, joy because it illustrated the ties that bind this loving family together. It was an old VHS tape, circa 1980s – a home movie of the Holland family – Norma, Andrea, father John Holland and mother Luz (Lucy) Holland – on a typical afternoon in their home in Irondequoit. The video was filled with laughter, playful banter, and lots of positive communication between the daughters and their parents. Norma, then 11 and an aspiring journalist, did the filming and Andrea, 7, took center stage trying to convince John and Lucy to order Chinese food for dinner. The video was just a little slice of a childhood in Irondequoit, preserved on film, which showed the foundation from which the Holland sisters’ success came.

Two Peas in a Pod “We were like two little peas in a pod,” said Andrea of growing up with big sister Norma in Irondequoit. Although the two were four years apart, they were extremely close – a bond forged by their parents. “Our mother was very adamant that we were sisters and we would love each other,” Norma recalled. “There was no fighting allowed. We were encouraged to have a very loving relationship and the alternative was not acceptable.”

Luz and John Holland hailed from very different backgrounds, but shared the same core values. Luz, who had eight siblings, was born in Puerto Rico and moved to Rochester at age thirteen. John, an only child, was born in Mississippi and moved to Rochester when he was four. “We learned from our parents that your family is the most important thing in the world,” Norma said.

A Great, Great, Great Childhood Andrea and Norma admit they were spoiled, but not in the traditional sense. “We were spoiled in the sense we were always given such love and affection,” Norma said. “We had a great, great, great, childhood.” Their parents worked extremely hard. Luz, who started working full-time as a teenager, was a line worker for twenty-seven years at the former General Motors plant and their father was an insurance salesman.

“We learned from our parents that your family is the most important thing in the world.” --Norma Holland

The girls had no problem following this rule, in part because they grew up modeling their parents’ excellent relationship with one another. rochesterWomanMag.com :: february 2014

story ::cover

â&#x20AC;&#x153;Mom taught us to be fearless, Dad taught us how to giggle and laugh.â&#x20AC;? 28

-Andrea Holland

february 2014 :: rochesterWomanMag.com

Despite their long, laborious hours away from home, their interactions with their daughters were always positive.

“She did it!” Andrea remembers feeling. “She does it every day and she has the courage to do it every day.”

“I would get up early and I would tuck little notes in the handle of the coffee pot because I knew she would find them there,” Andrea said. “She would leave notes back.”

It is that courage that makes Andrea most proud of having a sister with one of the most well-known faces in Rochester.

Andrea and Norma remember their mother coming home from work exhausted, but never with a complaint. “When she was with us it was the most quality time ever,” Andrea said.

“I’ve never been proud of Norma because she’s on TV,” Andrea said. “That’s not what it’s about. I’m proud of my sister every day. She’s my biggest cheerleader and that can only come from someone who has confidence in themselves.”

“You learn class,” Norma said. “Our parents told us that you are better than no one and no one is better than you.”

Norma feels the same way about Andrea, who has forged a career in communications from nearly every angle, including broadcast media, and public relations and marketing. She now owns her own successful business where she helps others build the confidence and skills they need to be better communicators. Additionally, she is an on-camera and voiceover actress in local and national commercials.

Andrea remembers a concrete way Luz taught them this while shopping for school uniform blouses to wear to Bishop Kearney, which she and Norma graduated from.

“Andrea is brave,” Norma said. “She is a calculated risk taker. She is in a lot of ways my inspiration when it comes to being who you truly are. She encourages me and reminds me that it’s OK to be brave.”

One year Andrea asked if she could get her blouses at The Limited like some of her peers, to which her mother laughed “No one’s blouses are any better than yours,” and promptly rebuffed the idea of $30 blouses in favor of less pricey ones elsewhere.

Healthy Hearts

Their parents’ work ethic taught them an inordinate amount of lessons that remain with them today.

“Mom taught us to be fearless,” Andrea said. Telling Stories If their mother taught them the value of hard work and self-confidence, their father taught them the value of humor and a good story. “Dad taught us how to giggle and laugh,” said Andrea recalling mornings spent with John as he got she and Norma ready for school each day. A healthy serving of jokes and episodes of The Cosby Show and Jerry Lewis were served along with breakfast. John also entertained Andrea and Norma with elaborate stories of everyday events. “Dad is a fantastic storyteller,” Andrea said. Norma, who loved reading the newspaper with her Dad every morning and started creative, writing her own stories in high school, agrees. “Our father is the best storyteller ever,” Norma said. “And that’s essentially what we do now –we’re both storytellers.” Both Norma and Andrea attended the State University of New York College at Geneseo where they studied communications. “By the time I got to college I knew I wanted to be a journalist,” said Norma, who began interning at 13 WHAM her junior year of college. She was hired by the station immediately after graduation and has been a well-loved fixture ever since. Andrea remembers gathering with Luz, John, and their extended family to watch Norma’s first on-air interview in 1996. “Dad had the VHS going and likely a backup recorder too,” Andrea laughed. “There was no way we were going to miss it.” The viewing party could not have been any more pleased.

Today, both Holland sisters live within six miles of each other and the house they were raised in – a house their parents still live in. When they are not working or volunteering (they often co-emcee events for different charity organizations), they are usually with their family – along with Norma’s husband, Matthew, and the six Chihuahua fur babies among them all (Andrea’s is Pinky and Norma’s are Pancho and Coco). “We enjoy their company,” said Norma of she and Andrea’s time spent with their parents. “We consult them on pretty much everything.” They spend a lot of time being silly, living in the moment, and laughing together as a family. “Laughter is a form of love,” Andrea said. “When you can give it to someone when it’s appropriate it can change someone’s day or life.” Norma agrees. “We try to find the humor in most everything,” she said. “If you can laugh you can get through just about everything.” The past few years Norma and Andrea have also spent more time getting their hearts as physically healthy as they are full. Last year, Norma began cutting back on sugar, stopped drinking soda, and began walking as an exercise. She has lost thirty pounds in the last year. Andrea began walking regularly in 2011 and eventually added running to her routine, an approach that – in combination with healthier eating habits– helped her lose 70 lbs. She calls the walks she takes “Gratitude Walks.” On them, she allows her mind and heart to open to all of the wonderful things going on around her and in her life. “I’m grateful to be outside today,” she will think. “I’m grateful I can walk today.” And, above all, she is grateful for her sister, who is on her “Life Walk” by her side. rochesterWomanMag.com :: february 2014

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A Heart of

Gold By Amber Houston | Photo by Todd Elliott

Every year around February 14th, the colors of red and pink abound with adorable cherubs floating around and chocolates galore in stores everywhere. But there is another event that takes place in February that addresses: matters of the heart: the American Heart Association raises awareness for women’s heart disease. The “Go Red for Women” campaign is one of many initiatives that support the American Heart Association. Sandy Parker takes the lead as this year’s campaign chair. “The Circle of Red is a very special group of women who make significant contributions to the American Heart Association towards the goal of decreasing heart disease and increasing the amount of research that happens in our region,” says Parker. Parker, a pillar in the area for nearly 20 years, is the CEO of the Rochester Business Alliance and has been working with organizations in the community to help create jobs in upstate New York. One person that knows Parker best is her business partner and colleague, Lauren Dixon. Dixon is on the executive leadership team for Go Red for Women with Parker as well as the Rochester Alliance Business Board. “Sandy goes above and beyond and really donates time and resources in a variety of ways with so many not-for profits,” says Dixon. “Honestly, I don’t know another woman who is as involved in the community as Sandy Parker.” Just like Dixon, Parker’s love for the betterment of the community and the health of women could be seen from fellow co-workers and colleagues before she became campaign chair of Go Red for Women. “I was involved in the heart walk four or five years ago, I was on the campaign board for that. I was in a leadership role there and participated in the walk in April or May,” says Parker. “Then a couple of years ago members of the board of American Heart Association and Mark Natale, who is the executive director, approached me and asked me if I would be interested in chairing the ‘Go Red for Women’ campaign in 2014…” Since then, Parker and her leadership team have been hosting events to bring awareness to women’s heart disease throughout the year. They have hosted the annual Go Red for Women campaign, the Go Red for Women Luncheon and the newly-added auction. But besides just hosting annual events to raise awareness for heart disease, there is another goal that Go Red for Women hopes to reach which is for donations to continue to come in so that the awareness can continue to spread in the community. “I think that one of the other things that is probably not well known is that women actually are significant philanthropic givers, not only here but across the country,” says Parker. “This is an opportunity to tap into that philanthropy in our region for a specific health issue that affects women so significantly.” Despite certain challenges in the sector, it is the relationships formed that can make it worthwhile. Parker’s most favorite part about working with Go Red for Women is the camaraderie shared with members and volunteers. “The women that are on the leadership team that I put together are very busy, accomplished, professional women and obviously they agreed to participate in this because they see a value in the that time is being spent. So it’s just exciting just to do something with them.” Says Parker Members on her team feel the same way about their relationship with Parker. She is a motivator in the community and her leadership ability and enthusiasm positively influences those that work with her. “Every time I’m with Sandy, she is a spark. She ignites a spark in you and you leave any meeting with her believing that you can make anything happen,” says Dixon. “She just has the ability to bring out the best in every single person.”

february 2014 :: rochesterWomanMag.com

It is always important to let our light shine every day for people to see because that same light within you can motivate others to do the same. As a result of all of us being the best that we can be, positivity in the community will continue to grow. Sandy Parker is a good example of a noble, charismatic leader unafraid to let her light shine bright for others to see.

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minute ::menopause

CLARIFYING THE TERMS “BIOIDENTICAL HORMONES” AND “COMPOUNDED HORMONES.” By James Woods, MD

The terms “bio identical hormones”, “compounded hormones” and “compounded bio identical hormones” often are used improperly in conversations between care providers and patients. But the fact that these medications even exist is a tribute to the evolving story of hormone development. It was Claude Bernard, French physiologist, who first noted that glands in the body produced substances that could affect other organs. Then in 1906 secretions from the ovaries were found to produce estrus, and the term “estrogen” was born. By 1930 various placental and ovarian hormones had been identified and in 1938 researchers reported that a complex of estrogens could be isolated from pregnant mare urine which they called premarin. The Canadian-based pharmaceutical firm, Ayerst, McKenna, and Harrison (later to become Wyeth Pharmaceuticals) began producing premarin. Premarin, however, was not a pure estrogen but instead contained a wide range of different estrogens including estrone sulfate (50 to 60%), equilin sulfate (22 to 32 %) and less than 5% Estradiol, the principle estrogen made by the ovary during reproduce life. Premarin became available for clinical use in 1941 and received Federal Drug Administration (FDA) approval in 1942.

Henry Hess, MD, PhD

The range of estrogens and other hormones in premarin, and the requirement that following intestinal absorption of the hormone pill there is a first pass through the liver with release of a wide range of other hormones and clotting factors led researchers to seek an alternative source for pure estrogens. The solution was the development of bioidentical hormones. Bioidentical hormones are produced in the laboratory from plants (wild yams) but the structures and functions of these hormones are identical to that of the hormones made by the body. While wild yams had been used since the 18th century to treat menstrual cramps, in the 1950s scientist identified the phytoestrogen, diosgenin, in the plant roots, which could be chemically converted to progesterone and estrogen. The bio identical hormone story therefore starts in the laboratory where the phytoestrogens are extracted from plants. Compounding pharmacies and pharmaceutical companies obtain those same bio identical hormone products but their paths then diverge. The pharmaceutical companies prepare their products (pills, gels, creams, or patches) under strict FDA regulations. The compounding pharmacies take the same bio identical hormone preparations and develop them

Jim Woods, MD

The Hess/Woods/Warshof Obstetrics and Gynecology practice specializes in perimenopausal and menopausal care and welcomes new patients to our practice. Patients are seen at 2255 South Clinton Avenue Rochester, NY 14618 To make an appointment, please call 585.271.7800

into their own preparations. The advantages of the compounding pharmacies is that they can tailored the dosages delivered to the patient while the pharmaceutical companies are more restricted in the dose range of hormones they can offer on the market. However while the pharmaceutical companies are under strict safety rules vis-a-vis the FDA, compounding pharmacies only must report to their state pharmacy boards. There are many reputable compounding pharmacies. However, the most recent cases if meningitis following injection of tainted steroids from a compounding pharmacy have resulted in a proposed bill in Congress to provide the FDA more oversight of compounding pharmacies. Proper menopause management requires that the care provider be aware of the various indications, preparations, benefits and risks of hormone therapy. Armed with that knowledge, he or she becomes an effective educator and advisor of women going through the Menopause transition. James Woods, MD is the former Chair of the Department of Obstetrics and Gynecology at the University of Rochester School of Medicine.

Kalin Warshof, MS, RN, FNP-BC

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traffic jam ::wisdom in a

Should I Participate in a

Trade Show?

By Angella Luyk

Dear Angella, I have recently thought about participating in trade shows. Are they helpful? Will I get business from them? How can I prepare? Sandra Dear Sandra, Since you have never participated in a vendor show, there are a few things you want to consider. The first question, is participating in these types of events a good use of my time? Remember time is money, and if you are not reaching the correct target and gathering qualified leads, you are wasting your time. I suggest attending a few before you sign up. See what other type of businesses are participating. Is there much interaction between vendors and people walking around? Ask the vendors how they feel the event was for them. Question two, is there sufficient advertising being done about the event? Can you be added to the list of vendors they promote in the ads? What market do the ads reach? This is a crucial question, if the target market does not match yours you will be wasting your time. For example if you sell to the teen generation and all the ads reach the elderly generation, this would not be a good target for you. Third, find out the cost? Not just the actual space, but electricity, can you pay extra to get a prime spot? Donâ&#x20AC;&#x2122;t be afraid to ask for a written breakdown of all charges. This will help to make it clear exactly what you are getting and in the event you do not receive any of these items you can dispute the charges and receive a refund. Will you need to provide your own table, table cloth? Do you need to hire someone to help set up, take down and staff your space? You need to make sure you will not only recover the money you will be out, but compensation for your time.

Finally you need to ask yourself about your actual table. What will your space look like? You want to make it colorful and interesting. You really want to stand out. Make the table attractive but not over crowded. A good tip is to arrange your information on different levels, so the eye goes up and down. Be sure and offer a giveaway to capture their information. How much will you spend in giveaways and samples? These costs need to be added to the initial investment. People often attend trade shows to garner free office supplies. You may want to invest in a unique item that will help them remember what you offered. I used to know a chiropractor who had key chains made up to look like a spine. One look and you knew exactly what he did.

The key to a successful event is to interact with people. You can spend hundreds of dollars on your booth, advertising and still walk away with nothing if you fail to engage potential clients. For starters, be sure and stand in front of your table. The table can be a perceived barrier between you and your potential connection. Make eye contact with people as they near your table. Keep your phone in your pocket, if you are checking your phone people may keep walking. The perception is that you are too busy to talk to them. Take it a step further and get their information. Have a bowl with a sign asking for their business cards, a signup sheet for them to receive your monthly newsletter. Remember for every card you collect you will need to follow up with them. Or you are wasting your money. Remember with some simple preparation and research, you can make your next show a success. Do you have a question for Angella? Send it to Angella@wisdominatrafficjam.com or visit her two businesses at www.wisdominatrafficjam.com www.onestoprochester.com

By Ashley Cooper

arts

“All great artists draw from the same resource: the human heart, which tells us that we are all more alike than we are unalike.” - Maya Angelou “I never imagined myself doing anything else,” muses Lea Rizzo.

::queen of

Of course, the free-spirited Flower City native is reflecting upon a meritorious, nearly lifelong career as an established Rochester artist. After feasting my eyes on Rizzo’s seemingly transcendental handiwork at several local hotspots, I not only wholeheartedly agree with her self-assessment, but selfishly hope she never ceases to create beautiful things… Aestheticians, art greenies and/or simple coffee-drinkers alike may have spied Rizzo’s enterprises at such inland venues as the Bug Jar, the Owl House, or perhaps even Highland hospital where she was commissioned, along with noted cohort Sarah C. Rutherford, to create murals within the seven-flight stairwell intended to attract by-passers to utilize steps (and thereby sneaking in some heart-healthy exercise!) The murals, covering 28 walls, are truly a wonder to behold. You might spy a remarkable masterstroke of Rizzo’s imagination from the Highland Diner lot. On the corner of Goodman and Henrietta streets is a mural Rizzo devised based on the ethereal likeness of fellow artist Faith47. The piece was done as a part of 2013’s Wall/Therapy, an initiative prompted by Dr. Ian Wilson to use “mural art as a vehicle to address our collective need for inspiration.” In the summer of 2013, Rizzo joined 10 other artists from across the globe, activating the Wall/Therapy intervention into fruition. Though Rizzo will describe her work as being “mainly whimsical” and “not-so-serious,” it is evident that her artistic abilities range a broad spectrum. The on-the-go-mom to Collin, age 8, says that she is these days absorbing the bulk of her inspiration from her son. Like artifacts straight out of Carroll’s Wonderland, Rizzo’s artwork reflects a propensity toward child-like awe. Rizzo was determined at an early age to one day become a professional artist. She is gratified to admit that she never looked back- not even in her former days in corporate design. After returning to the Rochester art scene from a stint in Atlanta, Rizzo tried her hand at tattooing. By day, she is a tattoo artist at Lady Luck in Canandaigua where she elegantly transforms “concepts into reality.”

Transforming Walls into

Masterpieces

In 2011, Rizzo joined forces with Rutherford to found “The Yards”—a collaborative art space stationed in the Rochester Public Market. According to the dynamic duo, “The Yards is a place where people and artists cross paths, for a moment, and then depart.” The venue serves as a work space, gallery, and even residency for artists near and far. As a matter of fact, “The Yards” was the provided lodging for last summer’s Wall/ Therapy contributors. To date, The Yards has proven to be a successful venture for not only Rizzo and Rutherford, but for the thriving Rochester art community as well. Rizzo is thankful for the positive public response to the collaborative art space. “We’re getting a lot more support and noticing that people want this to be happening out here,” she says. At present, The Yards is co-hosting the second (hopefully annual) Boys vs. Girls [friendly] competition. Gals from The Yards will be going head to head with the fellows of 1975 in this dual-gallery exhibit that runs through February 8. This year’s loose theme is “What happens when there’s no supervision?” and will be characterized by a dangerous supply of cardboard. Attendees of the show should attend both galleries before determining who should win. For more information on Lea Rizzo, Sarah C. Rutherford and “The Yards,” be sure to visit http://attheyards.com/.

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i Gra d r a M e t a r b e l Ce

Tuesday, March 4, 2014 • 6:30-9:00 pm The Century Club • 566 East Avenue $100 ticket • $175 a pair Your ticket Includes: New Orleans style food & one drink Jazz Music • Silent Auction • Speciality Drink Beads • Masks • & more fun! All proceeds benefit Children Awaiting Parents. RSVP to 585.232.5110 • Info@capbook.org

Sponsors Special Thanks to Jane August Great Food Provided By: All Occasions Catering

::fitness

Exercise Boosts Brainpower By Robert Bovee There’s no doubt that exercise has its benefits. We’ve known that it rebuilds muscle, increases metabolic rates, lower heart disease risks, improves posture and enhances the overall quality of life. Now a landmark study demonstrates that exercise does even more-making you smarter, boosting your brainpower and potentially staving off or delaying Alzheimer’s. That alone is enough to get you off the couch and out for a brisk walk. Scientists said to be doing the impossible. Published in the Proceedings of the National Academy of Sciences article-“Stronger, Faster, Smarter” by Mary Carmicheal-discusses the science behind the study and what that means to you and me. The study’s researchers had subjects do threemonth aerobic-workout, which “coaxed the human brain into growing new nerve cells… to form dense, interconnected webs that make the brain run faster and more efficiently.” Previously, the process of growing new nerve cells was considered unattainable. But scientists are now equipped with such advanced technology that they can evidence the complex effects exercise has on the brain. According to the article, “those who gained the most in cardiovascular fitness also grew the most nerve cells.” The growth occurred in the hippocampus part of the brain-the section controlling memory and learning. How it works. When you exercise-hopping on a treadmill, going for a brisk walk, jogging along a path, swimming laps or lifting weightschemicals such as IGF-1 enter your blood stream and brain, then stimulate production

of other chemicals, such as BDNF (brain-derived neurotrophic factors)-a “Miracle Grow for the Brain.” IGF-1 is an insulin-like growth factor, which ultimately yields growth-promoting effects. Exercise, stress, emotional excitement, diet and aging all affect its production levels and subsequently, the production level of BDNF. The more BDNF, the more your brain nerve cells fan out, forming the interconnected webs mentioned earlier, to communicate-creating a larger capacity for you to store information. In other words, exercise enhances neuronal metabolism. In the Newsweek article, UCLA neuroscientist Fernando Gomez-Pinilla says, “a brain that’s low on BDNF shuts itself off to new formation.” The good news is that the exercise appears to restore the hippocampus to a “healthier younger state.” And that is golden as we age. The metabolite IGF-1 starts to dwindle between 15 to 20 years old, then continually declines rapidly from that point forward. Similarly, BDNF levels drop. That opens the doorway to a major concern for all of us: Alzheimer’s, which first targets the learningmemory center, the hippocampus. Per the Newsweek article, “early studies suggest that people who exercise at least a few times a week tend to develop Alzheimer’s less often and later than their sedentary counterparts. Apparently, Dr. D.S. Khalsa-founder of the Alzheimer’s Prevention Foundation International in Tucsan, AZ-was right: “What is good for the heart is good for the head.” Recent Supporting Literature A 2001 study concluded “women with a greater physical activity level at baseline were less likely to experience cognitive decline during the six-to eight

–year follow up.” Kristine Yaffe et al, “A Prospective Study of Physical Activity and Cognitive Decline in Elderly Women Who Walk.” Published in the Archive of Internal Medicine. The authors also stated there are “several possible mechanisms by which physical activity could affect cognitive function, including increasing cerebral blood flow, reducing the risk of cardiovascular and cerebrovascular disease and stimulating neuronal growth and survival.” A February 2002 study supports Yaffe’s results, finding “specific aerobic training and mental training used in this study could induce the same degree of improvement in cognitive function and that combined training seemed to lead to greater effects then either technique alone.” Fereica Pegnatti et al, “Physical Activity and Cognitive Decline in Elderly Persons,” published in the Archive of Internal Medicine. Immediate result – but must be maintained – The effects of Aerobic exercise on the brain are apparent rather quickly, also giving you a sense of tranquility and helping you stay more focused. But like any exercise benefit, the regimen has to be kept up for you to continue reaping rewarding results. In fact, a month off from exercise means astrocytes (cells supporting neurons) start to “shrink”, causing neurons to not function well. Boosting your brainpower – Since 1997, many have realized that youthful aging requires the synergistic power of exercise, a low glycemic nutrition, nutraceuticals and hormonal optimization, when a comprehensive evaluation reveals deficiencies. A proven protocol embraces the fourfaceted approach and literally transforms your life and health-with enhanced memory and thinking, increased bone density and body strength, leaner muscle mass, more energy, recharged libido, lower cholesterol scores, stronger immune system, revived sense of well being. For more information, please contact Robert J. Bovee at (585) 330-0614.

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Inspire

rochester women

Jill Robins & Jennifer Weinstein Type J Productions

By Brandy Whitbourne | Photo by Todd Elliott

When something special comes along and there is an event to prepare for, locals are calling Type J Productions to do the job!

Friends prior to business partners, owners Jill Robins and Jennifer Weinstein started the company after mutual friend Laura Rebell Gross, founder of the Young Women’s College Prep Charter School of Rochester (YWCP), asked them separately to organize a 300-person breakfast themed, “One Step Closer.” Not knowing, they both said yes. The women found they worked well together and after much encouragement, decided to go into business together last winter. The team works with corporate and non-profit businesses along with private parties and offers a wide variety of services including: event design, budget creation and management, tablescaping, staging, décor and props, theme development, audio/visual, video production, VIP handling, outside vendor negotiation, invitations, collateral design, event evaluation and facilitating promotional items. “People hire us to make their lives easier, “said Robins. “They want incredible events people want to talk about. Our clients appreciate our creativity and attention to detail.” “Our clients have a purpose for their event and we convey that message as effectively possible,” said Weinstein. Client message is woven through everything we do, from the centerpieces to the giveaways, it speaks to the clients message and who the client is.” Robins began her career in television and over the past twenty years gained experience in production, public relations and marketing for Fortune 500 companies and non-profit organizations, showing her the skill in planning, details and deadlines. She has worked with companies such as UPS, Microsoft, Johnson & Johnson, Starbucks, KFC, Unilever, Pfizer, and non-profits such as Second Harvest, Fashion Week of Rochester and YWCP. “I love how we get to bring our creativity to the table in order to get our message across,” said Robins. “We create an event that makes people say, ‘Wow!’’’ Weinstein started out doing market research, managing internetbased studies and providing statistical analysis and recommendations to guide in their decision-making process before she found her true passion in non-profit marketing, writing and analysis to raising critical operation funds for charitable organizations. As a Development Director for ten years she learned effective grant writing, database development through grant writing, database development and management, communications, and event development, management and execution. She has worked with Daystar and Equicenter, and volunteered for the Jewish Community and YWCP. “I love how everyday is different,” said Weinstein. I enjoy the progression of bringing the event to life. Towards the end it’s a lot (continued on page 46)

rochesterWomanMag.com :: february 2014

inspire :rw

“I like being behind the scenes to help shape a company’s story.” Jane Mazur

Owner, J Mazur Consulting, LLC By Ashley Cooper | Photo by Todd Elliott

Global communications mogul Jane Mazur’s namesake crowns a résumé that those in the realm of public and media relations might only dream of. While one may not, at first glance, recognize the Kansas City native’s moniker, such names as Bausch + Lomb, Walt Disney Records, Microsoft’s Xbox and Ford Motor Company are bound to ring a bell. The aforementioned are just a few of the circles Mazur has stepped into throughout her career. She is quick to note, however, that the secret to her success can be attributed to the practice of paying it forward… Mazur got her start as an ambitious journalism and communications major, fresh from the soils of Arizona State University. The honors student took it upon herself to attend approximately forty informational interviews upon graduating, one of which turned into a rather provocative job offer. Before she knew it, Mazur was poised to begin her first post-collegiate job as senior publicist for the likes of such acts as the Oak Ridge Boys, Donny and Marie Osmond, Hank Williams, Jr. and Wayne Newton, among others. “At age twenty-three, I had two sets of wardrobe-” jokes Mazur, “jeans for the tour bus and black tie for the awards shows.” From Nashville, Mazur made the pilgrimage out West to Los Angeles where she fell into media relations work for Walt Disney Records where she worked with some of the biggest names of the decade. Elton John for “The Lion King,” Vanessa Williams for “Pocahontas,” and Michael Bolton for “Hercules” are among her associations for the Grammywinning soundtracks produced by Disney. Mazur’s work is also tied to the “Beauty and the Beast “ Broadway musical soundtrack as well as the star-rearing Mickey Mouse Club reboot. While working for The Walt Disney Company, Mazur tried her hand in marketing. She fell into the title of Senior Marketing Manager for ABC/ ESPN Network Licensed Merchandise where she created the ABC soap opera merchandise line for retailers like QVC, JCPenney and Sears. Mazur’s tenure in marketing was fairly brief, but successful. Hardly losing speed, she opted to return to her first love: public relations. Mazur became exposed to the fast-paced, colorful world of PR as an intern for a friend’s firm in years passed. “I thought, ‘What an interesting, glamorous life!’” she reflects. “What I found out was that it’s not so glamorous, it can be interesting, but it’s very rewarding. I love being able to strategically develop messages and help companies reach their target audience and make a difference…I like being behind the scenes to help shape a company’s story.” By 1998, Mazur left L.A. to assume her role as Director of Media Relations and thereafter Senior Vice President for the world’s largest independent PR firm, Edelman Public Relations. While there, she put her potent strategy instructs to the test launched Microsoft’s Xbox and piloted initiatives for the likes of Starbucks, Dove, Pizza Hut and more! From Edelman, Mazur’s proven track record in executing positive business outcomes led to a prestigious opportunity for Ogilvy Public \ (continued on page 46)

“We do exercise in this neighborhood!” inspire

::rw

Theresa Lou Bowick Registered Nurse, Author

By Margaret Madigan | Photo by Todd Elliott

In 2014, Theresa Lou Bowick will celebrate 20 years in the nursing profession. Ms. Bowick is incredibly proud of this milestone not just because she loves what she does but because of the journey it represents. Her desire to become a nurse was born out of a need to heal from an abusive relationship that seriously affected her selfworth and has resulted in a fulfilling career, a book, and a radio show. Theresa was born and raised in Rochester, New York and graduated from East High School. She received a Bachelors of Science in Nursing degree from the State University of New York College at Brockport. At SUNY Brockport, she was the first African-American female to earn the President’s Citation Award, the highest honor for a graduating senior. In addition to Theresa’s full time position at the New York State Office for People with Developmental Disabilities, she hosts a radio segment every Tuesday at 8:15am on WDKX regarding health issues. There she uses the airwaves as a forum for community health. Using the tag line, “We’re gonna’ talk about it”, she engages the community in some non-traditional and previously forbidden topics. One day the health of her daughter caught her attention. Theresa realized she herself was morbidly obese and wondered how she could have enabled her daughter to be so overweight as well. At that point, life changed. Theresa joined Weight Watchers and lost over 75 lbs. In 2009 she was one of six grand prize winners of the Weight Watchers “ Inspiring Stories of Change Contest” and as a result was one of a few African American women to ever be featured on the cover of Weight Watchers Magazine (Jan/Feb 2010). This whole experience prompted her to want to help others in their journey to get healthy. Theresa’s first motivational act was to write a book: Collard Green Curves-a Fat Girl’s Journey from Childhood Obesity to Healthy Living. The self-published memoir provides insight on the many contributing factors not often considered to childhood and adult obesity, including poor food choices, lack of exercise, poverty, blended families, domestic violence, and educational and religious institutions. Theresa has combined her love of fashion and health and wears a dress made of real collard greens to promote her book. Her famous dress garnered her a spot last month on the Steve Harvey Show, a nationally syndicated television show. Why collard greens? Because in African-American culture, collard greens are a staple of most meals. The collard green is an example of a food that is very healthy, however, when it is prepared in the tradition to which most African-Americans have become accustomed – with ham hock or bacon and lard, it becomes very unhealthy. A good portion of Theresa’s book focuses on that it’s not necessarily what you eat but how you prepare it. (continued on page 46)

rochesterWomanMag.com :: february 2014

inspire ::rw

Jill Robins and Jennifer Weinstein

Jane Mazur

Theresa Lou Bowick

more hours and intensity but the satisfaction it brings cancels the fatigue and lack of sleep.”

Relations Worldwide. After adding Ford, LG Electronics, Johnson and Johnson, Quaker/ Tropicana (to name a few) to her repertoire of clients, Mazur was granted an unbeatable offer that interestingly brought her to the Flower City. “I came to Rochester and fell in love,” she states. “My husband and I liked the community and what it had to offer our family.”

In addition to her book, Ms. Bowick founded the “Conkey Cruisers” a free bicycling-tobetter-health program. Hearing a neighbor say “Nobody exercises in this neighborhood” prompted Theresa to create an opportunity for neighbors to embrace physical fitness. The program teaches safe cycling and healthy living in a high crime, poverty stricken neighborhood. In its inaugural year, “Conkey Cruisers” received numerous honors; including a feature in President Barack Obama’s Fitness is Fun Newsletter, a House of Representatives congratulatory note in the official United States Congressional Record via Congresswoman Louise Slaughter, a New York State Assembly Citation and a City of Rochester Proclamation.

One event the duo looks forward to is the American Heart Association’s (AHA) Helpers with Heart Service Auction they created. Teaming up with Co-Chair Jane Mazur and head of the Passion Committee, Alexis Zimmerman, they put on a fun and unforgettable bachelorstyle auction based on services such as plumbing, snowplowing, fitness training, painting, cleaning, and landscaping. “I have sat through many live auctions but this is entertaining and funny,” said Weinstein. “Some of the men really enjoy acting out their roles. It’s new, fun and exciting.” This year the auction is benefiting AHA Go Red for Women to help fight heart disease in women. The duo hopes that one day, people will understand the value event planners can bring to the table and not be regarded as costly, but rather money saving. It can be looked at as a luxury good if the company wants to showcase a product, but they put a great deal of thought into the message they are trying to get across and done so in an appropriate way. “Some people may think what we do is silly and inconsequential and maybe some are, but not the ones we’re planning,” said Robins. “We offer a unique experience.”

(cont)

Today, Mazur is credited with revitalizing the Bausch and Lomb brand, igniting the company to a whole new level. Mazur and her cohorts launched several successful product campaigns that include Biotrue—the popular lens care solution that won the Popular Science Award. When the company was purchased last summer, Mazur made the decision to venture into the realm of self-employment. As of October 2013, she is content to be heading J. Mazur Consulting, LLC. “I thought, ‘If I’m ever going to take a moment in my life to do something different, this is it,’” says Mazur. “What this time has done for me is given me back my own attention.”

(cont)

By the end of its inaugural year, over 200 neighbors and guests ages 1-83 could proudly say, “We do exercise in this neighborhood!” Theresa is truly an inspiration to many in the community that are trying to better their lives. Theresa’s book is available on www.amazon. com.

Mazur is thriving in her new role as business owner, and, of course, loves the flexibility and added time to spend with her husband in children.

february 2014 EVENTS CALENDAR

28th Annual Chocolate Ball

8 Susan B. Anthony Birthday Luncheon

12 Day of Dance

15 February Break Week-Circus, Circus

15-23 Open That Bottle Night

Organization: The Epilepsy Foundation Time: 5:30PM to Midnight Where: Rochester Riverside Convention Center Website: www.epilepsyuny.org/chocolateball.htm Organization: National Susan B. Anthony Museum Time: Noon to 1:30 Where: Rochester Riverside Convention Center Website: www.susanbanthonyhouse.org Organization: Thompson Health Time: Noon to 4:00PM Where: Eastview Mall Website: Spirit.ThompsonHealth.com Organization: Rochester Museum and Science Center Time: Various Where: 657 East Avenue Website: www.rmsc.org Organization: Bivona Child Advocacy Center Time: 6:00 PM Where: Locust Hill Country Club Website: www.bivonacac.org

rochesterWomanMag.com :: february 2014

feature ::special 48

Optimal Health is Availa

february 2014 :: rochesterWomanMag.com

::special

Everyone

feature

able to By Staff Writer | Photo by John Schlia Leila Kirdani, M.D. was the first physician in Rochester boardcertified in Metabolic Anti-Aging, Regenerative and Functional Medicine. Her current clientele ranges from pre-menopausal women looking for bio-identical hormone replacement to the male executive losing his edge and wants to stay on top of his game to a parent seeking a natural alternative to their child’s medication. Patients near and far might approach Kirdani for issues pertaining to preventative care, autoimmune disease, child and adolescent development, mental health issues and more! She simply empowers each client to be proactive with their health through mind and body. Kirdani’s message, “Optimal health is available to everyone,” is not one that traditional medical doctors might promote. According to Kirdani, every disease is due to disruption of harmony and imbalance within the body. Each client of Kirdani’s learns that optimal health is manageable, accessible and highly feasible. Kirdani is equipped with the proper tools to use with her patients to get their bodies healthy and keep them healthy. Her patients now have hope where they did not have before with today’s excess pharmaceuticals, levels of overtesting, misdiagnoses and precocious surgeries. However, Kirdani readily admits that she does not have all the answers and expresses use of “wonderfully educated guesses” which inspire those that she works with to appreciate their own individuality and normalcy. Kirdani encourages her patients to know themselves as individuals and also to take the time to familiarize themselves the unique needs of their minds and bodies. Kirdani has found that her clients are very patient with the process of getting their bodies and minds healthy and balanced. People are taking responsibility for their own health and not expecting the tried-and-failed“quick fix.” Good health stretches beyond the physical realm, but reaches to mental and emotional states as well. Kirdani is able to spearhead this journey with her patients to identify the root cause of their health issues and then come alongside them to treat the dysfunction or disease within mind and body holistically.

Kirdani is able to provide the time, guidance, direction, accountability and partnership with her patients through her own education and experience within the “Family System at Highland” that she started six years ago in anti-aging medicine. The basis of anti-aging medicine is to use the latest research to support the body nutritionally and hormonally. It also looks at environmental toxins and lifestyle hindrances that can deplete the body’s reserves and cause accelerated aging. Each patient brings in their own unique, complex and interwoven set of characteristics that set the stage for developing disease or influencing the direction and maintenance of their own health. Dr. Leila Kirdani uses the latest in medical research, recognizing that inflammation is at the base of many disease states, including fibromyalgia, hypertension, thyroid disease, diabetes, asthma and rheumatoid arthritis. Kirdani finds more often that “no one has the answers for you except you.” She is just one part of a patient’s health journey. Individuals must be their own health advocates in today’s day and age. Through a working relationship, Kirdani carefully assists clients in achieving wholeness and wellness. “We lean in to change together,” Kirdani says, to make the process comfortable, practical and exciting. Kirdani says she loves having the time to spend with each person that her practice now allows. When Kirdani practiced as a family doctor, she was seeing twenty-seven patients a day—unable to take the proper amount of time to help that she experiences with seeing seven patients a day. Patients are empowered to take control of their health with the tools Kirdani provides that will give them their health back naturally within as little as 2-4 appointments. For more information, visit http://www.drleila.com/index.html.

rochesterWomanMag.com :: february 2014

Sculpting the body you want doesn’t always have to be painful or involve general anesthesia. By now many of you have heard about CoolSculpting, either from local celebrities like Tony Infantino on Warm 101.3, or on nationally recognized shows like Dr Oz, Good Morning America, or the Rachel Ray show. But what exactly is CoolSculpting?

women

::tips for

Kick-Start

Developed in 2007 by two Harvard dermatologists, CoolSculpting is a unique, non-invasive fat reduction procedure that takes advantage of a process known as cryolipolysis (frozen fat cell destruction). By using gentle suction, the device is able to pull the target treatment area between two cooling panels and then chill that area for one hour. Following treatment, the body’s own microscopic clean up crew naturally eliminates fat cells over the next few months by way of a process called apoptosis. On average it takes three months to see maximum results and patients typically see a 20-25% reduction of fat in the treated area after just one treatment (multiple can be performed). Although CoolSculpting does not result in weight loss, there are visible results and people usually find clothing fits better and feels more comfortable. Many people even report that the procedure helps kick-start a regular workout routine or improves dietary discretion. As the cooling starts, you feel pressure and cold initially, but this dissipates and many people will read, work on a laptop or take a nap until the treatment is complete, which can be one to three hours depending on the number of areas treated. DualSculpting allows patients to have two areas treated simultaneously to reduce total treatment time dramatically. With zero downtime, you’re back to work, running errands, hitting the gym, or headed out for a relaxing evening out after the procedure. While some redness, minor bruising, tingling or discomfort can occur, they are temporary. Since we are born with a certain number of fat cells that expand or contract when we gain or lose weight, permanent sculpting results are only achieved when those fat cells are removed from the body or destroyed. Cryolipolysis allows targeted removal so that you and your provider can help sculpt the body you want, or reduce/remove that stubborn bump or baby bulge that no amount of time at the gym can remedy. Most people who come in to Dermatology Associates for a free consultation ask us “Is this too good to be true?” We tell them that CoolSculpting truly delivers undeniable results, the procedure is FDA-cleared, and is a safe approach to fat reduction. Dr. Lesley Loss is a board certified dermatologist and CEO at Dermatology Associates of Rochester. Visit dermrochester.com/coolsculpting or coolsculpting.com for more info. Call to schedule your free consultation 585.272.0700