RWM's Ultimate Health & Wellness Expo Vendor Kit

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EXHIBITOR INFORMATION KIT

Saturday June 8, 2013 10:00am - 6:00pm At Eastview Mall

Saturday June 8, 2013 10:00am - 6:00pm PRESENTED BY EASTVIEW MALL AND THE AMERICAN At CANCER SOCIETY Mall Eastview

FREE TO ATTEND

BRING YOUR FRIENDS AND COME ENJOY OVER 200 EXHIBITORS, SEMINARS GOING ON THROUGHOUT THE DAY ON FINANCIAL HEALTH, HEALTHY LIVING, AND MORE..., INCREDIBLE FOOD AND BEVERAGE SAMPLING, FREE GOODY BAGS HANDED OUT TO THE FIRST 3500 ATTENDEES WITH HUNDREDS OF DOLLARS IN SAMPLES AND COUPONS, FREE T-SHIRTS, LIVE MUSIC/DEMONSTRATIONS AND INCREDIBLE HAIR PRESENTED BY EASTVIEW MALL AND THE AMERICAN CANCER SOCIETY AND FASHION SHOWS THROUGHOUT THE DAY! SPONSORED BY:

FREE TO ATTEND

ROCHESTER

BRING YOUR FRIENDS AND COME ENJOY OVER 200 EXHIBITORS, SEMINARS GOING ONmagazine THROUGHOUT THE DAY ON FINANCIAL HEALTH, HEALTHY LIVING, AND MORE..., INCREDIBLE FOOD AND BEVERAGE SAMPLING, FREE GOODY BAGS HANDED OUT TO THE FIRST 3500 ATTENDEES WITH HUNDREDS OF DOLLARS IN SAMPLES AND COUPONS, FREE T-SHIRTS, LIVE MUSIC/DEMONSTRATIONS AND INCREDIBLE HAIR AND FASHION SHOWS THROUGHOUT THE DAY!

WOMAN

University Breast Imaging

the Enzo Scollo Agency

SPONSORED BY:

Visit RWMSULTIMATEWOMENSEXPO.COM FOR MORE INFORMATION OR CALL 585.287.5362 ROCHESTER

WOMAN

University Breast Imaging


ABOUT THE ULTIMATE HEALTH & WELLNESS EXPO Here’s something to think about. Can you name one other lead generation activity that you know, even before you commit to spend your money, which will deliver 4,000+ carefully targeted consumers to your front door? Better still, try naming one that can do it for as little as 10 cents a head.

Your Target Customer Overwhelmingly, people who visit exhibitions are in the market to buy. They’ve responded to the advertising, made the effort to get to the venue and, are excited to be there. They are the decision makers and they’re ready to commit. RWM’s Ultimate Women’s Expo delivers a finely targeted audience of men, women and children who come prepared to learn, sample, try and buy. Our expo attendees offer you an outstanding opportunity for end-of-show results that point to increased contacts and sales. Also, we have a professional, accountable management team that offers you high value and a lot more than just an exhibit booth for your investment. We attract women ages 25+ who come to shop, evaluate, learn, make decisions and buy. With women making 80% of the family’s purchasing decisions for virtually everything, the RWMs Ultimate Health & Wellness Expo is one of the best places to connect with your customers face to face and advertise your enterprise.

EXHIBITOR SET-UP/TEAR DOWN FRIDAY, JUNE 7TH and SATURDAY, JUNE 8TH- SET-UP

Set-up for exhibitors and sponsors will be from 6:00am - 9:15am on Saturday, June 8th. All Exhibitors MUST Check-in FIRST before unloading and setting up. Any sponsors wanting us to hang your banners will be required to have all materials to us no later than 6pm on Friday, June 7th. All vendors/exhibitors will come to the sign-in table at the front entrance by Pottery Barn and PF Changs where you will receive your booth number and an escort to show you your booth placement, along with a map and swag bag, etc. UNLOAD QUICKLY and then go park your car. Your booth space will have a table, 2 chairs and if you need more, please let usknow at least 5 days prior to the event. Electricity will be provided to all Premium Exhibitors, but you will need to bring your own extension cord. At sign-in, if you are planning on selling merchandise/products, we will need to have a copy of your NYS Tax Payer ID. You can sign-in and then we will give further instruction and direction for unloading/parking. There are multiple entrances for easy unloading of vehicles. The Expo will start promptly at 10am when the mall opens for business.

SATURDAY, JUNE 8TH - TEAR DOWN

ALL vendors/exhibitors are required to stay until the end of the expo at 6pm and cannot pack up their tables any earlier. If you choose to do so, there will be a $100 penality fee without previous approval from expo management. Tear Down will begin promptly at 6:01pm and go until 9pm. You will be responsible for the clean up of your area. All materials need to be removed that night as tables, etc will be removed by 10:00pm. RWM is not responsible for any items left behind, or missing/stolen/etc during the expo or set-up/teardown times.


SOME OF THE THINGS YOU CAN ENJOY

Local Boutiques Fitness Fashion Apparel Bridal Spas & Salons Nutrition Jewelry /Accessories Massage Therapy Health & Wellness Services Wine Tasting Financial Services Fashion Shows Beauty & Fragrance Gift Assortments Home Decor Personal Products Skin Care Products Non-Profits Photo Booths Healthy Eating Local Artisans Live Music/Performances Health Screenings Food/Beverage Sampling Holistic Medicine Chiropractic Demonstrations Dance Schools Unique Products Screenings Weightloss Options Celebrity Autographs from the Rhinos, artist Greg Polisseni, local TV personalities and more

EXHIBITOR INFORMATION/AD SPECS We will need your Expo program advertisement in NO LATER than Friday, May 17th at 5pm. We will be handing out over 4,000 magazines with the expo advertising in it the day of the Expo in all Swag Bags, as well as over 15,000 more in over 350 locations throughout Rochester. It will also include maps of the Expo and vendor lisitngs. We will need a high resolution, jpeg or pdf file submitted to kelly@networkroc.com. If you would like to have tickets/posters at your location to promote the expo and attendees, please let us know, and we can drop off a packet for you, or you can come to our offices and pick them up as needed. It is free to attend the Expo but tickets can be handed in, filled out for a chance to win over $7500 in prizes and giveaways. Your company name will be listed on the RWMs Ultimate Health & Wellness Expo website (www.rwmsultimatewomensexpo.com) for a period of 3 months. If you need banner or signage materials for your booth, you can contact Doug Cole at SpeedPro Imageing at 585- 413-1743 and receive special exhibitor only pricing. For other printed materials, please contact Mike at Avalon Document Services.

ABOUT OUR ATTENDEES -

18-65 years of age Household income between $35-$100,000 Majority are homeowners Decent percentage with children 18 years of age and younger at home - Most attendees are local; however, they travel to see our exhibitors! They come from all across New York State. - We target a professional audience - Our audience are educated women/men/consumers


MORE NEED TO KNOW INFORMATION Some other information that you might want to pass along is that we will have Rochester Rhino Players coming to join us and sign autographs all during the day, artist Greg Polisseni signing prints, live demos starting at 10am at Pottery Barn, and many more surprise.s. There will be live broadcasts provided by our media sponsors WDKX , WARM 101.3, Channel 13, Clear Channel and Channel 10 NBC. 4,000 Swag Bags will be handed out to all attendees with Rochester Woman Magazines June Health and Wellness edition as well as hundreds of dollars in products and savings certificates. Event staff will be dressed in all black, and have t-shirts with EVENT STAFF on back. You can go to anyone of them for help at any time. There will also be our security members, as well as mall security guards roaming 9am-9pm. If you need their help, please dont hesitate to grab one of them at any time. We are asking ALL vendors to promote the event on ALL social media, etc. If you would like tickets/posters to hand out please contact us to arrange drop off. We will be at the mall promoting the event at the front of Lord & Taylors on May 11th and June 1 from 12-4pm and in front of Macy’s on May 25th from 12-4pm.

BAG INSERT INFORMATION All bag inserts should be dropped off to the mall office prior to Friday, June 7th to the attention of Wendy Roche. You can also drop off materials for inserts by NO LATER than 10am on Friday, June 7th at Eastview Mall. If you call 585-727-9120 when you arrive for drop off, someone will be able to tell you where to go. If the items are received after 12:00pm on the 7th, we can not guarantee insertion. If bag insertions are not paid prior to drop off, we will not be able to insert items into the swag bags.

ADVERTISING IN ROCHESTER WOMAN MAGAZINE As a participant in the RWM Ultimate Health and Wellness Expo, you will have the opportunity to advertising in the Rochester Woman Magazine’s June Health and Wellness edition, which includes 24+ pages of advertising for expo sponsors/exhibitors at special promotional pricing. As an Expo participant, you will receive the following premier pricing: 1/8p $150 1/4p $300 1/2p $600 FP $999 Don’t miss out on this incredible opportunity to get your business in front of over 20,000 professionals in the greater Rochester area via print distribution in over 350 locations through Rochester, and also 65,000 via an electronic interactive publication and through dstribution of over 4,000 to expo attendees.

DID YOU PLAN YOUR BOOTH CORRECTLY? Planning your booth in advance is very important. If you set up without a plan you may feel frustrated when it doesn’t come together and you may be missing some things you need. Here are some things to consider when planning your booth:

Be clear on your intention for participating. What image do you want to project and what do you want the focal point to be?

Don’t get locked into the idea that your booth will be a table in front with info on it. Get creative. Bring another piece of furniture to add to your space. (Be sure it will fit in the space allocated).

Color is good. Black and white can make a statement too. If you are using color, pull your colors together so that it looks planned and not thrown together. A rug can be used to pull your colors together and it helps your feet and legs not get so tired. Be sure your clothes don’t clash with the colors in your booth.

Your space should reflect who you are and how you do business. If your space looks thrown together and you are giving out poorly copied materials…this sends a message.

If you are using a table consider doing things that will give different dimensions. Boxes under materials will add some interest. Tri-folds can be used to enhance a tabletop display with pictures and catchy words. Easels are also a great way to capture attention. If you have a banner you want to hang please check with the Expo personnel in advance to be sure you will have a space to do that.

Fresh flowers are an inexpensive way to add color and beauty to your booth.

Decide how to capture business leads. Give attendees an opportunity to sign up for your mailing list or newsletter .


STAGE LISTINGS/SHOW TIMES STAGE 1 - CENTER COURT 10-6pm

DJ Key-Yo

1030-11am

STAGE 2 - BY LORD & TAYLOR 10-6pm

DJ ET

Roc Fencing

1030-1130

Boroquin Dance

11-12am

Continental School of Beauty

1130-1200

Roc Fencing

12-1pm

Hair & Fashion Show by Salon Bella Vita

12-1:00pm

Jill Bates Fashions

1-2pm

Hadlock Rocks

1-2pm

TBD

2-4pm

Mall Fashion Show sponsored by Macy’s

2-2:30pm

Jem of the Nile

4-5pm

Flower City Ballet

3-4pm

Comedy with Curves

5-6pm

Deb Magone Band

4-5pm

Designers Fashion Show sponsored by Lord & Taylor

SEMINAR SPONSORS/TIMES Lifetime Financial Group 10:00am - 11:00am Personal Training 11:00am - 12:00pm One Life Chiropractic 12:00pm - 1:00pm Westminster Financial 1:00pm - 2:00pm Elizabeth Wende Breast Care (EWBC) 2:00pm - 3:00pm Henderson Ford 3:00pm - 4:00pm BWell 4:00pm - 5:00pm


STAGE 2

16 14 15

SEMINAR AREA

2

4

1

E G

9

6 3

A

8

ST

7

11

1

13

5

12 10


AREA 1 POTTERY BARN ENTRANCE

100 Registration 110 101 Registration/Rochester Woman 111 Magazine 112 102 Rochester Woman Magazine 113 103 Syracuse Woman Magazine 114 104 Tow Path Bike 115 105 Tow Path Bike 116 106 Clear Channel 117 107 Channel 10 108 American Cancer Society 109 American Cancer Society

AREA 2

200 URMC Womens Health 201 URMC Womens Health 202 URMC Womens Health 203 URMC Breast Imaging 204 URMC Breast Imaging 205 URMC Colorectal 206 URMC Plastics 207 URMC 208 BCCR 209 Accelcare 210 Mary Kay 211 Christopher & Banks

AREA 3 (MACY’S WING) 300 301 302 303 304 305

Rochester Athletic Club Go Red for Women Go Red for Women Allstate Enzo Scollo Agency Photochica SC Fine Art SC Fine Art Warrior Salute

212 Cache 213 The Limited 214 Madonna OB/GYN 215 One Life Chiropractic 216 Alternatives For Battered Women 217 Empire Beauty 218 The Laser Spa 219 220 221 222

306 Avalon Document Services 307 WDKX 308 Macys 309 Macys 310 Macys

AREA 4

400 Francesca’s 401 585 402 CNY Latino 404 Step Mom Magazine 405 Habitat for Humanity 406 Bath Tub Made New 407 Rhino Concrete 408 Elzbieta Interiors 409 One Stop

410 411 412 413 414 415 416 417

Schoen Place Auto Bathfitter Bathfitter Maid for Time Everdry Waterproofing Crabtree & Evelyn


AREA 5 500 501 502 503 504

New York Life Principle Financial Command Your Energy

AREA 6

600 Rochester General Hospital Foundation 601 Rochester General Hospital Foundation 602 Rochester General Hospital 603 Rochester General Hospital 604 AIDS Care 605 AIDS Care White Party 606 Epilepsy Foundation 607 CURE Childhood Cancer 608 Children Awaiting Parents 609 O’Dell Chiropractic 610 Lakeshore Laser Spa 611 Dynamic Thermal Imaging 612 Clifton Springs Hospital 613 American Laser Skin Care 614 Powertrain 615 Visalus 616 Windflower Reiki Reflexology 617 Skintopia 618 Blissful Balance

AREA 7 700 701 702 703 704 705 706 706 708 709 710

Westminister Financial Chariot Learning Keen Design United Healthcare Medicare 33 Definitions Moonshadow Spirits Helena Boersma Weight Loss bwell essentials Sandra Housel Massage Team Beach Body Falun Dafa

AREA 8

800 Roc Fencing 801 Fit4Mom 802 Roc City Wellness 803 Roc the Barre 804 MOVE Studios

505 506 507 508 509

Nerium International Made the Same Pieters Family Life Center Dr Pechatt

619 Herbalife 620 A Healthy New Look 621 Fuller Fitness 622 Fountain of Youth Organics 623 Chateau Hair Designs 624 Euphoria 625 Bella LaVie 626 Lifetime Financial Group 627 628 629 630 631 632 633 634 635

711 Vitalize 712 Dew Me Cosmetics 713 Young Living Essential Oils 714 Erna’s Hope 715 716 717 718 719 720 721 Solstice

805 806 807 808 809

Charming Children Parties Camp Good Days Leichtner Studios


AREA 9

900 901 Personal Training 902 Isagenix 903 Excercise Express 904 Rodan & Fields 905 Wellcare 906 IWS Medical Massage 907 Back to Nature 908 Innersage Healing Arts 909 It Works 910 Goshorn Chiropractic 911 Beyond Center for Yoga 912 Comella Orthodontics 913 isXperia 914 Teavana

AREA 10 1001 1002 1003 1004 1005 1006 1007 1008

Salon Bella Vita Salon Bella Vita Salon Bella Vita Chandeliers Boutique Chandeliers Boutique SOJO Designs GLOW Sunless Tanning Wilhelmina Rochester

AREA 11 1100 1101 1102 1103 1104 1105 1106 1107 1108

DJ Key-Yo DJ Key-Yo Hadlock Rocks Continental School of Beauty Continental School of Beauty Lisa’s Boutique With Heart Channel 13 Enchanted Rose Garden Flower City Ballet

AREA 12

1200 Henderson Ford 1201 Henderson Ford 1202 The Grey Pet Cottage 1203 Advocare 1204 Party Gals 1205 I Do Pole Dancing 1206 Mythic Treasures

915 Naartjie Kids 916 Verizon Wireless 917 Virtual Wellness Solutions 918 919 920 921 922 923 924 925 926 927 928 Yogun Fruz 929 Clarks

1009 Bipolar Couture 1010 Headz Up Hatz 1011 Happifeet 1012 Even Odd 1013 Todd E Media 1014 Todd E Media 1015 McDonalds Photobooth 1016 McDonalds Photobooth

1109 True Fashion Addicts 1110 Spectacular II Designs 1111 Spectacular II Designs 1112 What A Stitch 1113 Magnabilities 1114 Thirty one 1115 Elegant Designs 1116 Deb Magone Band


AREA 13

1400 Brookstone 1401 Wet Seal 1402 Aerie 1403 1404 1405 1406

AREA 14

1400 Registration 1401 Zweigles 1402 Zweigles 1403 Zweigles 1404 Casa Larga Vineyards 1405 Arbor Hill Winery

AREA 15 1500 1501 1502 1503 1504 1505 1506 1507

Rochester Rhinos WARM 101.3 Strathallen Hotel Memorial Art Gallery Network Rochester

1407 1408 1409 1410 1411 Tastefully Simple 1412 Pampered Chef 1413 Lovesac

1406 1407 1408 1409 1410

Candy Bar Element Water Tasteful Additions Synfully Sweet Top Shelf Staffing

1508 1509 1510 1511 1512 Hochstein School 1513 Regis Salon 1514 Sephora @ JCPenney

AREA 16

1600 DJ ET 1601 DJ ET 1602 Lord & Taylor 1603 Lord & Taylor 1604 Eastview Mall 1605 Liberty Travel 1606 Total Tan 1607 Total Tan 1608 Fast Fix Jewelry 1609 Back Nine Golf 1610 McCarthy Rentals

We are coming back to Eastview!!!

Special $50OFF

any booth space for RWMs Ultimate Womens Expo on Saturday, June 2nd.

Sign - up NOW!!!



EXPO STAFF CONTACT LIST At any time, please feel free to contact any of the following Event Staff: Kelly Breuer Event Coordinator 585-727-9120 kelly@networkroc.com Barbara McSpadden Event Coordinator 585-738-9991 barb@rochesterwomanmag.com Toni Beth Weasner Assistant Coordinator/Stage Coordinator 585-748-6280 tonibeth@rochesterwomanmag.com Crystal Assistant Coordinator 315-573-6166 crystal@rochesterwomanmag.com


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