CAPTURE THE HEARTS AND MINDS OF ROCHESTER AREA WOMEN MARCH 2015 – APRIL 2016
Celebrating
MAKE ROCHESTER AREA WOMEN MORE AWARE OF YOUR PRODUCTS AND SERVICES
Connect with
engaged readers on an emotional level ADVERTISE IN RochesterWomen magazine
to connect with more than 25,000 area women!
Established in 2000
RWmagazine.com
Celebrating
ROCHESTERWOMEN MAGAZINE READERS WOMEN EARN The annual median income of women in Rochester is $44,420.1 Data indicates that there is a highly educated, foreign-born population of women in Rochester. RochesterWomen magazine aims to reach native and foreign born women living in Rochester and the surrounding area.
WOMEN BUY Rochester area women are the primary purchasing decision makers in their household for: Beauty/Hygiene........................................... 95% Clothing......................................................... 93% Food................................................................91% Entertainment/Travel.................................... 67% Healthcare/Medicine.................................. 67% Home............................................................. 65% Pets................................................................. 63% Education....................................................... 53% Garden.......................................................... 53% Technology.................................................... 47% Financial/Investment.................................... 44% Auto............................................................... 37% Above statistics were obtained from a research study conducted by Katlin Schmidt, an intern from Winona State University with RochesterWomen magazine, April 2014.
ROCHESTER WOMEN READERS
ISSUE THEMES
March/April 2015 15th Anniversary Issue, Diversity and National Women's History Month May/June 2015 Mother’s Day and Self Care July/August 2015 Taboo Topics September/October 2015 Back to School, Garden Harvest and Rochester Area Builders Fall Showcase of Homes November/December 2015 Arts/Entertainment, Holidays and Hospitality January/February 2016 Extraordinary Rochester Women Award Winners and Rochester Area Builders Home Show
There are 34,170 women between the ages of 18 to 64 years of age in Rochester and the median age of women in Rochester is 36.1.2 Rochester Women magazine reaches the majority of women between the ages of 18 and 64 years of age.
READERS KEEP THEIR COPY OF ROCHESTER WOMEN MAGAZINE One day...........................................................9% One month.................................................... 30% One week.......................................................21% More than one month....................................19% More than two months..................................16% One year or more...........................................5% Above statistics were obtained from a research study conducted by Katlin Schmidt, an intern from Winona State University with RochesterWomen magazine, April 2014.
ROCHESTER WOMEN DISTRIBUTION
25,000 copies of RochesterWomen magazines are distributed: Advertisers locations.................................... 44% Racks ............................................................. 26% Out of town*..................................................16% Editorial contacts.......................................... 10% Mayo Clinic.....................................................2% Expos, events, etc.............................................2% *Approximately 4000 copies of each issue of RochesterWomen magazine are distributed outside of Rochester to: Byron Cannon Falls Kasson Lake City Lanesboro Mantorville
Plainview Red Wing Spring Valley St. Charles Stewartville Winona
91% of readers
believe that Rochester Women magazine is very present in the community.
59% of readers
said advertising in Rochester Women magazine increased “awareness” of their business.
Womenowned firms
According to the United States Census Bureau (2007), 26.6% of businesses in Rochester, Minnesota were womenowned.3 Nationally, there was an increase of 20.1% increase of women-owned businesses from 2002 to 2007.4 The numbers of women and minority-owned businesses continues to increase.
1. http://factfinder2.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=CF 2. American Community Survey 2010, data obtained from IPUMS-USA (http://usa.ipums.org/usa/) and analyzed by the Center on Women and Public Policy, Humphrey Institute of Public Affairs, University of Minnesota. 3. http://quickfacts.census.gov/qfd/states/27/2754880.html 4. https://www.nwbc.gov/facts/women-owned-businesses
ROCHESTERWOMEN TEAM JORRIE JOHNSON, MBA, Publisher
jorrie@RWmagazine.com, 507-259-6362
I started RochesterWomen magazine fifteen years ago with a passion for helping women connect with each other and the community. I enjoy knowing area women and telling about their successes, challenges, needs and wants, and helping them make connections to better their lives. I’m also passionate about supporting non-profit organizations in the community by working with them and helping them communicate with area women. I’m happy to be a part of a thriving community. NIKKI KRANEBELL, Marketing Account Manager nikki@RWmagazine.com, 507-254-7109
"I am excited to promote a product I believe in. As a small business owner, I have advertised in RochesterWomen magazine and have seen the impact of advertising first-hand. I am very proud to be with an organization that empowers women." I was born in raised my entire life in southeast Minnesota. I have a retail management and interior design degree and have been a small business owner for 15 years. We have a "Mini zoo" at our house. We love camping and being outdoors in the summer. I have 2 kids and I'm one of the crazy hockey moms! DAWN SANBORN, Photography Director & Cooking Columnist dawn@RWmagazine.com, 507-252-4662
For RochesterWomen I have the privilege of sharing two of my passions with our readers: food and photography. I own a small hobby farm, have sold my wares at the farmer’s market and served on their board. I also have years of experience working in fine dining establishments. I enjoy preparing healthy meals with locally bought produce and meats. Sustainability is important to me. I am a commercial and family photographer with 19 years of experience and a B.A. in Photography from Columbia College. I believe photography is real life art and I enjoy capturing it. TRACY VAN EIJL, Art Director tracy@RWmagazine.com, 507-358-4904
My husband and I own Elgin Print Shop, where I have freelanced as a graphic artist over the past several years. Volunteering my time as an artist is important to me; I have contributed to Olmsted County Historical Society, ReVerb. mn and various other events that have been hosted in the area. Joining the Rochester Women magazine team in 2014 has been a fun adventure and allowed me to be more involved in our growing community. I look forward to showing my passion for print design in each issue of RochesterWomen. TESSA SLISZ, Graphic Designer tessa@RWmagazine.com, 507-272-6626
I am an ad graphic designer for RochesterWomen clients. I grew up in Rochester and received my degree in Art and Graphic Design at the University of Wisconsin-Stout. I studied color theory abroad in Paris, France, lived in Japan for one year, and have worked as an ad designer at print publications in California and Arizona. I love working together with clients to turn their ideas into reality.
n R OCHESTERWOMEN
MISSION To help area women grow personally and professionally and to help them connect with each other and the community.
AWARDS & ACHEIVEMENTS In June 2009, the United Way of Olmsted County Women's Leadership Council [WLC] honored Maude Finch and the three recipients of the first annual Maude Finch Award. RochesterWomen magazine was recognized for the hope, inspiration, encouragement and fun the publication brings to countless women-and men in our community. And for its work in recognizing women's accomplishments as family members, business women, artists, workers, friends and all the other roles women take on inspires people throughout the community and advances the common good.
{| In August 2002, Rochester, Minnesota, Mothers & More Chapter (#203) presented Women Communications, L.L.C./ RochesterWomen magazine the Mothers & More Business Award for highlighting working moms and offering a work environment conducive to balancing work and family life.
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