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CELEBRATING 20 years
17
Reach Smart, Professional Women
Ages 25-65+ In a 45-mile radius of Rochester
Tell them about your products and services
Connect with more than 25,000 area women with each issue of Rochester Women and 1000s more on RWmagazine.com M
Established in 2000
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2016 Rate Card SALES SALES Contact Us GRAPHIC DESIGN PRICING info@RWmagazine.com
info@RWmagazine.com 1/12 1/6 Rate Page Page graphics@RWmagazine.com
SALES
2017 Rate Card 2017 Rate Card GRAPHIC DESIGN
EDITORIAL
info@RWmagazine.com
PRICING PRICING
Color Color /6 1/4 1/3 Color ge Page Page Color Black & White 25 $625 $795 Black & White Black & White 25 $525 $695 Black & White Color Option 25 Spot$525 $645 Spot Color Added to Black andOption White Ad
graphics@RWmagazine.com 1/12 1/6 Rate 1/12 1/6 Page Page Rate Page Page $275 $525 1-3x $275 $525 1/2 2/3 Full 1-3x 4-6x $245 $425 Page Page Page 4-6x $245 $425 1-3x $225 $425 $1145 $1445 $1645 1-3x $225 $425 4-6x $195 $325 $995 $1245 $1445 4-6x $195 $325 $945
GRAPHIC DESIGN
graphics@RWmagazine.com editor@RWmagazine.com Color $275 $525 1-3x
COMMUNITY CALENDAR
Prime Positions PRICING
1-3x each additional. 4-6x ary ad design. 2 proofs maximum; $25 1-3x 4-6x Rate Rate Rate Rate
PRICING PRICING
RW Magazine Print Ad Sizes
Back Cover 1/12 Back Cover
Square
Inside Back Cover Inside Back Cover Horizontal Inside Front 1/6 Cover Inside Front Cover Vertical Page 3 Page 3 Horizontal Across1/4 from Table Across from Table of Contents Vertical of Contents
$1995 $1645 2.347” x 2.333” $1995 $1645 $1845 $1545 $1845 $1545 4.861” x 2.333” $1845 $1545 $1845 $1545 2.347” x 4.833” $1845 $1545 $1845 $1545 7.375” x 2.333” $1795 $1495 $1795 $1495 3.604” x 4.833”
Timeline Timeline 1/3
ng
Square
Issue Issue (2017) (2017)
4.861” x 4.833”
2.347” Release x 9.833” AdVertical Space Ad Copy Ad Space Ad Copy Release Deadline Deadline Date Deadline Deadline Date Horizontal 7.375” x 4.833”
May/June Fri, Mar 24 Fri, Mar 31 Fri, Apr 28 Fri, Mar 24 Fri, Mar 31 x 9.833” Fri, Apr 28 May/June 1/2 Vertical 3.604” July/Aug Fri, May 26 Fri, June 2 Fri, June 30 July/Aug Fri, May 26 Fri, June 2 x Fri, June 30 Island 4.861” 7.333” Sep/Oct Fri, Fri, JulyJuly 28 28 Fri, Fri, AugAug 4 4 Fri,Fri, SepSep 1 1 Sep/Oct 2/3 Vertical 4.861” x 9.833” Nov/Dec SepSep 29 Fri, Fri, OctOct 6 6 Fri,Fri, NovNov 3 3 Nov/Dec Fri, Fri, No Bleed29 7.375” x 9.833” Jan/Feb Jan/Feb Full 8.375” 10.875” DecDec 8 8 xFri, JanJan 5 5 Fri, Fri, DecDec 1 1 Fri, Fri, Fri, 2018 2018 Page Trim 1/2” live copy area on Mar/Apr edges and 1/4” bleed Mar/Apr Fri, Jan 26 Feb.Feb. 2 2 Fri,Fri, Mar. 2 2 Fri, Jan 26 Fri, Fri, Mar. 2018 2018
Graphic Specs • High resolution PDFs & InDesign files preferred formats
• Include graphics, fonts, and paper proof • No Microsoft Word or Publisher files • 300 dpi minimum • Output line screen 150 dpi • Must be CMYK or grayscale; no RGB
GRA
editor@RWmagazine.com 1/4 1/3CALENDAR 1/2 COMMUNITY Page Page Page calendar@RWmagazine.com COMMUNITY CALENDAR
2/3 Page
graphics@R
Color 4-6x $245Full $425 calendar@RWmagazine.com 1/4 1/3 1/2 2/3 1/4 1/3 1/2 2/3 Full Page Page Page Page Black & White 1-3x $225Page $425 Page Page Page Page Page $625 $795 $1145 $1445 $1645 $325 Black & White 4-6x $195 $625 Vertical $795 $1145 $1445 $1645 $525 $695 $995 $1245 $1445 Spot Color Option $525 $695 $995 $1245 +$25$1445+$50 Added to Black and White Ad $525 $645 $945 $1245 $1445 $525listed$645 $945 $1245 $1445 Prices are per advertisement run. Complimentary ad 2/3 $425 $575 $795 $1045 $1195 $425 $575 $795 $1045 $1195
$1245+$25 $1445 1/6 +$100 +$50 +$50 +$50 +$100 +$100 +$25 +$50 +$50 +$50 +$100 +$100 +$100 1-3x 4-6x Added and White Ad$795 25 $425to Black $575 $1045 $1195 Rate Rate Prices listed are per advertisement run. Complimentary ad design. 2 proofs maximum; $25 each additional. Prices listed are per advertisement run. Complimentary ad design. 2 proofs maximum; $25 each additional. $50 +$50 +$50 +$100 +$100 +$100 Back Cover $1995 $1645
Prime Positions Prime Positions
Contact Us Contact Us EDITORIAL
RW Magazine Print Ad Sizes RW Magazine Print Ad Sizes 1/12 Square 2.347” x 2.333” Inside Back Cover 1/12VerticalSquare
Inside Front Cover Horizontal Vertical Horizontal 1/6 1/63 1/2Vertical Page Vertical Across from Table Horizontal 1/4 of Contents Horizontal 1/4 1/4 Vertical Vertical
TimelineSquare
Square 1/3Issue Ad Space 1/3 Vertical (2016) Vertical Deadline Vertical
Fri, Mar 18 May/JuneHorizontal Horizontal 1/3 1/2 Vertical July/Aug 1/2 Fri, May 20 1/2 Vertical Sep/OctIsland Fri, July 22 Island Island Nov/Dec Fri, Sep 30 2/3 Vertical 2/3 Vertical Jan/Feb No Bleed Dec 2 NoFri, Bleed 2017 Full Full Mar/Apr 1/6 Page Trim Fri, Jan 27 Page Trim 2017
1/4
$1845 $1545 2.347” x 2.333”
$695
$1245
$525
$645
Square $945
$425
$575
+$50
2/3 +$50 2/3
1/12
Fri,3.604” May 27 x 9.833” Fri, June 24 3.604” x 9.833” Fri,4.861” July 29 x 7.333” Fri, Aug 26 4.861” x 7.333” Fri, Oct 7 Fri, Nov 4 4.861” x 9.833” 4.861” x 9.833” Fri,7.375” Dec 9 x x9.833” Fri, Jan 6 7.375” 9.833”
8.375” 8.375”x x10.875” 10.875” 1/2” live3copy area on 3 Fri, Feb. Fri, Mar. 1/2” live copy area on edges and 1/4” bleed edges and 1/4” bleed
$33/month
$30/month
Large (200 px x 400 px)
$50/month
$45/month
$1245
$795
$1045
+$100
+$100
1/6
Square
2.34
VerticalHorizontal 1/6Vertical Vertical Vertical
Vertical 1/2 1/2 Horizontal 1/4
1/2
1/3 *With Rochester Women magazine 4-6x annual contract.
7.37
Square
4.86
Vertical
2.34
7.37
Vertical
3.60
1/2 Island 1/2 Island 2/3 IslandVertical
4.86
1/3 1/3
No Bleed Full Page
1/6 1/6
Trim
4.86
7.37
8.37
1/12 1/12
1/2” li
edges
1/4
Graphic1/4Specs • High resolution PDFs & InDesign preferred 1/2 formats 1/2
• IncludeHorizontal graphics, fonts, and paper Horizontal • No Microsoft Word or Publisher f • 300 dpi minimum
• Output line screen 150 dpi Copywriting services available: $50/200 words, • $75/400 Must be CMYK or grayscale; no R words and $100/600 words.
Advertorials in Rochester Women Magazine and on RWmagazine.com ½ Page Print Ad Size $1095*/$1295 Ad on RWmagazine.com $75/month 400 Word article
2.34
3.60
Pricing valid with signed 6 or 12 month contract.
1/12 ¼ Page Print Ad Size $625*/$725 Ad on RWmagazine.com $50/month 200 Word article
4.86
Vertical 1/4
Vertical Vertical Horizontal
3.604” x 4.833” 3.604” x 4.833”
Fri,7.375” Mar 25 x x4.833” Fri, Apr 22 7.375” 4.833”
1/3 1/3
RW Magazine Print Ad
1/3
4.861” x 4.833” 4.861” x 4.833” Ad Copy Release 2.347” x 9.833” Deadline Date 2.347” x 9.833”
$995
design.Vertical 2 proofs maximum; 1/6 $25 each
7.375” x 2.333” $1795 $1495 7.375” x 2.333”
Small (200 px x 200 px)
Square
$525
$1845 $1545 2.347” x 4.833” 2.347” x 4.833”
12 Month Contract
Horizontal
$1445
1/4
6 Month Contract
1/2
calendar@RWmagazine.com $625 $795 $1145
$1845 $1545 4.861” x 2.333” 4.861” x 2.333”
RWmagazine.com Online Advertising
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editor@RWmagazine.com EDITORIAL
Full Page Print Ad Size $1645*/$1845 Ad on RWmagazine.com $100/month 600 Word article