2018 RW Magazine Rate Card

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MAKE OUR LOYAL READERS YOUR LOYAL CUSTOMERS! March 2018 – April 2019

RATE CARD

Reading Rochester Women Magazine is like having coffee with good friends Reach more than 22,000 area women with each issue of

Established in 2000

Rochester Women Magazine!

RWmagazine.com I


/6 ge

25

25

25

25

$50

GR

SALES

EDITORIAL GRAPHIC DESIGN graphics@RWmagazine.com editor@RWmagazine.com Color $275 $525 graphics@RWmagazine.com 1-3x

GRAPHIC DESIGN 2018 Rate Card Card 2016 Rate

COMMUNITY CALENDAR

Color 4-6x calendar@RWmagazine.com

graphics@RWmagazine.com

PRICING PRICING

Color 1/4 1/3 1/2 Color Page Page Page Color Color $625 $795 $1145 Black & White Black & White $525 $695 $995 Black & White Black & White $525 $645 $945 Spot Color Option Spot Color Option Added to Black and White Ad $425 $575 $795 Added to Black and White Ad

2/3 1-3x Page 1-3x 4-6x 4-6x $1445 1-3x 1-3x $1245 4-6x 4-6x $1245

1/12 1/6 1/12 Page P1/6 age Page Page $275 Full $525 $275Page $525 $245 $425 $245$1645 $425 $225 $425 $225 $425 $1445 $195 $325 $195$1445 $325

$1045

+$25 +$50 +$25$1195+$50

Rate Rate

SALES

1/12SALES1/6 info@RWmagazine.com Rate info@RWmagazine.com Page GRAPHIC DESIGNPage

info@RWmagazine.com

$245

$425

1-3x 1-3x Rate Rate

PRICING PRICING RW Magazine Print Ad Sizes 1/12Cover Square Back Back Cover Inside Back Horizontal Cover Inside 1/6 Back Cover Inside Front Cover Vertical Inside Front Cover Page 3 Horizontal Page 1/4 3 Across from Table Vertical Across from Table of Contents of Contents Square 1/3 Vertical Issue Ad Space Issue Horizontal Ad Space (2018) Deadline (2017) Deadline 1/2 Vertical Fri, Mar 23 May/June Fri, Mar 24 May/June July/Aug Fri, May 22 Island July/Aug Fri, May 26 Se pt/Oct Vertical Fri, July 27 2/3 Sep/Oct Fri, July 28 Nov/Dec No Fri, Sept 28 Bleed Nov/Dec Fri, Sep 29 Full Jan/Feb Fri, Dec 1 Jan/Feb 2019 Page Trim Fri,Dec 1 2018 Mar/Apr Fri, Jan 26 Mar/Apr 2019 Fri, Jan 26 2018

Timeline Timeline

2.347” $1995 $1995 4.861” $1845 $1845 $1845 2.347” $1845 $1845 7.375” $1845

4-6x 4-6x Rate Rate

x 2.333” $1645 $1645 x 2.333” $1545 $1545 $1545 x 4.833” $1545 $1545 x 2.333” $1545

$1795 $1495 3.604” x 4.833” $1795 $1495

4.861” x 4.833” 2.347” x 9.833” Ad Copy Release Ad 7.375” Copy x 4.833” Release Deadline Date Deadline Date 3.604” Fri, Mar 30 x 9.833” Fri, Apr 27 Fri, Mar 31 Fri, Apr 28 June 27 Fri, 4.861” May 29 x Fri, 7.333” Fri, June 2 Fri, June 30 Fri, Aug 3 x 9.833” Fri, Aug 31 4.861” Fri, Aug 4 Fri, Sep 1 Fri,7.375” Oct 5 x 9.833” Fri, Nov 2 Fri, Oct 6 Fri, Nov 3 8.375” x 10.875” Fri, Dec 8 Fri, Jan 5 1/2” on 5 Fri, Declive 8 copy area Fri, Jan edges and 1/4” bleed

Fri, Feb 2 Fri, Feb. 2

Graphic Specs

• High resolution PDFs & InDesign files preferred formats

• Include graphics, fonts, and paper proof • No Word or Publisher iles • 300 dpi minimum • Output line screen 150 lpi • Must be CMYK or grayscale; no RGB

Fri, Mar 2 Fri, Mar. 2

Contact Us Contact Us

EDITORIAL

1/4 1/3EDITORIAL 1/2 editor@RWmagazine.com editor@RWmagazine.com Page Page Page COMMUNITY CALENDAR

COMMUNITY CALENDAR calendar@RWmagazine.com

$625 $795 $1145 calendar@RWmagazine.com $525

$695

$995

Vertical $525Vertical $645

2/ Pag

$14

$12

Square 1/4 & White 1/3 1/2 2/3 Black 1-3x $225Full $425 $945 $12 Square Square 1/4 2/3 Page P1/3 P1/2 Page PFull age age age 1/3 Page Page Page Page Black & White 4-6x $195Page $325 $425 $575 $795 $10 1/3 Vertical $625 $795 $1145 $1445 $1645 $625 $1445 $1645 Spot Color$795 Option $1145 +$25 +$50 +$50 2/3 +$50 +$100 +$1 Added to Black and White Ad $525 $695 $995 $1245 $1445 2/3 $525 $695 $995 $1245 $1445 Prices are per advertisement ad design. 2 proofs maximum; $25 ea $525 listed $645 $945 $1245run. Complimentary $1445 1/6 $525 $645 $945 $1245 $1445 2/3 1/6 $425 $575 $795 $1045 $1195 $425 $575 $795 $1045 $1195

Prime Positions

1/6

+$50 +$50

+$50 PRICING +$50

+$100 +$100

RW Magazine Print Ad

1-3x +$100 +$100 Rate

4-6x +$100 +$100 Rate

Prices listed are per advertisement run. Complimentary ad design. 2 proofs maximum; $25 each additional. Prices are per +$100 advertisement run. Complimentary ad design. 2 proofs maximum; $25 each additional. +$50 listed +$50 +$100 +$100 Back Cover $1995 $1645

Prime Positions ary ad design. maximum; $25 each additional. Prime2 proofs Positions

g

2016 Rate Card Contact Us PRICING

graphics@

RW Magazine Print Ad Sizes $1545 InsideMagazine Back Cover $1845 RW Print Ad Sizes Vertical Square 1/12 2.347” x 2.333” Inside 1/12 Front Cover Square

Vertical

Horizontal Page 1/6 3 1/2 Horizontal 1/6 Vertical Across from Table Vertical 1/4 of ContentsHorizontal 1/4 Horizontal 1/4 Vertical Vertical

Timeline

Square Issue Ad Space Square 1/3 Vertical (2016) Deadline 1/3 Vertical Vertical Fri, Mar 18 May/June Horizontal Horizontal1/3 July/Aug Fri, May 20 1/2 Vertical 1/2 1/2 IslandVertical Sep/Oct Fri, July 22 Island Nov/Dec Fri, Sep 30 Island 2/3 Vertical Jan/Feb Vertical 2/3 Fri, Dec 2 No Bleed 2017 No Bleed Full 1/6 Mar/Apr Full Fri, Jan 27 Page Trim 2017 Page Trim

1/4

$1845 $1545 2.347” x 2.333”

2.347” x 4.833” 2.347” x 4.833” $1795 $1495 7.375” x 2.333” 7.375” x 2.333” 3.604” x 4.833” 3.604” x 4.833”

4.861” x 4.833” Ad Copy Release 4.861” x 4.833” Deadline Date 2.347” x 9.833” 2.347” x 9.833” Fri, Mar 25 Fri, Apr 22 7.375” x 4.833” 7.375” x 4.833” Fri, May 27 Fri, June 24 3.604” x 9.833” Fri,3.604” July 29 x 9.833” Fri, Aug 26 4.861” x 7.333” Fri,4.861” Oct 7 x 7.333” Fri, Nov 4 4.861” x 9.833” 4.861” x 9.833” Fri,7.375” Dec 9 x 9.833” Fri, Jan 6 7.375” x 9.833” 8.375” x 10.875” Fri,8.375” Feb. 3 x 10.875” Fri, Mar. 3 1/2” live copy area on 1/2” copy on edgeslive and 1/4”area bleed edges and 1/4” bleed

6 Month Contract

12 Month Contract

Small (200 px x 200 px)

$33/month

$30/month

Large (200 px x 400 px)

$50/month

$45/month

Horizontal

Square

Vertical Vertical

1/6

Pricing valid with signed 6 or 12 month contract.

Square

2.

Horizontal

4.

Vertical Vertical

Vertical

1/2 1/2 1/4

4.861” x 2.333” $1845 $1545 4.861” x 2.333”

RWmagazine.com Online Advertising 1/2 PRICING

1/12

1/3

Horizontal

7.

1/4 Vertical 1/4

3.

Square

4.

Vertical

2.

Horizontal

7.

Vertical 1/3 1/3 Island

3.

Vertical

4.

No Bleed

7.

Vertical Vertical 1/2

2/3

1/2 1/2 Island Island

Full Page 1/6 1/6

Trim1/12 1/12

8.3

1/2”

edg

Graphic Specs 1/2

• High resolution PDFs & InDesign 1/2 preferred formats Horizontal Horizontal • Include graphics, fonts, and pap

• No Word or Publisher iles Advertorials Copywriting services $50/200 words, • 300 dpi available: minimum $75/400 words and $100/600 words. • Output line screen 150 lpi Advertorials are paid editorial coverage about you and your Include your business logo • business. Must be CMYK or grayscale; no and contact information. Advertorials are SEO friendly with native content on RWmagazine.com.

*With Rochester 1/12 Women magazine 4-6x annual contract.

½ Page Print Ad Size $1095*/$1295 Add on RWmagazine.com $75 400 Word article

4.

1/4 1/4

Advertorials in Rochester Women magazine and on RWmagazine.com ¼ Page Print Ad Size $625*/$725 Add on RWmagazine.com $50 200 Word article1/3

2.

Full Page Print Ad Size $1645*/$1845 Add on RWmagazine.com $100 600 Word article


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