MAKE OUR LOYAL READERS YOUR LOYAL CUSTOMERS! March 2018 – April 2019
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Reading Rochester Women Magazine is like having coffee with good friends Reach more than 22,000 area women with each issue of
Established in 2000
Rochester Women Magazine!
RWmagazine.com I
/6 ge
25
25
25
25
$50
GR
SALES
EDITORIAL GRAPHIC DESIGN graphics@RWmagazine.com editor@RWmagazine.com Color $275 $525 graphics@RWmagazine.com 1-3x
GRAPHIC DESIGN 2018 Rate Card Card 2016 Rate
COMMUNITY CALENDAR
Color 4-6x calendar@RWmagazine.com
graphics@RWmagazine.com
PRICING PRICING
Color 1/4 1/3 1/2 Color Page Page Page Color Color $625 $795 $1145 Black & White Black & White $525 $695 $995 Black & White Black & White $525 $645 $945 Spot Color Option Spot Color Option Added to Black and White Ad $425 $575 $795 Added to Black and White Ad
2/3 1-3x Page 1-3x 4-6x 4-6x $1445 1-3x 1-3x $1245 4-6x 4-6x $1245
1/12 1/6 1/12 Page P1/6 age Page Page $275 Full $525 $275Page $525 $245 $425 $245$1645 $425 $225 $425 $225 $425 $1445 $195 $325 $195$1445 $325
$1045
+$25 +$50 +$25$1195+$50
Rate Rate
SALES
1/12SALES1/6 info@RWmagazine.com Rate info@RWmagazine.com Page GRAPHIC DESIGNPage
info@RWmagazine.com
$245
$425
1-3x 1-3x Rate Rate
PRICING PRICING RW Magazine Print Ad Sizes 1/12Cover Square Back Back Cover Inside Back Horizontal Cover Inside 1/6 Back Cover Inside Front Cover Vertical Inside Front Cover Page 3 Horizontal Page 1/4 3 Across from Table Vertical Across from Table of Contents of Contents Square 1/3 Vertical Issue Ad Space Issue Horizontal Ad Space (2018) Deadline (2017) Deadline 1/2 Vertical Fri, Mar 23 May/June Fri, Mar 24 May/June July/Aug Fri, May 22 Island July/Aug Fri, May 26 Se pt/Oct Vertical Fri, July 27 2/3 Sep/Oct Fri, July 28 Nov/Dec No Fri, Sept 28 Bleed Nov/Dec Fri, Sep 29 Full Jan/Feb Fri, Dec 1 Jan/Feb 2019 Page Trim Fri,Dec 1 2018 Mar/Apr Fri, Jan 26 Mar/Apr 2019 Fri, Jan 26 2018
Timeline Timeline
2.347” $1995 $1995 4.861” $1845 $1845 $1845 2.347” $1845 $1845 7.375” $1845
4-6x 4-6x Rate Rate
x 2.333” $1645 $1645 x 2.333” $1545 $1545 $1545 x 4.833” $1545 $1545 x 2.333” $1545
$1795 $1495 3.604” x 4.833” $1795 $1495
4.861” x 4.833” 2.347” x 9.833” Ad Copy Release Ad 7.375” Copy x 4.833” Release Deadline Date Deadline Date 3.604” Fri, Mar 30 x 9.833” Fri, Apr 27 Fri, Mar 31 Fri, Apr 28 June 27 Fri, 4.861” May 29 x Fri, 7.333” Fri, June 2 Fri, June 30 Fri, Aug 3 x 9.833” Fri, Aug 31 4.861” Fri, Aug 4 Fri, Sep 1 Fri,7.375” Oct 5 x 9.833” Fri, Nov 2 Fri, Oct 6 Fri, Nov 3 8.375” x 10.875” Fri, Dec 8 Fri, Jan 5 1/2” on 5 Fri, Declive 8 copy area Fri, Jan edges and 1/4” bleed
Fri, Feb 2 Fri, Feb. 2
Graphic Specs
• High resolution PDFs & InDesign files preferred formats
• Include graphics, fonts, and paper proof • No Word or Publisher iles • 300 dpi minimum • Output line screen 150 lpi • Must be CMYK or grayscale; no RGB
Fri, Mar 2 Fri, Mar. 2
Contact Us Contact Us
EDITORIAL
1/4 1/3EDITORIAL 1/2 editor@RWmagazine.com editor@RWmagazine.com Page Page Page COMMUNITY CALENDAR
COMMUNITY CALENDAR calendar@RWmagazine.com
$625 $795 $1145 calendar@RWmagazine.com $525
$695
$995
Vertical $525Vertical $645
2/ Pag
$14
$12
Square 1/4 & White 1/3 1/2 2/3 Black 1-3x $225Full $425 $945 $12 Square Square 1/4 2/3 Page P1/3 P1/2 Page PFull age age age 1/3 Page Page Page Page Black & White 4-6x $195Page $325 $425 $575 $795 $10 1/3 Vertical $625 $795 $1145 $1445 $1645 $625 $1445 $1645 Spot Color$795 Option $1145 +$25 +$50 +$50 2/3 +$50 +$100 +$1 Added to Black and White Ad $525 $695 $995 $1245 $1445 2/3 $525 $695 $995 $1245 $1445 Prices are per advertisement ad design. 2 proofs maximum; $25 ea $525 listed $645 $945 $1245run. Complimentary $1445 1/6 $525 $645 $945 $1245 $1445 2/3 1/6 $425 $575 $795 $1045 $1195 $425 $575 $795 $1045 $1195
Prime Positions
1/6
+$50 +$50
+$50 PRICING +$50
+$100 +$100
RW Magazine Print Ad
1-3x +$100 +$100 Rate
4-6x +$100 +$100 Rate
Prices listed are per advertisement run. Complimentary ad design. 2 proofs maximum; $25 each additional. Prices are per +$100 advertisement run. Complimentary ad design. 2 proofs maximum; $25 each additional. +$50 listed +$50 +$100 +$100 Back Cover $1995 $1645
Prime Positions ary ad design. maximum; $25 each additional. Prime2 proofs Positions
g
2016 Rate Card Contact Us PRICING
graphics@
RW Magazine Print Ad Sizes $1545 InsideMagazine Back Cover $1845 RW Print Ad Sizes Vertical Square 1/12 2.347” x 2.333” Inside 1/12 Front Cover Square
Vertical
Horizontal Page 1/6 3 1/2 Horizontal 1/6 Vertical Across from Table Vertical 1/4 of ContentsHorizontal 1/4 Horizontal 1/4 Vertical Vertical
Timeline
Square Issue Ad Space Square 1/3 Vertical (2016) Deadline 1/3 Vertical Vertical Fri, Mar 18 May/June Horizontal Horizontal1/3 July/Aug Fri, May 20 1/2 Vertical 1/2 1/2 IslandVertical Sep/Oct Fri, July 22 Island Nov/Dec Fri, Sep 30 Island 2/3 Vertical Jan/Feb Vertical 2/3 Fri, Dec 2 No Bleed 2017 No Bleed Full 1/6 Mar/Apr Full Fri, Jan 27 Page Trim 2017 Page Trim
1/4
$1845 $1545 2.347” x 2.333”
2.347” x 4.833” 2.347” x 4.833” $1795 $1495 7.375” x 2.333” 7.375” x 2.333” 3.604” x 4.833” 3.604” x 4.833”
4.861” x 4.833” Ad Copy Release 4.861” x 4.833” Deadline Date 2.347” x 9.833” 2.347” x 9.833” Fri, Mar 25 Fri, Apr 22 7.375” x 4.833” 7.375” x 4.833” Fri, May 27 Fri, June 24 3.604” x 9.833” Fri,3.604” July 29 x 9.833” Fri, Aug 26 4.861” x 7.333” Fri,4.861” Oct 7 x 7.333” Fri, Nov 4 4.861” x 9.833” 4.861” x 9.833” Fri,7.375” Dec 9 x 9.833” Fri, Jan 6 7.375” x 9.833” 8.375” x 10.875” Fri,8.375” Feb. 3 x 10.875” Fri, Mar. 3 1/2” live copy area on 1/2” copy on edgeslive and 1/4”area bleed edges and 1/4” bleed
6 Month Contract
12 Month Contract
Small (200 px x 200 px)
$33/month
$30/month
Large (200 px x 400 px)
$50/month
$45/month
Horizontal
Square
Vertical Vertical
1/6
Pricing valid with signed 6 or 12 month contract.
Square
2.
Horizontal
4.
Vertical Vertical
Vertical
1/2 1/2 1/4
4.861” x 2.333” $1845 $1545 4.861” x 2.333”
RWmagazine.com Online Advertising 1/2 PRICING
1/12
1/3
Horizontal
7.
1/4 Vertical 1/4
3.
Square
4.
Vertical
2.
Horizontal
7.
Vertical 1/3 1/3 Island
3.
Vertical
4.
No Bleed
7.
Vertical Vertical 1/2
2/3
1/2 1/2 Island Island
Full Page 1/6 1/6
Trim1/12 1/12
8.3
1/2”
edg
Graphic Specs 1/2
• High resolution PDFs & InDesign 1/2 preferred formats Horizontal Horizontal • Include graphics, fonts, and pap
• No Word or Publisher iles Advertorials Copywriting services $50/200 words, • 300 dpi available: minimum $75/400 words and $100/600 words. • Output line screen 150 lpi Advertorials are paid editorial coverage about you and your Include your business logo • business. Must be CMYK or grayscale; no and contact information. Advertorials are SEO friendly with native content on RWmagazine.com.
*With Rochester 1/12 Women magazine 4-6x annual contract.
½ Page Print Ad Size $1095*/$1295 Add on RWmagazine.com $75 400 Word article
4.
1/4 1/4
Advertorials in Rochester Women magazine and on RWmagazine.com ¼ Page Print Ad Size $625*/$725 Add on RWmagazine.com $50 200 Word article1/3
2.
Full Page Print Ad Size $1645*/$1845 Add on RWmagazine.com $100 600 Word article