EMPOWERING WOMEN TO LIVE PASSIONATLEY March 2019 – April 2020
RATE CARD
Reach Smart, Professional Women Ages 25-65+ In a 45-mile radius
of Rochester
Helping Women Feel Beautiful, Confident and Worthy
Connect with more than 20,000 area women with each issue of Rochester Women and 1000s more on RWmagazine.com Established in 2000
SALES info@RWmagazine.com GRAPHIC DESIGN graphics@RWmagazine.com
2019 Rate Card PRICING
Rate
1/12 Page
1/6 Page
1/4 Page
1/3 Page
1/2 Page
2/3 Page
Full Page
Color
1-3x
$275
$525
$625
$795
$1145
$1445
$1645
Color
4-6x
$245
$425
$525
$695
$995
$1245
$1445
Black & White
1-3x
$225
$425
$525
$645
$945
$1245
$1445
Black & White
4-6x
$195
$325
$425
$575
$795
$1045
$1195
+$25
+$50
+$50
+$50
+$100
+$100
+$100
Spot Color Option Added to Black & White Ad
Prime Positions 4-6x Rate
Back Cover
$1995
$1645
Inside Back Cover
$1845
$1545
Inside Front Cover
$1845
$1545
Page 3
$1845
$1545
Across from Table of Contents
$1795
1/12 1/6
1/4
1/3
$1495
Timeline Issue (2019)
Sales Deadline
Ad Copy Deadline
Release Date
Jan./Feb.
Fri., Nov. 30
Fri., Dec. 7
Fri., Jan. 4 2/3
Mar./Apr.
Fri., Jan. 25
Fri., Feb. 1
Fri., Mar. 1
May/June
Fri., Mar. 29
Fri., Apr 5
Fri. May 3
July/Aug.
Fri., May 24
Fri., May 31
Fri. Jun. 28
Sep./Oct.
Fri., Jul. 26
Fri., Aug. 2
Fri., Aug. 30
Nov./Dec.
Fri., Sep. 27
Fri., Oct. 4
Fri., Nov. 1
Jan./Feb. (2020)
Fri., Nov. 29
Fri., Dec. 6
Fri., Jan. 3
Mar./Apr. (2020)
Fri., Jan. 31
Fri., Feb. 7
Fri., Mar. 6
Graphic Specs • High resolution PDFs & InDesign files preferred formats • Include graphics, fonts, and paper proof • No Word or Publisher files • 300 dpi minimum • Output line screen 150 lpi • Must be CMYK or grayscale; no RGB
1/2
Full Page
Square
2.347” x 2.333”
Horizontal
4.861” x 2.333”
Vertical
2.347” x 4.833”
Horizontal
7.375” x 2.333”
Vertical
3.604” x 4.833”
Square
4.861” x 4.833”
Vertical
2.347” x 9.833”
Horizontal
7.375” x 4.833”
Vertical
3.604” x 9.833”
Island
4.861” x 7.333”
Vertical
4.861” x 9.833”
No Bleed
7.375” x 9.833”
Trim
8.375” x 10.833” 1/2 “ live copy area on edges and 1/4” bleed
EDITORIAL editor@RWmagazine.com
COMMUNITY CALENDAR calendar@RWmagazine.com
Vertical
Square 1/3
2/3 1/6
Vertical
RW Magazine Print Ad Sizes 1-3x Rate
PRICING
Contact Us
Vertical 1/2
1/4
Vertical
1/2 Island
1/6
1/3
1/12 1/4
1/2 Horizontal
RWmagazine.com Online Advertising 6 Month Contract
12 Month Contract
Small (200 px x 200 px)
$33/month
$30/month
Large (200 px x 400 px)
$50/month
$45/month
PRICING
Advertorials Copywriting services available: $50/200 words, $75/400 words, and $100/600 words. Advertorials are paid editorial coverage about you and your business. Include you business logo and contact information. Advertorials are SEO friendly with native content on RWmagazine.com
Advertorials in Rochester Women magazine and on RWmagazine.com With Rochester Women magazine 4-6x annual contract. ¼ Page Print Ad Size $625*/$725 Ad on RWmagazine.com $100 200 Word article
½ Page Print Ad Size $1095*/$1295 Ad on RWmagazine.com $100 400 Word article
Full Page Print Ad Size $1645*/$1845 Ad on RWmagazine.com $100 600 Word article