Portfolio 2024 - Rocío Butti - Senior Graphic Designer

GRAPHIC DESIGNER

About me.

Hello, I´m Rocío!

I am a passionate artist who jumped into the digital world and became a Senior Graphic Designer, Audiovisual Designer and Illustrator. I consider myself a chameleon as I like to mix different tools to offer the client something innovative and fresh. I consider myself a very creative and proactive designer. I have a great facility to learn new things and I'm very open to work in group dynamics.

In the last years I have worked with big brands around France, Spain and Argentina, doing branding, visual identity design, packaging, web design and other graphic pieces.

Below I share with you a little bit of my work...

Let's work together!

me.

/ 01 Visual Identity.

Brand Identity Guidelines + Branding Design.

Identity.

// Chalyamba.

france

This project reflects through typography the sophistication of the French bakery mixed with manual illustrations as a nod to their "homemade" products, as well as the brand guidelines

secondary logo

// Varsamillas.

france

I made an integral design for a travel agency called Varsamillas. I designed the logo and its responsive adaptations, billboards for advertising, business card, passport cover and posts for the networks. The client wanted an identity with a mix of geometric and typographic resources, that is fun and looks reliable. He was very happy with the final result!

benchmark color palette

social media post

poster

business card

// Teoría del Caos.

argentina

This is a very fun project that I was lucky enough to design. It is the logo and identity design of a very interesting and recognized podcast from Argentina. The idea is to convey through the theme and the logo, is the concept that within all chaos there is some order and it is up to us to discover it either in this life or in the next one, which allowed me to play a lot with the shapes.

graphic elements

primary logo

// Fernanda Casola.

argentina

This is an identity design for a well-known lawyer in Buenos Aires, Argentina, named Fernanda Paola Casola. She wanted to communicate femininity, confidence and professionalism through her image. These qualities are reflected through the color palette, calligraphic typography and simple design.

bussines card

/ 02 Packaging.

Packaging Design + Branding.

Packaging.

// Pranha SOAPS.

argentina

This is a personal project that I created to mix my two great passions, which are Graphic Design and watercolor technique. In this project I designed the brand, the pattern and the packaging of 3 different soaps, achieving an incredible result.

packaging design

watercolour illustration

watercolour illustration

watercolour illustration

// Arome.

france

For this beautiful coffee shop located in Lyon, France, I designed the logo, the visual identity and the packaging. The chromatic palette, the logo design and the digital illustrations create an elegant atmosphere for this french coffee shop and at the same time offers friendliness, with the idea of inviting customers to work in their coworking space or just stop by to enjoy their brunch at midday.

primary logo

graphic elements

packaging design