How to Create Landing Pages and Dynamic Forms J. Rockcliff Training Module 9
Table of Contents Your Expertise + Boston Logic = Agent Success
● Introduction ● How to Create a Landing Page ● How to Create a Dynamic Form
Introduction Landing pages and dynamic forms go hand in hand. The Boston Logic Platform gives you to tools to create both. Because landing pages and dynamic forms are essential lead capture strategies, this training module will focus on how to create them. What you’ll learn: ● Why landing pages and dynamic forms are important ● How to create a landing page ● How to create a dynamic form
Landing Pages info@bostonlogic.com / www.bostonlogic.com
What’s a Landing Page? A landing page is a single web page that appears when a user clicks on a search result or an online ad. The goal of a landing page is to convert site visitors into leads. Landing pages should always include a form the user can fill out. That makes them a lead.
Why is this important? For our brokerage site, the main goal of a landing page is to generate a lead. Landing page goals depend on campaign goals. For example, for a campaign to attract luxury homebuyers in the East Bay, a landing page might include a call-toaction button that displays luxury listings.
Here’s what a landing page for Boston Logic looks like. Notice the dynamic form on the right? When a user fills it out, they become a lead.
How to Create a Landing Page The Boston Logic Platform makes it easy to create landing pages. Just use the landing page builder. Log in to your account on our website. Go to the Dashboard. Hover over Content and select: Pages
On the Pages screen, you’ll notice two orange buttons: Create CMS Page and Create Landing Page. Select: Create Create Landing Page
On the screen that opens, you’ll see this.
First give your landing page a name. This name will be visible to back-end users only. Use a name that is clear and short.
Next add the path. The path determines the page’s url. Do not enter the full url here. Start with a forward slash, “/”, followed by text after it. Do not use spaces or special characters. Use lowercase words separated by hyphens.
Then add the page header. The page header will be visible to frontend users. Make your page header clear, brief, and engaging. Use complete words and avoid abbreviations.
You may add a background image to the landing page. Our recommendation, however, is to omit the background image for a cleaner look.
So far, so good. The next step is to choose the dynamic form that will appear on the landing page. OK, here’s the thing. There already may be dynamic forms in the back end of our site. Depending on the form, you might be able to use them “as is.” Like a Contact Us form, for example. To see if that’s the case, click on the upside-down triangle.
Clicking on the triangle will reveal a drop-down menu. If there IS a dynamic form you can use, just select it.
If the drop-down menu is empty, don’t worry! You can create your own dynamic form using another feature in the platform. We will cover how to do that later in this training module. Best practice Create your dynamic form first. Then create the landing page.
Adding Body Content Now scroll down so you can add body content. Enter your content into the text editor. Use the toolbar to format text.
Adding an Image To add an image to your landing page, select the image icon.
A new window will pop up. It looks like this. Click on: Browse Server
A new window will pop up. It looks like this. Click on: Upload. This will allow you to upload the image from your computer.
Select the image file you want to add. Then click: Open.
The image will automatically appear in a window like this. Click on the image once.
Next you will see a window like this. Select the OK button to add the image to your CMS page.
Your image will now appear in the body content of your landing page.
Add Metadata After you add the body content, don’t forget to add the metadata. Remember the Page Title and Meta Description will be visible to users when the landing page appears in Google search results.
Use a Page Title that is clear, informative, and engaging. Be sure to include our brokerage name. Example: Livermore Homes for Sale | J. Rockcliff Realtors Use a Meta Description that includes the name of our brokerage and a call to action. Example: Sign up to get our newsletter delivered straight to your inbox. Keep up with the latest listings in the East Bay with J. Rockcliff Realtors.
To publish your page, click "Create" in the top right corner. Need to make changes? You can always go back to Content→Pages to edit your landing page.
Dynamic Forms
info@bostonlogic.com / www.bostonlogic.com
How to Create a Dynamic Form A landing page is not complete without a dynamic form. A landing page is meant to generate leads. That can’t happen without a form for a customer to fill out.
From the Dashboard, hover over Content and select: Dynamic Forms
A new screen will open. It looks like this. Select: Create New Form
When you select Create New Form, a new screen will open. It has two parts like this. Form Details Form Fields
You need to fill out Form Details and Form Fields. Follow the steps in the User Guide for Dynamic Forms.
Helpful Hints and Best Practices The Lead Capture box is checked by default. Make sure it remains checked. This will require users to enter their name and email address.
Helpful Hints and Best Practices Check the Email Submissions box so the platform will send you a confirmation email whenever a form is submitted.
Helpful Hints and Best Practices In Form Details, look for the Submit Button Label. The default label is: Submit For best results, change this to actionable text, such as: Connect With Us Get Your Free Report Sign Up Now Subscribe to Market Reports
Boston Logic Help and Support Help and support are always there when you need it. â—? Boston Logic Help and Suppor t is the online help center. â—? Daily Training Schedule & Use r Guide is a searchable guide with step-by-step instructions for using the Boston Logic Platform.
If you need more help, you can always contact Boston Logic’s client success team by phone at 617-266-9166 Ext 2 or by emailing them at help@bostonlogic.com. Support is available Monday through Friday from 5 AM to 5 PM Pacific Standard Time (8 AM to 8 PM Eastern Standard Time).
info@bostonlogic.com / www.bostonlogic.com
Recap In this training, we covered: ● How to create a landing page ● How to add an image to a landing page ● How to create a dynamic form ● Helpful hints and best practices for dynamic forms
What’s Ahead In the next training, we’ll focus on how leads interact with our website. We’ll focus on how a lead can create an account via property detail pages and search result pages—and why it’s important to encourage potential clients to do so.
J. Rockcliff Training Module 9