Creating and Sending a Single Email J. Rockcliff Training Module 12
Table of Contents Your Expertise + Boston Logic = Agent Success
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Introduction Using the Email Layout Builder Creating and Sending a Single Email Event Email Marketing Best Practices
Introduction In this training module, we'll focus on how to further unleash the power of the Boston Logic Platform through email marketing. What you’ll learn: ● How to use the email layout builder ● How to create and send a single email ● Four best practices for email marketing
Using the Email Layout Builder info@bostonlogic.com / www.bostonlogic.com
The Boston Logic Platform has a built-in email marketing system. You can use it to keep in touch with your leads and contacts through emails, newsletters, and drip campaigns.
Why is this important? Email marketing is a key component of how real estate business happens today. A recent NAR report shows that the most common communication technology used by RealtorsÂŽ was email. The study said 96 percent of NAR members used email daily or nearly every day.
Let’s take a look at Boston Logic’s email marketing feature. Log in to your account on our website. Go to the Dashboard. Hover over Marketing and select: Layouts
A new page will open that looks like this.
Select: Create New Layout
A new screen will open like this. Let’s stop a moment and talk about what a Layout Builder is.
The Layout Builder allow you to create ONLY a layout for an email. Once you create a layout, you can use and reuse it to create emails. Think of the layout builder as a tool to create a template you can then customize with content.
Boston Logic created three short training videos that show how to use the Layout Builder. Click on the image to watch the videos.
Creating and Sending a Single Email Event info@bostonlogic.com / www.bostonlogic.com
Let’s look at how you can use Boston Logic’s email marketing system to create and send a single email. From the Dashboard, hover over Marketing and select: Campaigns
A new screen will open like this.
Select the orange button for: Create Campaign
A new screen will open. You’ll notice two options: Drip Email Campaign and Single Email Campaign. Select: Single Email Campaign
Boston Logic created a training video on how to use a layout to create a single email campaign. Click on the image to watch the video.
Email Marketing Best Practices info@bostonlogic.com / www.bostonlogic.com
Let’s review a few best practices to leverage the power of Boston Logic’s email marketing system. Best Practice #1 Be sure to add dynamic content to personalize emails with your agent signature.
Why is this important? Your agent signature gives leads and contacts multiple ways to get in touch with you.
Best Practice #2 Be sure to use dynamic content to personalize the email greeting. Why is this important? Personalized greetings grab the attention of the recipient right away.
Best Practice #3 Put our brokerage logo in the upper lefthand corner of the email. Why is this important? Eye-tracking studies have shown that people instinctively look for logos in the upper-left corner of emails. Putting our logo in the upper-left corner ensures it gets the most visibility.
Best Practice #4 Write compelling but concise subject lines. Why is this important? A good subject line should contain between 30 and 50 characters including spaces. Email accounts and mobile devices often cut off longer subject lines.
Boston Logic Help and Support Help and support are always there when you need it. â—? Boston Logic Help and Suppor t is the online help center. â—? Daily Training Schedule & Use r Guide is a searchable guide with step-by-step instructions for using the Boston Logic Platform.
If you need more help, you can always contact Boston Logic’s client success team by phone at 617-266-9166 Ext 2 or by emailing them at help@bostonlogic.com. Support is available Monday through Friday from 5 AM to 5 PM Pacific Standard Time (8 AM to 8 PM Eastern Standard Time).
info@bostonlogic.com / www.bostonlogic.com
Recap In this training, we covered: ● How to use the email layout builder ● How to create and send a single email ● Four best practices for email marketing
What’s Ahead In the next training, we’ll focus on how you can use the Boston Logic email layout builder to create your own email templates.
J. Rockcliff Training Module 12