So You Want to Build a Drip Campaign J. Rockcliff Training Module 13
Table of Contents Your Expertise + Boston Logic = Agent Success
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Introduction Benefits of Drip Campaigns The Welcome Series Drip Campaign Basic Steps to Set Up a Drip Campaign
Introduction In this training module, we'll focus on Boston Logic’s built-in drip campaign feature. What you’ll learn: ● The benefits of drip campaigns ● A quick review of the Welcome Series Drip Campaign ● The basics of setting up a drip campaign
Benefits of Drip Campaigns info@bostonlogic.com / www.bostonlogic.com
Most often, there’s just not enough time in the day to send out hundreds of personalized, individual emails. And, it can be hard to gauge, or remember for that matter, who needs what and when they need it. But there is a way to ensure that you that you are always delivering the right content, to the right people, at the right time: automating your email marketing with drip campaigns.
Let’s review three key benefits of drip campaigns. Benefit #1 Drip campaigns allow you to send out relevant content to exactly the right list segment(s), at specific, automated intervals.
Benefit #2 This frees up your time to focus on growing more relationships and closing more deals. Benefit #3 Drip campaigns also keep you top of mind with your prospects or past clients, which can lead to more referrals and repeat business.
Why is this important? Email marketing is a key component of how real estate business happens today. Drip campaigns will help you streamline your marketing outreach so that you can foster strong client relationships and grow your business.
The Welcome Series Drip Campaign info@bostonlogic.com / www.bostonlogic.com
Did you know? All leads, regardless of agent assignment, will receive a welcome series drip campaign sent by our brokerage. What’s a welcome series drip campaign?
A welcome series drip campaign consists of 6 or more emails sent to all leads on our Boston Logic platform. The first email welcomes leads to our new brokerage site. Subsequent emails have content that targets buyers and sellers and shows why they should work with us.
Most important, the welcome series drip campaign is: Branded Each email has our realtor logo and contact information. Personalized Dynamic content lets us send emails that address recipients by name. Agent specific Dynamic content lets us include our agents’ names and contact information.
Why is this important? As a real estate agent, you know the value of a first good impression. That good impression goes a lot further when emails are personalized. Plus, the power of email automation frees you up from administrative tasks, giving you more time to spend with qualified leads.
Here’s an example of a welcome series email. This is a sample only. Notice that is has a personalized address. It also has links and a call-to-action button that bring the user to the brokerage site.
Drip Campaign Basics info@bostonlogic.com / www.bostonlogic.com
Let’s go over the basic steps in setting up a drip campaign. To access this part of the Boston Logic platform, log into your account on our website. Go to the Dashboard. Hover over Marketing and select: Campaigns
A new screen will open. At the top, you will see this. To begin a drip campaign, select: Create Campaign
A new screen will open like this. Select: Drip Email Campaign
Use this step-by-step resource to help you build your drip campaign. To access, select the link or click on the image. Boston Logic Training & Support: Email Marketing – Drip Campaigns
You can also review this Boston Logic blog post: Creating Content for your Drip Campaigns To access, select the link or click on the image.
Boston Logic Help and Support Help and support are always there when you need it. â—? Boston Logic Help and Suppor t is the online help center. â—? Daily Training Schedule & Use r Guide is a searchable guide with step-by-step instructions for using the Boston Logic Platform.
If you need more help, you can always contact Boston Logic’s client success team by phone at 617-266-9166 Ext 2 or by emailing them at help@bostonlogic.com. Support is available Monday through Friday from 5 AM to 5 PM Pacific Standard Time (8 AM to 8 PM Eastern Standard Time).
info@bostonlogic.com / www.bostonlogic.com
Recap In this training, we covered: ● The benefits of drip campaigns ● A quick review of the Welcome Series Drip Campaign ● The basics of setting up a drip campaign
J. Rockcliff Training Module 13