QUANTCAST
HOW TO BE SUCCESSFUL IN MOBILE ADVERTISING
TABLE OF CONTENTS
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and Mobile marketing, in turn, has developed into a sophisticated, personalized marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
2 KEY MOBILE TRENDS 3 WHAT DOES THIS MEAN FOR YOU? 4 MOBILE ADVERTISING OPTIONS 5 MOBILE MARKETING MYTHS BUSTED 6 SUCCESSFUL MOBILE CAMPAIGN CHECKLIST